1988: Back to the human world for a few years

Chapter 624: Plan

As the Spring Festival approaches, a strong festive atmosphere can be seen spreading across every village and township.

Unlike previous years, which were full of poverty but happiness, this year's Fengnen Township is truly worthy of its name.
Not only are the street fairs filled with all kinds of food and a dazzling array of goods, but the pockets of many villagers who have gained a lot of money are also filled up. Their hands are filled with large and small bags of various New Year goods, and their faces are full of joy from the inside out.
The warm red light dotted by a few persimmon trees still covered with frost and snow in the corner, coupled with the village's specially invited bangzi opera troupe singing non-stop on the stage in the open space, for a moment it was impossible to tell whether this was a painting or the human world.

The only regret is that although a certain Miss Lu, who had just had her steel nails removed not long ago, arrived in Fengren Township today, it is said that she, who is so addicted to acting, did not let everyone see her heroic figure on the stage. Instead, she went straight into a service point on the township street and stayed there for more than two hours.

………………

Momobaitou. Fengnen Township Comprehensive Business Consulting Office.

Under the curious gazes of a bunch of village heads and village party secretaries, a man with glasses who looked only in his twenties took out a floppy disk that was very characteristic of the era from his backpack and inserted it into the slightly bulky computer case.

As the disk was being read with a creaking sound, the man in glasses operated the mouse a few times.

Suddenly, a table that was not much different from the EXECLE of later generations appeared on the screen.

It took more than ten minutes to open another table on the local disk and import the data. The man with glasses finally breathed a sigh of relief, turned around, pointed at the newly merged table and said, "Manager Lu, it's done."

Tugou patted his shoulder with a smile and said, "Teacher Jiang, thank you for your hard work."

As he spoke, he took the mouse and swiped it a few times with an unskilled gesture. After dragging the page of the table to a certain place, he clicked on the category, compared the data on it, and then opened the notebook in his hand: "Director Su, although Fengnen Township had a good development momentum last year and achieved an impressive result of 424.15 million yuan in new revenue, the proportion of industrial distribution is still obviously unbalanced!"

As she spoke, Lv Yingying glanced at the data on the screen and frowned slightly: "From May 1991 to December 5, 14, Momo Baitou, Dahua Company, and Dezhou Urban Property Fund invested a total of 12 million yuan in various industries and project incubation funds in Fengnen Township, and there was also a huge opportunity for the East China disaster relief project;"

“As a result, by the end of the year, the basic agriculture sector in eight villages, including Lizhuang Village, Dongdu Village, and Maqiao Village, still accounted for 67.2%, and the average household income only increased by 374.8 yuan… How did you carry out your guidance work?!”

Although the income growth value of 374.8 yuan is a very considerable figure for rural areas in this era when the monthly income of urban employees has just exceeded yuan, it is far from enough. At least it is far from Yang Mo's requirement... This is the average household income growth, not the per capita income. Moreover, China is about to usher in a new round of rapid inflation, and this growth value is not enough to hedge against inflation.

Although classmate Tugou is always laughing and joking and never behaves seriously, it is precisely because of this that when she looks unhappy, Su Bin breaks out in cold sweat on his forehead.

It's a pity that he was called "Director". However, he was just the person in charge of the comprehensive business consulting office of Mo Mo Bai Tou stationed in Fengren Township. He was not even a formal employee, but an external employee recommended by Xialiu Marketing Agency.

At the moment, he could only explain with a bitter face: "Manager Lu, I know that the department has repeatedly asked us to fully implement the [235] plan proposed by General Manager Yang and actively guide the incubation of subdivided industries in each township and village, but the problem is... the situation in Fengren Township does have practical difficulties!"

The so-called "10 Plan" is a plan proposed by Yang Mo last year to increase the income of people at the grassroots level in rural areas within the business coverage of Dahua Company. The plan aims to narrow the gap in per capita income of people in these grassroots rural areas with that of residents in Dezhou counties to within 20% within three years, and to narrow the gap with residents in Dezhou's main urban area to within %.

The “235” refers to three reference targets, namely:
In the next three years, the proportion of income from traditional basic agriculture such as staple food and cotton in the annual income structure of grassroots rural residents in relevant areas should not exceed 20%;

The proportion of salary income obtained through local industrial, handicraft and manufacturing projects should not be less than 30%;

The proportion of remuneration obtained through cash crop breeding, project crowdfunding, dividends, formal business channels, etc. should preferably be above 50%.

