Traveling through the sword to engage in military industry.

Geng Pusheng had never expected that the first contract they signed would be the exclusive distributor agency contract with Austria and Germany.

After several rounds of negotiations and approval from the family, Waterman and John each successfully obtained the exclusive agency rights for five years, in exchange for a 50% discount on the purchase price and year-round advertising support. Waterman promised to build no less than 4 3S stores in the first batch in Germany, ensuring that each state has at least 4 150S stores, and plans to build no less than 4 S stores in the next five years.

As for Austria, John promised to build one 1S store in each of the first large cities, and planned to build a 4S store in each of Austria's 84 districts in the next five years.

Under the current automobile agency system, dealers usually get their cars at a 40% to 80% discount. The more popular the car is, the lower the discount. However, in the case of exclusive agency, it depends more on how much resources both parties invest.

Geng Pusheng and his team were willing to provide nationwide advertising support, so they made a lot of concessions in terms of discounts. From the perspective of the resources invested by both parties, it was quite considerable. Waterman and John needed to invest a lot of money to build 4S stores, and the manufacturer represented by Geng Pusheng needed to be responsible for advertising, which was also very expensive. After the two sides reached an agreement, they quickly reached a consensus on this aspect.

The product image building strategy proposed by Geng Pusheng and his team has been determined to be fully controlled by the manufacturer. In this way, the dealers' investment in this area is greatly reduced, thus saving a lot of money. When calculating sales revenue, both parties will calculate these investments in detail and finally confirm them.

Although the total sales volume can only be estimated at present, the investment volume can be clearly calculated. The construction investment of each 4S store is supported by specific data. Similarly, the investment intensity and total amount of media advertising also have clear data. After both parties share these investments, it can be clearly seen who has the advantage.

Fortunately, everyone was full of expectations for the future, so they compromised and finally reached a 25% discount. For an emerging car brand, this is a very ideal breakthrough. Normally, such contracts are signed at a 40% discount, but the advertising investment at that time needs to be borne by the dealers.

However, this model often leads to dealers occupying a strong position, and may even make the channel the dominant one, while the manufacturer becomes the channel's laborer. This is the drawback of the terminal control manufacturer that Ren Zhong is trying hard to avoid. Therefore, in terms of advertising, Dongda's automobile manufacturers will never give up this initiative, even if someone is willing to pay more money in exchange for this right, they will not agree.

. . .

Ren Zhong didn't think that the problem could be solved by just one exhibition, so the breakthroughs in dealers of Austrian and Desan were unexpected surprises to him. However, there is no shortage of smart people in this world who can see Dongda's determination and ability in this regard through these models and rush in to occupy a position.

These two countries are both key targets of the European continent. Germany is also a powerful automobile country. Waterman’s move is not only the agency rights, but also the industry’s recognition of Dongda Automobile. Therefore, in the subsequent investment promotion work, with the demonstration of these two countries, market development in other key countries in the future will become easier.

For dealers, their biggest interest is to follow the market, otherwise if they fall behind in the competition, they may fall behind step by step. Waterman and John are not doing charity. As one of the largest channels for automobile sales in their respective countries, their biggest purpose every time they come to an auto show is to discover the next best-selling automobile products.

In this way, perhaps there would be an opportunity to do something in the meantime. After Ren Zhong gathered the information from the front line, he slowly formed a new plan.

"Let our overseas diplomatic missions get involved to elevate the level and significance of this first automobile sales cooperation?" Staff Officer Ye's eyes lit up when he saw Ren Zhong's new plan. He had never expected that the overseas automobile plan would bear fruit so quickly.

Staff Officer Ye naturally approved of Ren Zhong's plan.

"Yes, our products have already shown their attention and appeal at the Watch Country Exhibition. Germany, Germany and Austria are both important automobile markets in Europe, and are also benchmark countries. Our product categories have always been relatively single in terms of opening up to the outside world. If we can further introduce the cooperation between the two sides into the field of high-end industrial products through the export of automobiles, it will be a landmark event for us to join the economic integration of Blue Star. I think it is very necessary for our delegation to witness the signing of this cooperation agreement together with the delegations of Germany, Germany and Austria."

