Reborn Cultural Empire

After introducing the insignificant things before, Yang Yicai threw out the most important bomb of this meeting: "In the event, we will also intersperse an event that is not closely related to the comic exhibition, but it is a new direction for the development of the animation industry. The event plan is the live-action production of Slam Dunk, including auditions, final selections, TV drama shooting and many other aspects. Companies interested in this plan and hoping to join can take advantage of the last time to submit bids, Come and consider whether to cooperate on this event."

"What? A live-action version of "Slam Dunk"?"

"It's a big deal. It's worthy of Yangyi Culture. Not to mention this comic exhibition, even if you list this activity plan, it's a great idea!"

"What is "Slam Dunk"? It doesn't seem to be a work of their Yangyi Culture, does it? Why don't they launch their own live-action plan, but help a publishing house in an island country to promote it?"

……

Countless voices of discussion arose, but although everyone here is an elite in the shopping malls, not many of them are aware of the influence of "Slam Dunk" in the history of animation, especially in sports and youthful blood comics. force.Therefore, while some people were amazed at Yang Yi's cultural generosity, more people asked the assistant secretary and other entourage around them one after another, asking what "Slam Dunk" was.

Even an official of the Cultural Bureau, after following Yang Yi's introduction and scanning several representatives from the island country, asked his subordinates very puzzled: "Isn't this a good thing? Why are those little devils just Yang Yi?" The one on the side. It seems that you are owed a lot of money, so unhappy?"

The entourage next to him knew something about it.Quickly started a science popularization for his leader: "The "Slam Dunk" is a work of the island country Shueisha. It is the few people who are two people away from Director Yang and the others, and the people next to Director Yang are Kodansha. Shueisha and Kodansha have always been competitors, so I wouldn’t be happy to hear that the works of my old rivals are going to be made into a TV show.”

The same inquiries about the same content also happened to those representatives of sports brands, but they did not ask why some islanders looked unhappy, but they all considered Yang Yi's last sentence: "This is why I The reason why you invited Nike, Adidas and other sports brands to this meeting, I think with this "Slam Dunk" live-action plan, everyone should be more interested in naming our event?"

Why do we have to name your event with this "Slam Dunk" live-action plan?Some sports brand manufacturers who didn't understand, but smelled something, immediately asked their subordinates or assistants to contact the outside world or the company, and began to find out what was so extraordinary about it.But they don't need to do it themselves, after Yang Yi announced the plan, Yang Yi Culture's staff immediately distributed the prepared materials to the representatives of the manufacturers - it was about the historical sales of "Slam Dunk".A series of incomparably comprehensive information such as reader comments and market reactions, and various statistical data are data from third-party research agencies.There is no exaggeration at all.

The only company representative who does not need temporary science popularization is the staff of the island country Mizuno Co., Ltd.After hearing the announcement of "Slam Dunk" live-action, the little man in the lead.He became excited almost immediately, and ordered in a low voice and unquestionably to the assistant beside him: "Contact the company, Kojima-kun! Right now, contact the company immediately, I request authorization for a higher naming fee! If we don’t get the naming rights this time, all of us, you, me, and the senior management of the company’s headquarters, will be Mizuno’s sinners!”

The representative of Mizuno was one step ahead, but it doesn't mean that he will be the last winner, because after seeing the information about "Slam Dunk", the representative of Puma even disregarded his image. A foul language burst out in my heart-oh Falk, it was such a big deal, why didn't this bastard kid say it earlier?But then he didn't even have time to complain, because he had already seen that the representative of Adidas not far from him had taken out a document from his briefcase and began to write it temporarily.

Obviously, it is a blank tender that has been authorized by the company, just to deal with this unexpected situation. Generally speaking, there are very few opportunities to use this kind of authorized blank tender, because a normal and orderly For a formal company, every investment has been carefully considered and planned by the company's investment department staff. It is basically the bottom line of the company. Even if it fails to win the bid, it will not easily modify the bidding plan. What is brought to the company is not profit but damage.But the situation is different now. Before, Yangyi Culture did not release any news about the live-action of a super-popular manga, and this news is closely related to sports brand manufacturers like them. If this kind of sudden decision If you don't have the ability, then you are also not worthy of being a representative of a big company.

