Rebirth 08: Rise from copycat phones

Chapter 125: units on the first day
On September 2, Zhiyun Technology launched the C2 and C2Pro mobile phones in a high-profile manner, announced the completion of the upgrade of the C series, and carried out extensive publicity for the Zhiyun C series.

Marketing funds poured into major media platforms like a flood, from online portals, electronics, and technology vertical websites to community forums.

News about Zhiyun C2 can be seen both at home and abroad. Among them, C2 Pro, as the flagship model of the C series and the price-anchored model, has received great attention and discussion.

Its unique star sand color scheme has been well received as always... Many people bought C1 Pro before because of this very unique and dreamy star sand color scheme.

In addition, the C2 Pro's 7277-inch screen, the 512T chip and the RAM that Zhiyun Technology singled out have also attracted people's attention.

This chip is an overclocked version of 7227. Qualcomm specially selected the one with good physique from 7227 chips to meet the needs of its super large customer Zhiyun Technology, and overclocked it to a special edition with a frequency of 800MHZ... Other manufacturers cannot sell this thing for the time being.

7227T芯片整体性能虽然比当代的顶级1GHZ的CPU略差了一些，但也是属于排名第三的存在了，仅次于智云S9旗舰机上使用的两款芯片，即8250/8650系列以及OMAP3630/40系列。

For this period in the fall of 09, this chip can be said to be quite powerful and is a high-end mid-range chip!
Plus it comes with 512MB of RAM.

This means that the overall computing performance of C2 Pro, although not as good as Zhiyun S9, is actually not much different... In terms of hardware paper data, it even significantly exceeds that of Fruit 3GS.

Of course...this is only paper data. As for the smooth experience in actual application, the Fruit 3GS relies on its unique IOS mechanism and ecological management, and is still smoother than C2 Pro.

Then add a 3.7-inch screen.

This makes the C2 Pro quite competitive... At least at a price point below yuan, no other phone can surpass it in hardware configuration.

The only phone that can definitely beat it is Zhiyun Technology’s own S9 phone.

In terms of actual usage experience, only Zhiyun S9 and Fruit 3GS can surpass it...

However, the latter two are both truly high-end phones. The cheapest S9 16GB version costs 32 yuan... If it is GB, it will cost yuan, a price difference of more than yuan.

The 2GB and 8GB versions of the two C16s are not that popular, and are basically average...

However, judging from the pre-order data for full payment, the C2 Pro, like the previous C1 Pro, seems to be very popular, but its actual sales share is not large.

People are talking about C2 Pro, and when they place an order, they will honestly buy the C2 8GB version according to their wallet... or simply buy the old C1 8GB version!

Many domestic media reported that now is the best time to buy the C1 phone... The official website price is yuan, and in some channels you can even get it for yuan, which is like picking it up for free.

Anyway, the C1 8GB/16GB and C2 8GB/16 are basically the same. They may not look exactly the same, but in fact, the difference is not that big. At the same time, the running memory, storage, main camera, and screen are exactly the same... The only difference is the chip and the front camera.

If you don’t have enough money, I recommend buying a C1 8GB version, which is also very good.

Amidst all this discussion, the C2 phone was launched globally on September th!
This time, there were still quite a few people queuing up to buy it. Based on experience, people believed that newly launched Zhiyun phones would be particularly hard to get, so some people who were interested, including some scalpers, queued up to buy it.

But this time, Zhiyun Technology learned from previous lessons and had already stocked up one million units before September. It also continued production after September and produced hundreds of thousands more units.

By the time it was officially launched, Zhiyun Technology had actually already stocked more than 1.8 million units!
Even if it is to supply the global market, it will be enough in the early stage.

So people discovered... this time Zhiyun Technology actually had a change of heart, and almost everyone who lined up to buy on the first day was able to get one.

If you buy it online, you can also get it. Even if you can’t get it, you can place an order directly, and then it will continue to be shipped in the order of the order in the future.

This time, Zhiyun Technology has launched a new model of direct ordering on its own official website flagship store, with shipments based on the order sequence… well, it’s not the previous full payment pre-order model, but direct ordering.

