Reborn Cultural Empire

And those people who follow the trend in China, such as Xu Haohouxuan, maybe their fans will think that this is the sound of nature, and no one can sing better than my "Xiaoxuanxuan Xiaohaohao", but this thing still has to be let out. The market speaks, even if the appeal among fans has reached the level of brainwashing, but what about record sales?

Can there be more heavenly groups from Bangzi Kingdom?

Although Yang Yi hated Bangzi very much and was similar to the island country devils, he had to admit that the other party did have his own uniqueness in creating pop music.

The cultural industry is not the entertainment industry, but if you want to do well and grow bigger, you must borrow the models and techniques of the entertainment industry.

Letting foreigners perform the traditional Chinese opera art is a means to enhance the freshness of the audience and tourists and win more audiences.On this point, Yang Yi held this view from the beginning to the end. It doesn't matter whether he is hyping or taking a slant, but as long as it can help his ideals and contribute to the construction of a cultural empire, he can do whatever he wants. No matter what outsiders say, he is also happy.The construction and dissemination of the cultural industry sounds like a very elegant and upper-class industry, but in fact, this kind of industry also needs some more gray methods.

Of course, using entertainment techniques to hype the cultural industry can only be said to be a little more popular, and there is still a certain distance from the gloomy.

"That's fine, let's see what the actual effect is first." Some TV bosses said, even if they don't come to such a live performance, as long as Yang Yiyi explains his arrangement clearly, these people present can understand it.Among other things, this method of operation.It's not that at some evening parties with CCTV in the past two years, let the foreigner Dashan come on stage to talk about cross talk.Is it a reason?Whether the cross talk work itself is good-looking or not is the second.But some things that are not considered funny, are said by foreigners, which are more interesting than those performed by Chinese actors.

While the leaders of the media industry were thinking, a pipa sounded on the stage over there, followed by guzheng and chords.Boys have always believed that although these two kinds of music are not as elegant as the Guqin and as popular as the Erhu, they are the best fit for modern young people to come into contact with traditional Chinese national instrumental music.Because these two instruments, especially the zither, have rich and varied timbres, which are more suitable for the appetite of modern people. Even the soundtracks of many animations in the island country are based on these two instruments?

Then with the flute, sheng, xiao, and island country’s shakuhachi sanxian and other island folk music instruments evolved from Tang and Han instruments, you can almost produce works that are enough to attract many young people.

The music over there is coming together, all the media bosses below.They all exchanged glances with each other. In fact, although the musical instruments used in the arrangement were traditional, those tunes could still be heard immediately.It's not the real classical music and folk music of China, but this kind of very bright tune makes everyone not feel disgusted.On the contrary, because I have been engaged in media work all the year round, I immediately included these pieces that are strictly speaking in the category of new folk music.Listen to the market value.

Wait until those island country actors put on similar makeup one by one.After appearing on the stage, those media bigwigs all cast their eyes on it, obviously their nature was mobilized.Especially in the current performance of "The Peony Pavilion", after the first line "Dreams return to the warbler, the chaos is everywhere", the media leaders who are used to traditional folk art are really a bit surprised .

Indeed, the singing of these island country actors on the stage was completely substandard in terms of the requirement of correct words and correct accents.But it is precisely because of this substandard that the media leaders in the audience also felt surprisingly fresh. It seems that they did not expect that those foreigners who could not even articulate their words when speaking Chinese were performing When watching Chinese opera, it will bring this completely new experience that is completely different from the past.

If Yang Yi were to say it, then one word could sum it up, and this is the meaning of the cuteness of contrast mentioned on the Internet in later generations.Of course, in addition to this, it must be added that the one who is performing now is an out-and-out beautiful girl. When Yang Yi was in the island country for the final selection of personnel, he put in so much effort. It's not the most important criterion, but the people who are shown to the media leaders now are all really handsome men and women, and his little method has indeed had a very good effect.

"People stand in a small courtyard and a deep courtyard, the smoke is exhausted, and the broken embroidery thread is thrown..." The performance is still going on, and the island girl who plays the heroine is not counting just singing, after two or three lines of lyrics, she still comes A graceful lotus step like a breeze supporting a willow, and then gently throwing out the water sleeves in your hands. When imitating the traditional performance of Kunqu Opera, it is different. Whether it is the sameness or the changed place, those media People look at it with gusto.In particular, a middle-aged deputy director who is relatively more receptive to new things, is actually still keeping up with the beat, shaking his head and brain in a rigid manner.Indeed, it is said that the original flavor contained in it has been weakened a lot by this form of performance, but it can't stand the fun of such a performance.

