Rebirth 08: Rise from copycat phones

Chapter 112 Pricing and Cards
Ji Chenghe said: "When it comes to the pricing of the S9 phone, we need to refer to our market research and the pricing of the main competitor, the Apple 3GS!"

"According to the information we have collected, the current price of the 3gs Hong Kong version 16GB bare metal is about 4700 yuan, and the 32GB is about 5300 yuan. The price of the Hong Kong version smuggled into the mainland is more than 16 yuan for the 6000GB version."

"The price of the China Unicom contract version, which has not yet been launched in China, is expected to be higher than the Hong Kong version. The price of the 16GB version is expected to be around yuan."

"The high-end models of fake smartphones from international mobile phone manufacturers generally cost around 4,000 yuan, and these fake smartphones are our main target for Zhiyun Mobile. How big our market share can be depends on how much market share we snatch from them."

"In contrast, Apple is not our main competitor. We have even maintained a certain tacit understanding in markets such as Europe to encircle and suppress traditional mobile phone manufacturers such as Nokia."

"Based on the pricing of major competitors and market research and analysis, our marketing department recommends that the 16GB version sold in China be priced at 4199 yuan and the 32GB version at 4899 yuan. This price is good for us to compete with major mobile phone manufacturers and also with Apple phones that are about to enter the domestic market. Because they need to pay tariffs to enter our domestic market, the price will definitely be higher, basically more than yuan. We can maintain a large advantage in terms of price."

"For overseas markets, the prices will also be adjusted based on the prices of competing products, local tariffs, and the marketing strategies of operators. The prices in different countries will be different, but overall they will remain between 4,500 and 5,500 yuan, maintaining a certain price advantage over Apple phones."

"As for the US market, it's more difficult... Because in order to snipe at the pseudo-smartphones in the local market, the US version of the Apple iPhone has set the price very low. The US version of the bare phone is priced at US$16 for 599GB, equivalent to about RMB 4200, and US$32 for 699GB, equivalent to about RMB 4900. At the same time, if we want to enter the US market, we have to pay tariffs, which makes our pricing strategy very difficult, and our marketing department is not sure about it at the moment."

"And if the price is too low, it will lead to a huge gap in the overseas price system. Users in other countries, especially in Europe, may have objections!"

"It's sold for more than 4200 yuan in other places overseas. If it's sold for yuan or even lower in the United States, it might arouse rebellious psychology among users in Europe and other overseas regions..."

Xu Shenxue also thought that the price of the US version of Apple's iPhone was too disgusting, only selling for 4200... It's like a big mistake, and it's almost the same price as the US version of C1 Pro...

They have no shame at all, they don't even know to raise the price a little, to 5,000 to maintain its high-end status...

But he also knew that the fruit company did this on purpose, with the core purpose of suppressing those fake smart phones, especially BlackBerry phones in the local market, and grabbing market share with relatively low prices.

However, this also makes the pricing of the US version of Zhiyun Mobile's new flagship S9 phone very uncomfortable. It's not right to follow, and it's not right not to follow, which is extremely disgusting!

However, Xu Shenxue, who thought so, simply ignored the low price of his own mobile phones in China!
The pricing of the S9 in China is specifically aimed at targeting a large number of so-called WMs and S60 pseudo-smartphones from major international mobile phone manufacturers, and even the Android flagship phones released by various manufacturers in the following year.

Then there was also an additional effect, which also attacked the fruits...

The price tag of the Zhiyun Chinese version is 4199-4899, which is very uncomfortable for Apple...

At present, the popularity of fruit in China is not as great as Zhiyun... Because Zhiyun was launched earlier, it even used its first-mover advantage to educate users and even potential users on usage habits...

Users who are accustomed to the three-button interaction mode of Yun OS will find it difficult to adapt to the single-button interaction of Fruit OS.

Potential users will also think that three buttons are the best way to interact with a smartphone.

Under such circumstances, if the price of fruits remains high in the country, sales will probably be worrying.

The pricing of the US version of Fruit and the pricing of the Chinese version of Zhiyun...all use a very simple rule like tariffs to disgust foreign competitors and protect their own home market to the greatest extent.

The main point is that it makes you feel that you are in a dilemma whether to follow or not!

