Traveling through the sword to engage in military industry.

Although it did not receive rave reviews as soon as it was released, causing the audience to scream.

However, the cute pandas led the way and kept the Dongda exhibition booth crowded with people. As a result, the four epoch-making models brought by Dongda could not be hidden even in the corners.

It's not just ordinary audiences who go in and leave a new benchmark in their hearts.

Even the car dealers in the same industry couldn't help but come to see the excitement, and then they couldn't walk anymore.

"Oh my god, the competitiveness of these cars cannot be underestimated." A main engineer in VW's design department took a deep breath after looking at the Golf, Jetta and Passat. He felt an indescribable feeling.

It seemed that three cars with a very familiar VW style magically appeared in Dongda.

"Hans, do you think this car would be wonderful if it was made by our VW?" one VW engineer said to another. "And I can feel that this car has our VW bloodline."

"You're right, Fraser. Compared to our current sleek classic car design style, the wind resistance and lines of these three cars from Dongda are so wonderful. The coordination of the overall structure of the car body is simply incomparable to our current models." Hans from VW said solemnly.

"In terms of practical design, they are also ahead of us. A small compact car like the Golf has a 450-liter trunk, while our Beetle only has 350 liters."

"The idea of ​​this high-lift hatchback design is so impressive that I think we must learn from it and use this genius idea in the development of the next generation of cars."

"Well, Hans, you're right. If it's a family car, after changing the trunk to a hatchback, our trunk volume will indeed become much larger immediately. But now there is a problem. Maybe by doing this we will infringe on the appearance patent of this Golf." Fraser said hesitantly.

As an orthodox designer, you can draw inspiration from other people's designs and apply them to other situations, but it is inappropriate to directly use other people's designs.

For automobiles, appearance patents are also one of the core patents.

Volkswagen Karmann Ghia
"Oh, Fraser, you're right. Maybe I was careless and forgot such an important thing." Hans was shocked. If the other party was a well-known manufacturer, he would not even dare to think about it. However, when he saw that the golf ball here was a product of Bora, a company he had never heard of, he naturally thought that it could be used as a reference.

But anyone who can come to the exhibition, no matter how small, will have some awareness of intellectual property rights. VW's cars are marketed all over the world. If it really develops a best-selling car with a trunk highly similar to that of Golf, it will be a lot of fun once it is discovered and sued by the original manufacturer.

"Perhaps after we see the influence of this car, we can push the senior management to contact Bora to see if we can obtain their patent license. I think even if we spend some licensing fees, we can put this hatchback design concept on our next-generation compact family car, which will be very helpful for the sales of our small car. We can't further expand in the family car industry relying on the Beetle. The number of users who like the Beetle is always limited. We must develop a new best-selling family car model to complement the Beetle."

"You're right, Hans. Just like in the sedan segment, we also urgently need to update our Karmann Ghia to keep up with the times. In this regard, the JETTA gives me a strong impression. I think a wealthy family user will prefer the JETTA." Fraser turned the topic from Golf to JETTA.

"Its appearance is tough and simple, which is a breath of fresh air compared to our current mainstream cars that look like turtle shells. I believe it will attract a lot of attention when it appears on the street." Fraser did not hesitate to praise it.

"Look at its power, the highest is over 100 horsepower. My God, this is the power of sports cars and high-end business cars. How come the power of several high-end cars of Dongda all exceeds 100 horsepower? I wonder if they have made some new technological breakthroughs in the engine. After all, the power of our main household cars is still in the range of 50 horsepower and 60 horsepower. Although we have engines with more than horsepower, fuel consumption and cost force us to compromise."

"The starting price of Golf is 3000 Swiss francs, that of JETTA is 6000 Swiss francs, and that of Passat is 26000 Swiss francs. These prices are close to the entry-level models of mainstream high-end, medium-end and low-end sedans. However, judging from the product strength of the cars on site, they are far superior to the entry-level models of all grades of cars currently on the market."

