Reborn Cultural Empire

If holding an animation exhibition is only an exhibition of animation, then it’s fine, except for a main stage for performances, there is no need to make any major changes, but once Internet entertainment projects are added, those who now occupy Can a company with more than [-]% of the domestic computer game market share be satisfied with a school classroom-like event venue?Not to mention the on-site layout of their flagship store, but at least a venue that looks the same, plus a stage for publicity.

So these days, the boys have changed their habit of not liking to show their faces, and usually stay in their office to command by remote control, and instead they are working as supervisors everywhere.After running for a while, even though most of them were in the car and indoors, Su Wan frowned and complained that he had lost a lot of weight and darkened a lot during this time.

But this effect of working almost 24 hours a day, regardless of day and night, is also very significant.

Previously, it was not too much fanfare because it was worried that the national propaganda would have a negative impact on the main audience of this event—the students who took the exam.The bus stop signs and roadside advertisements in some cities have obviously been replaced with the billboards delivered by Yangyi Culture, but they did not immediately reveal the changes or uncover the opaque patches on them.And on this day, after the first day of the summer vacation, a road from Jinling Yuhuatai to Yuezhou Xiuhu Park, on the road, in the main cities of the Yangtze River Delta, with the magic city as the center, radiating to the surrounding Gusu.Zhu Fang, Zhen Jiang.With county-level cities as the lowest-level outlets, they are all full of Yangyi culture advertisements.

See Oriental TV on the evening news.After the report of this matter, Rogo, who was working overtime in the office, couldn't help but sigh with emotion: "Hey leader, you said that our Yangyi culture suddenly made such a big commotion? I don’t know about other places, but in the Yangtze River Delta, the Jiangnan and Jiangbei provinces probably all know the name of our Yangyi culture, right?”[

After the outdoor advertising and physical advertising in the city began, TV publicity and online advertising also began to explode on a large scale.Speaking of marketing models.Yang Yi's most profound influence is naturally the viral marketing that is popular in the business world after the widespread use of the Internet in later generations.To put it bluntly, this method is a large-scale and persistent visual and auditory bombardment, so that every public who has access to the outside world can contact these advertisements spread by Yangyi Culture through the information channels he likes and is used to.

So soon, various media in the Yangtze River Delta began to report on this animation exhibition.The specific effect of this kind of report is still unknown at present, but in fact, there are already quite a few groups of young people.I got the news of the event through TV and newspapers - mainly TV commercials of course.If Yangyi Culture can get specific data, then a group of people headed by Rogo.Definitely will be ecstatic, increase the investment cost of TV advertising.Because of this time.The main channel for people to obtain information is TV programs.Many families do not have a computer as an item, and even if they have a computer, they may not necessarily be connected to the Internet.Therefore, there are actually quite a few teenagers who love animation and animation. Apart from those die-hard fans, there are also a large number of people who are willing to go to this event that has not been held in China. Knowing something about the comic exhibition, but after such an overwhelming bombardment by the TV station, the number of teenagers who knew about it and made up their mind to visit it climbed to a new number.

Compared with the propaganda of the TV media, the effect of the Internet is slightly worse.

If it is 2010 instead of 2000, then naturally the effect of widening the network is more significant.But right now, even the Internet in foreign countries has just begun to spread on a large scale, let alone China, which is still in its infancy?So on the homepage with the same navigation and the same search, although there is a large advertisement about the animation exhibition in a prominent position, after the number of Internet users has been reduced from the capital to the southern special zone, they can really participate in the event The number of people is much less.At this time, the families that can consume the Internet are indeed families with a relatively good environment, but even in this situation, Yang Yi has no way to make a young man in the capital or Yangcheng come to this animation exhibition. take a trip?

Individual local tyrants do exist, but this cannot be counted as a general phenomenon.

Therefore, the sensation caused by the Internet is indeed nationwide, but the final actual effect is not as good as the two channels of TV and outdoor.

……

On Dongfang TV, in the technical management department in charge of data, a deputy section chief is urging his staff to monitor and record the data in real time - because after an advertisement of Yangyi Culture was broadcast last week, the following staff actually went to work today I came to report early in the morning, saying that during the commercial period, the audience rating of the entire channel actually increased by [-]%.After hearing the report, the deputy section chief became impatient at the time, and scolded the staff member who reported: "Do you still want to do it, and make such a joke on purpose, don't you? If you don't want to Come on, let me tell you, now there are a lot of college students who want to come in because of external relationships. Hurry up and check the data for me, and I will hand it over to the director later, and he will be at today's weekly summary meeting Report it to the Taiwan leadership!"

