Traveling through the sword to engage in military industry.

"Since there are excellent products, we must learn from them." Nakamura Ken expressed Ishida Taizo's idea, "We should not only buy these mass-produced cars from Tokyo University as soon as possible, but maybe it's time for our international students to go to Tokyo University to study the automotive industry."

That’s right, these two guys have thought of the same thing. When they can’t win in research and development, they first learn from “copycats”, and thus they have found the secret to “overtaking on a curve”!

"Hey, since Nakamura-kun has found a solution, let's go back and implement it. We can't allow the automotive industry of the University of Tokyo to ride on our necks." Ishida Taizo said harshly.

"In addition to this aspect, perhaps we should also strengthen the automotive industry of Dongda in other aspects. We will set up a Dongda automotive countermeasures class in the future. We must take this potential competitor seriously."

Ishida Taizo's behavior was perfectly normal during this period.

In fact, whether in the world of Bright Sword or in the main world, Xiaoshi started from a copycat.

Western products, from a pencil to various electronic industrial products, all follow the principle of copying first and then gradually innovating.

No one knew that before Dongda’s cars were even shipped overseas, someone had already taken a fancy to them and was ready to copy them.

Of course, Xiao Ri will not do it so blatantly. In terms of the car's appearance, Dongda has submitted its car appearance patent a long time ago, and it is unlikely that an identical one will appear.

But in a link like the engine, it is hard to say whether a new engine and gearbox that are a pixel-level copy of the original will appear.

Xiaori has been developing industry for decades. Its copying ability is already perfect. Although the automobile engine is a very sophisticated industrial product, it is difficult to copy it, but it is not insurmountable. At least it takes less detours than developing a similar engine from scratch.

the next day.

Geng Pusheng looked at the increasing number of pre-booked customers in the crowd, and smiles appeared on his face more and more.

Most of these reservation customers are young people who buy Golf, because for the first entry-level car, people don’t care too much about the brand, but consider practicality and price more.

Golf's product strength stands out among the new cars launched at this exhibition. Whether it is product appearance, practicality, power parameters and other indicators, it is far ahead of its competitors.

As for the quality concerns of new brands, the manufacturer promises a 5-year, 15-kilometer quality guarantee for major parts, while among all current automobile manufacturers, the quality guarantee provided is only 3 years and 6 kilometers. This means that Dongda dares to propose doubling the warranty period as a statement of its own quality.

You should know that these must be written into the car purchase contract, and if quality problems arise, they must be resolved with real money.

Unless you do one job and then go bankrupt and run away.

But everyone knows that automobiles are special industrial products that require huge investment and long-term and large-scale sales to make a profit.

Any car manufacturer that only considers making quick money will undoubtedly die miserably.

Moreover, in this new world of ever-increasing trade, if such a nasty scandal were to occur, it would not only affect a country's auto industry, but would also affect the reputation of its entire exports.

Such a huge price is in disguise a guarantee for the warranty commitments of these cars.

It looks like a simple car warranty, but in fact it is a guarantee of a country's credibility.

Night Moon Bar.

"Hi, John, you have been observing for three days. Do you think you can consider becoming the agent of Dongda Automobile?" Waterman from Desan said to his familiar Austrian colleague John.

"Waterman, what about you? You've been here for quite some time, too. Have you seen their booking data?" John asked.

Waterman is the ZDK representative, the largest automobile dealer in Desan, and has the largest automobile sales channel and 4S service system in Desan.

Basically, most well-known brands are sold in ZDK. As sellers, they have no stance and they will represent whatever cars are easy to sell. Therefore, they will give priority to contacting the manufacturers for the popular models at the auto shows every year.

Because this is directly related to their profits next year.

If a best-selling model is missed by itself and falls into the hands of competitors, it will be a tragedy. As the number one car sales player in Germany, Waterman will not allow such a thing to happen.

"No need to guess. Within three days, the latest reservation number for Golf is already 3518." Waterman spoke out the information he knew without hiding anything. After all, there was no conflict of interest between John's Austrian market and his German market. On the contrary, due to the complicated historical relationship between the two sides, there were a lot of contacts and communications and collaborations between the two sides.

"Wow, that's a surprising statistic," John said. "I thought their pre-sales would be hot, but I didn't expect it to be this hot."

"Have you decided to cooperate with them?"

"Maybe we can consider exclusive agency." Waterman said with a twinkle in his eyes.

"Waterman, do you want to make such a big deal?" John was a little surprised.

Being an exclusive agent is not that fun. If you win, you will make a lot of money, but if you lose, the loss will also be huge.

Because building a 4S store of a specific brand requires a lot of investment.

Selling cars is not a simple matter. It is not as simple as just putting the car on display in a store.

You must also have a complete after-sales maintenance service system to support it, commonly known as a 4S shop.

If it is not an exclusive agent, then the construction of this 4S store is not a rigid need. You can choose to sell it mixed with other cars in the store. If you need repair and maintenance services, you can go to the 4S store established by others.

These 4S stores are either built by the manufacturer itself or by other licensed dealers. The more rare ones are exclusive dealers, who must complete the construction of a complete sales and after-sales service system. Normally, no one would do this unless it is for a big brand with huge sales.

You should know that a 4S system covering a country is not just about building a few stores. Even if it is based on the main cities of Desan, it may take dozens or even hundreds of 4S stores in the first phase to support a service system that sells tens of thousands of cars a year.

Likewise, if he doesn't sell tens of thousands of cars a year, the construction costs cannot be amortized to generate sales profits.

The fact that Waterman dared to bet so big shows that he is more than just optimistic about these Dongda cars.

Looking at Waterman's serious eyes, John couldn't help but be moved.

