Reborn Cultural Empire

These people here are all elites in their respective fields, or not elites, but they are definitely much better than ordinary people. Although the current atmosphere has been completely mobilized, many of them are just taking actions secretly. Didn't show much inner emotion.But judging from the inexplicably dignified feeling at the venue, it was obvious that many people were going to fight with their competitors freely.

All the sponsors who came to participate in the investment promotion meeting, it seems that the most competitive among them are Coca-Cola, Pepsi, and Nike and Adidas, the four internationally renowned companies. Let's compete, but this time is a time of real strength, and all business negotiation skills are useless, so many people's faces show a dignified look.But no matter what the representatives of these small and medium-sized companies are thinking, those big companies are already ready for bloodletting.

The people whose heartstrings are tense are not only the company representatives of potential sponsors, but also members of other media units. Some of them are paying attention and thinking to the content that Yang Yi announced before.Some guys who reacted quickly, although they felt very sorry because Yangyi Culture rejected the media's involvement in the event selection, they immediately reacted. In the future, after the final actors are selected through auditions, the next step is always to shoot a TV series, right?So the filming of this TV series...

A media person thought of this, and other media people would immediately think of this, so Yangyi Culture attended the management of the sponsor bidding meeting.I couldn't help being surprised, those reporters from TV stations and newspapers.What are you all getting excited about?It is clear that now is the stage for those sponsors, a bidding process for bidding.Can it make them so excited?They are all people who have seen the world, so they shouldn't be so shallow-sighted, right?

Those coming from the media who have thought of the key points have no intention of caring about other people's expressions and opinions, because apart from the reporters from the paper media, the staff of the other TV stations are well aware that no matter how poor they are, Satellite TV, as long as it is a provincial-level unit, has the ability to independently produce TV dramas, and even if they can't, they can find a film and television company to co-produce.This problem is not a problem at all.Therefore, it is reasonable for people in these media organizations to be tempted.Now the country is not very satisfied with the introduction of TV dramas from abroad, and there are many preferential policies in support of domestic TV dramas.But no matter how favorable the policy is, there must be a good theme and a good shooting plan.If it's a big bad movie, no one wants to waste money on it. [

Needless to say, the news of the live-action adaptation of "Slam Dunk".At least in terms of subject matter, it meets the requirements of the current radio and television, and belongs to the kind of subject matter with healthy thinking and good educational significance.And there is no common problem with this type of theme TV series-positive, healthy and positive.But they couldn't make an exciting storyline. The comic "Slam Dunk", even if they are not professional people in the publishing industry and animation industry.But as long as you have a connection with the media, you can also know what an excellent story this is.

As for other people who have their own relationships outside.The things considered are far away, when Yang Yi announced the plan before.But it has not been stipulated that the selection of these performers must be carried out among ordinary people. All major performing arts companies, even entertainment and cultural companies, can participate. In this way, the current situation has become that rich people Earn together, not only Yangyi Culture and the company that was finally selected for shooting can share such a huge profit.With a big cake in front of him, who wouldn't be greedy, and Yang Yi's approach has divided the ownership of the cake very well, so that this event will not be subject to resistance from all sides after the event starts.

People who come here know more or less about the situation of Yangyi Culture, and they all know that the young founder of Yangyi Culture is a master of book marketing, whether it is his own works or other works. No matter those masterpieces of famous writers, or some students who just graduated from high school and are not considered professional writers, through Yang Yi's "golden touch", all of them have become coveted bestsellers.But they only realized now that this Yang Yi is actually a TV program, or a master planner of mass entertainment.

But looking at this idea of ​​adapting anime to TV series, you can see that his thinking is active, and he is not restricted by the inherent rules and regulations of a certain industry at all, but is creative like a powerful and unconstrained style.

Such a person, even if he doesn't engage in any cultural industry, can also be successful in other areas, right?When many people looked at Yang Yi again, such thoughts suddenly appeared in their minds.

While some people had different ideas, those sponsors also started the bidding process.Because Yangyi Culture has already said before that this sponsorship and investment promotion meeting will be an on-site bidding opening, and the final naming rights will be determined immediately.Therefore, when it comes to finalizing the amount, sponsors who are more likely to obtain the naming rights are more cautious.Indeed, it would be a pity to lose this opportunity, especially the live-action adaptation of a super-popular animation work, not only in China, where the entertainment industry is relatively conservative and lagging behind, but also in the European and American island countries. The ultimate success of this event is already a certainty, so this promotion is even more important.