But this is also normal. Market competition is like this. You disgust me, and I disgust you...

Especially if you want to go to the opponent's base camp to grab the market, you must be prepared to be disgusted!
Why are markets other than China, the United States, Japan, South Korea and Finland good markets?
Because except for the above-mentioned countries, other countries do not have their own mobile phone companies, and there are no local mobile phone companies to block them.

Nourya is a Finnish company, not a company from other European countries such as Britain, France, Germany, Italy, etc.

In this regard, Xu Shenxue finally made a decision: "The price of the domestic version remains unchanged, and the price of other regions will follow the market, including the US version. In addition, the local tariffs should be set at the appropriate price. We cannot discriminate against users in Europe and other countries!"

Compared with the American market, Xu Shenxue cares more about the European market...because the American market will be blocked sooner or later, but the European market, although it will also be subject to certain restrictions in the future, will still be able to retain some market share.

In this case, we should first keep the fruit out of the country, and then try to compete for the European market with price advantages as much as possible... As for the American market, we will sell as much as we can...

Moreover, if American operators and users do not use Apple phones, they will have no choice in the short term... Even if the S9 flagship phone is more expensive than the Apple 3GS, they will have to grit their teeth and buy it!

Xu Shenxue felt that he had worked hard for so long, and he should also enjoy the feeling of harvesting the leeks of Americans!
This kind of good days will not last long, probably only one or two years... When other Android phones become popular, Zhiyun phones will definitely be driven out of the market.

This is a rare opportunity. Let’s sell it at a high price first and reap the benefits of American leeks for a year or two before talking about it later.

I can brag about this in the future... When my Zhiyun phone was sold in the United States, it was more expensive than fruits, and yet they still came to buy it!

As for the low sales due to high prices, so be it. He never counted on the American market anyway!

Xu Shenxue personally finalized the pricing plan for the S9 flagship phone, and after the meeting, various departments of Zhiyun Technology quickly took action.

At the same time, the marketing department led by Ji Chenghe also began to release some information about the flagship phone to the media to warm up for the launch of the S9 flagship phone.

Within a few days, not only the industry and related media, but even ordinary netizens knew that the awesome Zhiyun Technology was going to release a super awesome flagship phone... It was said that this was a top-notch product that would completely change the smartphone.

The slogan shouted out is the extremely exaggerated "Redefine the smartphone"!
For a time, Zhiyun Technology's flagship phone launch conference attracted widespread attention, not only in China but also abroad. A large number of cooperative operators, channel dealers, and supply chain companies sent people to prepare to attend the conference.

Even foreign manufacturers such as Fruit, Sixin, Nooya, and Motorola shamelessly asked for invitations to the press conference... For this matter, the public relations department even specifically consulted Xu Shenxue.

Because Zhiyun Technology has never had the habit of inviting peers to participate in press conferences.

They are all competitors, and they both want to kill each other, so why invite them over...

Xu Shenxue couldn’t understand the idea of ​​inviting competitors to attend his own press conference...Anyway, Xu Shenxue never invited so-called friendly competitors, only invited various partners.

But since these so-called friendly companies took the initiative to apply to participate, it would be bad to just reject them, so I simply agreed and sent them the invitation. As the news spread more and more, more and more people knew that a very powerful mobile phone company in China was going to hold the so-called first flagship phone launch conference.

Based on the huge success of the C1 mobile phone, many people, especially foreigners, actually compared Zhiyun Technology directly to Apple, believing that it is the Chinese version of Apple...

This kind of company launched its first flagship phone, and boasted loudly that it would redefine smartphones, making people think Zhiyun had come up with some black technology...

As a result, many overseas media reporters from all over the world also gathered, and BBC, FOX, ABC and others sent reporters here.

Even the gossip-filled Sun newspaper sent reporters here... probably because they wanted to secretly take some shady photos of the CEOs of these big companies...

Domestic spectators, watching the world's major corporate giants gather in Shenzhen, and all kinds of wealthy businessmen come for the new products of a mobile phone company in their own country, can't help but have an inexplicable sense of pride...

This sense of pride is quite special.

For example, the classic characteristics of the Victorian era are child labor and female labor. Many of these child laborers did not live to adulthood, and female laborers did not live long either... During this period, the British, as the people of the most powerful empire, had an average life expectancy of only thirty-something years...