In the end, it was useless for him to lose his temper, because the seven on-duty staff in the technical management department agreed that all the data verification was wrong, and when the advertisement of Yangyi Culture was broadcast, the ratings did increase by one-tenth of a percentage point.To be precise, it is not [-] percent, but about [-] percent, but the last decimal point can naturally be omitted in this kind of statistics.

But even if it is one in a thousand, it shouldn't be. Anyone who is engaged in the TV media industry knows that no matter what kind of advertisement, its ratings cannot be compared with an ordinary program.And not to mention that Yangyi Culture's ad was scheduled after the Shanghai News broadcasted by Dongfang TV, which was regarded as garbage time in the prime time.Some elderly people who don't want to miss the weather forecast may still watch the TV without changing channels.But among those young people, how many of them can bear the temper to watch the weather forecast of the local station?

But it is such a time period.However, the ratings increase suddenly came out. No wonder the deputy department felt very annoyed, thinking that the employees under him didn't care about their work at all.

However, after he went to the data center by himself and collected the detailed ratings statistics from the previous week, he realized that he had scolded the wrong person. This data really existed.I was a little embarrassed and wanted to apologize, but the clerk was very clever, and immediately smiled nonchalantly: "It's not my fault that Ke Zhang taught me a lesson, let alone your old man. After we first saw this data, Do you know what the reaction was? Alas, everyone’s faces were pale, as if they hadn’t woken up from a dream. Your reaction is also a strict requirement for us, and everyone can understand it.”

"You assan!" Knowing that the other party was stepping up for him, the deputy department slipped down, and then said with an appreciative expression: "Xiao Wang, you are very good, you must continue to maintain this attitude. Because a little praise will turn the tail up. By the way. Have you analyzed the specific reasons? Why did the ratings rise instead of drop when this commercial was broadcast? Is there any explanation? Find out the reason quickly, and then I Let’s report the situation to Taili.”

"If I have to say there is a reason. It is this advertisement, which seems to be more exciting than ordinary TV programs." After thinking about it for a long time, Xiao Wang explained to his leader with a wry smile: "It's just like the 80s before." I’m a kid. I always like to watch in front of the TV. It’s like ‘We are pests, the righteous Lai Fuling’. It will have a temporary impact on the ratings. And my girlfriend likes to watch this at home. advertise……"

The ad that the TV crew said it was.It was Yangyi Animation, who directly added some letters and dubbing to a g that was going to be broadcast during the event, and then changed it into an advertisement. Now it seems that the effect is very good.At least according to the feedback from Dongfang TV, many teenage anime lovers, after seeing this ad, even have the urge to watch this ad in a pinch of time.So with great encouragement, Yang Yi simply asked Li Wei to organize his staff to adapt another G short film with a different style, and then took it to Dongfang TV and various local satellite TV stations to replace the previous advertisement.

At around 40:[-] in the evening, it was the time when the local news had finished broadcasting, but the central news had not yet started.This is a golden time period, and it is also a time when people can't figure out the rules. It is said that the ratings are good, but in fact, in those ordinary families, if no children lock in children's programs, then basically they are constantly changing. spent in Taiwan.So the ratings are guaranteed, but the publicity effect of those advertisements must be discounted.It can be said that the effect is not good, but thousands of people who come home from get off work are indeed sitting in front of the TV at this time. Even if the hostess is cooking, most of the heads of the family still use the TV in their hands. Machine remote control, let's take a break.

So after Yangyi Culture took out the advertisements before, many people felt that those local stations had reached a cooperation agreement with their own companies, so they simply freed up the real prime time after 7:[-] to arrange their own advertisements, but because of specific Because of the cost, Yang Yi and Rogo still chose the time after the local news station ended.

But now it seems that the effect is not only good, it can even be said to be excellent.It is said that Dongfang TV also held a discussion on the station because of this matter, and the final result of the discussion was that Dongfang TV wanted to hand over the station logo and advertising of its own TV station to Yangyi Animation to do it again.After hearing this news, the employees of the animation department who participated in the production of the advertisement were surprised, surprised, and many people had expressions on their faces.Even in private, from time to time, one or two guys with excess energy ran to the project chief to report to the two bosses, and simply took over the work of Dongfang TV. (To be continued..)