Reborn Cultural Empire

Text] 327. Attack, attack, the first wave of attack, super talented beautiful girl——

327. Attack, attack, attack the first wave, super talented beautiful girl

"Why?" Liang Yuantu questioned subconsciously. Rogo next to him raised his eyes and looked at him. The quasi-professional rookie said bitterly: "Sorry, I lost my composure."

Then he lowered his voice very unwillingly, and continued to ask: "This planning plan is the painstaking effort of our marketing team for more than a month. Since the first episode of the animation began to be produced, our marketing plan has been launched simultaneously, and for the We have also communicated about the schedules of various TV stations. Now that the plan is suddenly changed, I am afraid..."

Attending this meeting, Qing Yishui is an employee of the marketing team of the newly formed animation department.For this project, they have devoted almost all their efforts, just waiting for the animation to be released to achieve impressive results.Although the biggest possibility at that time was that everyone's attention was focused on the production staff, but now that they have entered the sales business, fame is not what they care about, and performance is what they care about more.

The quality of the performance, of course, needs to be tested by the market, that is, the ratings after the animation is released.

At this time, when they heard that Yang Yi made a decisive decision, which almost cut their plan in half, many people showed a look of disappointment in their eyes, and some even made no secret of their dissatisfaction, and all focused their attention on Luo. Ge, I hope he can say something.

"Are you employees in the market?" Yang Yi's tone was very puzzled, and this kind of tone successfully aroused a group of people's hatred towards him: "There are some things that should be taught in school even if you have no actual experience. ever?"

Rogo smiled wryly and shook his head, knowing that this kid was not only beating the crowd, but also giving himself a chance to show his face.The two had had private exchanges, and Yang Yi was in charge of the overall strategic direction, market planning, and technical leadership; Rogo was in charge of the rest, such as personnel, finance, and internal administration.

But there's no need to be so absolute. Fatty sighed inwardly, but still came out with a smile and said, "Okay, Xiaoyi, just explain to everyone what you plan to do."

Then he smiled at the people who were focusing on him: "I'm sorry, I was negligent. The person next to me is one of the directors of Yangyi Culture, and his opinion is equal to mine."

How could he be negligent, since the reborn man entered the conference room, he went straight to the point, and didn't give Fatty a chance to introduce him to everyone.

The subconscious reaction of a group of people was to look at each other in blank dismay. Such a child is actually the director of this company?They heard clearly that it was the director, not the director's son, director's assistant or the like.Moreover, Rogo's aggressive attitude made people feel at a loss for a moment.

Fortunately, Yang Yi didn't deliberately put on airs, and said directly: "From the perspective of profit, of course our animation should be released as soon as possible, and it must be overwhelming to attract the most potential audience. But I don't know if you have heard of a word-- — Hunger marketing, shouldn’t this be something new?”

Contrary to Yang Yi's expectations, among the seven or eight people present, most of them shook their heads suspiciously, and some unconsciously opened their eyes and looked over.

Yang Yi was also a little dumbfounded. This sales strategy has been widely used in various industries in later generations, but now there are still people who haven't heard of it?Not to mention the launch of new models of brand-name cars, not to mention the real estate developers who are reluctant to sell, just a Big Apple, the kind of press conference—announcement of the launch date—waiting—the news report on the listing—queueing all night—the official opening Selling—the whole line is out of stock—the price of scalpers is increasing... In this coherent man-made co-operation, hunger marketing is something that everyone knows, but there are consumers who buy it.

He knows many marketing techniques in later generations, and the current salespeople have never even heard of them, but hunger marketing should not be included in this list.

But now it seems that he is still a little too wishful thinking, no wonder these people will look at him like an idiot after he said that he is not in a hurry to screen.

"It's like this, let me analyze it for you here." Although Yang Yi didn't need these people to show loyalty, he also made up his mind to hand over the market to Rogo, but he didn't clarify his intention and didn't give these people a reasonable I am afraid that in the specific implementation of the plan, there will be internal resistance.

And it can be regarded as a special training session within the company. Some advanced sales methods are mastered by one's own people, but others do not. This is the great advantage.

