Coquettish Rebirth

Nowadays, there are many merchants who come to Shanghai to participate in the bidding meeting of China Satellite TV. In addition to Sanjiu and Topu, there are also Duan Yongping's backgammon, and manufacturers such as Li Ning.But to be honest, it’s still a bit of a loss to hold this bidding meeting at this time. After all, many merchants’ funds have been siphoned away by CCTV, and the entire pool of funds is not full now. Jia Hongjian and the others think Naturally, not much water can be taken from this reservoir.But this is just this year, and next year, Jia Hongjian will definitely hold a bidding meeting ahead of CCTV!

After the people from these manufacturers came to Shanghai, in addition to receiving them free accommodation, Jia Hongjian also asked people to organize various explanation sessions for a day or two.This kind of briefing has never been held before, even by CCTV. To go to CCTV to bid is basically to pay after watching the advertisement time period.Would Jia Hongjian do things so directly without technical content?He asked Tan Xisong to organize this briefing session to let the manufacturers know how to do it best for them. How strong!

At the beginning, these manufacturers didn't know much about what the conference was about. When they came to the conference room, many people still felt the same way.Just like Duan Yongping, who once escaped from Xiaobawang and created backgammon with all his subordinates, when he sat in the venue, he heard his assistant ask, "General manager, what does this mean? What do you want to explain?" Afterwards, Duan Yongping replied like this - "It is nothing more than saying that the current Biaowang Conference is held under the care and guidance of relevant party and state leaders, and it will definitely be better and better in the future. It must be a successful conference, a successful conference, a successful conference..."

It's no wonder Duan Yongping made such complaints. In this year, when he talks about a meeting, it basically feels like a bureaucratic meeting to ordinary people.Originally, it was said that "there will be more" in the past, and this will be more and more bureaucratic. No wonder everyone didn't listen to it and began to think that it must be a cliché. "Then what's the point of the participant meeting? By the way, general manager, we can start competing with Xiaobawang next year? The people below are all gearing up!"

turn out to be.When Yongping led the team to run away from Xiaobawang back then, although it was quite unreasonable, he was quite a man and made a three-chapter contract with Xiaobawang—he took the initiative to restrain himself not to follow Xiaobawang within a year. Bawang conducts product competition and does not enter the industry that Xiaobawang enters.Therefore, in the first year of starting a business, BBK has been concentrating on making cordless phones. Basically, after this year, it has achieved the third position in the market share of cordless phones in the national market!

Seeing that the one-year contract is about to expire.Of course, the team members who left back then will be gearing up and thinking about starting to compete-now the market for student computers or things called learning machines is not small!In addition, there are cvd machines and so on. These things can make a lot of money when they are done! "Well, if there is no competition, why should I come here? Isn't it for the competition next year?" Duan Yongping said with a smile.

Just when two people were joking like this.I saw a middle-aged mature woman who everyone was familiar with walked up to the rostrum.This is of course Tan Xisong!Tan Xisong used to be the director of the advertising department of CCTV. It can be said that everyone in the industry must know and everyone in the industry must know and greet everyone with a smile.Such a woman who can be said to be at the pinnacle of power has now jumped ship and ran to this China Satellite TV. It is said that there is no shady scene. Can this not make people curious?

Just when everyone was curious, Tan Xisong said: "Hello, hello? Hello everyone, first of all, on behalf of all the leaders and staff of China Satellite TV, I welcome and thank you for coming!"Tan Xisong applauded.Duan Yongping also applauded a few times for saving face. At this moment, when Duan Yongping thought that Tan Xisong was going to start talking, he heard Tan Xisong say: "Everyone should know that if you want to If the business is doing well, if you want to sell more products, you need to advertise more. But how to advertise more effectively? Do you just need to spend money on the advertising company and keep repeating, or do you need to find a little trick? What kind of advertisement will have the best communication effect on the consumers your company intends to target..."

Listening to Tan Xisong's questions one by one.All the attention of everyone in the venue was attracted almost instantly!Even if the businessmen thought that today was just a boring meeting.Now the attention is as concentrated as listening to my own mother!Before hearing these words, many of them may not realize that there is such knowledge in the original advertisement?Not even this era.For Jia Hongjian, in the 21st century, many company bosses have no idea about the professional concept of advertising.They just like the simplest and crudest kind of advertisements, and they don't want any brand management or messy and profound things, and they don't even want to understand!

