Traveling through the sword to engage in military industry.

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The weather in Geneva in March is still very cold.

Fu Qianjin, secretary of the Eastern Embassy, ​​was waiting eagerly at the airport, stamping his feet.

His task today is to welcome the domestic automobile exhibition delegation. After the joint efforts of the four major automobile factories and supporting factories, the prototypes of three sedans and a pickup truck were finally completed before Ren Zhong's deadline.

Regardless of whether the parts are hand-polished or produced on the assembly line, everyone fully demonstrated the spirit of working hard as long as they can, working in three shifts 24 hours a day, and created the four models carefully selected by Renzhong to enter the global market.

All in time for this world-class auto show in early March.

After waiting for more than an hour, Fu Qianjin finally saw a large passenger plane painted with a phoenix slowly landing in the sky! He was excited all of a sudden. This was the main Y-8 passenger plane of Dongda International Airlines, a deep modification of the C-54 (the previous article said that the C-54 was used for transportation, which seemed a bit inappropriate. Transport planes are considered military planes, so it might not work. Instead, a passenger plane was used to temporarily remove the seats and converted into a cargo plane).

A few minutes later, another passenger plane painted with a phoenix landed. This was a Y-47, a deeply elongated version of the C-7. Its conventional layout had 4*13 rows. This one should be the representative of the exhibition.

According to the plan, the four automobile factories sent 4 people each to decorate the exhibition hall and welcome visitors. The rest were the competent departments and reporters. This time they chartered a plane to come not only to participate in the exhibition, but also to promote it on a large scale.

"Welcome leaders and colleagues from the motherland. I am Fu Qianjin, the second-class secretary of the embassy. You can call me Xiao Fu or Secretary Fu. According to the plan, I will follow up and serve you throughout the embassy this time. Now please line up and follow me to get on the bus." At the airport exit, Fu Qianjin greeted the delegation headed by Geng Pusheng with a sign that read "Welcome the Dongda Automobile Delegation."

“Thank you Secretary Fu. After getting off the plane, everyone must follow instructions. Except for the vehicles and addresses arranged by Secretary Fu, everyone should not leave their posts and delegations without permission. Everyone should not forget their mission and tasks. Our performance at the exhibition this time will be a window for the outside world to observe our Dongda. Everyone should remember that every word and action represents the country!”

"Yes, Captain Geng!" the delegation answered in an orderly manner. Then, Geng Pusheng took off his factory work clothes and put on a suit. His temperament changed drastically, and he looked like a business elite. During this trip, Ren Zhong provided technical guidance throughout the delegation, from clothing to exhibition details.

Especially in terms of clothing, when everyone was arguing about whether it was Western suits or Chinese clothes, Ren Zhong made the final decision that it was all suits, two sets for each person, two sets of dark gray suits for men, and one set of navy blue suit and one set of skirt suit for women, with a long black down jacket on the outside. In short, the level was raised to the level of the main Western middle-class elite.

In addition, this group of people are either returnees or selected from Mizuki University of Science and Technology. They are proficient in at least one foreign language. Geng Pusheng is proficient in three languages: English, French, German and Russian. The reception staff arranged at each booth can speak at least English, French, German, Dutch, Spanish, Portuguese, Italian and Russian. Some of them even know Arabic (SUV pickup truck booth).

Each of them is over 1.7 meters tall, eloquent and active. Judging from their configuration, they are almost the strongest sales team selected in the country. There is no trace of any rustic flavor at all.

According to Ren Zhong, this is not only a chance to promote cars, but also a great opportunity to promote the image of the University of Tokyo as a country.

Cars are high-end industrial products in the world today, and every move reflects the product image. Under the premise that the West does not know much about Dongda's large industrial products, this auto exhibition is bound to attract some reports in the West, and these reception staff may be the ones who appear frequently in Western media.

As for the current development of the University of the East, several wars have caused great differences in Western public opinion on the University of the East. Some people have accepted the awakening of the Eastern Dragon, but some people still stubbornly remain in the old impression, as if the University of the East is an uncivilized black African tribe.

If they are allowed to retain this stereotype, it will inevitably have a huge impact on Renzhong's automotive strategy.