"Some of you have heard of hunger marketing, and some have not yet formed a specific concept. Roughly speaking, it means that the seller actively adjusts the supply of goods to influence and stimulate consumers' consumption desires and achieve higher income. Ways to make profits. You should all know these casually, the only thing missing is why we do this, isn’t it?”

Everyone in the room looked at me and looked at you. They didn't agree, but they all nodded in their hearts. Even those who had never heard of the term hunger marketing, after Yang Yi explained, they understood the child's The means the directors want to employ.

"First, it is the premise that this method can be used. It is the premise that consumers have a psychological resonance. The two comics in the "Yunhuang" series are both blockbuster works, and they are called the light of hope for Chinese comics. It is a magical work that matches this oriental legendary place, so the potential consumers of our animation—children and teenagers—are looking forward to this work.”

Some people started to think, and the rest planned to continue to observe and observe. It seems that this kid really has a few brushes

But obviously a child, where did he come into contact with these things?Business family?

"After we have this basic premise, let's consider the issue of publicity and momentum. These are considered in the plan, but they are not enough for TV, radio, newspapers, magazines, the Internet... and even various outdoors such as street electronics. Signs, buses, and elevators are all places where we can make a big fuss."

Yang Yi is not worried about the rebound psychology of consumers. It is still an era when "Sheep, Sheep, Hengyuanxiang" is broadcast three times in a row, but people can watch it with gusto. Those overwhelming advertisements can only arouse the public's more intense enthusiasm. curiosity.

"There are also celebrity endorsements, authoritative interviews with experts and youth education, and at the same time, our company's internal caliber is unified, and we will never leak l-mouths, etc..."

Many people listened to these words and took them for granted. Sometimes a layer of window paper is as strong as an iron prison. If no one helps to pierce it, the people in the game will not be able to see the situation on the other side. .

Seeing that many people have already taken off their s-glasses and began to think carefully about their own words, Yang Yi nodded: "Then it is time to assess the situation and accurately grasp the time when consumers' y- desires will reach their peak. How accurate it must be, as long as the consumption impulse accumulated at the beginning is not significantly reduced, and our animation, compared with other clearly priced products, has a greater advantage, that is, it does not require consumers to spend money. Direct expenditure, from this point of view, as long as they have time, they will definitely watch our animation, and at least try to watch the beginning, so as to satisfy their strong curiosity that has accumulated for a long time.”

These are all questions that people in the marketing team can think of, but have not fully considered, and they are still combined with the anticipatory analysis of the hunger marketing method.But they didn't expect it, but it doesn't mean that they don't understand the meaning of doing so. As long as Yang has done the job of guiding the way, if he can't figure out the rest, it can only prove that Rogo misjudged the person.

Slowly, the atmosphere in the meeting room gradually became warmer, and many people boldly expressed their thoughts after a flash of inspiration appeared in their minds.

After being affirmed by Yang Yi and Rogo, their enthusiasm for work became even higher.

The meeting lasted for a whole day, because the previous plan, with many details, was for the immediate screening.Now that the group has passed the postponement interruption, there must be many details that need to be revised.

……

A week later, the first action that sparked news about the animated version of "Yunhuang" was not various advertisements, but a TV interview by Su Wan.

This is Rogo's strong request. In his opinion, it is all about the young couple, so it is only natural for Su Wan to fight.The little girl is not a traditional literary writer. As an author of commercial comics, especially a female author, who is still a very young and beautiful girl, it is necessary to maintain a certain degree of exposure.

The hostess of "Xizi Hotline" is Sun Hong who has worked in Yuezhou TV Station for 7 years. Of course, her stage name in the column is not called this, otherwise she will be criticized.

Sun Xizi sounds like Sun Monkey, but once beauty is on the high end, people will always think of something related to it in a better way.

Sun Hong and Sun Xizi are like this now. The latest episode of Xizi Hotline has been changed to the prime time at 06:30. At this time, most ordinary people are having dinner, which is a small prime time for viewing.

In the past, the live broadcast room with a fixed background has also been replaced with the arrangement of interview shows in later generations. Sun Xizi is sitting on the sofa in the middle, and opposite her are three other combinations that make people's eyes widen.