To be honest, he is also very optimistic about these models of Dongda. Although the public seems to be attracted by the cost-effectiveness, in the price range of each model, the pricing of Dongda's models is more than 10% lower than that of competitors, but the space and power are much better than those of competitors. In addition, the appearance of the car is also very attractive, so the cost-effectiveness is far beyond that of competitors.

The only thing that makes users hesitant is that this is a new brand with little popularity. For an entry-level family car like the Golf, the importance of brand awareness is not that high, but for a commercial vehicle, this brand stands out.

So Golf accounts for the majority of the bookings that Waterman and John see.

"Waterman, to be honest, you are attracted by their potential, right?" John said, "These models of Dongda are undoubtedly much more original than the products of its neighbor Dongyang Xiaori. Do you want to bet that they will continue to develop more and stronger products?"

"Yes, John, have you noticed that on the current Blue Planet, East China University of Technology's military industry is actually already the best in the world? Whether it's fighter jets or tanks, or even on the ocean, East China University of Technology has developed a nuclear submarine that can dive around the world! The advent of this new weapon has offset a lot of the significance of the aircraft carrier battle group." Waterman didn't have much to hide from John.

"I don't think their breakthrough in the automotive industry and the leapfrog products they have brought out this time are short-lived, but rather that their industrial technology accumulation has begun to overflow into civilian industrial products. We inserted ourselves into their business at a time when they are just starting out, and we may be able to obtain the agency of products that will be an important pillar of the future world automotive industry at a relatively low cost.

In my opinion, the automotive industry in the East will soon be on par with the North American and European automotive industries if they continue to invest in brand building.”

John didn't expect Waterman to have such a unique perspective on the problem, but when he thought about it carefully, there seemed to be nothing wrong with the result of thinking from this angle.

It is not to say that there is no chance for the automotive industry to overtake others, but judging from the world's known historical experience, the development paths of the automotive industries in North America and Europe can only bear fruit after their respective internal industrial base technologies have developed to a certain level.

Automotive materials, mechanical processing equipment, and accumulated experience in automotive design. Every link cannot be surpassed just by saying so.

In this industry, it is almost impossible for a genius to have a flash of inspiration and come up with a car model that will amaze the world and dominate the global automotive industry.

Individual heroes rarely work in the automotive industry.

"If that's the case, our ATL company should also reconsider the goals of the cooperation agreement with Dongda and other automakers. Should we change it to exclusive agency?" John lowered his head and thought carefully for a while, then said to Waterman solemnly, "Waterman, maybe you can wait for my news. If you are not in a hurry, I will communicate this situation with the masters at the headquarters. You know, I can't have the same influence on the board of directors as you do."

Exclusive agency has high risks, but also high benefits.

Let me put it this way, if it is really as Waterman said, if these automobile companies in Dongda can become the three major players in Europe and North America in the future, they, as the exclusive agents in their respective countries, will be far ahead of their competitors.

Such huge performance is enough to add a huge weight for dealer executives like Waterman and John to take the next step and become a member of the board of directors.

Geng Pusheng and his colleagues were unaware of the two completely different plots of Xiao Ri Zi and Continental dealers. They just followed their previous successful tactics and used Panda to maximize the effectiveness of the exhibition, getting as many visitors as possible to flow to Dongda's auto booth and letting more people know that Dongda had developed several amazing auto products.

At the same time, Geng Pusheng and his colleagues would briefly summarize the situation here every day and send it directly back to Dongda by telegram, so that his family, especially Ren Zhong who had been concerned about the exhibition, could understand the situation on the front line earlier.

Ren Zhong was finally relieved after receiving the news. He was originally worried that it was too early to cross time and space, and these classic car models would not be favored by the audience of the world of "Dragon Sword". However, the behavior of the audience on the scene made him understand that classic products can always cross time and space.

So without any hesitation, Geng Pusheng and his team began to implement the global brand promotion plan that had been formulated earlier!

You know, this will cost a lot of money, covering a series of plans such as brand promotion and sales channel construction. According to the prior plan, if the public response to these models at the exhibition is mediocre, then Ren Zhong will postpone this plan and wait for the next generation of products. He will use the first generation for a light test, and after trial sales in a few regions of the world's major powers to accumulate feedback and improve the product, he will start large-scale global promotion, especially in the two major developed automobile markets of Europe and North America.

Now that the effect of the trial has been confirmed in advance, the product strength of these products has received deep concern from the public, so we will start to exert our efforts through a series of brand-building channels such as car competitions, major sports events, and media advertising!
To put it simply, it means spending money to build product awareness.

Before the advent of the Internet, this was the only way to build a brand.

Of course, creativity in advertising is also a multiplier for improving advertising effectiveness.

This is Ren Zhong’s expertise.

As the biggest bug spanning two worlds, Ren Zhong chose an extremely impactful theme slogan for the flagship models of these four automobile companies.

Golf: Experience life, Golf!

JETTA: The way of driving is JETTA.

Passat: Leading the times, driving the future.

Raptors: Further and Freer!

Combining the inherent characteristics of these main models and the potential users, the theme slogans selected by Ren Zhong suddenly stand out as fresh and unworldly in this world where advertisements have not yet been rolled out!

At the same time, it takes into account the dual promotion of car models and the brand image of automobile manufacturers.

As these advertisements were first launched in the Watch Kingdom, and investment advertisements were posted in exhibition halls and the Watch Kingdom, Dongda’s automobile industry finally began to make ripples in Europe!

But surprisingly, before the watch dealers from China came to our door, the two major dealers from Germany and Austria came to our door together to seek cooperation! (End of this chapter)