Reborn Cultural Empire

Except for the exhibition area of ​​these video game products, the rest is the territory of those small and medium-sized animation animation companies. These people are much easier to deal with. They draw out a random area and replace the partition materials with plastic or pv boards. The glass partitions of non-previous video game manufacturers have also set up some different functional areas in their respective exhibition areas, which can ensure that they will not be seen at a glance.Moreover, the slogans and promotional posters in these exhibition areas were also provided by those companies themselves, and Yangyi Culture didn't care anyway.

After passing the area of ​​the company group, the rest is reserved for those who are good at animation and games. The handling of this site is even simpler. In the huge No. The simplest or even rudimentary division materials have been turned into square areas like sun sheds. Those os volunteer teams who come to participate in the event, each team can be assigned a best position and occupy The three rows of prefabricated prefabricated houses have been occupied, and the rest is the site of those fellow otaku. It doesn’t matter if these people want to communicate, or bring some props and peripherals made by themselves, and come to the practice booth to earn some extra money, Yang He didn't have any opinions at all, and he didn't set a requirement for admission fee like hnjoy in his previous life.In his opinion, instead of recovering the cost from these student groups, it is better to suffer yourself first and create the whole atmosphere.As for whether the Magic City will make a fuss about it after the next event is launched, that is not something he can ask.

After watching these places, he came to the main animation venue, which was reserved for Shueisha Kodansha.And Yang Yi Animation's own territory.The first impression of such an arrangement is, "Hey. You see, Yoichi Anime can be on an equal footing with Shueisha Kodansha".It's not such a sophisticated little trick, but the effect it can play in the end is still very good.And whether it's Shueisha or Kodansha, it won't cause unpleasant feelings because of his small actions.

While Yang Yi was looking around, there was a sound of "Puzzling" coming from the boy's ears. Looking up, it was the workers who tore off the protection of kraft paper winks from the surrounding fluorescent billboards. membrane.These billboards are also carefully crafted for this comic exhibition.Except for "Clouds and Wilderness" and "The Record of the End", the others are basically the classic anime images of Shueisha and Kodansha. Of course, Shueisha stands for most of them. Who wants more classic manga?After looking at the surrounding areas where all the billboards had been hung up, Yang Yi suddenly came up with an idea after tearing off the protective film one by one, and then immediately called over to greet him just now. A cultural employee: "Manager Su, come here, I have an idea to discuss with you to see if it is feasible. In this way, if it is necessary to re-paste the protective film on this billboard, is it convenient? Re-paste it When you tear it off later, it won't cause any damage, right?"

See the leader has orders.Manager Su immediately explained in detail: "No, this protective film is specially designed for fluorescent billboards. It's easy to stick on or tear off. Mr. Yang, what do you mean..."[

"Tear it off first, and then put it on some anime characters. Then paste some of our company's logo and the monogram of this exhibition, and then cover it again with a protective film. When the event starts, we can add more An interactive session with tourists, there will be a double lottery event. The audience who is drawn for the first time will have a chance to tear off the protective film, and those who tear off our company logo or the comic exhibition logo will be able to get the corresponding prize. Otherwise, the os performance will be arranged on the second day, and the first day will be a free-to-view event, which is a bit lacking in creating an atmosphere." Yang Yi thought for a while, and ordered like this, this method It looks very fresh now, but in the future, it will be completely reduced to "abuse". Sometimes even a supermarket will use this kind of lottery trick to promote sales.

But it was used ten years in advance, and the effect is naturally leveraged.Not to mention how the audience will react, that manager Su was the first to slap his thigh hard: "It's a good idea, Director Yang, let me tell you where you learned these tricks. Everyone says you should go to a professional Marketing, I think too."

"Professional marketing is not easy. It's not that you can eat everything with a fresh idea." Yang waved his hand, not taking the other party's compliments to heart.During the time of instructing the scene layout these days, he has heard similar words, often walking, the boy thought of some kind of marketing method to create atmosphere and drive popularity in the future, or some interactive methods of activities , But when I think about it, I naturally want to use it to add to my activities, so many employees in these literary networks have seen the magic of the reborn man's "flash". Numbness right up to the end.Many employees are discussing in private, saying that their own boss is too evil, he is simply a master of advertising.

