Reborn Cultural Empire

"I am very grateful to all of you present here. I am willing to come to the sponsor bidding meeting of the Magic City Electronics Digital Desire Entertainment Exhibition. I will not say anything redundant. We, Mr. Luo, have explained everything just now, and now we will officially start everyone. Intention Speech, because there is only one sponsor in the end, and the strategy formulated by our Yangyi Culture is exclusive title sponsorship, so please try to seize the opportunity. However, in addition to the naming rights, there is also the possibility of arranging your own house in the event venue Booths, or projects for promotional activities, so even companies that do not plan to fight for naming rights can also consider admission."

After Yang Yi finished speaking, he stopped speaking, but someone below obviously didn't understand, so he started to ask questions: "I hope that the two directors of Yang Yi Culture can help clear up the doubts, for example, if ibm gets the event naming rights In the future, what is the point of our Rising Sun Group entering the market?"

"Why doesn't it make sense? If you can beat the bids of Coke and Pepsi in the bidding, then the entire event venue, that is, all the venues in the Puxin District International Convention and Exhibition Center, as long as there are places where drinks are sold, they are all yours. Products, this point should still be attractive to your brand promotion? Today’s teenagers will be the main force of future consumption. To be precise, they are now, and they don’t have to wait until later. In the event venue with tens of thousands of traffic, having its own independent booth, I think the advertising effect is still very good." Yang Yi explained with a smile. When he asked Rogo to contact the sponsor before, he explained that he could Less exposure of some investment sponsorship arrangements.Just try to expose some internal arrangements of the company as little as possible, although on the issue of inviting the other party to come forward.There may be some hurdles, but throwing these strategies out on the spot works better.That's why Yang Yi insisted on this arrangement.

Now it seems that the effect is indeed good, but this is something that everyone can think of, so the commotion and discussion caused are also within a controllable range.

After hearing that they could arrange an independent position for their company, the assistant to the president of the Huaxia District of Coke Company, the negotiator who came to Coke Company this time, immediately had their eyes brightened. Regarding the consumption power of the China market, their Coke Company’s food The production giant is naturally very clear.Although the sales volume in the Asia-Pacific region is a little lower than that in North America, no one dares to say that it will take a few years for the sales volume of products in the Asian market to finally catch up with the North American market.For food manufacturers like them, China is the most important region in the Asia-Pacific market, because food is different from other products, such as a computer, which may be when IBM is formulating sales strategies.China's per capita income needs to be calculated, and although Coca-Cola also needs to consider China's domestic per capita income, this factor has far less impact on the formulation of the company's strategy than some other factors.A bottle of Coke for two yuan and a computer costing thousands of dollars, the former has no pressure to consume at all, while the latter requires careful consideration by a family.

So for this event.As one of the largest beverage manufacturers in the world, they are comparable to those it manufacturers.There are sports equipment manufacturers to pay more attention to.

The assistant has already made up his mind to win the naming rights of this vacation.Especially when there is an old competitor, PepsiCo, next to it, it is even more important to take it down.

This meeting is not so much a bidding meeting as it is an on-site auction, because before some companies submit their bids, there is also a business plan speech to cooperate with the promotion, that is, after these manufacturers have obtained the naming rights or the right to enter the venue In the future, you can't just carry out promotional activities according to your own ideas. You must cooperate with the arrangement of Yangyi Culture to carry out a promotion and publicity for the entire event. For example, a bottle of drink must be specially customized for this event. A batch of labels, as for whether they are used after being abused by people in later generations, or other plans, in short, they can't just focus on selling their own products, but must play a certain role in promoting the entire event.

Therefore, when Yang Yiyi left the time for the representatives of these companies to speak, someone immediately stood up and talked about a lot of things eloquently.People from Lenovo, summed up all the speech content, is that after they get the naming rights, they will provide the greatest support for the event in terms of materials, such as how much computers will be provided.

And then Coca-Cola couldn't sit still anymore. The assistant to the president of Huaxia District, the big nose with a typical Nordic appearance, immediately set his own price. Before leaving, his immediate superior gave him a lot of autonomy. , because it happens to be the most critical year for Coke and Pepsi to compete for the Huaxia market, and the East China region where Shanghai and Shanghai are located is the most important area in the entire China market so far, so after learning about Pepsi After sending people to participate, the Huaxia headquarters will also give the representatives who came to bid this time the greatest autonomy.