Early Buick models
Early Mercedes-Benz 300
Hans and Fraser are both the main forces of VW's design department. Their vision certainly far exceeds that of the audience, so after seeing the four models of Dongda, they were almost impressed on the spot.

These are 4 brand new cars, and they are ahead of their peers in terms of appearance, power and design concept.

Obviously, there were more than just VW car designers present at the event. In fact, all major manufacturers had key designers present to observe other companies' new models as soon as possible in order to grasp the trend of next-generation car design.

Dongda was no exception. Bora, JETTA, Passat and SUV each had a design engineer who came to observe the whole venue. Each of them also brought a camera to take pictures of all the cars in the venue.

But when the four of them walked around the venue in separate areas on the first day and returned to their residence, everyone was very excited.

"At home, I have always been worried whether our Golf will be weaker than its world-class counterparts. Although the inspiration for this design comes from our Mr. Ren, after all, Dongda University lacks experience in this field. I was worried that Mr. Ren would fail one day." Bora's Ma Youde said excitedly.

"But after looking at several compact cars from major manufacturers today, I can only say that none of them can compete in terms of product strength!"

"Our Golf is completely unique in the field of entry-level compact cars for families. Aside from the brand influence, we are completely overwhelming in other aspects."

The delegation from the University of Tokyo all got together. According to the regulations, everyone was involved in group activities and there was no such thing as one person taking leave to go out for this or that matter. So they participated in the exhibition during the day and came back to exchange experiences at night.

"It is true. Not only the Golf, but each of our models is far ahead of our competitors. In this regard, I admire Mr. Ren's extraordinary insight and genius inspiration in the automotive field. For ordinary people to design a car like ours is enough to be recorded in the history of automotive development, but Mr. Ren seems to have come up with four models at random!" Zhang Qihua said. The designer Zhang Qihua sent by JETTA is older. Zhang Qihua, who is in his 4s, is called Lao Zhang in the team. He is an old gun who studied mechanics abroad and worked on the production line of a large North American factory. Among the four factories, he has the longest experience and is the main localization designer of Passat.

"This is not our capital for arrogance. I find that in terms of luxury car design, the products of manufacturers such as BBA and Rolls-Royce are still very competitive. The sense of luxury they designed in luxury cars is still far behind our first-generation Passat. Of course, our Passat itself is not comparable to their highest-end luxury cars, so there is still a big gap in the luxury of the car appearance."

"If we want to impact the highest-end market, we need to study the high-end products of BBA and Rolls-Royce carefully. Mr. Ren has already provided us with several excellent products in terms of family cars and commercial vehicles. After we have gained a firm foothold on this basis, we must also strive to enter the high-end field as soon as possible. If we cannot design a luxury car priced above US$10 that sells well around the world, then our automobile industry cannot be said to have truly risen." Lao Zhang's words really poured cold water on everyone, bringing the excited crowd back to reality. In the following discussion, they began to take the advantages and disadvantages of competitors' models more seriously.

Such discussions formed their own notes of experience and reflections on the exhibition. After returning to Dongda, these notes, together with photos of related models, will be an important channel for Dongda automotive designers to understand the development of the outside world's automobiles. So after everyone had calmed down, they all discussed each model very seriously, examining their advantages, disadvantages and desirability from the perspective of consumer purchase scenario presets, engineer design perspectives and sellers' perspectives.

Although they are not omnipotent and some of their views may not be correct, different sparks flashed in the process of communication and collision with each other. In the future, these sparks will bring more inspiration to Dongda automotive designers.

At this exhibition, no manufacturer will sit idle. They are either working hard to promote their own products or quietly researching their competitors' products.

However, unlike in the past when everyone focused on the products of the top ten manufacturers, this time, four automobile products from the little-known Dongda almost unanimously became the focus of research for all manufacturers!