The reason for setting these three reference indicators is that there is a frustrating objective fact in China... Unless you are an agricultural company or a financially strong agricultural owner, for a small peasant family in the traditional sense, it will never be possible to get rich by just growing crops.

However, Qilu is an important grain and cotton producing area, and the country has rigid targets in this area. Therefore, if you want to get rich, you can only reduce the proportion of basic agriculture in family income as much as possible under the premise of ensuring cotton and grain production.
Based on the current per capita arable land area and grain and cotton purchase prices in rural areas, as long as the proportion of income from basic agriculture such as staple food is compressed to around 20%, then even if there will be obvious inflation in the next two to three years, the real income level will still be firmly maintained above the poverty line.

It was just that out of consideration for the social and cultural ecology, Yang Mo did not want to see the commercial atmosphere in rural areas of Texas become too strong, and everyone turned into profit-seeking small businessmen, so he set the expected proportion of industrial income at 30%... Based on the experience of the tourism and real estate industries in later generations, he knew that once money came too easily and too casually, it would breed many social and mental problems.

In fact, the same principle applies to the establishment of the 50% expectation indicator and the preset guiding direction. Although the idea of ​​the rich leading the poor has become a joke in later generations, out of an inexplicable unwillingness, while the universal values ​​in the north have not yet completely turned into money, Yang Mo still wants to give it a try as much as possible... and through the form of crowdfunding incubation, letting everyone's wealthy money be invested in the village collective projects to snowball, and allowing more people to actively participate in the operation of the project, is the best solution he can think of.

Of course, as the helmsman, it was easy for Yang Mo to set these indicators and expectations lightly, but when it came to implementation, it undoubtedly created unprecedented work pressure for the people below.

Therefore, when Lu Yingying heard Su Bin complaining, she did not say something like "As long as your mindset does not slip, there are always more solutions than problems" like in TV dramas. Instead, she looked at him patiently and said, "Tell me in detail what the specific objective difficulties are. While everyone is here today, talk about it openly... Many hands make light work. Let's see if we can work together to solve all the difficulties."

Hearing this, Su Bin glanced at the dozen or so village heads and high-ranking officials around him. After thinking for a while, he gritted his teeth and said, "Okay, Manager Lu, since you said so, I won't hide it anymore."

Tugou is known for her straightforward personality and responsible work. There is a reason why she can serve as the leader of the grassroots inspection team. Therefore, Su Bin did not feel any psychological burden when he heard her speak so directly. He immediately started to complain: "Manager Lu, Fengren Township was only developed into an industrial support area of ​​Dahua Company in May last year, and it is indirectly supported by Liguantun in Songlou Town... It is an exaggeration to say that our Fengren Township is an unofficial township in the Hundred Villages Support Plan."

“Even if Liguantun develops faster and gets more projects, it is just a village after all. Using one village to support an entire township is already a bit excessive. What’s more, Songlou Town already has five communities and 5 villages waiting for projects from Liguantun all day long. The pressure there is even greater.”

At this point, Su Bin sighed: "Those who came first ate meat, and those who came later drank soup... As latecomers, we in Fengnen Township don't really have any complaints."

"Besides, Liguantun was really nice. They first assigned us several projects such as a peanut butter processing factory and an export almond preserves processing company. Then, they took the opportunity of helping the disaster-stricken areas in East China to rebuild and assign us a lot of orders. This made our lives better all of a sudden... Otherwise, based on the situation in Fengnen Township, it would take a long time to increase the average household income by more than 300 yuan!"

Sighing again, Su Bin spread his hands helplessly: "In fact, if we just want everyone to live a good life slowly, then there is no problem. Although Fengnen Township is not rich, it is not very poor either. After two or three years of development, it will be no problem for everyone to eat meat once or twice a month and buy two or three new sets of clothes a year. "

"But the problem is that with President Yang proposing the 235 plan, the problem of our Fengnen Township joining later suddenly became apparent!"

Su Bin sucked his teeth with a bit of toothache, his expression a bit irritated: "In fact, after the establishment of Fengnen Township Comprehensive Business Consultation Office, we have also been working hard. We have also been thinking all night long about how to help each village adjust and optimize its industrial structure, so that the villagers can move forward in great strides and have meat for every meal. We even run back to the department with information every week or take a detour to Xialiu Village to consult Section Chief He, Vice President Sun, Manager Li and others, and ask them to help with ideas."