But in the same way, even if the bid can be won at 1000 million, even if it is 100 million more, it will make people feel heartbroken.This is not because those big companies are reluctant to spend money, but necessary cost control.If everyone in this world was throwing money at people when bidding for business, there wouldn't be so many tragedies and comedies, and bidding activities wouldn't make people so cautious.

No matter what the sponsors at the scene thought, in the end, when the meeting host Wei An of Yangyi Culture announced that all sponsors could start submitting bids, no matter whether they were large companies or small companies.Whether it is a person who is determined to win or a person who has the idea of ​​​​making a shot first, all of them finally stamped the documents in front of them.Then it was submitted in an orderly manner.The next fluency is that interested sponsors can approach those staff members of the President's Office.Ask your own questions about the event.And Yang Yiluoge and Qiu Yuan, the financial officer of Yangyi Culture, made a temporary apology and went to an inner room next to them to check and confirm the final winning bid.

After not too long, but those who were determined to win felt that it was a long time, Rogo Yangyi and Qiu Yuan came out of the next room again.The people in the venue subconsciously looked over, trying to find some clues from their faces, but they were disappointed.Even Yang Yi, the youngest, couldn't see the slightest hint of his emotions. On the contrary, the last financial officer of Yang Yi Culture stretched his eyes and brows. Obviously, the final result made him, the financial officer, very satisfied.

Yang Yi and Rogo didn't make any reservations, and directly announced the final winner of the exclusive naming rights. Not surprising to most people, the naming rights were finally won by Adidas with a bidding quota of 700 million.And except for Adidas.In addition, in terms of beverage supply and hardware sponsorship at the venue, PepsiCo and bm have obtained the final admission rights respectively.As for the alliance with Yangyi Culture that has been cooperating for a long time, it is because it is currently impossible to compete with the international giants, and Yang Yi also agreed to the alliance.It will give them a certain amount of publicity space, and in the end it will be considered to satisfy the other party.

After the investment promotion meeting, except for the three successful bidders, stayed.In addition to discussing the specific cooperation details with Yangyi Culture, the others also wandered away.However, Yangyi Culture gave up the naming rights and got back 700 million in cash.It still caused a lot of discussion on the side of Shanghai.Especially in the field of cultural industry, there are quite a few companies.They all privately covet and envy Yang Yi's culture, which is almost nothing but a white wolf's harvest.But there are also some people who are more sensible, when faced with such arguments from the people around them, they opened their mouths to argue for Yangyi Culture: "Do you think this money is easy to make? Then try it yourself, and no one stops you." Looking forward to you. First of all, you must have a very good idea, good enough to impress Shueisha, and come up with the copyright of your own work. Then you need to start preparations more than a year ago, preparing for this animation exhibition. Don't just look at an event for young people, but consider the flow of people and the momentum created by this event. They have paid a very high price. In the end, they have to be willing to give up the exclusive naming rights. Have you ever thought about the feeling of having to give up the naming rights for an event because of funding problems? That is to say, Yangyi Culture has this kind of courage, and it may not be so ruthless if it is replaced by some other companies engaged in the animation industry Heart."

After some people were questioned like this, they lost their previous jealousy, but some people were still jealous in their hearts.It is believed that Yangyi Culture is the first to hold this kind of event. If it is replaced by other people—in fact, they themselves, they can also create such a huge momentum and scene.

Yang Yi didn't know that there were such shameless people, but even if he knew, he might not be very interested.Because in the next period of time, he will first start from the northernmost Jinling—of course, Jinling is not the main propaganda position, but just a place to take care of among the floating tourists brought by the comic exhibition—and then head all the way to the southeast Activities, Changzhou, Xi, Gusu, Jiaxin, all the way to Yuezhou in the south, and then in the area between Shanghai and Taihu Lake, as well as Changshu, Kunshan, Wujiang, Pinghu and Tongxiang, basically started to have simultaneous advertisements Propaganda, on the streets and alleys, all the advertisements made by Yangyi Culture for this animation exhibition are posted, most of them are in the form of posters, and then there are advertisements for the urban bus system, plus signs in the city. The local government will carry out actions to cooperate with the propaganda.

In addition to contacting and arranging a comprehensive public opinion offensive, Yang Yilai also needs to make up his mind on some internal affairs within Yangyi Culture, especially the layout of the venue. Xinpu District International Convention and Exhibition Center is a big venue. In future generations, apart from the World Expo, other As long as the international exhibitions are held in Shanghai, they will basically be arranged at the International Convention and Exhibition Center.Although the infrastructure is complete, different types of activities naturally have different requirements. (To be continued..)