Although there was not much noise in newspapers and media, at the exhibition, Dongda has shaken the whole audience with these four products!
Small life booth.

Crown's chief designer Ken Nakamura looked serious.

"Mr. Ishida, the competitors our Crown faces are not only the big manufacturers such as Continental and North America, but now also the Passat from the University of Tokyo." As a benchmark in the daily life car industry, Ken Nakamura has been painstakingly immersed in car design for more than 20 years, and has helped Toyota firmly occupy the mainstream leader position in the daily life car industry.

However, after looking at several models of the Tokyo University, Ken Nakamura felt unwell.

The first generation of Crown cars
"Mr. Nakamura, you are right." As the leader of the group, Ishida Taissan is certainly no ordinary person. After the Tokyo University unexpectedly attracted attention, he naturally went to see the models exhibited by the University of Tokyo.

To be honest, before seeing the Toda models today, Ishida Taizo had a completely vague understanding of the Toda automobile industry and had basically no knowledge of it.

Because previously, Dongda's overseas shipments were mainly agricultural vehicles, which were aimed at the local farmers' market that the draggers didn't even look down upon.

But after seeing their new models today and comparing them to the Crown, which his own company had high hopes for, Ishida Taisan's mentality was a little broken.

"We lack a comprehensive understanding of our competitors. We didn't expect that Tokyo's automobile industry has undergone such tremendous changes in a short period of time. From vehicle design to power systems, it has surpassed us in all aspects." Ishida Taizo did not hide his true opinions in front of his own people.

As a professional, he sees things more deeply than ordinary people.

The power subsystems of these Dongda cars have much higher output power than their own engines with the same engine displacement, and the gearbox actually has a full 5-speed gearbox, which is not something that is completely impossible.

However, in terms of implementation cost, there is obviously a big difference between 4-speed gearbox and 5-speed gearbox. In automobile industry, they are still using a mixture of 4-speed and 5-speed gearboxes, and only the highest-end models use a 5-speed gearbox.

But Dongda directly provides the entire series as standard.

This means that they have completed a low-cost switch from 4-speed to 5-speed in terms of cost.

What supports them is the technological breakthrough.

"Ishida-kun, you're right. We didn't expect Todai to become a strong competitor in the future of automobile exports, judging from this exhibition. Frankly speaking, our products have almost no chance of winning compared to theirs." Nakamura Ken's face was gloomy. "This is really a magical place. In the past, we just thought that they were working hard in the military industry, just like Daxiong, and were obsessed with military development, so they had the J-6A fighter, Jianghai-class destroyer and nuclear submarine, which are military achievements that even the rogue eagle is afraid of. But I didn't expect that they didn't relax at all in the civilian industry."

"Technological breakthroughs in core high-end industrial products like engines would not be possible without more than a decade of painstaking research and development and huge investment. Look at the excellent output power of the engines they provide, and the fuel consumption is controlled at 10L/km. This is the engine we have always dreamed of."

In the eyes of true experts like Ken Nakamura, they have their own ability to distinguish whether there are problems with the parameters marked by competitors, especially since the vehicles from Dongda are real cars. Although they do not support test drives, they support on-site engine ignition, which means that even if these models have not yet reached the level of direct mass production, they are close to mass production.

What's more, Dongda has promised to deliver the cars by the end of the year, which further proves that these models are not concept cars, but mass-produced cars ready for mass production!

Therefore, the parameters marked must not be marked blindly, because these are the data that can be tested after delivery. Once the false marking is tested, the entire automotive industry of Dongda will die suddenly in the global market! If it is not printed out, it will be directly cold.

No normal person would do such a thing as digging their own grave, because it is impossible to hide it.

"So how should we respond now?" Ishida Taizo stared at his old friend with flickering eyes, obviously already having some ideas.

Ken Nakamura looked at Ishida Taisou's expression, as if he also sensed his intentions, and smiled slightly, a little coldly and a little cunningly.

(End of this chapter)