1988: Back to the human world for a few years

Chapter 92 My trumpet is useless
The setting sun is sinking.

After listening to the report for more than four hours, even though Mu Siyuan, who was in his prime and had much more energy than his peers, could not stand it anymore and had to move the main venue to the tea room. Listening to the report carefully was actually a very mentally exhausting thing, especially when faced with a report full of unfamiliar words but with rigorous logic.
"You... have your eyes on the Laiwu Brewing Factory?"

Mu Siyuan, who had changed into casual clothes, picked up an old copper kettle and brewed a bowl of jasmine tea with invisible petals for his daughter. Then he pushed the lacquer tray with seeds and dried fruits on the table in front of Mu Liya, indicating that his daughter should eat something to replenish her energy.

Mu Liya, who looked a little tired, picked up the teacup and scraped it three times in a posture that no one could find fault with. She took a sip of tea and gently put it down. She ignored the fruit plate in front of her. "It can't be considered as [watching], the timing is not very mature, and my daughter doesn't plan to let your father come forward to coordinate the reorganization of Laiwu Brewing Factory right now."

"In fact, I just want Laiwu Brewing Factory to help produce a batch of beer under its own brand... The process and taste don't need to be changed drastically, we just need to make the taste lighter... This shouldn't be difficult."

"If the South Korean market is really opened, it won't be too late for father to take action and promote the restructuring of Laiwu Brewing Factory... In any case, it won't be bad for the three parties to do something, and there won't be any loss."

Mu Siyuan nodded after hearing this: "Alright, although this is a reorganization within a state-owned enterprise, and the current performance of Laiwu Brewing Factory does not seem to be very good, but if there is a legitimate reason for the reorganization, I will not be passive."

………………

Qilu is a very strange place. Although it has the best spring in the world, the water quality in most areas here is actually a little too hard and cannot be considered a very good water source. However, the wine brewed in many areas of Qilu often gives people a sense of surprise.

Perhaps the flavor of the liquor and red wine produced in Qilu cannot convince many people, but no one in the industry will disagree with the beer produced here - no matter how fresh or rich the taste is, the beer in Qilu is better than that in other provinces.

(Students from the south should not bring up Tsingtao beer. Everyone knows that the Tsingtao beer drunk in the south is bottled in Sichuan and Chongqing, and the flavor is completely different from the local beer in Qingdao... In fact, it is not easy for people from other provinces to drink real Tsingtao beer, especially the best-tasting draft beer and draught beer.)
Although the Tsingtao Beer of Shandong Province is famous throughout the country, in fact, in the hearts of local people, there are many local brands in the province whose quality is not inferior to that of Tsingtao Beer. Whether it is the "Baotu Spring Beer" of Quancheng, the Laoshan Beer of Qingdao, the "Liuquan Beer" of Zibo, the "Unknown Beer" of Jining, or the "Three Holes Beer" of Qufu, they were all once glorious... In addition, there are dozens of beer brands such as Aure, Heilishi, and Sendi. The taste of any one of them is enough to be compared with Tsingtao.

Among them, someone particularly appreciates the "Moon Palace Beer" (a pseudonym, but everyone in Laiwu knows who it refers to) produced by Laiwu Brewery in the 80s.

Like most local beer brands in Shandong, it uses German technology, but the ingredients are extremely clean, with only four types of ingredients: Pengquan water, barley malt, wheat malt, and hops. There is no trace of rice or XX extracts at all... Anyone who knows a little about beer knows what this means. It can be said that this is one of the earliest high-quality craft beer brands in China, and its quality can even beat the petty craft beers that cost hundreds of yuan a bunch in later generations.

Although craft beer tastes much better than industrial beer, due to its high cost, Yuegong Beer has been popular but not popular in recent years. Laiwu Brewing Factory is also in a dilemma. Even after entering the 90s, it has not really gone beyond Shandong and Shandong... But this is limited by the domestic consumption level, the backward marketing methods, and the regional protectionism, not that it is really bad. But this kind of high-quality craft beer is the most suitable foreign trade project for export to South Korea at present... South Korea's current per capita GDP has just exceeded US$8000, and with its unique "Seoul megacity" economic structure, it is the time when the demand for craft beer begins to explode.

And the most subtle thing is that the honeymoon period between China and the West has not yet ended. It is the eve of the establishment of diplomatic relations between South Korea and China. In such an environment, even if South Korea, which also advocates the unity of body and land, is wary of foreign brands, it will not take restrictive measures... On the contrary, in order to smoothly establish diplomatic relations and open up the Chinese market, they will provide a certain degree of convenience.

So, after someone and Miss Mu sorted out the existing resource level of Qilu together, after several deductions, they finally included it in the list of recommended trade projects for South Korea... There is no way, this is not the future, Qilu's industrial supporting upgrades have not been completed, and some ideas cannot be realized at all. Therefore, we can only pick the best from the worst, and use craft beer, which is actually a "semi-labor-intensive" project that does not have a long industrial chain but can take into account growth, profits, and employment.

………………

After chatting for more than half an hour, Mu Siyuan waved his hand at his daughter, indicating that this report was over: "Xiaoya, I am very pleased to see that you can do so much preparation for a small foreign trade project... Since you are going to the grassroots to train, then do it according to your ideas. If there is anything you need my cooperation in the future, just let me know in advance."

Seeing the relief in her father's eyes, Mu Liya flashed a hint of self-mockery between her brows: "Father, I want you to understand that the reason why I took the initiative to apply for exchange to the drilling company is not to train at the grassroots level. In fact, I have no interest in returning to the headquarters, let alone taking over your job... In fact, after I stayed in the drilling company for half a year, this idea became even clearer."

At this point, Mu Liya took a sip of tea and hid her expression very deeply: "I think that instead of pinning your hopes on me, you might as well give me a younger brother and train him to be your successor... Anyway, we have a policy that allows you to have a second child... More than 20 years ago, you responded to the country's family planning policy for the sake of progress, and I understand that... But now, I don't think you have to worry about this. While you are still strong, it shouldn't be difficult to give birth to a younger brother."

Mu Siyuan's expression turned a little ugly when he heard this: "Xiaoya, are you blaming me for being too strict with you since you were a child... or are you still upset about what happened last year?"

Mu Liya shook her head: "Not really, I just feel that... everyone's talent has its limit, I may not be able to take over your job... since my trumpet is useless, it would be right for you to open a new one."

small?

What is this mess?
Mu Siyuan heard a hint of frustration in his daughter's half-indifferent, half-sarcastic tone. He pondered for a moment, then suddenly smiled and said, "I heard that when you were in the drilling company, you were very close to a young man named Yang Mo?"

(End of this chapter)