Coquettish Rebirth

This result of China Satellite TV directly exploded the business circles in the mainland. Before that, no one thought that a provincial TV station could achieve such a result.From their point of view, it seems that the provinces and TV stations all over the country have been serving as little brothers to the big brother CCTV all their lives.But this China Satellite TV is unprecedented. According to the published data, they actually beat CCTV in terms of ratings, and their income is half of CCTV's?Is this true?

Guan Xiaoyu, a senior reporter at China Business Times, was very curious about this matter at this time, and her editor-in-chief was also very curious about this matter, so her editor-in-chief asked her, an ace reporter under her command, to report on this project.Guan Xiaoyu is currently sitting in the office of the deputy director of CCTV, interviewing a man named Zhao Yong.This Zhao Yong is now the deputy director of CCTV. After Tan Xisong resigned, he acted as Yang Guang's right-hand man and temporarily took charge of the advertising department.

"Excuse me, Director Zhao, what do you think of China Satellite TV's claim that it has achieved 20 billion advertising time sales?" Guan Xiaoyu asked enthusiastically. "This... First of all, I would like to express my sincere congratulations to Brother Channel for such an achievement." Zhao Yong replied with a slight smile. "That's it?" "That's it! Do we still have to make us gnash our teeth at them? Is there any feud between us, and there is no deep hatred between us, so congratulations to them are enough, why do we have to have other reactions? ?” Zhao Yong showed a curious look.

"But...but Tan Xisong...is..." Guan Xiaoyu asked back. "Yes, that's right. Tan Xisong used to be a member of our CCTV. I personally have a good relationship with her. Now she has a new development, and it seems that the new start is also good. In this way, of course we should congratulate her even more. Why did you have another reaction?" Zhao Yong's rhetorical question made Guan Xiaoyu speechless.When he finally came out of CCTV, Guan Xiaoyu made a decision.She decided to interview people from China Satellite TV in person.

Jia Hongjian was wandering around in the office that day, when he suddenly heard a public telephone ringing in the office, but there was no one in the office.Jia Hongjian walked over curiously to pick up the phone and asked, "Hello, China Satellite TV, who are you looking for?" "Hello, I'm Guan Xiaoyu, a reporter from "China Business Times". Ms. I want to interview her." "She's not here, just tell me if you need anything." Jia Hongjian said casually.

"Then who are you? As an interview, I must confirm the source of the news, even if it is not announced in the end, I will file for the record..." Guan Xiaoyu asked enthusiastically at this time. "My surname is Jia, Jia Hongjian, assistant to the president of China Satellite TV." Jia Hongjian half-disguised himself a false position. "Okay. Mr. Jia, thank you for accepting my interview. First of all, I would like to ask. Your Taiwan announced that the previous investment promotion results have reached a total of 20 billion yuan in sales. Is this true? The money will be paid next year. Enter your company's account before January 1?" Guan Xiaoyu asked a very sharp question.

"No." Jia Hongjian replied inexplicably.At this time, Guan Xiaoyu really felt that he had grasped some key point, and immediately asked, "That is to say, your station has falsely reported the total amount of funds?" It will only be 1% of the annual contract amount of each customer, which is a deposit. Our contract stipulates that payment is made every month. If the advertising effect is not good in the current month, you can directly choose to save next month, then only If you lose 1% of the deposit, you will not lose anything else..."

What Jia Hongjian said was the truth, he had talked with Tan Xisong, and he knew that CCTV had already begun to falsify.The 3 million bidding contract signed by Qinchi Liquor and CCTV will actually only pay about half of it, and it will be delayed for more than half a year.For this, Jia Hongjian felt that it would be better to pay in installments instead of procrastinating so unruly.Then it's written clearly in the contract.after all.If you are fooling around with a company like Qin Chi, you will be fooling until the end.The other party procrastinated for several years and refused to give the actual 1.5 million yuan. What can CCTV do?Can you sue?If the case is sued, the bureau will be easily exposed, and CCTV itself will suffer a great loss of reputation!