Therefore, I took great pains to design and organize this exhibition myself.

In order to stop the large number of playboys and leaders who wanted to take advantage of the situation, Ren Zhong conducted a final interview with each member of the delegation, using the main world's high-tech AI voice to test their language ability and their response to the audience's sharp questions.

From more than 300 people to 50 people, they are all elites among elites!
With an experienced overseas driver like Geng Pusheng leading the team, it is important to ensure that everything goes well.

There was no conversation that night. After towing the four sample cars covered with tarpaulins to the exhibition site, Geng Pusheng found himself a little embarrassed.

I don’t know what went wrong, but their booth was located in the innermost corner of the exhibition hall!
"No, originally they said the booths we were given were in the middle part, with four booths adjacent to each other on the left and right. I'll go talk to the organizer about it." Fu Qianjin, who came along, couldn't help but feel a little anxious. If this matter were to be reported back to China, who knows how he would be scolded.
"I'm sorry, Mr. Fu, there are three car companies from Detroit who registered late and saw the remaining four booths, so they occupied them first." Although the person in charge of the exhibition said sorry, he didn't seem to care at all.

"I thought that your specialty products are silk clothing and food. There is nothing to display at the auto show. Just set up a booth somewhere inside. There is no need to put it next to our North American counterparts. It will seem out of place."

Fu Qianjin was almost furious at what the person in charge said, but he had no other options on his own territory. "Mr. Schmidt, this is a serious breach of contract. I will complain to your superiors and the media."

"It's up to you," Schmidt shrugged. "Who would believe that Dongda can build a car?"

Seeing that Fu Qianjin was about to rush up and beat up the guy, Geng Pusheng quickly grabbed Fu Qianjin.

After all, they are diplomats. If they really cause trouble, it would be hard to say what would happen.

Things that were originally reasonable have become unreasonable.

"Secretary Fu, that's fine. We won't get in the way if we stay inside." Geng Pusheng held Fu Qianjin's hand and whispered. "We will teach him a lesson with facts, and when the time is right, we will make this guy who looks down on others suffer a great loss!"

"I'm sorry, Captain Geng, we didn't do the preliminary work well. We should have sent someone to confirm and occupy the booth earlier." Fu Qian took a deep breath, "It's our fault."

"It's none of your business, Secretary Fu," Geng Pusheng had studied abroad for many years and was used to the faces of foreigners. He was of course well aware that in the eyes of these foreigners, it would not be accomplished overnight for Dongda to truly establish itself.

"We have seen a lot of this kind of thing. There are also many things that foreigners do not follow martial ethics. The things I encountered overseas were much more disgusting than this. There is nothing we can do. Who made us look like we were at the mercy of others for nearly a hundred years? Now this is already good. At least we were given a booth. If you said you would not give it to us in the Beiyang period, what can you do?"

"In the end, we have to slap them in the face with our achievements in different fields before we can slowly change the contemptuous image they have in their minds." Fu Qianjin was just irritated by Schmidt's indifferent attitude and lost his composure in front of Geng Pusheng. When he calmed down, he immediately realized that Geng Pusheng was right.

He nodded and wrote down the person in charge of the exhibition in his little notebook. He would never let him off easily if there was a chance.

The decoration arrangements are in accordance with the style and content agreed upon at home.

The Golf booth featured youth and uninhibited sports, with a poster of a car speeding away at lightning speed, and a big headline saying "Golf GTi is not a racing car, but it is better than a racing car!"

在汽车下面醒目标注110马力，0-100公里只需要9.5秒，极速190公里/小时！年轻人的第一辆运动轿车！
One look at it makes me feel excited!

They are all spray-coated plastic sheet posters, which are directly laid out on the booth after the boards are nailed in place.

In the raised area in the middle of the booth is a tightly tied sample car, which was towed in by a trailer and hung above the booth.

The Jetta booth focuses on family fun, with a family driving to go camping, bringing tents and other camping facilities. The numerous camping equipment on the screen suggest that Jetta's trunk can hold a lot of equipment.

The Passat booth was filled with an atmosphere of luxury and elitism. The phrase "the car of successful people" brought out the style of the new Passat in this time and space. Even the seats on the booth were leather sofas airlifted in, using the same color and workmanship as car seats.

