Rebirth 08: Rise from copycat phones

Chapter 113 July th

There are many domestic and foreign partners including numerous operators, channel operators, supply chain companies, software partners, as well as a bunch of so-called friendly companies who shamelessly asked for invitations.

There are also dozens of overseas media and an even greater number of domestic media.

This makes countless people look forward to Zhiyun Technology’s flagship phone launch conference!
After the Spring Festival holiday this year, Zhiyun Technology held its first new product launch conference, but only some people in the industry and its partner companies paid attention to it... A large group of media even paid to attend the conference.

But this time, the launch of Zhiyun Technology’s flagship phone has truly attracted nationwide attention... People are very curious about how awesome Zhiyun Technology is and what new products it can come up with to beat all the global mobile phone manufacturers!
Even...for some people, Zhiyun Technology even carries a part of their future: employment.

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Under such high-profile circumstances, time passed day by day, and the time for Zhiyun Technology's flagship phone launch conference finally arrived.

On July 16, at Qianshan International Convention and Exhibition Center, traffic control was implemented early in the surrounding areas, and vehicles carrying CEOs of domestic and foreign companies, business tycoons, and world-class wealthy people arrived one after another.

The media were waiting in the exhibition center in advance, with their guns and cannons pointed at the many business tycoons who entered the venue one after another...

Those who came here today are not only the domestic and foreign business tycoons who came for the press conference, but also many business owners who have nothing to do with the mobile phone industry and even some entrepreneurs who came here after hearing the news... With so many bigwigs gathered today, it would be beneficial to get to know a few of them.

If I could get an order or an investment, I would be even happier.

Even this press conference has attracted the attention of the entertainment industry...some celebrities are shamelessly trying to find connections to get involved.

Those people in the entertainment industry didn't come here for the business tycoons. They knew that they belonged to different worlds and couldn't get along... They came for the hundreds of media outlets at the entrance of the venue.

Those are the heavyweight media outlets around the world, many of which are BBC-level heavyweight media outlets in their respective countries...

This kind of scene can usually only be seen at some summit meetings and is rarely seen in ordinary business occasions.

Compared with today's press conference, all the 3G forums, business forums, and corporate summits are nothing compared to this press conference...

If this could be reported in such a scene, it would not be in the entertainment section, but in the technology section, the finance section, or even the social section. If it were reported by European and American media, it might even go abroad.

Even if they are ignored by these heavyweight media, they can still ask their own photographers to take pictures, and then promote themselves by issuing a press release saying "So-and-so attended the Zhiyun press conference"!

This is much more prestigious than any award ceremony or red carpet at Cannes!
Because in China, the word "Zhiyun" is the top-tier brand at the moment... No matter what celebrities are put together, they are not as well-known as "Zhiyun" at the moment, with a wide coverage and strong sales force...

But it’s a pity... many female stars were dressed up lavishly and wanted to make headlines by falling or exposing themselves on the red carpet, but they ended up being stopped outside the street!

And what they were facing were not security guards, but patrol police...next to them was an armed patrol car with lights flashing.

Today at this exhibition center, let alone them, even if the boss of their boss comes, he can't expect to get in without an invitation!
What a joke, today's press conference is not just about Zhiyun Technology itself.

This involves hundreds of thousands of jobs in the domestic direct and indirect related industrial chains, tens of billions of tax revenues, and the upgrading of the entire electronic consumer industry chain...

The most important thing is that this is just the beginning. Zhiyun Technology has great potential for the future, so much so that many people must pay attention to it.

How many domestic supplier companies, not just spare parts companies, but also upstream companies that provide materials and equipment to these spare parts companies, are all eagerly counting on the global sales of Zhiyun mobile phones.

In today's China, it is no exaggeration to say that Zhiyun Technology represents the future of the personal smart device industry and countless related industry chain companies.

This is a trillion-dollar super industry... If indirect industries are included, the scale will be several times larger.

Therefore, in the past few days, many people have been working silently to ensure the smooth holding of this press conference.

Otherwise, how could we have the situation we have today?

In this kind of occasion, you still want to walk the red carpet...are you crazy!

Of course, not all of them are crazy. Many are just limited by their own level and unable to understand and comprehend the importance of this press conference.

On the afternoon of July 16, the press conference had not officially started yet, but reporters from various media outlets had already started to get busy.

Many reporters were looking for people they were interested in interviewing among the guests heading to the venue.

But there are so many big shots here today, as well as many reporters, so in many places in the venue you can see reporters interviewing executives or wealthy bosses of various companies.

