Coquettish Rebirth

After two or three days of training sessions with China Satellite TV, manufacturers can say that they are full of confidence in China Satellite TV!Not to mention that China Satellite TV also has a novel title title!How much publicity effect can it have if you can name your own product name or company name on a popular program?And that what Mr. Song and Tan Xisong have said, after the title, every time the host mentions the name of the program, he will add the name of the sponsoring manufacturer, and no less than 10 times for a program!Such a condition can make the manufacturers of this era crazy!

Manufacturers are indeed crazy. For example, Zhao Xinxian from Sanjiu, he decided to win the title of the king this time. If the prime time of CCTV is after "News Network" and before "Weather Forecast", then Huaxia Satellite TV's prime time is obviously the weekly "Chinese Singer Professional League" and "The Voice of China"!These two programs are now the programs with the highest ratings in mainland China, so the title of these two programs and the most favorable advertising time are obviously unique to Biaowang!

For this reason, Zhao Xin from Sanjiu first chose to offer 5000 million yuan to compete for the bid king. In his opinion, the 5000 million yuan is obviously almost the same. When the first CCTV was held, the bid king was only 3000 million yuan?The extra 2000 million will be the title naming fee!In Zhao Xinxian's view, the 5000 million yuan should be enough for him to obtain the status of the king, but apparently some people don't see it that way.For example - Sony Corporation.

Seeing that the tariffs on electronic products will be lowered next year, Sony Corporation obviously has more ideas about China's TV market.And this more idea obviously needs advertising.They don't quite understand CCTV's advertisements, and this CCTV has a dual-track price constraint.No matter how rich and powerful Sony is, it is impossible to pay twice the price to compete with others. This is obviously being taken advantage of!But this China Satellite TV is different, they don't have a dual-track price system, and they also have naming rights!Can Sony be interested?

In addition to Sony's interest, there is also a company called Nanjin Iveco who is also interested in competing for the bid king.This Nanjin Iveco is a joint venture between Nanjin Automobile Group and Italy's Fiat Group in the mainland. This joint venture has now been registered and is expected to be officially listed for business on March 3 next year. It is now in a preparatory stage.The so-called preparatory stage means.That is to debug the imported technology and production line, and make prototype cars.This Nanjin Iveco Company has a total investment of more than 1 billion, and it is a breeze to get an advertising time slot.Now, of course, they are also interested in the time period of China Satellite TV - thanks to the status of the joint venture company, they can't compete too much for the status of CCTV's advertising king, and now they can only compete for the label of China Satellite TV. king.

If we say that CCTV is limited by the price dual-track system.At the same time, if there are other things that make foreign companies and joint ventures puzzled, such as the incomprehensible ratings and the purpose of the 5-second advertisement, then the puzzling things of China Satellite TV are obviously much smaller.Although the ratings of China Satellite TV are even more incomprehensible, how much advertising money should be exchanged for the 90% ratings?But no matter what, this China Satellite TV provides 30-second and 45-second international-standard advertising time, and there is such a fun and strange thing as a title, and finally there is a detailed ratings survey report endorsed by ac Nielsen.Then they will be interested anyway!

Therefore, when the bidding conference of China Satellite TV started, it really surprised many domestic businessmen-many foreigners participated!This kind of thing was something they had never seen at CCTV's king bid meeting!Afterwards, I found out that those foreigners were from Sony and Iveco, and these companies also came to bid!

This scene where domestic and foreign manufacturers gather together.Many manufacturers have not experienced it yet!Tan Xisong has never experienced this kind of thing, and now Sister Tan and Jia Hongjian are sitting in an office.Waiting quietly.There were a lot of people receiving the manufacturers below, and Tan Xisong didn't need to go to the battle in person for the time being. She was sitting in front of Jia Hongjian at this moment, looking a little restless and absent-minded, like a big girl sitting in a sedan chair for the first time.

"Sister Tan, what's the matter, are you nervous?" Jia Hongjian asked with a smile while eating Pretz from Ezaki Glico Club. "Well, it's a little bit, there are many joint venture manufacturers and foreign manufacturers participating this time, so I'm a little nervous..." Tan Xisong said with a smile.The reason for her nervousness is obvious - she jumped to this China Satellite TV, of course she hoped that the results would be better, if the final turnover of this China Satellite TV is much worse than that of CCTV, then it is really a bit... so what!

