Traveling through the sword to engage in military industry.

The first day of the exhibition.

Crowds of people flocked to the exhibition. According to official statistics, during the exhibition, the number of visitors from local and all over the world reached more than 100,000.

Among them are many large automobile dealers from all over the world, who will visit the new models on site and secretly observe the appeal of each manufacturer's new models to the audience.

They even secretly ask potential customers who have a deep understanding of car models about their intentions, in order to accurately grasp which car models will be best-selling in the next year or even several years.

After all, as dealers, their business is closely related to this.

If you let your competitors get the hot products while you have garbage in your hands, you will lose a lot.

For these dealers, they do not have any stance. Their reality is which car model can be sold. They do not really care whether the car brand is famous or not.

However, based on past experience, big brands are much more attractive, so even if they are exploited by big brands and are given a lot of cars that they may not be able to digest, they often just accept it with a pinch of their nose, and if all else fails, they will just dump the cars at a low price.

Therefore, the booths that these dealer customers are most willing to visit are those with constant flow of people.

Normally, there are more than ten booths on both sides of the import section of the exhibition. Traditional well-known manufacturers such as BBA, GE, and FORD occupy the most prominent booths every year.

However, this year's exhibition seemed a little different from the beginning.

Two very cute giant panda dolls appeared at the entrance of the exhibition hall before the exhibition started. They were doing nothing but holding an even more exquisite and cute giant panda doll in one hand, and carrying a wide banner on their bodies that read "Visit booth W15-19 and win a free panda doll", with text E on the front and D on the back.

In this way, both foreign dealers and locals can understand it at a glance.

"Wow, what a beautiful animal toy. Mom, can I buy one to take home?" A visitor who brought his child to visit was attracted by the giant panda doll before entering the venue. He stood there curiously looking at it for a long time before leaving, and then looked back at the giant panda every step of the way.

"Annie, no one will sell that big panda doll. Mommy will take you to see if you can win a small panda toy. I think that panda toy is pretty good. If you win, Annie will have a new toy."

The mother thought she was one of the early ones. After all, she knew that booth W was the innermost booth and generally not many people went there.

However, she guessed wrong this time. When she went straight to the W15 booth without having time to see anything, she found that there were queues of at least hundreds of people at all four booths!
"Oh my God, how could this happen?" Annie's mother covered her mouth with her hands and said to herself in surprise.

The exhibition had just begun and there were an estimated 1,000 people entering, but no one expected that less than half of them would come directly here.

Although it was expected that it might attract a wave of people, no one expected so many people to come. According to the queuing trend, it is estimated that all the panda dolls will be sold out in one day!

Because there is no way to prevent people from queuing up repeatedly to draw!

It is impossible to ask for registration of ID card or something, besides, who has the concept of ID card at that time.

"Captain Geng, what should we do? There are too many people coming." The deputy captain, a deputy director from the Ministry of Industry, whispered to Geng Pusheng nervously.

"Old Ma, don't worry. We'll be fine after Secretary Fu and the others finish making the latest lottery rules billboard and move it over." Geng Pusheng was not panicked at all.

Such a situation was actually anticipated in the simulation plan.

Ren Zhong's suggestion is to draw a limited number of prizes every hour! If the exhibition opens at 9 am and closes at 5 pm, there will be a draw every hour from 10 am to 4 pm, a total of 7 times. If the draw is designed with a 200% winning rate, 1400 prizes will be drawn every hour, which means 5 prizes will be drawn in a day, which is enough to support the end of the -day exhibition.

If the number of people attending these raffles is really full, theoretically they will attract more than 2 visitors every day, which means more than 5 visitors in five days. Even if we exclude half of the freeloaders who queue up for the raffles multiple times, we can still attract more than 10 visitors.

For an exhibition, this is almost the treatment given to manufacturers at the entrance of the exhibition hall!
So it’s not a loss at all!

It was only at this point that Geng Pusheng realized how powerful Ren Zhong was.