Although both involve giving money, the nature of the payments is different.

Consumers were naturally happy when they found that they could buy the products smoothly, but the media reporters had less news to report... They were originally thinking of reporting a lot of news about Zhiyun Technology's hunger marketing, monkey tricks, and large-scale supply to foreign countries to discriminate against domestic consumers.

Now, the manuscript I prepared before cannot be used...I can only temporarily change the direction of reporting.

Zhiyun C2 is on the market, and this wave of popularity is going to be forced no matter how hard you try... Many domestic technology and consumer electronics websites or magazines rely on news about Zhiyun and fruit to attract traffic.

As a result, many related news reports came out that day.

But it's basically all flattery... Since there's no negative news, just praise it positively.

Anyway, as long as the word "Zhiyun" is in the title, it means traffic is guaranteed!

Shocked, Zhiyun has launched another super hit product!
Zhiyun C2 has been well received overseas and has topped the smartphone sales rankings in many countries just one day after its release.

Some experts said that the C2 mobile phone has a fatal flaw and long-term use may cause myopia...

There is also news about the S9 which is still very popular...

For example, there is a poor guy in the forum who said that his girlfriend broke up with him because he didn’t buy her an S9 phone… He said he didn’t love her. If he loved her, how could he not be willing to buy her an S9 phone…

Finally, the man spent two months’ salary to buy her an S9 16GB phone… But she still broke up with him because of her attitude… What I want is not the phone, but your attitude…

Then he turned around and got on the motorcycle of the yellow-haired guy next door.

Because Huangmao stole several motorcycles in one night, and finally he collected enough money to buy her a high-end version of S9 32GB...

Then the man who felt humiliated posted on a forum to vent his feelings, and finally, with the encouragement of netizens, he directly reported the case to the police... Brother Huangmao was sent to the police station, and his ex-girlfriend's S9 32GB mobile phone, which she had just bought two days ago, was finally confiscated because it was illegally obtained.

Then he came back to the poster and wanted to get back together... and said 16GB is not impossible!

The poster even stupidly asked netizens whether they should accept their ex-girlfriend’s change of heart…

Netizens... are confused... In short, all kinds of news about Zhiyun phones, true and false, are flooding every corner of the Internet almost every day.

Media reporters are scrambling for traffic and popularity, netizens are watching the fun, people who like to have fun are looking for fun... and some people who have nothing better to do like to touch Zhiyun phones.

In particular, various experts and scholars have been particularly fond of having various so-called discussions on Zhiyun phones, especially the S9 phone, in the past one or two months. Some say good things, some say bad things, and all kinds of things.

Some people even say that Zhiyun phones have fatal flaws and will cause myopia if used permanently...

While the outside world was jubilant, Xu Shenxue also obtained the sales summary of the C2 mobile phone through various channels.

Ji Chenghe said: "According to the data we have collected from various countries and channels, on the first day of the C2's launch, a total of about one million phones were sold around the world. Such a high sales volume is mainly due to the fact that the consumer sentiment accumulated in the early stage burst out on this day!"

“Sales have stabilized in the following days!”

"According to our forecast, in the first month of the launch, especially with the second batch of countries also launching sales, the total sales of C2 and CC2 Pro are expected to reach 1 million units, which will exceed the million units sold at the peak of the C series!"

"And this sales volume will remain relatively stable in the future. In the second and even third month, as our production capacity continues to rise, it will increase further!"

After Ji Chenghe handed over the report, he took out another report: "However, due to the huge impact of our C2 mobile phone on the market, although the C1 mobile phone has taken measures to reduce prices and open up new markets, its sales volume has still been greatly reduced!"

"The sales volume of C1 mobile phones in the domestic market has been halved, and the European, American and Japanese markets have also dropped significantly. Only emerging markets such as India, ASEAN and Brazil have maintained positive growth!"

"The sales volume of the C1 phone in September is predicted to drop below two million, and by October, it may drop to around one and a half million!"

"Our marketing department suggested that we should switch part of the production capacity of C1 phones to C2 phones in advance to avoid the backlog of C1 phone production capacity!"