What is Comic Con for?Isn't it just calling everyone to come over and have a fuss together?If there is no fun, who would spend time and energy watching your performance?

Therefore, this performance on the stage won everyone's approval almost immediately. They did not look at it from the perspective of opera evaluation, but from the psychology of the audience.On the other hand, Yang Yi didn't pay attention to the performances of the cosplayers from the island country on stage, because he had come to check many times in the past six months, and if he didn't have the confidence, he wouldn't make a big fanfare for the media leaders to personally review up.

After watching half of "The Peony Pavilion", judging from the expressions of the people around him, Yang Yi knew that he had almost succeeded more than half, and then as long as he negotiated the distribution of benefits for the rest, basically there would be no more troubles. Big question.

And when it comes to benefits, there is one thing that the reborn man must first reveal.

A video, a video that Zi Ah had played before when he met with government agencies.But now, taking advantage of the fact that these media leaders are still unsatisfied with the performance just now, I just took it out to let them strengthen their confidence.

really.After seeing those pictures on the computer screen, it is not uncommon to see characters who are used to turbulent waves.I couldn't help showing a hint of surprise on my face: "Hey, it's so lively? And I watched the video. These kids are not only not disgusted by your involvement in some commercial activities, but also very supportive?" This Jinling The commercial activities mentioned by the person in charge of a column of Satellite TV are those peripheral sales. In their imagination, if the domestic animation industry is not counted in the era of Meiying Studio, then it has just started, and in this just started industry, You can also see such a hot business scene.It's really surprising.

Fang Junzi and Mei Luohua, because they are relatively close to boys, have contacted some news about the preview of last year's comic exhibition in advance, and now they hide in the crowd and do not speak.However, the two have been making eye contact all the time, thinking about how to persuade everyone to provide some help to Yangyi Culture.

"If this event can be as popular as the video, then needless to say, the commercialization must be considered a success. And once there is a commercial success, then we will use some channels to promote and publicize it. It's not impossible." Someone hesitated for a moment, seeing that the colleagues around him didn't speak, and knew that everyone wanted to get as much benefit as possible from this event.But once he spoke first, he would inevitably be at a disadvantage, so he refrained from speaking.But the person who spoke.But he also changed careers from an animation director, and has a bit of a passion for Meiying Studio.That's why he was the first to break the silence.

Seeing that someone spoke first, Yang Yi quickly followed up: "Actually, all the leaders have seen it too. Our activity does have very good business potential, right? For our Yangyi Culture, Occupying the market, expanding the market, and making the cake bigger is a victory. For the local government, it is also a good thing to have an emerging industry under the background of the Internet. There is also support from local emerging industries. Since it is support, I sincerely ask the leaders to help us as much as possible.”

"It is certain to contribute, so it goes without saying. But we all have performance requirements, and we have to be responsible for the entire unit. It is impossible to say that in order to support the national animation industry, we will completely ignore our own strength, right?" Someone heard some meaning, until Yang Yi was bargaining, and immediately put forward his own difficulties: "So, from the bottom of my heart, I am really optimistic about this event. The performance is as interesting as the performance, so the success is predictable. Director Yang, just tell me, how do you want us to help you Yangyi Culture?"

"The channel fee is charged at 50.00% of the cost price..."

As a result, before Yang finished speaking, someone immediately blew up the pot: "What? The cost price will be cut in half again? Director Yang, you are a bit of a lion. We don't talk about how much we can earn from it, but we can't do it ourselves. Doing this thing at a loss? How tight are the media resources now? I don’t think we need to say too much, you should understand. If this is the condition, then I don’t even bother to bargain.”

"I haven't finished talking yet. Before the event starts, it will be charged at 50.00% of the channel fee. Afterwards, the advertising revenue in the event, we Yangyi Culture will not pay a penny. And if the advertising revenue cannot make up for the loss of the channel fee , then let our Yangyi culture make up for it, leaders, what do you think of this condition?" After Yang Yi finished his condition very sincerely, he looked at the media leaders on the opposite side without hesitation: "If it weren't for our Yangyi Culture's funding situation being too tight, we wouldn't have put forward the above conditions. However, from the following additional terms, I believe you can also see the sincerity of Yangyi Culture."

After these additional clauses came out, everyone breathed a sigh of relief, but they felt that doing so was like taking a loan from a bank, but a bank is a bank, so how could there be a case of a merchant defaulting on media channel fees?This precedent, whether to open it to Yangyi Culture or not, many people are also a little undecided.

Fortunately, among this group of people, there was an "internal traitor" arranged by the boys in advance. After frowning and thinking for a while, Mei Luohua took the initiative to ask: "Advertising income, including those advertising arrangements at the event site?" ?” (To be continued..)