Ren Zhong wanted to make a comeback with the help of the automobile booth at Dongda University under extremely unfavorable circumstances. He held a high-profile signing ceremony during the exhibition and took the opportunity to spread the influence of this cooperation.

"There is no problem with cooperation on our side. I will coordinate the communication between the diplomatic department and the missions of these two countries and try my best to make this happen. However, I think that under the current legal framework of the European continent, highlighting the exclusive supplier is somewhat inconsistent with the current social competition situation. I suggest that both parties name this cooperation as a strategic partnership. As for third-party distributors who want to join in the future, we will entrust these two companies to apply for and manage it. This will also achieve the effect of substantive cooperation between the two parties." Staff Officer Ye suggested.

"That's right. In this way, the positive significance of our cooperation will be even stronger." After listening to Staff Officer Ye's suggestions, Ren Zhong felt that the plan was more perfect.

Originally, he wanted to have the delegations from Germany, Austria and the University of Tokyo in the watch country attend the signing ceremony of the exclusive distribution agreement together to maximize the official endorsement.

Now after Staff Officer Ye's changes, it seems to be more legitimate.

When it comes to foreign cooperation, it is indeed necessary to handle it in name only, especially the national conditions between different countries. Ren Zhong does not have a very deep understanding of these yet, so some omissions are inevitable.

"It would be even better if our signing ceremony could be broadcast live or rebroadcasted on TV in Europe," Ren Zhong said. "The influence of traditional print media is declining, while the influence of television media is increasing. Televisions are already quite popular in Europe, so it would be ideal if we could encourage the mainstream television media in Germany and Austria to broadcast this signing ceremony live."

"Brother Ren, you've given us a difficult problem," Staff Officer Ye smiled bitterly upon hearing the new requirement. It was indeed difficult to broadcast a ceremony of this level live on TV.

"Perhaps, we can hold a car debut to promote this matter." Ren Zhong did not think of creating such a high standard with just a signing ceremony. "Our Golf GTI now has real car driving capabilities. We can find a local track to hold a debut. In this way, the gimmick of Dongda Automobile's world debut will surely make the TV station willing to broadcast it live."

"But can our products withstand such a high-profile performance?" Staff Officer Ye was a little worried.

"We are not competing with other models. We are simply running a lap on the track to show the performance of our car. I think there is no problem with this." Ren Zhong is very confident about his car.

Although the Golf has not been tested to its limits, the chassis and power have been carefully developed, which gives the Golf GTI a certain level of racing capability. "I suggest you do some experiments at home first. The influence of live broadcasts on TV is huge. If something goes wrong, it will be difficult for us to recover the impact." Staff Officer Ye was really hesitant this time.

"Okay, we have already mass-produced a batch of GTIs. We can let our family test a few Golf GTIs equipped with the most powerful engines." Ren Zhong followed suit.

Soon, the results of the test laps came out. The four randomly selected Golf GTIs all successfully completed the straight-line acceleration test of up to 4 km/h. During the laps, all performed well without any abnormalities. In order to ensure that everything is foolproof, the headquarters also airlifted an engine and four new tires as backup. After the exhibition, the car support team will transform the Golf into the strongest GTI high-end version and hire a local racing driver to complete the first Golf GTI's debut on the track.

Since the results are not particularly important, everyone thinks that as long as the Golf GTI can reach a top speed of 195 km/h on the racetrack, it will be enough for it to get the attention it deserves.

So it was not difficult to find this racing driver. Soon after the exhibition, Geng Pusheng and his team inspected the prototype car from head to toe and sent it to a local racing track for testing. Sure enough, this Golf equipped with top-of-the-line power easily reached a top speed of 200 km/h under the driving of the racing driver!
Better than my own test results!
Of course, this may also be because ordinary drivers were used in their own tests. Currently, Tokyo University does not develop a racing business.

With such confidence, Staff Officer Ye made every effort to promote the debut of Dongda's mass-produced car on the racing track and the signing ceremony of the first batch of strategic partners of Continental.

Finally, I got the opportunity to be on a ten-minute TV special on ARD TV.

It is impossible to broadcast it live, but as an important cooperation between Todai and Oulu, it is qualified to be a special topic.

