Coquettish Rebirth

"If we want to sell products, we have to think about the psychology of consumers. Parents who are willing to spend 500 yuan on a Walkman will never care about spending [-] more, as long as their children are good. So how can we make children feel that this thing is chic? If you are handsome, you will gain face if you buy it? It is the same for young people, the kind of young people who go to work, not to mention how good the leather shoes are and how good the watch is, you are talking about the Walkman. Can't spend three months' salary to buy it? Of course, as long as he can make him feel that this thing is worth buying and has face after buying it! What will consumers think of face? Will they think...how many functions do I have? Of course , This is one point, but this is not the most important thing, because the first reaction of others when they see this thing is not how many functions you have, but whether it looks good or not, but how much it costs! The more expensive it is, the more expensive it is. Of course, the more eye-catching it is, but it is not good-looking but expensive, so it is easy to be regarded as a fool..."

What Jia Hongjian said really made Luo Feng nod his head, he really didn't know that he thought so much about this thing before!Just as he was remembering Jia Hongjian's words in his mind, he heard Jia Hongjian continue to say: "For example, this loudspeaker, if we use poor materials, the effect of loudspeaker will be quite poor. Well, the cost has risen again, so in this respect, I think the external speakers can be completely cancelled!"

"Cancel the external speakers?" Luo Feng was a little surprised. Except for the original imported ones from Japan, all other domestically made Walkmans have speakers?It's so exciting to have a speaker, you can listen to it without plugging in headphones. "Yes, we can promote people who don't use external amplifiers and only use earphones. This is the real quality of people who are in line with international standards! Think about it, if our consumers turn around and take our mp3 players on the bus Sometimes, if you are very arrogant and use an external amplifier to make the sound very loud, isn’t that annoying? Right? After this person is annoying, our products will be hated and benevolent! People will think, Although this kind of thing is beautiful, there are so many unqualified users, which makes our products downgrade! What we have to do is to develop a product that can improve the quality of users. Of course, if users don’t want to bring Headphones, then we can also sell them a pair of small speakers!"

Now, Jia Hongjian cut off the external speakers.To be honest, this is purely because of when Jia Hongjian took public transportation in his previous life.When I meet those guys who play music on the bus or subway, there are many songs that others don’t want to listen to, okay?Don't make it look like you are the only dude with a cell phone, okay?Since Jia Hongjian is in charge of this era, of course this possibility must be fundamentally eliminated!

Basically, under Jia Hongjian's "supplementary details", this mp3 player changed drastically very quickly, from the appearance of the previous cassette player.It quickly turned into something that looked like an ipod.But speaking of it, this thing is a bit different from the ipod. After all, this thing appeared much earlier than the ipod, and the screen of the mobile phone can only display three lines of characters now. How could the mp3 made by Huaxia Hi-Tech be as big as the ipod? display?That is, a display screen that can only display one line, just for a moment!

But even if it’s just that, after the appearance modification, at least from the design drawing, this mp3 is full of a "noble" feeling-it feels basically worth selling your kidneys to buy!Looking at the design drawing drawn by Jia Hongjian, Luo Feng had to admit it.The things Jia Hongjian drew, even if the core is the same as the things they designed, why do they feel so high-end?

Also, Jia Hongjian's design seems to retain the function of the FM radio, but instead of using the traditional knob, the contact electronic buttons on the body are used to control the frequency!If you do it like this, it really feels like something in a sci-fi movie!The mp3 designed by Mr. Jia looks white, and has a rounded rectangular shell, which looks very simple and beautiful.very tempting.At least it made Luo Feng feel that he would definitely be willing to buy one.And my wife probably wants it even more when she sees it!

Jia Hongjian looked at Luo Feng as if he was very interested, so he continued to introduce: "As for industrial design, it's very simple to say the least. In the next ten years or so, white will be very popular, and the most popular style is basically simplicity. Bright, don’t feel so much wood like the design in the 80s, and don’t make it very square, with some smooth arcs, engineering plastic material, and baked enamel paint on the outside, it will look very high-end. Engineering plastic and glass And aluminum, this is the best outer packaging material in the next ten years..."