This so-called cloud-sense sponge-specific sofa technology has fully elevated the comfort and durability of sofas to a new level in this era. If customers have experienced the sofas here, they will definitely compare them with other car sofas. The huge difference!
The wrapping feeling and sitting sensation are even better than first class!
Comfort and luxury are reflected not only through power, but also in the details inside the car, which are details that even business cars of this period could not provide!

Whether in terms of appearance, interior vision, touch or sitting feel, the first-generation Passat supervised by Ren Zhong far surpasses the best-selling model in the main world and time. It focuses on high-end business and aims to compete with BBA.

After establishing its product image, the first generation of Passat will copy the A4/A6/A8 model, covering the huge price range of high, medium and low-end commercial vehicles with one model. A successful brand, with multiple models of different sizes to widen the price gap, will meet the needs of different customers in this commercial market.

This is the route that automobile manufacturers in the main world have summarized after hundreds of years. Ren Zhong directly borrowed it. For this world of Bright Sword, it really has a bit of a dimensionality reduction feel.

Compared with the high-end brand building of the neighboring Xiaorizu Automobile, Ren Zhong's approach is much more direct and effective than theirs.

It will open soon.

Most of the delegation members were a little nervous about the booth being hidden in a place where even dogs wouldn't want to enter.

Although good wine needs no bush, considering that this is the first time representing Tokyo University, and Tokyo University's automobile industry itself has no foundation in the world, under normal circumstances, after visitors have passed by the automobile brands they are familiar with, they may not continue to visit those corners inside.

Because for them, these booths are usually reserved for some unknown small manufacturers. The products launched by these manufacturers are really nothing special. Most of them are crude and follow-up products with no creativity and nothing to see.

Not to mention high-end customers, even the flow of ordinary customers is only one-tenth or even less of that of the hot booths in front.

"Captain Geng, what should we do?" People from several automobile companies surrounded Geng Pusheng, each of them extremely anxious.

It was my first time going abroad. I had great confidence in surprising the world with my unique product, but when I got here, I was met with a critical hit!
We were given the worst possible location for the exhibition, and the expected scene of huge crowds of people rushing to visit can probably only be realized in dreams.

"Don't panic, everyone." Geng Pusheng saw that everyone was getting a little impatient, and as the captain, it was his responsibility to guide them.

"Do you remember what Mr. Ren said to everyone when we came here?"

"I remember." A young girl stood up.

"Mr. Ren said that as the first batch of Dongda Auto people going overseas, we will encounter many unimaginable difficulties and setbacks, but no matter what, we, Dongda Auto, will rise! In the face of many uncontrollable problems, we, Dongda Auto people, must unite and work hard to overcome them!"

"Xiaoying is right! Now we are facing uncontrollable problems, but we are not without solutions. Our cars are world-class cars that can stand the test of time, and each model is a hot-selling product that can amaze today! So there is actually only one problem we face, how to attract customers from other exhibition areas!" Geng Pusheng said, pointing to the young representative named Guan Liying.

"Do you remember the small gifts we brought to the exhibition? We brought 10,000 panda dolls, which were originally intended to be distributed to customers who visited our booth. We also brought two giant panda dolls, which were originally intended to serve as guides in front of the Jetta Motors booth. Now I have decided to put the giant panda doll guide positions outside the exhibition gate."

Ren Zhong had already considered this situation, so he secretly told Geng Pusheng to directly run external advertising when necessary.

The giant panda doll is one point, and depending on the situation, a few members of the delegation will be selected, carrying advertising banners on their bodies, and going to crowded places in the exhibition to solicit customers.

Ren Zhong had already thought of the advertising slogan, "Visit the XX booth and win a chance to win an Oriental Panda," and he held a finely crafted palm-sized giant panda doll in his hand to attract customers.

The panda dolls that were originally given away for free were changed into a lottery format, and the draws were conducted every day according to the number of days the exhibition was held.

Ren Zhong had already predicted some unexpected situations that might occur at the exhibition, and the remoteness of the booth was just one of them. (End of this chapter)