Reborn Cultural Empire

Text] 329. Design——

329. Design

At this moment, the audience in front of the TV can be roughly divided into two groups. Most of the people who actively watch are the readers of "Yunhuang", so they are naturally very interested in the rumors released by Yangyi Culture; It was kidnapped by the children, and it was just a pastime.

However, Liao Xiangzhai's declaration just now was like throwing a bomb at the most delicate time, blowing up those who were originally lacking in interest, and unconsciously focused their attention on the TV screen.

These parents who are in their early thirties and who know their destiny in their late years have grown up watching old American movies such as "Havoc in Heaven" and "Little Tadpoles Looking for Mom". Some beautiful things in life, even time Can't kill it.For example, the small wooden pistol that my father gave me on my birthday, or the orange juice I bought with great determination at the sports meeting, or the villain who forgot to go home for dinner after paying five cents at the villain’s bookstall. Book……

There are too many unforgettable things, but among them, the cartoons we watched together in those years must be indispensable.

"Havoc in Heaven", "Screaming in the Middle of the Night", "Little Tadpoles Looking for Mother", "Muddi", "The Story of Three Mo Liu L-ng", "Mindless and Unhappy",...a TV set at that time , It is an item that is neither expected nor accessible to ordinary families. If one day you see these movies at a rich classmate's house or in a movie theater, it will be the central figure among your friends to keep them the next day.

So after hearing Liao Xiangzhai's firm declaration, many viewers put away their original indifference and pricked up their ears.

"Huh? It seems that Mr. Liao has full confidence in this animation." Sun Xizi's face was more expressive at this time. After hesitating with a smile, he still asked what was in his heart: "The reason why you So sure, what is the reason behind it? Can you tell the audience? Is it the investment of Yangyi Culture, or is there any new technology in production..."

"There is no new technology. There are some old things that even the animators can't understand, so why talk about new technology." Liao Xiangzhai shook his head, and he was also a person who had no intentions: "When it comes to the investment of Yangyi Culture, it is indeed It is quite large. Of course, this is just as it should be. If there is input, there will not be corresponding output; but if you want to have a good harvest, you can't do it without hard work. This is of course unfair, but it is irreversible. "

"Well, I believe that after seeing this, everyone must be full of curiosity about this animation with a lot of investment and production, so please watch the big screen."

Sun Xizi made a gesture, and on the large rear-projection screen at the studio, clips of animation clips immediately appeared.The picture is exquisite to the extreme, and even the dense haze and the peach blossoms moving with the wind are presented in front of the audience in detail.

"Okay, card" the hostess stopped without losing the opportunity, and then the picture froze for an instant.

"Then I'm here, and I want to reveal a little secret to everyone, that is, the animation clips just now, only some of them belong to the animations that are about to be produced, while others have already been released a long time ago. "

The screen changed again, showing the New Year's Day Book Fair in People's Square last year.The scene has gone beyond the category of enthusiasm, it can be called hot, and the scene of crowded people everywhere makes people speechless.And the place where the eyes of enthusiastic fans and readers meet is also an electronic screen, on which is a familiar picture.

"As you can see, what is shown on the screen is the promotional cg that Yangyi Culture commissioned a well-known animation manufacturer in the island country to produce during the New Year's Day Book Fair last year. But when we intercepted some fragments of that cg, mixed in When I was in the animation independently developed and produced by Yiwenhua, I found that there was almost no difference between the two.”

During the book fair last year, the broadcast of the animation cg also caused a great sensation in the industry. After the book fair ended, there were more than one film agent who approached mn, but they all returned disappointed in the end.Now that some relevant people have watched the program that is being broadcast at the moment, it is inevitable that something will start to brew in their hearts.

"I want to interrupt here." Sun Xizi was introducing incessantly, but was interrupted by Liao Xiangzhai: "Little girl, there is one thing wrong with what you said, that is, there is still a difference between the two. Our animation The frame rate is higher and the production is more refined."

For other people in Yangyi Culture, the audience would not buy it, but Liao Xiangzhai is a person who went to Meiying, and he is also a senior in this industry.And more importantly, the director switched to another playback method - instead of playing the two films in Sanda lu-n, the screen was cut into two parts, and the two animated cgs were displayed at the same time come out.

In addition, every picture with obvious difference must be paused and displayed, so the audience can easily appreciate the superiority of the two films.

"Wow, what a bang, what a bang, look to the left, the weapons in our cartoons are more beautiful." The twin brothers in a family were gesticulating excitedly. The parents knocked on the chopsticks several times, but failed to draw his attention back. .