What he said is basically that Apple is welcoming back shredded radish, no, the design concept after Jobs, basically ipod, iphone, ipad are all consistent in this style, concise, curved, all of these It has created the technological sense of Apple's post-industrial era products!Jia Hongjian's plagiarism is of course, but to some extent it is also a tribute to Jobs - Jobs himself said that genius is to learn from other people's ideas.It's not that Jobs himself has borrowed ideas from others, at least according to Jobs' rules, Jia Hongjian is now copying... No, borrowing from Jobs' designs is obviously a genius move!

At this time, Luo Feng hurriedly found a pen and paper, and wrote down what Jia Hongjian said respectfully.After he finished memorizing something, he thought of something and immediately asked Jia Hongjian, "Boss, by the way, what kind of built-in software do you want to get?" , On the other hand, it is also possible to embed the title of the album, the title of the song, and the name of the artist into the song, which is convenient for consumers and easy to cooperate with international giants, otherwise how could they agree to cooperate with companies that condone piracy like us? Woolen cloth?"

"Is it so strict abroad?" Luo Feng was a little surprised. "Well, what about them? The record company's operating model is to squeeze the profits of famous singers as much as possible, and then use it to cast a big net to promote unknown new singers. To make more money, they must eliminate piracy. This is one of their plans. The idea, and bribery is legal in the United States. According to my friend, in New York, you can hire someone who is currently working in zheng fu for [-] dollars, and then this consultant will help coordinate the relationship between the company and zheng fu Some things...there is also an election. During the election, tens of millions of dollars are given to a candidate, and the candidate will definitely designate policies that are beneficial to you... This is different from our country. Our country has a different ideology from the past. So I don't pay attention to any intellectual property rights at all, and I have never protected them. Now I am beginning to realize this a little bit, but I guess there is still a long way to go..."

Jia Hongjian is telling the truth. Many people in the later generations brag on the Internet that it is the country's strategy to strengthen the country by allowing piracy to run rampant. If Jia Hongjian says it, this is probably a bit of overthinking.You must know that in the 80s, no one in China knew what intellectual property rights were! The things about Mickey Mouse and Donald Duck before 93 were basically pirated copies, and no one thought it was wrong!It's like Changhe's face, which is also an upright cottage. Suzuki's micro face, does Suzuki have a temper?

That is, in 94, the Japanese side and the Chinese government reflected that the regular publishing house was doing riman piracy in a fair manner, and then managed it, but there is really no way to manage private piracy.One is that Zheng Fu himself is not aware of it. After all, the cultural industry can only be considered if it has a certain national strength.Like Japanese comics and animations, it was basically not considered a thing until the 70s!As for the cultural industry in the United States, at least in 1900 when the United States’ economic strength became the world’s number one, the United States had no cultural industries to export.Why did the United States barely have a cultural industry until the 2030s... Similarly, when did South Korea's cultural industry start to export?Isn't it just before the Asian financial crisis in 95 and 96?At that time, South Korea still announced that it had entered the ranks of developed countries, and then it was beaten back to a developing country by the financial crisis. After the 21st century, with the recovery of South Korea's economy, more and more Hallyu appeared—— — In the 90s, who heard of Korean movies and Korean dramas?

In China, before the country started to pay attention to the cultural industry, where would there be air traffic control and copyright? How much tax could copyright be paid to the country in a year?How much tax can manufacturing pay?Yes or no?When the country didn't pay attention to it, what kind of factory is the 300 million CD pirated production line hidden in? If the boss can invest 300 million to build a production line, can he take care of everything around him?Even if this country wants to crack down on piracy at the beginning, is it true that the leaders of the central government will fight it in person?Doesn't this depend on the people at the grassroots level?For grassroots people, unless the country sets up strong laws, downloading a movie like the United States will be sentenced to one year in prison, directly equating the use of piracy as a criminal offense, the grassroots people may not dare to join forces.If it's just a civil dispute, even if the people at the grassroots tipped off and covered up, it wouldn't be a big mistake!No one pursued it!Does this have anything to do with Mao's strategy of enriching the country and strengthening the people?

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"Paris has become a dangerous city where thieves are rampant, replacing the former "crime capital" New York and Rome's notoriety."Regarding the deteriorating security situation in Paris and many other cities in France, the French newspaper Le Figaro expressed such emotion.In recent days, there have been many security incidents that have caused a sensation in the world in French society: France's "most dangerous criminal" hijacked 4 prison guards and bombed 5 doors to escape; the famous Louvre Museum in Paris was closed for a day due to rampant robbery; Tourists from various countries, including many Chinese, are frequently robbed