At this time, I heard Tan Xisong say: "We at China Satellite TV are very considerate of you. Our philosophy is to grow together with all the customers present. We can only be good when you are well. So how can we let you invest in advertising? Time period or have the best advertising results? Next, let us invite Mr. Song Yiming, President of Greater China of Ogilvy & Mather China Advertising Company! Ogilvy & Mather Advertising Company is now the world's largest advertising company. Ford, IBM, Kodak, Shell Oil and many other world-class brands have cooperated in advertising content. In 92, Ogilvy & Mather and Shanghai Advertising Company, the largest state-owned advertising company in Shanghai, jointly established Ogilvy China Advertising Co., Ltd. , and this Mr. Song Yiming is the president of Greater China!"

Many people at the scene actually didn't know what Ogilvy & Mather was doing, and they didn't know who Song Yiming was.But after hearing Tan Xisong's introduction, they knew that Song Yiming was such a character, and that Ogilvy had such a background!Then I watched a gray-haired Asian man of yellow race walk up to the podium, and then began to explain some professional knowledge in the advertisement in a dull Mandarin.

He not only explained, but also took various examples to analyze the different advertising communication effects brought about by various advertising models, and even talked about some examples of how to advertise to targeted consumers after brand products are targeted at consumers.It can be said that these explanations really opened the eyes of many bosses in this era!This lecture lasted about two hours, and when it was over, Duan Yongping still felt as if it had just started for more than ten minutes!

After the meeting was over, and when it was time for the lunch meeting, Duan Yongping went to the backstage to stop Song Yiming from asking various questions.When the questioning was over and he went to lunch with his assistant, he was still a little absent-minded—all his thoughts were on digesting what he had heard before.When it was time to finish eating, Duan Yongping finally came back to his senses. He took a sip of water, frowned, and said, "I didn't expect that this Huaxia Hi-Tech is quite... quite professional! I don't know about the meeting in the afternoon." What are you talking about, yes, let’s order something to eat, hurry up and go to the venue, yes, after you finish eating, hurry up and buy two notebooks... No, buy a tape recorder! We will all record it!"

The assistant nodded with a smile at this moment, trying not to remind Duan Yongping that he had already eaten.This kind of scene can be seen everywhere in the restaurant of Xijiao Hotel at this time. The CEOs are like students before the college entrance examination, and they all look like they are studying hard!This time China Satellite TV made an explanation meeting, which can be said to have shocked the bosses quite a lot. They never knew that there are so many exquisiteness and professional knowledge in doing business!

And the various meetings that followed gave them a feeling of swimming in the ocean of knowledge.They know that the original 5-second advertisement is not so good. They know that the original advertisement can not only promote new products, but also create an image for their company—that is, promote their entire company and brand!They also know that whether promoting a new product or an entire company, there is a basic advertising time limit!Only then did they know the champion of the CCTV Kings Competition, and the time they won was actually very embarrassing!

It can be said that if you don't come to these meetings, many bosses don't know that there is so much knowledge in an advertising bid!After just a few days of meetings, many bosses have decided that no matter how high the price of China Satellite TV will be in the future, they will come to participate and attend lectures every year.This kind of free lectures is not something that can be encountered casually!

After two or three days of meetings, the China Satellite TV bidding conference was finally about to begin.This time, China Satellite TV's bidding meeting will still be held in the large conference hall of Xijiao Hotel...

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According to figures disclosed by Deutsche Bahn, 1 trains were delayed last year due to wire theft, which cost the company 7 million euros.With the rise of raw material prices in the international market, metal theft activities in the European Union have also increased significantly. Last year alone, the losses caused were about 1700 billion euros.Deutsche Bahn is a prime target for thieves in Europe because of its lax infrastructure. In 90, there were 2012 incidents of metal theft along the country's railways.In the past, the main targets of thieves were railway company warehouses, construction sites and more remote railway lines.However, attracted by great profits, the theft group began to take the risk of committing crimes in broad daylight. The victims were not only railway companies, but also elevated lines in some cities became their theft targets, causing trams to be suspended.In the process of selling stolen goods, the thieves stripped the obtained wires and processed the copper inner core into tiny parts and sent them to metal waste recycling companies or shipped them abroad. The police were often powerless to solve the case.

I thought this happened only in China...