Rebirth 08: Rise from copycat phones

Chapter 124 C2 Release
Xu Shenxue listened to Ji Chenghe's words and nodded slightly: "The sales of C1 mobile phones have declined. This is what we expected. It is already good to maintain sales of million units in August."

"After September, it is estimated that the price will be lowered, but it is not a big problem. We will continue to take price reduction measures to keep the price away from the C2 that is about to be launched. There should be no price conflict between the new and old generations!"

Ji Chenghe said: "I understand. Our marketing department has already made a preliminary plan. We plan to launch another global price reduction promotion in the next two days. On the one hand, it is to promote sales, and on the other hand, it is to make room for the price of the C2 mobile phone!"

Xu Shenxue asked: "How is the preparation for C2's launch going?"

Ji Chenghe said: "We have already started to notify and invite partners and media, but according to our budget and the feedback from partners, the scale is not as large as the S9 product launch conference, but our publicity plan will not fall behind. All aspects of publicity plans have been prepared, and all kinds of advertisements, such as posters and promotional videos, have been produced and sent to various media partners and channel partners!"

“As soon as the press conference starts, we can immediately carry out large-scale global publicity according to the plan, and use the global popularity of our S9 mobile phone to carry out targeted marketing!”

Xu Shenxue said: "I feel relieved if you can do this work. Okay, go back and prepare!"

After Ji Chenghe went out, Xu Shenxue also got up from his chair, stretched his body a little, and then walked to the window to look at the scenery outside!
Outside is a seaside park, and outside the seaside park is the bay. The overall scenery is very nice.

While looking at the scenery, Xu Shenxue was thinking about the subsequent launch and sales of the C2 mobile phone.

By September, the mass production and stocking of the C2 mobile phone had been preliminarily completed... In order to completely get rid of the hunger marketing and the reputation of playing monkeys this time, Xu Shenxue was ruthless and directly stocked more than one million units, which was twice as many as the 9 units of S!
Just this batch of mobile phones, if calculated based on the terminal selling price, would be worth more than 3 billion!

Large-scale mass production and stocking in the smartphone field is extremely costly. Even if the payment to suppliers can be delayed, the amount of money that mobile phone manufacturers need to come up with in advance is still enormous.

There is no other way. Mass production and stocking, especially large quantities, will cost so much money... Without some hard power, it is impossible to carry out such large-scale stocking and then supply the market on a large scale after the product is launched.

But if you don’t supply the goods... then you can only hold a press conference and do publicity, and then do it little by little... This is not a question of hunger marketing, but a question of whether the products can be sold once the popularity is over.

As for hunger marketing, you either really let consumers see the profitability, such as extremely high cost-performance...you can buy a mobile phone equipped with a high-end chip for only a thousand yuan.

Either it is your brand, or some other unique advantages, that allow consumers to endure the nausea and rush to buy the product again and again. Even if they fail to get it for a long time, they will still buy it in the end and will not turn from fans to haters!

At present, there are actually only two mobile phones that can do this, one is the Fruit phone, and the other is the Zhiyun phone!

As for Weku Electronics, it’s still a long way off. It’s good enough if the spot goods can be sold. Don’t even expect consumers to rush to buy them... It’s impossible.

Even if the brand has a certain appeal and can make users rush to buy the C2 phone, Xu Shenxue also tries to avoid this situation as much as possible...

If you ask consumers to rush to buy the S9, they will be willing to do so. Even if they are not willing, they will still go and grab it despite cursing... and they will still feel it is very good once they get it!

But in the current environment, if you let consumers rush to buy C2, the disadvantages may outweigh the advantages.

In particular, Zhiyun Technology plans to take advantage of the market window period in the next few months to seize a large market share in the price range of around 2 yuan... Let potential users who need to change their phones buy its own C phones first, to avoid these users switching to other mobile phone manufacturers after a few months.

Now, all the traditional large mobile phone manufacturers are eyeing the market of more than 2,000 and 3,000 yuan!

This is also a very special feature of the contemporary smartphone market, that is, the high-end market with a price of more than 9 yuan is basically played by Fruit and Zhiyun S... Other mobile phone manufacturers have tried it, but basically have not made any waves. The high-end smartphones that have been developed at great expense have not even been able to grab a single-digit market share.

What a miserable old man!
Fruit and Zhiyun S9, at a price point of over yuan, have such a strong dominance in the market... As a result, many mobile phone manufacturers now don’t even have the courage to take a look at the high-end market above yuan!

It’s already a loss!

However, as for the market below 2,000 yuan, major international mobile phone manufacturers are not interested in it for the time being, or they are unable to enter it... This price range requires too high a price-performance ratio for mobile phones and a high level of cost control, so it is not so easy to enter.

Currently, only a group of domestic mobile phone manufacturers plan to use new Android phones to cultivate the market at this price point, and are preparing for a brutal competition with Weiku Electronics... There is no special way, just a desperate competition... to see who can't hold on in the end.

Then the new Android phones that these international mobile phone manufacturers are currently developing are priced between two thousand and four thousand yuan.