On the contrary, his younger brother gave a disdainful "tss": "That's not called a weapon, that's called a magic weapon, that's what it says in the book."

"It seems that Yangyi Culture has indeed put a lot of thought into this animation." Sun Xizi took the opportunity to pat his ass. The purpose of this program this time is to build momentum for Yangyi Culture. It also makes sense.

"If not, how can we talk about revitalizing domestic animation?" Liao Xiangzhai's expression suddenly became serious: "This is also the reason why the old bones of us at Meiying agreed to Yangyi Culture's invitation. They are very attentive and sincere, and they let us watch If this is not the hope for the revival of domestic animation, I am afraid that few of my old colleagues are willing to go to Yuezhou to make a living."

Sun Xizi's expression also became more sincere, and even gave people two emotional feelings: "Mr. Liao just said very well, no matter what we do, we can only do it perfectly if we put our feelings and sincerity into it." .Or even if it is not perfect, let more people know and understand through your own enthusiasm. We always talk about domestic animation, watching foreign saints and Transformers become partners of our children, But who can really sink their minds and think about what is the reason for the current phenomenon?"

"Is this what your student came up with?" At the dinner table, Zhai Yunfang was staring at the TV with great interest.

Ji Tangdan snorted disapprovingly, and picked up a chopsticks of tender bamboo shoots for his wife: "Eat and eat quickly, some children's stuff, what are you talking about."

"Children?" The old lady of Ji's family lowered her head and looked at Ji Tangdan from above the glasses frame with a playful expression: "Didn't you come here as a child before? You never played with toys when you were young, but read comic books?"

"Tch, I didn't even have enough to eat at that time, how could I care about this?" The stubborn old man was still trying to argue.

"Oh, you haven't seen it yourself, so you are not allowed to have a happy childhood?" Zhai Yunfang choked up his wife with nothing to say: "We must be like you, you must be like you at a young age. Worry about filling your stomach every day, what kind of toys, what kind of happy childhood are spiritual opiates.”

"When did I say that?" Ji Tangdan was furious, and wanted to refute, but found that this damn old woman didn't pay attention to his rebuttal at all, but turned up the volume of the TV with great interest, and was still talking to herself : "This little guy is good at ting. You have to start with a doll for everything. Isn't that the best way to develop an interest in traditional culture?"

The old man fell silent, knowing that the words were meant for him.

"Okay, let's get back to this animation. I have another question here. It is said that the original intention of Yangyi Culture to make this animation is...to promote and popularize our country's traditional culture? I can't understand this point. It’s just a cartoon, does it need to rise to this level?”

Sun Xizi finally led the question to the direction that had been arranged earlier.

As usual, Su Wan didn't care about this kind of problem, although it is most appropriate for the original author to explain this problem.

Wei'an and Liao Xiangzhai glanced at each other, and under the humility of the former, the old man thought about it seriously: "When they first raised this question, although I didn't scoff at it, I didn't regard it as something that required serious consideration. Come and treat."

"Then what then?" Sun Xizi asked with just the right curiosity.

"Then they explained to me about the publication intention of this animation and even the original manga. I thought about it, and it was really the same as what they said. Just think about it. The older child, and the other child who has watched Yunhuang, those mechanisms, those schools of thought, and those who have learned strange things from mountains and seas, who will be more interested in our country's traditional culture?"

"But these are animations?"

"It's animation, but who stipulates that cartoons can only be used for entertainment and cannot contain educational significance? Whoever stipulates that adding traditional elements to cartoons will definitely be changed. The key is to see how we do it. Animation, how to guide. Entertaining and entertaining is a word that is repeatedly mentioned now, but when someone really starts to do this, they are suspected again, I am very sad”

The old man was also agitated, and gestured repeatedly when he said these words.

Sun Xizi's lines were naturally written and directed in advance. Seeing that the purpose has been achieved, I will not dwell on it anymore. After summarizing a bit, I changed the subject: "What Teacher Liao said just now, I think, should indeed arouse everyone's attention. After thinking about it, we are now clamoring all day long, to be entertaining, to let minors come into contact with things that are educational, but first of all, this thing must be attractive enough. Of course, if this topic continues to be explored, it will not be a short while I can finish talking, so let's not talk about..."

"The only thing I'm curious about now is that in Teacher Liao's talk just now, the 'they' you mentioned appeared twice in a row who seemed to have a lot of influence on you. Can you tell the audience that this 'they' ’, which one, or which few masters?”

Ok?

The old man was taken aback, this is not in the pre-arranged procedure.

This expression was accurately captured by the cameraman, and then transmitted to the screens of thousands of households.

What's the secret?This gossip is interesting.