Rebirth 08: Rise from copycat phones

Chapter 126 Zhiyun and Fruit Fight

As we enter the autumn and winter of 09, if the current traditional mobile phone manufacturers dare to take the plunge and try to swim in the blue ocean of the smart phone market, they must be prepared to be torn to pieces by these two giant crocodiles!

But...you might die if you go into the water, but you will definitely die if you don’t!
So although a large number of traditional mobile phone manufacturers were afraid and even desperate, they still took a deep breath, closed their eyes, and jumped directly into this blue ocean!

In late September, major mobile phone manufacturers successively announced their plans for Android smartphones or smartphones running other systems, and some mobile phone manufacturers also held new phone launch conferences.

In addition, many traditional international mobile phone manufacturers also followed Apple's lead and quietly applied for and obtained mobile phone network access licenses for the Chinese market for their new mobile phones.

This means that after October, not only will Apple's 3GS and 3G officially enter the Chinese market, but they will also compete head-on with Zhiyun Mobile's home base.

There is also a group of traditional international mobile phone manufacturers who have sneaked in with their own various smartphones, trying to steal some of the market share of China's mid-to-high-end smartphones when the foreign dragons and local tigers are engaged in a fierce head-on battle!
Because after October, the technological gap between them and Zhiyun phones and Fruit phones has narrowed to a certain extent...they can also use multi-touch.

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After entering October, something extremely profound happened to the global smartphone industry. After continuous research and development, Google finally released the Android 2.0 version!

This version has a feature that has attracted much attention from people, especially mobile phone manufacturers: Android begins to support multi-touch technology!
As long as your phone hardware supports multi-touch, you will be able to use the multi-touch function after installing the Android 2.0 system.

The Android 2.0 system is a timely life-saving straw for a large number of traditional mobile phone manufacturers at home and abroad... It means that they can also make multi-touch Android phones.

Previous mobile phones, except for those of Apple, did not have multi-touch capabilities with three points or more.

The so-called multi-touch that Zhiyun modified itself is actually just two-touch. The multi-touch devices used by other mobile phone manufacturers are also all two-touch, such as Meizu, Motorola's three-proof flagship, Huawei's new mobile phone, and so on.

And with the release of Android 2.0, it means that there will be a second mobile phone operating system in the world that uses multi-touch!
When Android 2.0 was released, engineers from Zhiyun Technology's system project team worked overtime overnight to port their own YUN OS 2 system to the Android 2.0 open platform.

Afterwards, various optimizations and modifications were carried out, and hundreds of system software engineers hardly had a day off. At the same time, Xu Shenxue temporarily called up more than a dozen C-level R&D quotas, and even used precious achievement points to exchange for a B-level quota.

Just to speed up the development of the system!

In the end, it only took eight days for Zhiyun Technology's system development team to develop the YUN OS3.0 version, and then pushed a comprehensive upgrade and installed it on newly produced mobile phones.

Compared to Zhiyun Technology, which still needs to modify the system by itself, some other traditional mobile phone manufacturers do not have so many troubles. At present, they generally use the native Android system directly, and at most simply change the interface and fonts.

Unlike Zhiyun Technology, which even changed the underlying system... it also developed many functional modules of its own, such as modules supporting CDMA and TD standards, high-resolution support modules, etc.

The release of Android 2.0 is definitely a major event for the mobile phone industry, and both Apple and Zhiyun Technology have to treat it with caution.

The release of Android 2.0 system soon brought corresponding impacts!
HTZ, which entered the Chinese market, used its subsidiary Dopod to officially launch two Android smartphones, including the A7200 with the 6288A system and the A7225 with the 3288 chip.

Motorola launched CLIQ and Milestone in China, equipped with 7200A and 3430 chips respectively.
Fourstar launched the I7500U, which is equipped with the 7200A chip
Shoupai released the A60, which is quite special because it is equipped with the same 2 chip as the C7227 phone.

However, it is worth noting that among the above-mentioned mobile phones, quite a few are still equipped with 3.2-inch screens or even 2.8-inch screens.

Only Motorola's Milestone is equipped with a 3.7-inch screen.

Most cameras are 5 megapixels, with a few low-end models having 3.2 megapixels...but none of them have front-facing cameras.

In terms of pricing, it is basically concentrated in the price range of 2500-3000. Only the Motorola Milestone with a 3.7-inch screen is priced at 3999.

Oh, no, there is also a Dopod A6288, which uses a 7200A chip and has a 3.2-inch screen... It sells for 3980... I don't know who gave them the courage to price it like that.

