Reborn Cultural Empire

"Of course including the advertising revenue at the event site, it's impossible for Yang Yi Culture to take control of it, right?" Yang Yi nodded and smiled indifferently. Regarding this issue, it is obvious that arrangements have been made for a long time: "But the advertising at the event site Income, those merchants who place advertisements cannot directly hand over to you, so they need to go through the motions from our Yangyi Culture, and then hand it over to you. But I can guarantee here in advance that the above advertising revenue, our Yangyi Culture Not a penny."

The young man has already planned how Yangyi Culture will absorb nutrients from the event, create momentum, play the banner of Yangyi Culture, and gain popularity. This is a must, but it does not mean that in addition to the spread of brand value, they Yangyi Culture won't get any real benefits.Using activities to support activities, and the income to offset the previous investment, this is what Yang planned early in the morning.

But there is no need to explain these clearly to outsiders. The task now is to deal with the media bosses in front of me. J has just been launched, and the media can't arouse much interest. This is also a normal phenomenon. After this event is held once or twice, so that the people in the country and the industry can all see the commercial value and news value of this event. Naturally, there will be media rushing over to ask for interviews. This is an inevitable process, so Yang Yi can afford to wait, and he is not dissatisfied in the slightest because of the asking prices of the media leaders in front of him.

"Since the advertising revenue at the event site can be given to us, then I have a proposal. I don't know if it will work for Director Yang." Seeing that Yang Yi is so easy to talk, a man coughed twice and stood up: "Anyway, those advertisements at the scene The final proceeds still have to be distributed to the various media units here. Then it is better to hand over the power of advertising investment directly to us to handle it. Faced with such a large amount of funds through Yangyi Culture, it is necessary to pay the bank for nothing A handling fee. What do you think? In this way, you Yangyi Culture can also save a little financial turnover pressure."

Everyone, look at me.Let me look at you, although many people agree in their hearts, but it is difficult to say anything verbally.Not only is it difficult to say anything, but the man who secretly ridiculed him for raising this idea is really ugly enough.Although it is true that the bank will charge some handling fees for capital turnover, Yang Yi Culture didn’t say anything, so you should worry about it. Saving others is only a few hundred or thousands of dollars?What did you say to help Yangyi Culture meet the tedious procedures of finances? Didn't you want to get the money into your own hands? [

Although everyone is talking about business.But in the final analysis, they all took advantage of the activities, so there's no need to be sympathetic at all.

With this idea in mind, the leaders of other media units had a rare tacit understanding, and no one spoke out to support it.And the person who spoke earlier became a little embarrassed when he found out that the situation had quieted down. He forced himself to laugh, and found a step for himself: "This is just a suggestion. If you don't think it's appropriate, Then do it as Director Yang said, he is the initiator and organizer of the event, speaking of it, he knows better than us what type of advertisement is more suitable for this event.”

Looking at this person's face, Yang Yi not only shook his head in his heart, but also felt emotional.The other party is also the deputy director of a local TV station, and it depends on the level.With the status of Zhengke, who is already in the stream, he can take advantage of it.He was still like a petty citizen who had never seen the world, so it was no wonder that those colleagues around him couldn't stand it any more, and they didn't speak out to support him at all.But after sneering a few times in his heart, the boy still took the initiative to stand up. He seemed to agree with the other party, but he laughed to gain prestige for himself: "Since Mr. Ma has said so, I don't think it is impossible. It can make our Take it easier on the finances, and think of it as a benefit for the employees as the chairman of the board. In fact, I also had this plan at the beginning, but considering the advertising options for this event, the scope is actually limited, and it is impossible to do anything Merchants accept it, so I didn’t say this plan. But now that Mr. Ma thinks it’s convenient and easy, let’s do it according to Mr. Ma’s idea. But before that, I have one request, that is, the category of advertisements. A culture will propose a general range, and only advertisements that meet this range can be selected. If it exceeds the range we set, then the leaders present here should not accommodate it casually, so as not to cause the entire atmosphere of the event to be uncoordinated."

Seeing what Yang Yi said, the leaders of the media naturally had a strange look, and felt strange about Yang Yi's decision.Although the director Ma had proposed this idea before, none of them agreed with it, but instead gave the director Ma an embarrassment.But now, it was Yang Yi who took the initiative to express that he was willing to follow the other party's wishes. This kind of heart and demeanor really surprised people.The little boy has a big heart, and the TV station has an ugly face. Putting the two together, it is simply a stark contrast.