Su Wan.

Yang Yi and Luo Ge ruined the boss's lip service, and then invited Liao Xiangzhai who came out of the mountain.

Although the old man is now a consultant of the animation department of Yangyi Culture, and still receives a special allowance from Yang Yikai, when it comes to going on TV, Liao Xiangzhai strongly disagrees: "How can this work? It won't work! The former factory manager They only have a face when their work wins an award. My thing hasn't come out yet, but people have to wear it first? No, no, no..."

But when it comes to hard work, the old man is the opponent of Yang Yi and Rogo. After describing the significance of doing so to Huaxia Animation, he made countless guarantees for him, and finally coaxed Liao Xiangzhai into the Yuezhou TV station. in the live broadcast room.

There is another one, Rogo's Xiaomi Wei'an, okay, her official title is "Chief Assistant to the President of Yangyi Culture, Director of the Secretariat", and it scares a lot of people to death.

"Hello, I've heard of you for a long time, Miss Su Wan, uh, speaking of it, I also like your cartoons, or else, it's the same as I usually call you Zero Angel, okay?"

Although Sun Xizi is an old man from Yuezhoutai, she is only 28 and just turned 29 this year, so she cannot be regarded as a f-girl.Moreover, her voice is naturally lively and pleasant, with a hearty taste.

"Yeah." Su Wan didn't know how many tests she had withstood from the cameras. From being at a loss at the beginning to being at a loss now, although there was only one word difference, the difference in mentality was beyond measure.

Sun Xizi couldn't help but burst out laughing: "It's really the same as the rumors, the beautiful female cartoonist Su Wan is actually a small iceberg with facial paralysis."

In the canteen at the entrance of Meiwan Street, the owner of the shop who was cooking vegetables on a small coal stove accidentally glanced back at the TV, and immediately froze: "Hey, the girl from the Su family is on TV again."

While feeling emotional, a few people suddenly came in from the store, with a camera on their chest and a large bag on their backs, they yelled as soon as they came in: "Boss, thank you for the three bottles of mineral water, please hurry up."

There are people around who keep fanning the wind with their hands: "The weather is evil, it's stuffy and it doesn't rain, I'm thirsty"

It seems that they are tourists visiting Yuezhou. After visiting Xiuhu Lake, they wandered here aimlessly along the old alley.

The boss over there hastily turned down the wind mn, and ran over to get water for someone. A young tourist waiting at the entrance of the mn, his eyes were fixed on the TV screen: "Hey, hey Xing Xing, look, it's Su Wan, yes Su Wan hey"

"That Su Wan? I've only heard of Su San, but I've never heard of Su... Hey, wait, is that Su Wan who painted "The Desolation of Clouds"?"

Before the person who called out at the beginning was able to confirm it, the boss who heard their conversation turned around and looked over: "Hey? How many of you know that girl from the Su family?"

"Why don't you know? The four brothers and sisters in our family are all her readers. This time I have time to travel. I originally planned to go to Hainan. Later, my sister said that I was going out to play anyway. Come to Su Wan, ask for an autograph or something."

The store owner couldn't help laughing when he heard the words: "Then you are right, do you know where this is?"

"Here? Yuezhou." The backpacker who spoke first glanced suspiciously at his companion: "Oh, you mean here. I remember it's not far from Xiuhu Lake. I glanced at the entrance of the alley just now. What street is Mei from?"

The shop owner curled his lips immediately: "Who asked you this, and said that you are a reader of the girl of the Su family, and you don't even know where she lives? This is where the girl lives. Here, go further in, there are plums at the mouth of mn Trees and cannas are their home.”

When three or four people heard the words, they froze in place for an instant, like a poor child who had been stared at by a gorgon.

It wasn't until the store owner said "Hello" three or four times in succession that several people shouted "Wow" in surprise, then snatched the water from the owner's hand, and threw a 50 yuan ticket over, even asking for change , and rushed directly into the alley.

The boss was stunned, then he found out the odd change, pressed it in the counter, and turned around to start cooking again.

But I didn't forget to turn up the volume of the TV.