Ren Zhong was a little disappointed, but for Waterman and John, this news was of great significance!
When they heard that they would sign the contract in front of the TV station and the diplomatic envoy, they almost went crazy with joy!
If before, they were optimistic about the product strength of the University of Tokyo itself, but now they have seen that the people of the University of Tokyo are also very bold and proactive in publicity and operation. To coordinate with media such as ARD, it is not enough to just agree to invest some advertising resources.

Behind the scenes, there must be the push from the top resources of the University of Tokyo.

So, in this move, Waterman and John took the lead.

These current resources will continuously transform into the competitiveness of Dongda products in the future.

In the Continental automobile market, both product strength and product branding capabilities cannot be underestimated. The product strength of the product itself is the foundation. If this is not good, no matter how much advertising there is, it will be in vain. In Continental, the birthplace of automobiles, many consumers understand cars.

It is impossible to create a few best-selling products simply through advertising.

. . .

The TV station's special program was an unprecedented success. Under the camera, the Golf GTI lived up to expectations and, with its outstanding performance, it reached the top speed of a mass-produced small car, which amazed the audience at the scene and the viewers in front of the TV!
Such performance gave Waterman and John, the two dealer bosses, more confidence. They knew that for a new car, nothing could be a more powerful advertisement than winning a rally.

From this debut, the Golf GTI has shown its preliminary qualities as a racing car. Both Wortman and John suggested that the Golf GTI should be prepared to participate in a real mass-produced car rally to further enhance its popularity and market influence.

For new brands, there is no better opportunity to establish their reputation than in a race. In a fierce competition, the performance and quality of the vehicle will be verified most directly, and this is what consumers care about most.

Geng Pusheng and his team did not dare to agree to this suggestion without authorization, because there were too many things involved, including vehicle preparation, event arrangement, team formation, etc. However, when Ren Zhong learned the news, he strongly supported Golf Automobile to set up a racing team.

In the main world, the Golf brand itself has such a racing team. They verify the high performance of the GTI version by participating in various competitions, thereby winning the trust of consumers and making the Golf a best-selling model in the world. It can be said that establishing a racing team is the only way to enhance brand awareness and market influence.

Ren Zhong knew this very well, so he supported this decision without hesitation.

Facing this wave of enthusiasm raised by the TV station, Dongda Automobile seized the opportunity and not only promoted its close cooperation with two famous dealers, Austria and Desan, through soft advertising in newspapers and magazines, but also carefully planned special reports on the debut, further igniting the enthusiasm of the market. This wave of warm-up hype quickly made the name of Dongda Automobile spread in the European automobile industry.

After continuing to place hard advertisements on TV and professional newspapers as planned, Dongda Auto successfully attracted widespread attention from the automotive industry in several mainstream target countries in Europe. However, Ren Zhong knew that relying solely on hard advertisements was far from enough. He drew on the successful hype model of the main world and carefully planned a series of fascinating hype topics, aiming to further expand the brand influence of Dongda Auto through soft advertising.

The article "In-depth Exclusive: The Past and Present of Dongda Automobile Industry" deeply explores the development history and stories behind Dongda Automobile, allowing readers to understand the brand history while also looking forward to the future of Dongda Automobile. "Unveiling the Secret of How Powerful Dongda Golf GTi Is" shows the excellent performance of Golf GTi through detailed technical analysis and performance test data, stimulating consumers' desire to buy. Articles such as "Passat Luxury Redefinition" and "Jetta Sedan New Model" interpret Dongda Automobile's unique understanding of luxury and practicality from different angles, further consolidating the brand's position in the hearts of consumers.

These seemingly professional articles, which actually contain soft advertising elements, continue to appear in the pages of professional newspapers and magazines related to European automobiles, allowing Dongda Automobile to continue to expand its influence. At the same time, the Dongda Automobile industry is also vigorously promoting mass production to ensure that it can meet the strong market demand.

In order to further enhance brand awareness and market share, Dongda Auto also plans to continue to participate in several other famous exhibitions in Europe. These exhibitions are not only important platforms for displaying new products and technologies, but also excellent opportunities to establish connections with potential customers and partners and expand the market.

From now on, Dongda Automobile officially started its overseas journey. (End of this chapter)