"After much persuasion, I came up with a lot of ideas, which have played a certain role, but... it's okay to make some repairs, but there is no way to complete the instructions issued by Mr. Yang!"

It seemed a little difficult to say, Su Bin sighed, then pointed to a man beside him: "Forget it... Lao Huang, you are the village chief of Helai Village, you come and tell Manager Lu about your situation."

The man called Lao Huang looked at Su Bin awkwardly after hearing this. He hesitated for a while before reluctantly speaking: "Actually, our village has developed well this year, and we are actually quite content. Logically, we shouldn't have any extravagant expectations, but Director Su has a mission to help the villagers increase their income, so when Director Su approached our village, I had no choice but to agree with him."

After swallowing, Lao Huang scratched his head and said, "Helai Village is surrounded by mountains and rivers, and the environment is good. We can grow crops and not starve to death. But apart from that, it is a bit difficult to develop any additional income-generating projects."

"But fortunately, there are some old mulberry trees planted in the three villages near us. Not many, but not a few."

"Based on the idea of ​​living off the mountain and the water, our whole village came together and decided to gather the mulberry trees from the three nearby villages. With the support of Director Su and others, we can plant more mulberry trees, expand the scale, and build a silk textile factory... After all, Xiajin has a history of making silk since ancient times, and there are many elderly people who know how to raise silkworms and weave silk. It's just that due to some well-known reasons in the past few years, the silk weaving industry in Fengnen Township was interrupted. Now it is not difficult to restore it."

At this point, Lao Huang's eyes lit up: "Planting trees, picking mulberry leaves, raising silkworms, crushing silk, weaving, dyeing, and molding, each link requires a large number of people, and silk products are not cheap. Once the silk textile factory is opened in the form of collective investment by the villagers, the per capita income will jump up a lot."

"Although we locals can't afford these silk products, people in East China, especially foreigners and people in Shanghai, can afford them... Director Su just happened to say that Dahua Company plans to build three large commodity wholesale markets in East China. Isn't this a coincidence? Wouldn't it solve the problem of sales?"

Tugou nodded repeatedly after hearing this: "That's a good idea, why didn't you report it?"

Upon hearing this, Old Huang sighed: "That's the problem."

"The village heads, village officials and Director Su of our three villages went back and forth more than a dozen times, and finally unified the villagers' ideas. We understood all the links and procedures of the factory construction and calculated the budget. But when we went to Liguantun to report the project... we found out that in the past six months, many villages nearby have also reported similar projects. After all, we are not the only ones with smart minds!" "At this time, the disadvantages of our Fengnen Township as a latecomer were highlighted... According to the project transfer person in Liguantun, the silk textile industry in East China was originally very developed. Even if it was due to the flood this year, this industry will be greatly affected in the next one or two years, but Dahua Company has already reached an agreement with the local government and will not take the opportunity to cause a serious impact on the recovery of the local silk textile industry."

"In other words, we can produce some silk products and sell them, but the quotas given by Dahua Company are not very many... There are only a few quotas in total, and Liguantun will naturally give priority to the villages in Songlou Town. So when we reported the project, they told us directly that the quota for silk fabrics in East China was full, and we were a step late."

At this point, Old Huang looked at Lu Yingying cautiously and said, "Manager Lu, I don't mean to complain when I say this. What I mean is... we are stupid people. Fengren Township only has this much to offer. Now that the silk textile factory is blocked, we really can't think of any way to complete General Manager Yang's instructions in the short term."

Classmate Tugou glanced at him.

Some things are better known than spoken. There was some emotion in the tone of Su Bin and Lao Huang's voice just now, whether it was light or heavy. If you said that these two people had no intention of complaining, she would never believe it.

However, compared to Su Bin and Lao Huang, she actually trusted the project transfer person in Liguantun more... Since he was willing to walk hundreds of miles to deliver chicken to Momo Baizha regardless of the consequences, I couldn't say anything else, but he was absolutely trustworthy in his character.

Besides, after nearly two years of promotion and development, those project transfer persons have all become the most prestigious people in the surrounding area, and there is not a single one of them who does not value his reputation more than his life... Fairness and justice are one of the main reasons why these project transfer persons have gained such a reputation. It is impossible to ruin their reputation for some unwarranted favors!