Xu Shenxue took the report and looked at it and said, "It seems that the impact of the new mobile phone on the old mobile phone is greater than expected. However, there is nothing we can do about it. The positioning of C1 and C2 overlaps, and a large part of C2's sales are transferred from C1's intended customers!"

"We will sell as many C1 phones as we can in developed countries and the domestic market, but the main market will still be in emerging markets."

Xu Shenxue did not expect that after the release of the C2 mobile phone, the C1 mobile phone would be able to maintain the previous crazy sales of more than two million units per month. It would be a blessing if it could maintain more than one million units in the future.

As long as the C2 phone sells well, everything will be a success.

After all, the overall market share of Zhiyun C series has not decreased, but has even increased, and the overall sales volume has also increased significantly, which is undoubtedly a very good thing.

Ji Chenghe said, "I see. Tomorrow we plan to follow the old rules and hold a press conference to announce the first day's sales results. We will also hold a marketing event as planned. Will President Xu host it?"

Xu Shenxue shook his head: "I won't go to this kind of regular press conference, you just take charge!"

He also has other things to do tomorrow and plans to visit Zhiyun Semiconductor.

Besides, he usually has no interest in this kind of routine press conference!
He is not refusing to attend public occasions. He personally hosted all three press conferences of Zhiyun Technology, including the first press conference of C1 and S9, and the financing press conference.

As for this time, he didn't plan to attend... After hosting a few press conferences, he felt that it was boring, and as a boss, he had to be more careful when speaking in such occasions... and the publicity effect would be a little worse.

Unlike Ji Chenghe, who dares to say anything and brag about anything. It may seem ridiculous, but the news value is higher and the publicity value it brings is also higher.

These press conferences are essentially a form of publicity activities. Since Ji Chenghe can do it more effectively, Xu Shenxue is happy to let him do it.

The next morning, Ji Chenghe held a press conference for the C2 phone in accordance with Zhiyun Technology's old rules, and announced the global sales of the C2 phone on the first day of its launch at the press conference.

A total of 800,000 units!

This data shocked countless people!

Ordinary people were shocked, but industry insiders were silent, and many even despaired...

The smartphone market has only been open for two years, and it was only this year that it really took off.

In just one or two years, first a fruit appeared, and now a Zhiyun appeared.

Then these two companies are more exaggerated than the other... Fruit is better, they specialize in high-end products, leaving the mid-end and low-end markets for other manufacturers.

It’s Zhiyun. In addition to the high-end flagship S series, there is also a mid-range C series.

The monthly sales of these two series combined are estimated to be more than 5 million... In this case, wouldn't the annual sales have to be around 60 million units?
60 million mid-to-high-end mobile phones... plus its value-added services, Zhiyun Technology's annual revenue is probably going to be more than 30 billion US dollars.

Just hearing this data is enough to make other competitors except the fruit company despair!
According to this prediction, its revenue is estimated to be almost the same as that of fruits, and it can be ranked among the top 500 in the world, and even in the top 200!
And it will undoubtedly become the largest private enterprise in the country... and will be far ahead of other private enterprises!

Because these days Warwick only has a revenue of about 20 billion US dollars.

Lianxiang's revenue is only over 10 billion US dollars, and its profit is only over 100 million US dollars.

What is even more despairing is that Zhiyun Technology not only has high revenue, but also very high gross profit... People discovered through disassembling the phone that the hardware gross profit margin of Zhiyun S9 is over 3%... It is only slightly lower than that of the Fruit GS.

This means that Zhiyun Technology not only has huge revenue, but also has equally huge profits... These profits can be invested in research and development, expansion, etc...

Even if it does nothing, the cash flow of tens of billions of US dollars in its account is enough to silence any mobile phone manufacturer other than Apple!

How to fight against such competitors?
The current smartphone market seems to be a blue ocean... However, in this blue ocean, there are already two giant crocodiles lurking, each with a bloody mouth, staring at other mobile phone manufacturers on the shore who want to jump in to make money, ready to tear them into pieces at any time.

This makes a large number of traditional mobile phone manufacturers very desperate!

(End of this chapter)