It plans to have a head-on battle with Zhiyun's C series and Fruit's old 3G model!

For mobile phones at this price range, the price-performance ratio is not important... Anyway, the gross profit margin of Zhiyun's C series mobile phones is shockingly high, and the gross profit margin of Fruit 3G after the price reduction is even higher!

The main factors to consider are user experience, brand appeal, publicity and other factors.

In this regard, these international mobile phone manufacturers are still somewhat confident... It’s okay that they feel they can’t compete with the flagship phones of Apple and Zhiyun, but can they say that they can’t compete with the mid-range or older mass-selling models of both of you?

It doesn’t make sense!

Some of the trends of these international manufacturers are not all secrets. Although the R&D process is confidential, their strategic layout can be seen from the supply chain and market layout. Zhiyun Group Co., Ltd., the "Strategic Analysis Department" directly under the Chairman's Office submitted a report on the latest trends and forecasts from major international traditional mobile phone manufacturers to Xu Shenxue.

It points out that major traditional international mobile phone manufacturers may carry out targeted research and development and sales strategies for the C series water machines.

Since the enemy was already preparing, Xu Shenxue would not foolishly wait for them to attack him...

----

On September 2th, Zhiyun Technology held a product launch conference for the C mobile phone at the Qianshan International Convention and Exhibition Center in Shenzhen!

Xu Shenxue continued to personally support this press conference. Although the scale and influence were not as large as the previous S9 flagship phone launch, it was still large in scale and had a great impact.

In fact, the press conference was just an introduction. Right after the press conference ended, Zhiyun Technology, together with operators and channel partners in various countries, had already launched large-scale publicity and marketing around the world!

How big is it?
It is estimated that in the initial one-month marketing plan, about 1 billion yuan of marketing funds will be invested...

This is just a one-month marketing plan, and there will be regular marketing plans later!

Zhiyun Technology has always attached great importance to corporate image, brand building and product marketing. It is a well-known money-spending boy in the domestic media industry. Now it is basically the largest advertiser of major technology and electronic vertical websites.

It’s actually similar overseas...all kinds of publicity are overwhelming, so just spend money when you should.

And this is just Zhiyun Technology's own marketing expenditure. In fact, each cooperating operator and channel dealer will also carry out large-scale advertising and marketing in their respective territories and spend a lot of marketing funds.

Otherwise, why would those foreign media work so hard to help Zhiyun Technology brag?

Foreign journalists also have to support their families!

At the press conference, Xu Shenxue announced the C2 mobile phone, which will go on sale worldwide on September th.

In terms of pricing, the pricing system of the previous generation is maintained.

The C2 8GB version is 2799 yuan.

The C2 16GB version is 3199 yuan.

The C3.7 Pro has a 7227-inch screen and uses a better 2T chip. It is priced at 3799 yuan and continues to use the unique star sand color scheme of the C series Pro.

As the old product of the previous generation that has been replaced, the entire C1 series has started to reduce its price by yuan in August. Even the Pro has not been reduced in price overtly, but other hidden methods have been used to reduce the price cover, such as giving extra call credits, gifts, etc. This is mainly to clear inventory.

In order to make room for the C2 Pro and maintain its high-end positioning, the C1 Pro model was officially discontinued in August. The sales throughout August were actually to clear inventory, and now the inventory has basically been cleared.

However, the 1GB and 8GB versions of C16 are still being mass-produced and supplied to the market.

After entering September, before the release of C2, C1 adjusted its price again, reducing the price of all products by 1 yuan, so that the price of C8 2500GB sold on the market remained at around 16 yuan, and the price of 2900GB at around yuan.

As a result, after the release of C2 and the price adjustment of C1, the domestic price of Zhiyun Technology's product line has reached the price range of 2500-4900 yuan, covering the entire mid-to-high-end market.

While C1 continues to lower its price, it will also be pushed into emerging markets such as India, South America, ASEAN and other markets... Using relatively low prices, it will undertake the task of opening up markets in emerging markets.

There is no need to worry about not making money after the price reduction of C1. In fact, Zhiyun Technology's gross profit from C1 after the price reduction is even higher.

The cost of electronic components is falling even faster than the price of mobile phones... At the same time, the production cost and R&D cost of mobile phones have also been greatly diluted. The later the C1 mobile phone is produced, the lower the cost will be.

Therefore, as the price of the C1 mobile phone continues to drop, Zhiyun Technology's gross profit margin on this mobile phone will not actually decrease, and may even increase to a certain extent.

Of course, as an old product, not many people care about the future of C1, even though its sales are still huge!

What people are paying attention to now is the sales performance of C2 mobile phone!
Whether Zhiyun Technology can create hot sales of the C1 series of mobile phones after the success of the C9 and S2 series of mobile phones has become the focus of many people!
The success of a mobile phone can be said to be accidental.

The success of the two mobile phones can still be attributed to coincidence.

But if the third mobile phone can also become popular... then everyone must re-examine the true strength of Zhiyun Technology!
(End of this chapter)