1988: Back to the human world for a few years

Chapter 91 Father and Daughter (3)

After a somewhat frustrated sigh, Mu Liya emphasized: "Although from a large perspective, "Three Kingdoms" has the opportunity to enter the market, the actual operation is another matter... If we unilaterally develop cultural and creative products based on the Three Kingdoms plot of China, we will only die miserably... Just like the "body and land are one" advocated by the island country's agricultural product market, if you don't study and cater to their tastes, no matter how big the IP is, it will not be able to play its due value."

The corner of Mu Siyuan's eye twitched, and he wanted to refute something, but when he remembered that this was a business-oriented deduction report, he immediately held back.

Although he wasted a lot of time on this derivative topic, and even strayed from the topic a bit, Mu Siyuan did not feel any regret... Judging from his daughter's fluent answering, the basic research work behind this deduction report was extremely solid.

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Standing up, picking up the kettle and pouring a cup of hot water for his daughter, Mu Siyuan sat back on the chair: "Third question... Why does this document repeatedly mention the term "cyclical reference" and list a large number of past European and American cases in the South Korea section, even including South America?"

Mu Liya: "Because in the existing international economic framework, capital and business are playing the same game... From universal cultural dissemination to consumer education, from industrial transfer to the financial system, it is all like this... The global eastward shift of manufacturing and industrial succession has not happened only once, and the middle-developed country trap is not a so-called objective law... Extending the timeline, this is just a kind of repetitive mowing game!"

"Let's not discuss the job behind this for now. Let's talk business... It is precisely because some rules are extremely repetitive that we need to extend the time period to list those cases."

"To put it simply, if we only consider the commercial demand of the domestic market, South Korea today is roughly equivalent to the United States in the 1920s and 1930s, Western Europe in the 1950s and 1960s, and Latin America in the 1970s... We only need to dig out historical data and study the structural characteristics of imported goods in these regions in the corresponding time period, as well as the nature of demand reflected behind it, and we can roughly guess what kind of products are most attractive and marketable to South Korea at the moment."

"Of course, these are just the surface. The most important thing is to roughly understand the [rhythm]... If you don't plan to hit the target and leave, you need to have a strong sense of foresight and risk control in the field of foreign trade. Otherwise, when a small cycle comes, thousands of companies will die... Especially when your main trading partner is a fast-growing economy, this kind of foresight is even more important, so their small cycles will be very frequent."

At this point, Mu Liya's tone was somewhat regretful: "It's a pity that the current situation of the island country is quite special. After comprehensive consideration, there is no particularly suitable object for reference in history. Otherwise, with the economic scale and industrial foundation of the island country, even if there are drastic changes, it is still an extremely high-quality trading partner... As long as we grasp each small cycle with foresight and do a good job of risk control, the result is naturally self-evident."

Mu Siyuan: “…”

Mu Liya: "Father, don't look at me like that. International business rules are different from domestic ones... In this era where economics is becoming the main arena for competition, the two words "Xiao Peng" are fully demonstrated."

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Mu Siyuan: "The fourth question... Why was the initial focus on the island countries, but the first trade project launched was South Korea?"

Mu Liya: "Because the actual situation of the islanders is very different from what we thought... Their high efficiency is mainly reflected in production and execution, but they are very cautious when it comes to business cooperation decisions, as if they are dawdling." "If there is no strong force intervening, generally speaking, a medium-sized foreign trade project will go through at least five on-site inspections and more than ten internal meetings from contact to cooperation. As for detailed deduction meetings, there will be even more... In other words, according to normal procedures, it will take about a year to reach a cooperation... In fact, this is also an important reason why they will not easily change partners. After all, under the existing decision-making mechanism, the sunk cost is too high."

"But this is not the case with South Korea. Although their reputation is not as good as that of the island countries, it can still be considered to have passed the passing line... But the most important thing is that unless there are special circumstances, their companies adopt a one-person decision-making system, which will greatly reduce transaction costs on the other hand."

"Although it is difficult to have any high-quality, high-profit long-term trade projects based on our current foundation and situation, South Korea is a good choice for the purpose of sufficient cash flow and boosting basic jobs in a short period of time... After all, if you want to enter the market of the island country, you can't do it without sufficient cash flow... Once you successfully enter the island country market, and then use it as a springboard to enter South Korea, a simple but complete value chain will be formed."

"Oh, no matter how much historical grievances there are between the two regions, by that time, the higher power will crush the lower power, and the result is predictable... By then, what the report said about [growth depends on South Korea] will be achieved."

Mu Siyuan: “…”

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Mu Siyuan: "Fifth question... Why are the products you preset clearly belonging to different industries, but when you look closely, they all seem a bit... hard to understand?"

Mu Liya smiled: "Because we are now in a low position and playing against a high position, since we don't have an innate advantage, we can only use some tricks that may sound disgusting to you."

Mu Siyuan: "The little thoughts that we despise?"

Mu Liya nodded. "Yes, the core idea of ​​these pre-made products is to take advantage of the weaknesses of human nature or human functions to enhance their addictiveness... Europe and the United States are very familiar with this, but they haven't really made it work... At least because of cultural and dietary differences, it hasn't been made work in Asia... This is our opportunity to get in."

As she spoke, Mu Liya's expression was somewhat inexplicable. "There are many inferior genes in human nature, and the brain also has many wonderful switches. If you want to make them addicted, you don't necessarily have to use those illegal means... The [Seven Deadly Sins] mentioned by Westerners, each one tells us how to gradually activate these inferior genes in the human body without violating social laws, so that they will sink step by step."

Mu Siyuan: “…”

(End of this chapter)