Thinking of this, Lu Yingying keenly sensed the possible problems and asked, "Since the silk quota in East China has been filled, why don't you go directly to Dahua Company? Dahua Company has export channels in Northeast Asia, and silk products are very popular in Japan and South Korea."

When Old Huang heard this, he looked a little embarrassed and glanced at Su Bin.

Seeing this, Su Bin smiled helplessly: "We have also checked with Dahua Company. Although the demand for silk products in the island country is still relatively strong, it has dropped a lot compared to previous years, and the types of silk fabrics have also changed significantly."

"To put it simply, the demand for products such as raw silk, silk fabrics, silk fans, silk scarves, silk wallets, and silk clothing remains strong, but the demand for silk quilts and silk bedding has dropped a lot."

"But the problem is that, compared with the East China region, the quality of silk fabrics in Fengren Township is not bad, but the gap in embroidery craftsmanship is very obvious. Although there was a flood there, they can still buy suitable silk fabrics from all over the country and continue to export them after embroidery processing. Therefore, we have no chance of producing handicrafts such as silk fans, silk scarves, silk wallets and silk paintings."

"If we only export raw silk and silk fabrics, there will be no problem with sales, but the problem is that the island country has been very aggressive in suppressing the prices of these raw materials over the years. Even if there is still a relatively suitable profit, it has gradually evolved into a traditional labor-intensive industry. There is still a huge gap between what Mr. Yang wants, so the advice given by Dahua Company is... not to focus on raw silk and satin exports. Even if you apply for it, it is very likely that it will not be approved."

"So, in fact, given the current situation in Fengnen Township, if we want to develop the silk textile industry, the best choice is to make bedding... But whether it is silk quilts or four-piece bedding sets, the current main consumers are the developed coastal areas of China. Now that those quotas have been taken by other villages in Songlou Town, where do we have any chance?"

When Tugou heard this, he understood.

As one of the silk fabrics with the largest silk consumption and the simplest craftsmanship, silk quilts are naturally a battleground for domestic silk textile factories. Each piece of this thing has a large amount of raw silk filling, and the selling price is not low. It does not require any particularly advanced equipment, has low investment and high output, and as long as you can find a market for it, it will be a business that makes money without doing anything.

But the problem is, for a business like this with a relatively low entry threshold, there are tens of millions of people eyeing it. When the quota is already small, if you go late and it's not your turn, who can you blame?

He laughed softly and said, "What about silk clothing? Have you ever considered this direction?"

"Mr. Yang's agreement with East China is that the post-disaster reconstruction will not cause a serious impact on the recovery of the local silk textile industry. However, that refers to the impact on basic products such as raw silk and fabrics. The quota restrictions also apply to these two types of products, but it has never been mentioned that there will be restrictions on finished silk products... In fact, many regions in East China do not mind competing in the field of finished products with higher technical content. After all, there is development only when there is competition!"

"Besides, as far as I know, Northeast Asia is also very welcoming to Chinese silk products. Silk pajamas, intimate underwear, women's underwear, high-end men's shirts, high-end women's clothing represented by dresses, and other products all have a very large market... The Northeast Asian market has obvious European and American characteristics. The products mentioned above are more simple, and the embroidery craftsmanship advantages of East China are difficult to bring into play."

"In addition, there is also a huge market for props and costumes used in studios and the film and television industry, and the market is even broader... Whether it is Hong Kong, Taiwan, Northeast Asia, or even the mainland and Southeast Asia, there is extremely strong demand."

"Mr. Yang is now in charge of the industrial upgrading in Dezhou. Upgrading is multi-faceted. It is not advisable to always think about saving trouble. If you plan to enter the silk garment market, I think it is reasonable for Liguantun to help you get the support of the company."

When Su Bin heard this, his face suddenly became embarrassed.

Even though people in later generations seem to have a very low threshold when talking about the clothing industry, in fact, just like agriculture, this thing is divided into categories.

If you just want to make some affordable clothing, then in China, which already has a relatively complete industrial base, it is naturally not a difficult thing. As long as you can control the cost, there is a good chance that you can make a lot of money... After all, if the price is low, there will be sales.

However, making mid-to-high-end clothing, especially high-end silk clothing, is a real high-threshold track.

This is not just due to brand influence and funding reasons, but this type of product naturally requires a higher mental investment.