Then... these mobile phone manufacturers held press conferences in China one after another, launched their mobile phones on the market and started selling them... and then, there was no more information...

It was as if it had never appeared and was completely submerged by the torrent of the market.

You won’t find them anywhere on the sales rankings… Most consumers don’t even know these random smartphones exist.

But in fact, the Chinese smartphone market was very lively in October, and total sales once again hit a new high.

What a pity is that they have no share in this excitement and sales!
The biggest news in China’s smartphone market in October is the launch of the Fruitful Chinese Edition!
The biggest excitement was that the Chinese people saw for the first time the fierce "war" between Fruit and Zhiyun. In fact, people had heard more or less before that Zhiyun and Fruit fought each other in the overseas market, quarreling almost every other day, voting every day, and scolding each other without any bottom line.

In the past, people in China thought that this was just an exaggeration by the media... They were just two mobile phone companies, could they really fight?

Until they saw the two families actually fighting...

The flagship experience store of Fruit in a big city was opened directly opposite the Zhiyun flagship store. At the beginning, both parties just distributed flyers and put up some propaganda slogans that attacked each other in a roundabout way... In the end, the employees of both sides started fighting!

In a high-end shopping mall, front-line sales staff from both sides were like street rogues trying to grab customers, pushing and shoving each other, which eventually turned into a group fight.

This incident caused countless domestic media to collectively climax...Related reports quickly occupied the pages of major media.

The spectators also opened their mouths wide while eating the melons...

Damn, the fight you guys are talking about is really a fight...

I thought it was just an adjective, but it turned out to be a verb!
Many people think it's a bit fake, because no one was injured in the fight. But... these two tech giants lowered their status to show you how to break a stone with their chests. Even if you know it's fake, it's still fun to watch, isn't it?

Just have fun, don't make a fuss.

Immediately afterwards, the media and public relations personnel of both sides took action...all kinds of true and false news were flying around.

The outbreak of this incident also means that just like in overseas markets, Fruit and Zhiyun have also launched a massive marketing war in China!

Almost every day, news related to these two companies is reported... There are all kinds of news, anyway, either I step on you or you step on me.

As the complaints spread, a large number of traditional mobile phone manufacturers, mainly international mobile phone manufacturers, disappeared from the market quietly with their mid-to-high-end mobile phone models.

Whether it is the traditional Symbian, WM or even BlackBerry pseudo-smartphones, or the various newly launched Android phones, they are all silent, and few people pay attention to even the new product launches.

The new president of Nooya in China looked at the news about Fruit and Zhiyun flying all over the place online and offline... and sighed deeply.

Outsiders may just be watching the fun, but as an industry insider involved, he is very aware of the danger of the situation.

The fierce competition between Zhiyun and Fruit, in the end, it is not Zhiyun or Fruit that suffers, but other mobile phone manufacturers...especially Nooya, who is always the most unlucky one!
This is not speculation without facts, but the experience and lessons learned from the past six months!

Whenever Zhiyun and Fruit appear in the market of the same country, fierce competition will inevitably break out and a tit-for-tat situation will occur.

However, as the competition goes on, the sales of these two companies will continue to rise, but the mid-to-high-end market of other mobile phone manufacturers will decline rapidly.

In the eyes of many people in mobile phone manufacturers!

This is a clearing game where Zhiyun and Fruit join forces!
Zhiyun and Fruit used their strong brand appeal and technical capabilities, as well as extremely disgusting publicity and marketing methods to clear the field!

Because every time the two sides fight, inexplicably one will occupy most of the local smartphone market share... Then the smartphone market share of traditional mobile phone manufacturers such as Nokia and Motorola will be completely lost...

This kind of clearing-out game has been played by Fruit and Zhiyun in 20 to 30 countries around the world over the past six months... Especially the fights between front-line employees, which has been played out at least five or six times by both sides. Every time they enter a new market, both sides will basically do it once!
Although the plots are different, they all follow the same formula:
First create something, then create all kinds of shocks and confrontations, igniting ordinary people's enthusiasm for discussion... and then take the opportunity to sell mobile phones. This is the usual drama of Zhiyun and Fruit.

It’s old fashioned, but it works!

In this intensive propaganda, other mobile phone manufacturers have no room to express their opinions...

Even if you insist on joining in, the onlookers will look down on you: They are two technology giants fighting, and they are doing all kinds of tricks to entertain the onlookers. Why are you, an old-fashioned enterprise, joining in the fun? Get out of here!

This makes traditional mobile phone manufacturers such as Nokia very frustrated!

(End of this chapter)