So Mr. Fang over there thought about it, and felt that no matter whether it was in terms of intimacy or justice, he had to stand up and help Yang Yi said a few words, so he said with a smile: "Our Comrade Xiao Yang and Mr. Ma are really That's enough humility. But since everyone doesn't have the intention of getting the right to bid for the advertisement first, then we should do it according to what Director Yang said earlier. Anyway, our Yuezhou TV station is not bad for a while... "

The reason why they want to directly obtain the right to arrange advertisements is not because they are worried that Yangyi Culture will renege on their debts. The other party is a company engaged in the cultural industry, and it is not a private enterprise with a gray nature.Now some construction companies even dare to owe bills to the government and banks without offending the media, because the interests of the latter are relatively single and there is no intricate relationship between the former two systems.So the leaders of these media units who were present were actually not worried about this aspect at all.What they really care about is the amount of this advertising revenue itself, because after the funds reach a certain level, the interest generated by the deposit in one day alone is a considerable amount, and the accumulation of two days, three days and one week, It's even more astonishing. Although it won't snowball into 10,000+ hundreds of thousands, it is very possible to reach four or even five figures.

Since you are a leader, you have to consider all aspects. Mosquito legs are also meat, so why not eat them?

And if Yangyi Culture has the right to place advertisements, then even if the advertisement expenses have to be handed over to a group of media units after the event is over, they can still stay in the bank for several weeks or even months before that. The profits generated are also huge.But now the little chairman in front of everyone is actually able to voluntarily give up the benefits he has obtained. It has to be said that whether he is pretending to be arrogant or sincerely willing to let go of the benefits, this kind of magnanimity is enough to make them feel appreciative.

"Oh, Mr. Yang, what you said is true. As long as we have a good grasp of the type of advertisement, we can hand over the bidding power to us?" The general manager of a newspaper group asked with a smile, and he was not jealous of this. Profit, because the individual does not get much benefit, but after obtaining the power of advertising bidding, it can make the unit leaders more satisfied.In addition, after observing secretly from the bottom, he thought that Yang Yi's words were not playing hard to get, so he said a few sentences along the way.

"In front of all the leaders, I won't break my promise and gain weight, right?" The boy smiled slightly, and then nodded affirmatively: "Anyway, I have already made an offer, and this is my final bottom line. If you agree, then I wish you the best of luck." The cooperation is pleasant, if there are still leaders who feel dissatisfied, then I really have nothing to do."

"Since Yangyi Culture has set such a condition, I think it is not impossible to participate." The one who spoke was Mei Luohua's superior, a leader of the Modu Media Group, because the media from the Modu side will be here. The reason for the biggest role in this event is that a person at the vice president level of the group came here, which can be regarded as attaching importance to this event. Of course, there is also a reason for Xia Song to be able to come here. After all, he is the propaganda minister. The unit still has a certain right to speak.

Now that the people with the highest positions and ranks present have spoken, the rest of them, although they have no relationship with each other, still have to give the vice president a face, so they all opened their mouths, which is regarded as a promise. According to Yang Yi's request - not only dispatch personnel to report when the event is held, but also provide certain publicity resources during the preparation period to help Yang Yi Culture to publicize.With the promises of these people, the boy finally breathed a sigh of relief. In his plan, the cooperation and publicity of various media units in the Yangtze River Delta is the most important part. Yangyi Culture's own channel resources are also It's limited to the Internet, China's Internet has no schedule yet, and the mainstream media resources are still in the hands of traditional TV newspapers.

In addition, although this event tends to focus on the animation industry, it can be regarded as a branch of the cultural industry, and the nature of the cultural industry is incomparable to other commercial fields. On a larger scale, it can even be regarded as a branch of the cultural industry. Thanks to the merits of Qianqiu, coupled with the lubricating and coordinating role of the people from Modu Media Group and Fang Junzi in the negotiation process, Yang Yi's idea was finally realized perfectly.

……

After securing these media organizations, Yang Yi had the opportunity and time to start the next most important job - looking for sponsors.

If it is placed in future generations, any event, no matter whether it can be on the stage or not, will have to find several sponsors to name the event.Of course, a good event shows that the sponsor has a vision, and those events that cannot be on the stage but can still attract sponsors are the situations where people are foolish and have a lot of money, but the latter situation is rare , so Yang Yi never considered this aspect from the beginning.

Soliciting sponsorship is actually a science. First of all, you must be good at packaging and building yourself. Only when others are interested in your plan can you make local tyrants willingly pay.However, after you have a good product, you must be good at targeting the target. Only when it overlaps with the other party's business can it play an advertising role.If you are selling food condiments at an animation exhibition, you must have burned your brain to have such an idea. (To be continued..)