Rebirth 08: Rise from copycat phones

Chapter 144 Unique High-end Supply Chain System
At present, Zhiyun Technology has started the early research and development of the S11 flagship phone. This will be a brand-new mobile phone solution different from the current S9/10 series design... For example, the body solution will no longer use a three-section solution, but an all-aluminum alloy body solution.

Xu Shenxue is going to first show the appearance of the Fruit 6/6S and 7, and then plan to make a real 4.7-inch large-screen phone.

Because the changes are so great, the requirements for research and development are also very high. Therefore, it is necessary to carry out various research and development in advance and accumulate early technology.

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Xu Shenxue took the S10 Pro prototype in his hand and looked at it carefully again and again. The overall appearance met his expectations.

After turning on the computer, I also saw the Yun OS3.0 system which has not yet been released to the public. Currently, only this system can support the fingerprint recognition module.

After successfully starting up the phone, Xu Shenxue naturally used the fingerprint module first. From fingerprint entry to trying to unlock it, the whole feeling was pretty good, and it basically made him feel like using an old antique 5S phone.

Then he tried some other functions, especially the aspect of permissions, which he was personally concerned about. Compared with the Yun OS 2nd generation system currently in use, the permission management is more stringent and has greater restrictions on software security.

Xu Shenxue did not try out many other functions one by one, but the system as a whole feels smoother and the graphics performance is better.

After all, it uses a better SOC, which has a CPU main frequency of 1.4GHZ and a better GPU performance.

In terms of pure hardware performance, the S10 prototype in his hand is definitely the performance king at the moment...

Coupled with YunOS 3.0's unique and even demanding boot process and memory resident permission management, this phone runs very smoothly and at a very good speed.

It is also equipped with an information notification system, so there is no need to worry about users missing out on information due to the APP not having resident memory.

When all these are combined, the user experience becomes very good, at least it beats other Android phones and other pseudo-smartphones.

The only phone that can compare with Zhiyun in terms of fluency is Apple...

After experiencing it for more than ten minutes, Xu Shenxue also played a game to experience the gaming experience brought by the 4.3-inch screen.

With the more powerful GPU integrated in the 82/655 chip, the S10 series of mobile phones provide a better gaming experience and better picture quality.

The 4.3-inch screen can also bring a better gaming experience.

The expansion of the screen has brought about tremendous changes, and these changes are basically good.

At this time, Xie Jianyong said, "Our screen is still a custom LCD screen from LG. It still uses an aspect ratio of 16:9 and a resolution of 1138*640. The quality of the entire screen is the same as the previous four-inch screen, but it is larger."

"In addition, we are also working with suppliers to develop larger, higher-resolution high-quality screens. Perhaps next year, our new generation of models will use large-size screens with a PPI of more than 300."

As for screens, you get what you pay for. It’s not that screen suppliers don’t have better and bigger screens, but you can’t afford them.

If Zhiyun has demand, the supplier can actually provide a four-inch reticulated screen now, 4.3 inches is also OK, but the cost will increase exponentially... Even though the Zhiyun S series is a high-end flagship phone, it cannot afford this extra cost increase of several hundred yuan.

However, the price of 3.5-inch reticulated screen has come down. It is rumored that Apple's new generation of mobile phones will adopt this 3.5-inch reticulated screen.

But for Zhiyun Technology's S flagship phone, the 3.5-inch screen is already too small...that thing is the screen used by the mid-range C series standard version.

However, due to price factors, the C series cannot use the more expensive 3.5-inch reticle screen.

Therefore, this also makes Zhiyun Technology a bit embarrassed in its screen selection...

If you want to see changes, you will probably have to wait for the next generation of flagship phones next year.

According to the current cooperation plans between Zhiyun Technology and the two major screen suppliers, LG and Sharp, these two manufacturers will be able to produce 4.7-inch retina screens next year and relatively control the screen costs within a certain range.

For these two screen manufacturers, they are actually very anxious because Zhiyun Technology has been slow to adopt the existing high-resolution screens.

The purchase volume of tens of millions of screens a year...that's all money!

Zhiyun Technology is also the largest customer of these two screen suppliers. The progress of Zhiyun Technology is directly related to the sales of their new screens, and even more so to their screen business, which is a multi-billion dollar industry! In order to cooperate with Zhiyun Technology's new mobile phone plan, these two screen manufacturers have also made a lot of cooperation, otherwise they would not have specially provided Zhiyun Technology with a production line of 4-inch and 4.3-inch screens... There is currently no other customer for these two S series screens except Zhiyun Technology!
These two screens are still too expensive at the moment...

Ordinary mid- and low-end mobile phones from other mobile phone manufacturers are simply unaffordable. As for high-end phones... unfortunately, apart from Zhiyun and Fruit, there is no third so-called high-end mobile phone brand. The high-end mobile phone market share of all other mobile phone manufacturers combined is less than 15%.