The representative of the Coke company who had vowed to be very sure before, his expression suddenly became embarrassing. He didn't expect that something that was originally in his pocket, but because of an Easter egg temporarily released by Yangyi Culture, there was another incident. There were so many variables, so after thinking twice, he finally put the phone he just took out back into the briefcase.

If it is competing with Pepsi, then even if it slightly exceeds the bottom line of some companies, I have no fault. However, I have to compete for this exclusive naming opportunity in the hands of representatives of companies such as Nike who are already as excited as bulls. , hope doesn't seem too big, even if it is a tragic victory, he dare not imagine it.

After seeing some chaotic scenes, a media person in charge of the joint broadcast in the capital couldn't sit still. Like those company representatives, he secretly instructed his subordinates to call the unit leaders to report what happened here. The situation, I described it quickly and in detail, and the other side quickly gave instructions-since it is a real-life plan for a super-popular comic, the previous actor selection process, in addition to the follow-up reports on the broadcast , it is best to obtain a review qualification.Obviously, these people in the media are more aware of the huge influence brought by a super popular comic than those representatives of the manufacturer, so the idea of ​​​​sharing the cake immediately came up.

"I'm sorry, I'm Xu Guogang, the editor-director of Beijing Children's Film and Television Station. I want to ask, does Yangyi Culture have a specific activity plan for the real-life plan of "Slam Dunk"? It's the selection of actors before, you guys How was it arranged? If it is the same as the previous Dragon TV "Super Girl" program, it is a national audition, how to make it fair and just in terms of judging? So this idea is naturally good, but in order to ensure the smooth implementation of the program , may I suggest that the media form a review committee?"

Hearing the untimely question of the editor and director of this column, even the few cultural and news officials who came forward from Shanghai couldn't help frowning, thinking that although this kind of activity, everyone wants to get a share of the action. Yes, but isn't your eating appearance a bit too ugly? It doesn't look like the director and producer of some TV station, but rather like a little red guy on the Bund of our magical capital, who has never seen the world.

So immediately some media people from Shanghai came forward and confronted each other: "As for how to select, this is the business of Yangyi Culture Company? Even if they want to intervene, there are also Shueisha and the sponsors who finally obtained the naming rights. Those who are in the media should cooperate well with other people's propaganda work, and strive to make our country's animation industry develop faster, instead of just coming up with a good idea and wanting to mix it up, this kind of thinking is not good."

For a while, those manufacturers have not expressed their opinions, and it has suddenly become a war of words between the media in Beijing and Shanghai. However, this is the home of the media in Shanghai, so the director of the TV station in the capital can only laugh at it. Two voices: "Everyone may be a little misunderstood. I hope that this event can be widely publicized. After all, it is a plan that has never been done before. If it is done well, not only the animation industry will benefit, but also TV production. way out."

After talking about these high-sounding reasons, the media in Shanghai laughed and put the issue aside, but it was obvious that no one believed his rhetoric.After taking in all the expressions of the crowd, the director couldn't help but curse inwardly, these scumbags in Shanghai are all dogs biting Lu Dongbin, and he proposed to let the media get involved, why aren't they tempted?

In fact, if these media are tempted, it is called ghosts. Almost all of the Yangtze River Delta media here have contacted Yangyi Culture in advance, and both sides are very satisfied with each other's attitude. Make good and bigger allies.Although they were a little tempted by the real-life review position in the national audition, but considering that Yangyi Culture is the source of the most news topics, who would do such a thing as throwing everything away, but who would do it?

And those who support Yangyi Culture are not only the Shanghai Media, but also those manufacturers, who have also prepared their speeches. If these media in the Yangtze River Delta do not come forward to speak out, they will immediately express their views.For sponsors who have invested a lot of money, of course they hope that no matter whether it is a comic exhibition or a live-action adaptation of popular comics, they must do a good job of word-of-mouth and quality. They stand on the same front. As for the mood of the media, what do they care about their sponsors?If people from the media are really involved, the quality of the event will decline, which is an inevitable result.

This time, there are many people who are happy, there are also those who are eager to try, and there are also many people who are envious and jealous.The last group of people are those domestic sports brand manufacturers who thought it was just a comic exhibition before, only the target group overlaps with their own product audience to a certain extent, and they don’t need to pay too much attention. (To be continued..)