Sure enough, after the temporary lottery rules billboard was brought out, the queue turned into a number-taking queue. All of a sudden, after the people who were originally queuing up to draw the lottery got their numbers, the too many people at the back dispersed and went to other places to look around the car factories that they had long been interested in.

But most people stayed at the booth and began to carefully study these new cars from Dongda. Unexpectedly, they discovered a new world!

The local people, who knew nothing about Dongda's automobile industry, were immediately attracted by these cars of Dongda.

Most of them lined up in front of the Golf and Jetta booths to test drive the two cars, learn about their performance parameters, and feel the workmanship. The more they got to know them, the more they discovered the differences between them and current car models.

Whether it is power, comfort, practicality or appearance, the more you look at it, the more you feel as if it has been struck deep in your heart.

"Excuse me, how much does the entry-level model of Golf cost?" The mother who came to the lottery with her child Annie was attracted by the Golf. Compared with the Beetle, the Golf is much more practical, with more space and a much larger trunk, which can even fit a baby stroller.

For families with children, these are a must.

Golf perfectly embodies such a home feature.

"Hello, ma'am, the recommended price for a golf ball in Europe is 3600 marks, or 3000 Swiss francs," Xiaoying at the golf booth replied politely.

"Wow, this is a good price," Anne's mother said. She didn't expect that such a car, which is almost perfect for her, would cost hundreds less than the Beetle. You should know that the entry-level version of the Beetle costs 3950 marks, which is about 3290 Swiss francs. The Golf is better than the Beetle in almost every aspect, but the price is nearly 10% lower.

This price is absolutely a good first car for a family, and it is almost the lowest among similar compact cars. For a dual-income family like Anne's mother, there is no pressure to buy it, after all, their salary per person is almost 2000 Swiss francs.

So after carefully checking the workmanship details and other aspects of the car, Anne's mother was convinced that the workmanship of the Golf was better than the Beetle she had seen several times, especially the details such as the treatment of the door gaps. The Golf has surpassed the level of the Beetle.

"When will this car be available for sale?" Annie's mother was really interested. It would be even better if she could test drive it. As long as it drove well, she decided to buy the Golf and use it at home first.

The Jetta next door looks better, but the price may still be too high for her, although she has not yet asked for a quote.

They would only consider buying that car after they had saved up for some time.

At this price for a Golf, Annie's mother can reserve one now. After all, if she saves a little, it won't be a problem to buy one a year.

"Hello, ma'am. Our Golf model will be put into mass production before the end of this year. The specific time of its launch in the watch country may need to be confirmed with local dealers. However, we now have a preferential gift package for first-time users. If you register for a pre-order now, you can get a three-year car maintenance package with our first-time user pre-order certificate." Xiaoying, the girl in charge of reception, said with a smile.

"This event will be available to users in the eight countries in Europe, including the UK, France, Germany, Austria, Switzerland, Italy, Portugal and Spain. We will also advertise the opening time and the list of official dealers in local mainstream newspapers. Of course, there is no charge for registering for pre-orders. It is all free and you can cancel it yourself. Madam, please read our pre-order rules."

Since he was unsure about the users at this time, Ren Zhong could only use the exhibition to try and see how many users he could attract by launching the pre-sale activity in Watch Kingdom.

The pre-order rules and lottery rules were on separate billboards, also divided into text D and text E, so Annie's mother quickly understood how to pre-order and cancel.

There was absolutely zero risk, so Annie's mother became the first pre-order user without hesitation.

"Congratulations, Ms. Sophia, welcome to become the first pre-order user of the golf car. This panda doll is for your beautiful little Annie. I hope the baby panda from the East can grow up happily with little Annie." After registering, Xiaoying took out a panda doll and gave it to Annie, who had been looking at her curiously.

Sophia didn't expect such a good thing to happen. She only needed to register and didn't even have to queue up for the lottery. She immediately had a better impression of this unfamiliar brand of golf. "Annie, thank this sister from the East."

"Thank you, sister!" Annie looked at Xiaoying a little timidly, but still said thank you quickly.