The average life expectancy of Indians who were colonized by them during the same period was longer than that of the British!

The British used their lives to produce countless industrial equipment, and then dumped them, that is, sold them to people in colonies and agricultural countries at super low prices, so that people in backward countries could also enjoy the convenience of the industrial age...

From a macro perspective, no group knows how to do charity better than British gentlemen...

But this does not affect the British people's pride in the powerful British Empire, the invincible Royal Navy around the world, and countless large companies!
----

Many people are curious about how Zhiyun Technology is so powerful. Then, after asking around, especially searching for paid soft articles, they will say "Oh", it turns out that Zhiyun Technology is really so powerful, a high-tech company that can beat all the global mobile phone manufacturers with one hand.

It’s like a fortress!

I am bursting with pride...

You can't blame people for having this mentality. You have to know that before Zhiyun Technology, there had never been a Chinese company that held a new product launch conference that would attract large companies and media from all over the world... not even one!

After a while, a special plane arrived at the airport. Without asking, you knew that they were all here to attend the Zhiyun press conference.

For example, Apple's important executive Cook, who has attracted much attention, is second only to Steve Jobs in Apple's current position and has a huge influence in the technology industry! ... Although he came here mainly to discuss China Unicom's contract phones and to make efforts for Apple to enter the domestic market, attending the press conference was just a side trip.

But, it came after all.

Even the world's richest man, Microsoft boss Bill, came to join in the fun, and several other heavyweights also came, such as Yahoo CEO Yang Zhiyuan, and Google boss Sergey also came...

In fact, they are all important software partners for the overseas version of Zhiyun mobile phone.

Although Zhiyun phones use a modified version of Android, they are still Android after all, and are even the leading mobile phone manufacturer in the current Android ecosystem. In comparison, HTZ is simply a failure and is in a hopeless situation... Google is also counting on Zhiyun to perform well and take the Android system off.

Moreover, all Zhiyun mobile phones are equipped with Google search, maps and other APP services... Of course, the integration fee and channel fee are still charged.

Zhiyun mobile phone is an important cooperation partner for Google to seize the mobile Internet!

Even Microsoft has cooperation with Zhiyun. Although its WM system is in competition with Android phones, it does not prevent its other businesses from cooperating with Zhiyun. For example, the mobile office suite is an important cooperation project between the two parties.

Zhiyun Mobile actually has cooperation with many large international manufacturers overseas. For example, a large proportion of the servers used in its data centers are from IBM, and the database is from Oracle.

Zhiyun phone is not just a mobile phone, it is also the core of a software ecosystem and a traffic entrance... At the same time, there is a complete set of data support services behind it.

This is a super big cake, everyone wants to take a bite!
This is why CEOs of large companies and wealthy people flocked to Shenzhen just to attend the launch of Zhiyun Technology's flagship phone, to give face to Zhiyun and Boss Xu, so that they can get orders and bargain more easily in the future.

As a result, this scene left the group of people watching for fun stunned.

Zhiyun's cards are fully drawn...

It’s only because there aren’t many live streamers these days, otherwise, there would be countless live streamers with live streaming equipment gathering in front of Zhiyun Technology’s new product launch conference…

Although there are no internet celebrities now, there are countless reporters... At least dozens of heavyweight overseas media have come here with the big companies and wealthy people from their respective countries.

There were even more domestic media, and almost all media outlets that claimed to have some influence sent people to participate.

Many powerful media outlets even brought their own TV broadcast vehicles... The names printed on them were all from well-known and famous media outlets, such as CCT, BBC, ABC, FOX and the like.

To be honest, ordinary international summits don’t have such a lineup!
Why do these business tycoons and the media take it so seriously?
Because this is on a global scale. Ever since Fruit emerged in the mobile phone field and swept the world, Zhiyun Technology is the only mobile phone manufacturer that can truly compete with Fruit companies.

none of them.

In the past few months, Zhiyun C1 has been selling well in various countries.

Many people abroad have already equated Zhiyun with fruit!

The international market's attention to Zhiyun phones far exceeds ordinary people's expectations!
The international attention paid to Zhiyun mobile phones has also made many Chinese people re-examine their attitude towards Zhiyun Technology...

(End of this chapter)