"It's okay. It's no use getting nervous at this point. Their bids will be submitted in a short time. Let's just look at the price and arrange the positions..." Jia Hongjian was very open-minded. When there is nothing to do, when there is nothing that can affect the general situation, he simply doesn't care about it and doesn't think about it.

This China Satellite TV bidding meeting is not as big as CCTV's bidding conference, and it's not that fancy. At least not many reporters came this time.Now that the merchants have entered the venue, the first thing they have to do is to line up to bid according to the number. Jia Hongjian does not need to take care of it. Even Tan Xisong only needs to patrol the sidelines occasionally and it will be ok.It took about an hour for all the bidding documents to be delivered, and then the merchants went to have lunch one after another, while Jia Hongjian and the others began to open the bidding documents to see the quotations inside.

Yuan Ming opened a bidding document at this time, and read out according to the content inside: "Top software, naming + advertising time, 3000 million yuan, the scope is after six o'clock in the evening..." "Sanjiu Pharmaceutical, naming + Advertisement time, 5000 million yuan, after 8:500 p.m., especially the title and advertisement time of the "Chinese Singer Professional League"..." Listening to the prices and company names that Yuan Ming read out, Director Huang thought at that time His eyes widened as if he had been hit by 120 million yuan suddenly. At that moment, he felt like he was about to have a stroke!Just when Jia Hongjian thought about whether to call 3000 or not, the director Huang suddenly screamed, "Yuan Ming, tell me again, how much?" "5000 million...3000 million?" "5000 million? 5000 million Ten thousand? Haha, Mr. Jia, Mr. Jia, did you hear that, 5000 million! The total investment of Dongfang TV in the past year was about 5000 million, but now someone bids 5000 million for one program a year! [-] million! "

"Well, Master Huang, our hard work has not been in vain!" Jia Hongjian said with excitement and understanding in his eyes, patting Master Huang on the shoulder.In fact, on the surface he was very excited, but in fact he was sneering in his heart - 5000 million can make you happy like this?If I told you that I invested two or three billion in "The Romance of the Three Kingdoms", would you be so shocked that your eyeballs would drop? 5000 million is nothing!In the past, Dongfang TV's annual investment quota was about 5000 million, but now that Jia Hongjian is here, 5 million a year is considered a failure!CCTV has a revenue of [-] to [-] million yuan a year in advertising time slots. Even if China Satellite TV has only one channel that can't compare with others, how can it be qualified if it has around one billion yuan?

As the statistics progressed, the Director Huang kept exclaiming at the beginning, but in the end, the old Huang seemed to have been stimulated too much and was already numb. There was absolutely no response!On Jia Hongjian's side, he led Tan Xisong, Yuan Ming and other backbones to record and select qualified bids very calmly.In the end, after all the calculations, the group calculated the total price of the winning bid. Basically, the program titles and advertising time slots for the whole year of 96 could be sold for a total of nearly 20 billion!

When the price was calculated, Director Huang and other administrative cadres who were a little bit opposed to naming before were all stunned.They never imagined that if a TV station is successful and its ratings are high, they can get so much money in exchange! 20 billion yuan, even if one hundred million points is used as a bonus for two or three hundred people in the station, how much can everyone get from top to bottom!And this is only one-twentieth profit!If other things are invested in the field of reproduction, nothing else, at least China Satellite TV and Dongfang TV will be able to build their own brand new studio buildings next year!Then it is not a problem to invest in hundreds of TV dramas!

When these administrative cadres were shocked, Tan Xisong walked to the rostrum of the venue with the results, and began to announce the final bidding results: "Top software won the title of the theater at 7 o'clock every day, and at the same time the show Advertisement cycle twice, 10 additional cycles throughout the day, the price is 3000 million yuan! Sanjiu Pharmaceutical won the title of the theater at 5:20 p.m. 5000 million yuan...Nanjin Iveco won the title of "The Voice of China", and the advertising cycle in the program was 10 times, and the extra cycle was 20 times throughout the day, and the price was 7000 million yuan! Sony China Co., Ltd. won the title of "China Singer Professional League", The advertisements in the program are repeated 10 times, and an additional 20 times throughout the day, and the price is 1 million yuan!"

"...Finally, congratulations to all the clients who won the bid. In addition, we, China Satellite TV, can announce here that this first China Satellite TV bidding conference, the final result of the 96 annual China Satellite TV advertising time period and program naming, and the final total sale price A total of 20!"