Some well-known and influential people were surrounded by a large number of reporters. For example, the senior vice president of Nouya in charge of the Asia-Pacific region was surrounded by more than 20 to 30 reporters, who asked him and Nouya about their views on Zhiyun phones.

"Excuse me, what do you think of the recent decline in Nouya's stock price? The cumulative decline in one month has exceeded 15%!"

"Noya has failed in the smartphone market, is there any way to save it?"

"What do you think of Zhiyun Technology's flagship phone? Do you think it will have an impact on Nouya's high-end models?"

"Noya's high-end market share in China and Europe has shrunk significantly. How do you view this crisis?"

"Is Nooya afraid, so he doesn't dare to answer the question directly?"

Listening to the reporters' series of very impolite questions, the middle-aged Nordic man stopped walking, then turned to the group of reporters, trying to look as kind as possible and said: "As the world's number one mobile phone company, Noya has sold more than 200 million mobile phones in the past six months. We firmly occupy more than 38% of the global market share!"

"Also, Nouya is never afraid of challenges. We at Nouya already have a complete R&D plan for a series of new smartphones. Our new phones will be perfect and impeccable in every aspect, bringing consumers the ultimate and most perfect user experience. Please look forward to our new phone launch conference in half a month!"

However, faced with these seemingly domineering words, the reporters remained indifferent. Instead, they handed the microphones closer to the front and rushed to ask questions.

And the questions are getting more and more impolite...

Some people even asked him when he would resign... Because although Nooya has been losing ground in the high-end market around the world, its failure in the Asia-Pacific market, or more precisely, in the Chinese market, is the most severe... Almost half of the high-end market share has been taken away by Zhiyun phones.

The vice president got angry and ignored him. He turned around and entered the venue under the escort of his entourage!

But from his firm and fast steps, his cold expression, and the brochure of the Zhiyun conference tightly grasped in his hand, it can be seen that he is in a bad mood...

You can't blame him... In order to get breaking news, these reporters asked questions that directly hit him in the lungs... He was able to control his emotions well by not losing his temper on the spot.

As the senior vice president of Nouya, he has a hard time. Naturally, it is because Nouya is having a hard time now...

At present, Nouya is still the world's number one mobile phone company, and its mobile phone sales are the best in the world. The emerging smart phone manufacturers such as Fruit and Zhiyun have to admit defeat in terms of sales...

In the first two quarters of 09, Nouya sold about million mobile phones...accounting for about % of the global mobile phone sales, and sales continue to rise!
Just looking at this sales volume, it is enough to stop other mobile phone companies in their tracks...

However, an increase in sales volume does not necessarily mean an increase in sales.

The average selling price of Nooya's mobile terminals this year is only around 63 euros, which is equivalent to about 600 yuan in Chinese currency... Compared with last year's average price of 71 euros, it has dropped by a full 15%...

This means that a large amount of high-end market has been occupied, and Nokia is forced to use a large number of low-end and ultra-low-end mobile phones to make up for its revenue.

The substantial shrinkage of the high-end market has directly led to a 20% year-on-year drop in the company's mobile terminal sales in the first half of this year... and a year-on-year drop in profits of more than 40%!

If R&D expenses are included...Noya's mobile terminal business has actually started to lose money.

A drop of this magnitude is relatively rare.

There are very few large multinational companies with a global presence, especially in the manufacturing industry, that go from making huge profits to facing huge losses overnight!

The reason is simple: the high-end mobile phone market, which contributed a lot of profits, was plundered by Apple and Zhiyun...only a large number of mid- and low-end feature phone businesses that have sales but are not profitable are left.

These low-priced mobile phones, which cost 63 euros, or 600 yuan on average, are considered low-end phones even in some emerging markets... The money earned from these phones is not even enough to cover Nokia's administrative expenses...

After all, their family business is huge, and the administrative costs alone are more than 10 billion euros a year.

The money that Nooya makes from selling ten low-end mobile phones is not as much as what Apple or Zhiyun make from selling one phone.

Just take a look at the sales, revenue, and profits of these three companies... and you will know how panicked Nouya is.

The panic was so great that when Zhiyun Technology was about to hold a new product launch conference, the vice president in charge of Asia-Pacific business even came specially to attend the conference... just to be the first to see Zhiyun Technology's flagship phone with their own eyes, so as to judge the degree of threat it poses and respond accordingly!

In the past six months, many people in Nourya have felt like they were riding a high-speed train, hurtling towards the abyss...

No one stepped on the brakes!

(End of this chapter)