……

Time passed day by day, not only Yangyi Culture was operating at full capacity during this period, even some related units were equally busy.For example, those advertisers, on the one hand, have to coordinate their admission arrangements with Yangyi Culture, and on the other hand, they have to formulate their own publicity and promotion plans for the entire event; and the media, some media have also begun to enter one after another. Bian even arranged all kinds of broadcasting equipment two days in advance. As for the "government" office of Puxin District and the management office of the convention and exhibition center, they were also facing a big enemy. During the final countdown, they seized the time to check over and over again. Are there any places or details that have been overlooked.

Among them, the busiest ones are a group of activity participants represented by Yangyi Culture. Needless to say, the boys, those who have rushed to Shanghai successively, and the companies that have been invited are also assigned to them after the inspection. After their own venue, they began to arrange nervously.Of course, it also happened that some companies were dissatisfied with the places assigned to them, and felt that there were some unfair treatment.But because of the scale of the whole activity, it has gradually been recognized by people.In addition, Yangyi Culture and Magic City did not ask them to charge any fees, so facing a completely free.When the company only needs to send some human resources to meet the requirements of publicity opportunities, even the most dissatisfied island country SNK finally did not say anything, but obeyed the distribution of Yangyi Culture.

"I'm really nervous. The day after tomorrow is the opening ceremony. To be honest, I'm really not sure." At 07:30 that night, after a day of heavy work, Roggo thought of it on a whim.He took Yang Yi and ran into a roadside fly restaurant, ordered two small dishes, and had a drink with Yang Yi. Of course, the reborn man has not yet practiced his drinking capacity, so he basically drinks by himself: "What if there are not as many people as expected? What if there are accidents during the event? What if it doesn't succeed in the end?"

"I've never seen you look so sad before. This is just an ordinary comic exhibition event. Why did you make Luo Ge feel like you're in a state of turmoil?" Yang Yi looked over with some amusement and shook his head vigorously.It was like meeting this fat man for the first time.Because in the past, when it came to any job or any problem, this guy was full of confidence, but he didn't expect that he still had this kind of worry hidden in his heart.

"Not the same. Is it not the same good or bad?" Rogo sighed, as if he wanted to vent out some stagnation in his chest: "You saw it yourself, no matter what activity it was before? The first time we People’s Square in Yuezhou is good. It’s better to go to the island country and come to the magic capital later. Although the scene at that time seemed huge, it was all our own business. It’s closed to others. , and there is still a chance to make a comeback. But this time, the officials will come forward. If the final situation fails to meet expectations under the circumstances of the officials, I am worried that it will not be easy for us to do anything in Shanghai in the future. You pit Anyone can do it, but does anyone dare to cheat the "government"?"

"Allah, Allah, I understand, don't worry, let go of your worries, and do your best." Yang Yimao comforted a few words as if reciting scriptures, and then waved his hands nonchalantly: "It's all come to this point, is there still a possibility of getting cold feet? So, don’t worry, do it boldly, and it will definitely be fine in the end. Brother Luo, think about it, how successful was the Zhenda event before? And recently, we knocked down our Yangyi cultural switchboard and front desk, and asked about this manga exhibition How many people are involved in the event arrangement? It's useless to worry about it now, you might as well put your heart down."

"How can you have such a heartless ability..." Rogo muttered, but he didn't say anything, but picked up the wine glass in front of him: "Come on, let's go, drink more and think less Just a little bit, go back and fall asleep."

Drink more?

Looking at the wine glasses in front of him that are not enough for two or two servings, they are also full of beer with crystal bubbles and a thick layer of foam, not Erguotou drinks.Yang Yi shook his head, thinking that in fact, the northerners just scornfully refer to the men in Shanghai as "little men". Is it your taste?Beer in summer and rice wine in winter, the white ones are simply untouchable.

But speaking of it, it seems that the development of Yangyi Culture has also reached a bottleneck—not the bottleneck of the market, but the bottleneck of development ideas.In fact, there are many things that can be called culture in Huaxia, but right now, the business of our own company only covers those major categories in the usual sense, isn't it a bit incomplete?

For example, Shen Songzhi's good tea, Luo Ge's fat man's good wine - some of Ye Gong's good dragon flavors are in it, these are all things that can make a big fuss.Isn't China's tea culture, wine culture, and beautiful landscapes of human history all included in the "cultural category"?Now it can be predicted that after the exhibition, the reputation of Yangyi Culture will be greatly improved by several steps, and at that time, funds will no longer be an obstacle restricting the development of Yangyi Culture, so you can start planning now. Develop a long-term plan for a new strategy.

Yang Yi didn't reveal this idea to Rogo, but planned it silently by himself. After all, the most important thing now is to ensure that the first session of J can be held smoothly. (To be continued..)

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