After hearing that one company after another started to give speeches, and some people even gave tentative quotations directly, don't say that they didn't care much at first, and officials from the cultural and educational departments who felt that this kind of animation exhibition was not very lucrative, even Yangyi Culture itself Those senior managers are dumbfounded.Yang Yi didn't announce the bidding quota internally, and only Qiu Yuan, as the financial officer, knew something about it. Therefore, after seeing the hot atmosphere at the scene, the staff of the administrative department and the financial department couldn't help but secretly look sideways and rushed to sit on Yang Yi's body. Qiu Yuan on the side winked, but even as a financial officer, Qiu Yuan hadn't expected this kind of scene, so he was full of strangeness when he gave his colleagues a wry smile and then turned his head to look at the boy sitting firmly on the Diaoyutai a feeling of.

My own boss already has this kind of ability, why does he still insist on focusing on the cultural industry?If you change to a more popular industry now, such as foreign trade and the like, then maybe you already have a net worth of over [-] million?

While Qiu Yuan was secretly slandering, Rogo and Yang Yi also exchanged views in private: "It's just an exclusive naming investment promotion conference, why are you so enthusiastic about it? I thought you worked hard to invite him. If you They don’t even want to make a move. It would be embarrassing for Yangyi Culture if you make a stand in the cold, and it would be a big laughing stock if it spread. But now it seems that you still have vision, how do you know that big companies like them are willing to spend money on this event? Where's the money?"

"I didn't tell you guys before. I just wanted to experience the richness and variety of marketing methods by myself. Now it seems that it's better to tell you all about it earlier." Yang Yi shook his head, deliberately pretending to hate iron and steel. "Brother Luo, tell me, go to CCTV to do an ad now. If it's around the news or during the prime time of a TV show, how much does a ten-second ad cost in a year? But this time, let's not talk about it." On-site promotion effect. The traffic of 50 people in five days may not be effective for the promotion of a company or a product. Now that the central government has clearly made its decision to support domestic animation animation, it can be imagined that it is a certainty when it is finally published on the central news. Maybe there will be a longer report, plus the spread of various local media and Internet media and reports, as long as they show their faces a little bit. This investment is worth the fare, and the management of those big companies are not fools, how could they not think of this?"

"Take advantage?" Rogo immediately understood.

"It's just taking advantage of the momentum. It's still taking advantage of the central media." Yang Yi smiled strangely: "But you can't say this clearly, even if everyone knows it, but it still rots in your stomach. And don't think that CCTV doesn't know, In fact, anything that is on the news of CCTV can be regarded as an opportunity for free nationwide advertising, and the effect is much better than special advertising. But since it is the media, there is always something to promote, and our event , just echoes the spirit of today, so we know that we are taking advantage of the situation, and there should be some reports. Maybe that company is also doing something secretly, and it can really show its face in the news. Of course, what I said It’s the companies that got the admission rights but didn’t get the naming rights.”

"What a genius, I admire you. The most profitable business I've done in my life is when I met you to submit a manuscript for the first time, and took your manuscript." Mr. Fat sighed: "But speaking of it, This method can only be used once? Everyone has seen such a trick. I am afraid that the next time the magic city organizes this event, it will really host it in an official name. Our Yangyi Culture is at most A co-hosting or co-organizing position. It’s a pity that such a large sponsorship fee, if the next naming fee can be controlled by our Yangyi Culture itself, how good would it be?”

"There will be no next time. This is the first time this event will be held. The city government is also afraid that something may go wrong and it will not end well, so the official support is indeed coming forward, but the specific event arrangements and preparations are all ours. Culture is doing it. But after they discover the influence of this activity, they will definitely not hand it over to a private enterprise, but must receive it in their own hands. This is also a very understandable thing." Yang Yi shook his head, but he didn't Rogo was so reluctant: "Think about it, if you can call on young people from the Yangtze River Delta to participate in the activities, hand them over to a private company, whether it is the local government or the central government, will you feel at ease? So If you can make money once, it counts as one time, don't have to look forward to Shu, okay?"

Although Rogo knew very well that what Yang Yi said was the truth, he was still a little depressed, but he would not have the time to be depressed in the future, because soon all the manufacturers participating in the bidding had finished expressing their opinions, and everyone's attention Back to the two chairman of Yangyi Culture again.

"We are also very happy to attract everyone to this event, so I would like to take this opportunity to announce another event arrangement." Yang Yi knew that it was his own time, so he got up without hesitation, He smiled and introduced to the following manufacturers: "The few sitting next to our Yangyi culture are the editors of Kodansha and Shueisha, and this time their classic animation works will also be collectively exhibited at this comic exhibition. According to the previous and cooperation plan, we hope that the company that finally obtains the naming rights can also reach a cooperation with these two publishing houses, and cooperate on the portrait rights of those animated characters in supplying the products at the exhibition. This kind of product is for teenagers It is still very attractive." (To be continued...)