And if you don't sue, you will be blackmailed by the other party, and you will be cheated by the other party at a price that is so cheap that you can't get a fraction of it.If Jia Hongjian comes to mess with it, the contract should be signed first, and if the payment is not paid after one month, the contract will be torn up directly, and the remaining time can be exchanged for some money after a slight discount. It's better to be disgusted all the time or something?

Guan Xiaoyu listened to Jia Hongjian's explanation dubiously, and while listening, she recorded what Jia Hongjian said with a small tape recorder.And if these words were recorded, after they were published in the newspaper the next day, they became a hot topic all over the country!Does this China Satellite TV really look so good?Really make so much money? 20 billion!Is this how one station actually earns money?Just relying on several programs?

At the same time, on the news paper where China Satellite TV makes a lot of money, the names of manufacturers who have obtained various titles and advertising time slots are also mentioned one after another, and when Jia Hongjian was interviewed, he also deliberately mentioned the names of those manufacturers. name.For these manufacturers, Jia Hongjian made an advertisement for them when they were being interviewed. Of course, they admired Jia Hongjian's professional attitude!

On the other hand, many people have different ideas after seeing these interviews.That is other provincial TV stations!If it is said that in the past, local stations still looked up to CCTV and did not dare to take a step beyond the thunder pool, and they still strictly adhered to their duties and felt that there was a world of difference between themselves and CCTV, so now many provincial stations have seen China Satellite TV. After the example, their minds immediately became vivid!

From the perspective of these TV stations, since China Satellite TV can get so much money through a few so-called reality shows, then if they learn from China Satellite TV to do reality shows, the results should be very good?Their requirements are not high, China Satellite TV is 20 billion a year, as long as they get half of it, which is 10 billion, they will be happy, and they will be absolutely satisfied!For them, it should be quite easy to learn from China Satellite TV to make programs, isn't it just a reality show, isn't it just to get some people on the surface?What's so difficult about it!However, what they don't know is that this is usually a precursor to the occurrence of high-mindedness and low-handedness.

At this time, Jia Hongjian himself had no time to take care of these outside affairs. Now that the bidding was successful, it meant that he could finally relax for a while and ignore China Satellite TV.But at this moment, a call came to Jia Hongjian's cell phone. "Jia, I'm Katzenberg, let me ask you, do you have any ideas about animated movies?" Huh?What does this Katzenberg mean? "What's the matter? Want to make an animated film?" Jia Hongjian asked.

"It's not your Pixar! Your Pixar has nothing to do in the past six months. After they came back from their trip, I have been negotiating with Disney on behalf of them, trying to get the copyright of "Toy Story" over, but That bastard Eisner said that unless he died, we would never get the copyright of "Toy Story" in this life. But then there is no work for Pixar!"

Pixar out of work?Wouldn't it be over if you play "Kung Fu Panda" or something?Kung Fu can be said to be the easiest thing in the Chinese circle to gain influence and recognition in the world, and Pixar is still an animation, so in the end, the simplest and most direct thing is "Kung Fu Panda" "Is it?Of course, what is a very coincidental thing, that is, the historical "Kung Fu Panda" happened to be produced and released by DreamWorks!

"Work? Why don't we make a funny movie about Chinese Kung Fu? I mean a funny animated movie, how about letting the protagonist be China's national treasure panda?" The secret began to leak, "By the way, we can also follow the Chinese five-element boxing and make characters such as tiger, white crane, snake, praying mantis, monkey, etc., and we can even arrange that the protagonist's father is a duck or a cow!"

"A kung fu funny animated movie?" Katzenberg's eyes brightened, "This sounds like a joke... If I heard correctly, do you mean to make a pure American funny animation? A An American film in a Chinese style?”

"Yeah, why not, as long as we want, we can make most of the people in the movie look like Chinese, and then make the main character or one or two of his friends look like Americans, Isn't it very useful for the two countries to understand each other's character? And it's also very dramatic, isn't it?" Jia Hongjian talked eloquently.

"Hmmm... that seems to be the case! I have to say, Jia, you are such a goddamn genius, how on earth did you come up with such a good idea in such a short time? I'm going to let them start plumping this story ! This story is absolutely amazing, let me tell you, at least it sounds much more interesting than that "Toy Story"!" Katzenberg, who is from Disney, said excitedly.