"You're welcome. When you grow up, you're welcome to come to our Dongda University to see real pandas. In my hometown, in a few years there will be a nature reserve where you can go to see pandas." Xiaoying said with a smile. Although the panda park has not been built yet, the newspaper said that Dongda University has designated more than 20 nature reserves, among which the panda reserve is the most famous. There are even plans to set up panda breeding bases in the reserves in the future to expand the number of pandas, and to open up tourist areas. As one of the most active college students of this era, Xiaoying is very sensitive to these news.

"Really? That's great. We'll definitely visit the magical East if we get a chance." Sophia didn't expect that the country, which in her impression was still full of people with braids, not only produced such beautiful and practical cars, but was also starting to build high-end projects like nature reserves.

All of a sudden, their impression of the University of Tokyo changed greatly, especially the exhibition service staff from the University of Tokyo, who were all dressed in well-tailored suits and looked no different from the elite business people on their side.

Even in terms of language, she saw that many reception representatives spoke fluent English and Spanish, and Portuguese, Spanish and Italian were also common. This showed that the University of Tokyo was not an uncivilized tribe as originally portrayed in newspapers.

However, there is very little information about this ancient Eastern country in the media now, especially since the Clock Kingdom has no historical entanglements with the University of Tokyo, and there are even fewer images of the University of Tokyo in the media and newspapers.

For ordinary working-class people like Sofia, the most information they are exposed to is that this country recently achieved the first circumnavigation of the world by a nuclear submarine. As the most explosive news at the moment, the watch country also reprinted a considerable amount of it.

It is precisely because of such information about major scientific and technological breakthroughs that ordinary people like Sofia do not equate Dongda with Heifei in the minds of ordinary people. After all, it is said that the nuclear submarine is the most powerful technological breakthrough in the world today. Being able to make such a powerful thing, Sofia subconsciously believes that Dongda should not have any major problems in the automobile field.

After all, the real car she saw on site was so perfect for her.

Geng Pusheng had been paying close attention to the various situations on the scene. When he saw that Ms. Sophia, a person who dared to be the first to try something new, came to the restaurant shortly after it opened, he finally felt relieved.

Although he has strong confidence in making Golf a hit, before it is tested by users, everything is just estimation and speculation. Only after it actually gains users' intention to buy the car at the exhibition and receives concentrated bombardment from dealers, can it be truly realized!

It now seems that there are already users of golf in the Western market who do not consider the brand at all, and are simply impressed by the image of the products displayed on site and the very favorable prices. If the site can accept pre-orders from thousands of potential customers, then the next step is to launch advertising campaigns to shape the brand and its popularity, and then fully attract investment to lay out sales channels.

These next steps, once launched, will cost a lot of money, which means that for the University of Tokyo, which is not yet wealthy, the decision-makers will not dare to decide on large-scale investment if there is no return on the investment.

Advertising and channels are pure money-burning, and it is impossible to break even in the short term.

According to the most optimistic plan, it would be a miracle if the overseas automobile project could break even within three years.

Therefore, Geng Pusheng is more concerned about how the product is viewed by ordinary on-site visitors.

Now that we have the first customer who has truly expressed interest, it proves that the Golf model is attractive to ordinary Western users. Whether it is the model itself or the price, the Golf has a certain competitiveness.

Geng Pusheng doesn’t know how many potential customers he can gain from this exhibition, but it is a good thing worth celebrating that he has a successful start.

Ms. Sophia's pre-order did not create a herd effect for other audience members at the scene. Even though some people saw that they could get a panda doll directly by pre-ordering, these audience members who came to watch the auto show are more or less the backbone of society and are still concerned about their own credit. Even if it is clearly stated in black and white that they can cancel the order freely, they will not make a decision easily before comparing all the intended models on the show.

Buying a car is still a big expense, so it definitely requires careful consideration for them.

But after seeing the Golf, most ordinary customers at least have more expectations for the models they want to buy.

Some features of golf carts have gradually become some benchmark requirements for their car purchases. The car model must be good-looking, have a certain amount of cargo space, and preferably support a family of four to travel. The power must be strong enough and the price must be cheap.
These potential customers have found a new benchmark for both what they want and what they want. (End of this chapter)