Take underwear and women's underwear for example. This type of product actually has very high requirements for ergonomic design. Silk underwear and underwear are aimed at women from well-off families, who have even higher requirements for comfort... Even though silk has great advantages over other materials in terms of breathability and softness, it is also subject to the same requirements.

As for high-end men's and women's clothing, the technical content is even higher, especially the technology in style design... Just like the slogan of a well-known men's clothing brand in later generations, "simple but not simple" is the best description of this type of clothing.

But the problem is that it is very easy to say "simple but not simplistic", but to truly achieve it requires designers to have a high aesthetic sense.

Wearing a suitable silk garment can enhance your appearance and temperament by 50% out of thin air; but if it is an unsuitable silk garment, it will directly reduce your appearance and temperament by 30%.

Before Su Bin could say anything, Old Huang spoke up awkwardly: "Manager Lu, Director Su and I also considered this direction at the beginning, but the problem is... we don't know much about foreign fashion, and we don't know much about these high-end designs."

Lu Yingying smiled and shook her head: "Boss Yang is never afraid of failure, he is only worried that everyone is afraid to take the risk. As long as you are really determined to develop into the silk garment market... the company will help you coordinate university resources."

Tugou said with confidence: "The success of the brand expansion plan to Japan has proved that our ancestors are truly unique in terms of aesthetics... In fact, compared to the pure European and American style, we can first rely on the Northeast Asian market to try the new Chinese style. In this area, colleges and universities in the Central Plains have strength and potential that cannot be underestimated... If it really doesn't work, we can seek guidance and help from colleges and universities in the capital, Xi'an, and Jinling!"

Old Huang was anxious and wanted to refute, but when he thought of the Hong Kong and Taiwan TV series that have been extremely popular in Japan and South Korea in the past two years and Dahua's pure music, catering, and cultural and creative products, he suddenly lost the confidence to refute. He looked embarrassed and said, "But we have also inquired about it. If we want to develop into the ready-to-wear market, in addition to high design capabilities, we also need a series of specialized production equipment."

"Silk fabrics are just a general term. If we really want to break them down, they can be divided into 14 categories: spun, crepe, satin, damask, gauze, gauze, velvet, brocade, gauze, kudzu, silk, silk, and embroidery. Each type of fabric requires its own production and processing technology. If we want to ensure industrialized production, we need special equipment. "

"Although there are basically corresponding industrial processing equipment in China, most of them are medium-sized and large. We are just starting here in Fengnen Township, and the power supply is not guaranteed, so it is impossible to use such large equipment. Therefore, we can only import from island countries or Europe... After the island countries and Europe import our raw silk and fabrics, they will carry out secondary processing and tailoring, and they have many small companies in this area, so the scale of the equipment is just right."

After a pause, Old Huang looked embarrassed: "The silk fabrics produced in Fengnen Township are mainly satin, damask, gauze, silk, and silk. In this area, European equipment is more suitable, but the problem is... this requires francs or US dollars!"

The foreign exchange quota can be said to be the most powerful weapon at the moment. Even the county leaders shook their heads in worry when they heard the units below requesting US dollar foreign exchange.

Unexpectedly, Tugou just glanced at him and groaned for a moment: "How about this, if you really plan to develop into the silk garment market, I will help you coordinate the US dollar foreign exchange issue... As long as the amount of the equipment does not exceed 100 million US dollars, I should still have some confidence."

As she spoke, Lu Yingying turned to look at Su Bin and said, "Director Su, if you have any other difficulties, please let me know. As long as it's a good project and I can help you coordinate and solve it, I will do my best to help you coordinate and solve it... I have expressed what I should express, and now it's your turn to express your opinion."

Facing this gentle and invisible pressure, Su Bin swallowed his saliva, looked at Lao Huang, and nodded with some difficulty: "Otherwise, there are no difficulties for the time being... I will definitely submit the project application in three days."

Hearing this, Lu Yingying smiled and nodded: "Okay, then the matter of the silk textile factory project is settled first... What about the other villages? Are there any projects that have difficulties that need my help to coordinate?"

Seeing Tugou turning around and scanning the crowd, a man in his fifties gritted his teeth and stood up: "Manager Lu, I'm the village party secretary of Gaoxianzhuang. Our village wants to start an income-generating project, but now we're running into some difficulties. I hope you can help solve it..."

(End of this chapter)