What a miserable old man!
Even LG itself is reluctant to use the 4.3-inch screen they developed and produced themselves. Even the 4-inch screen is only used in a small part of their new flagship phones. However, their flagship phones have few sales... and they can only barely rely on some market share in South Korea.

LG has developed and produced 4-inch and 4.3-inch high-resolution screens. Apart from Zhiyun, only Apple has the demand and the ability to do so...

But it's a pity that Apple is clinging to the 3.5-inch screen and would rather go for a 3.5-inch reticulated screen than a 4-inch or 4.3-inch screen... This also makes LG speechless!
Brother, your competitor Zhiyun is moving towards a 4.7-inch screen, but you are still using a 3.5-inch screen. What are you thinking?

Hurry up and buy me a 4-inch or 4.3-inch large screen, otherwise you will be beaten to death by Zhiyun.

But the fruit remained unmoved…

Of course, the 3.5-inch screen display used by Apple is not cheap, and it can also make LG a profit, but it always feels like something is missing!
After reading this, you will find that although LG and Sharp have produced very good large-size LCD screens, they have no other customers except Zhiyun...even they themselves are reluctant to use them, or cannot afford them.

This is also a special feature of the contemporary mobile phone top-level spare parts market...that is, there are few suppliers, but even fewer customers.

Suppliers are highly dependent on super large customers such as Zhiyun and Fruit. If they lose an order, their stock prices will plummet.

Because the main customers of these top-level spare parts are either Fruit or Zhiyun, the order quantities from other customers are too small, so all of them added together can only be listed as others.

For example, the top-level DDR3 memory that Four Star just released is something that only Apple and Zhiyun plan to use in their new generation of flagship phones... Four Star itself is also using it on its own new flagship, while other manufacturers all shook their heads when they saw it, saying it's too damn expensive.

As for the chip, Qualcomm Snapdragon S2's 8255/8625 is really good...but the only phone that will be equipped with this chip and launched on the market this year is Zhiyun's next-generation new phone S10. For a long time, Zhiyun Technology will be the only customer.

Because the Apple companies in the high-end mobile phone field have never used Qualcomm chips. They used Samsung chips before, and now they have started to use self-developed chips.

As for other mobile phone manufacturers, the high-end markets of all of them are almost dead. With their sales volume, Qualcomm's high-end mobile phone SOC business will suffer huge losses.

Other mobile phone manufacturers are not saying that they will not use Qualcomm's good chips, but they plan to wait for a year or two to let Zhiyun use them first. After the huge order volume has spread out the R&D cost and production line cost of 8255/8655, they will take advantage of the bargain and use them in some of their own mobile phones priced at two to three thousand yuan.

As for letting them use it now...

It would be a huge loss for them to install such a top-level SOC on a mobile phone priced at over two thousand or at most over three thousand.

There are many other top-level spare parts, but their customers are actually very limited. They are either from Apple or Zhiyun. Other mobile phone manufacturers cannot afford them. If these two companies do not purchase them, then their market share will have to be listed as "others"... It's not that no one wants them, but not many can be sold.

As a result, a large number of suppliers are now more worried about the sales of the S series flagship phones than Zhiyun Technology itself.

As for the S10 mobile phone that is under development, we must cooperate if we can, and if we cannot, we must create conditions to cooperate.

For example, LG, Zhiyun Technology said it wanted to make a larger screen for the Pro version, and without saying anything, it came up with a design of a 4.3-inch screen. After Zhiyun Technology finalized its use, it directly launched a new production line.

In the mobile phone field, especially in the supply chain of high-end mobile phones, Zhiyun is still very strong, and this strength has also continued to the supply chain of notebooks.

In order to supply spare parts for Yun Book, many supply chain companies have sold their belongings at all costs, and then they just wait for Yun Book to sell well, so that Zhiyun Technology can eat the meat, and they can follow behind to eat some scraps and drink some soup.

Amidst everyone's anticipation, time came to early March, and Zhiyun Technology officially held its spring new product launch conference.

This time, Xu Shenxue did not host the press conference in person, but watched from the audience. The press conference was hosted by Vice President Ji Chenghe.

As soon as Ji Chenghe came on stage, he started to criticize competitors... The audiences who heard it felt a little embarrassed, while those who were watching the live broadcast were celebrating together!
There are so many business tycoons, but there are not many who are as shameless as Ji Chenghe, who likes to make trouble everywhere and contribute all kinds of jokes to netizens.

Regardless of whether what he said is right or not, his way of criticizing others at every turn is still very eye-catching!

Many netizens like to see Ji Chenghe's sarcastic remarks towards his competitors!

(End of this chapter)