Rebirth 08: Rise from copycat phones

Chapter 145 Spring Conference

People in the industry and even some ordinary consumers who care about the development of the technology industry have heard of Ji Chenghe. He is a person who likes to brag everywhere and criticize this and that.

Of course, if you really know him, you will know that Ji Chenghe never criticizes people blindly, and every time he criticizes someone, there is basically a marketing purpose behind it.

At the Zhiyun Spring Conference, Ji Chenghe maintained his unique personal style as always.

The opening statement was: "I don't know what so many computer manufacturers are doing, whether they are investing resources in the field of research and development, but judging from the results, I think they are not!"

"Look at the laptops nowadays. They are either ugly or uglier, with poor workmanship, poor performance and even worse texture. If they had spent a little more money and put in a little more thought, they wouldn't have made them so bad. The laptops they make are just like those made in small workshops."

"There are so many so-called notebooks on the market nowadays that they are not worth looking at... So when someone first mentioned the idea of ​​making a notebook, I gave Mr. Xu some advice. The notebook project is urgent."

"Because I just can't stand all those messy, outdated and ugly notebooks on the market!"

These words made the people from various computer manufacturers who were gathered at the press conference look unhappy... They had heard that Ji Chenghe liked to talk nonsense, but Ji Chenghe had always been in the mobile phone circle and had nothing to do with them who made computers.

So I’m not deeply touched!
But after hearing this today, they finally understood why people in the mobile phone industry hated Ji Chenghe so much.

The way this guy speaks is really annoying to his peers!

After criticizing ordinary friendly companies at the press conference, Ji Chenghe also did not forget to criticize his old rival Apple: "Some manufacturers not only make poor laptops, but also want to make money from everything and eat everything. They completely ignore the strong demands of the majority of consumers and even create a closed ecosystem!"

"In the current mainstream of open ecology, they still use a closed system that is almost anti-human. I can't understand their brain circuit at all... They are really obsessed with money."

It is Ji Chenghe’s usual practice to criticize competitors at the beginning.

If you find a reason, you will criticize. If you can't find a reason, you will still criticize... In short, you will criticize in various ways.

After this criticism, Ji Chenghe began to promote his own Yun Book in various ways... Although he didn't even know the detailed performance of this notebook before, it didn't stop him from boasting about the various selling points summarized by a group of marketing department elites.

"Our laptops are the best in the world in terms of battery life. When connected to a normal wireless network, they can be used continuously for more than eight hours... and the standby time is as long as one month. When doing pure text processing and using energy-saving mode, they can even last for thirteen hours!"

This battery life is actually just an ideal situation in the laboratory. For example, in energy-saving mode, basically everything that can be turned off is turned off, and the screen brightness is also lowered to the lowest level.

For example, the normal usage mode is limited to connecting to WIFi, and then opening WORD for basic text editing... If you watch a video or open a web page, it will be different... But there is no need to talk about these.

"We can achieve such a long battery life because we have packed the most advanced polymer lithium battery in this small and thin body, with a capacity of up to 55 watts per hour."

"The lightest and thinnest body, with the longest battery life, is enough to meet all your mobile office needs!"

Ji Chenghe brags this and that, but in the end, Yun Book is the best!
This caused many people who were watching the live webcast of the press conference to complain... Come on, stop bragging. We know your laptop is awesome, but don't exaggerate too much.

The way you guys are bragging, the notebooks of the fruit shop next door will have to be thrown into the trash... But even a blind person can see at a glance that your thing is just imitating the notebooks of the fruit shop.

And at the final stage, when Yun Book announced its price, it also made a group of netizens unable to hold back as usual...

Someone said: "I thought that after Zhiyun also launched ultra-thin notebooks, the price would be lowered...but I didn't expect it to be so expensive!"

"A yunbook2 with 128GB RAM and 13GB flash memory costs 6999... This is speechless!"

"Who gave you the courage to sell it at such a high price?"

"The 128GB storage capacity is too small to do much, but the slightly larger 256GB capacity has a price tag of 7999... Even the fruit sellers next door are not as shady as you."

"There are also 4GB RAM models, the starting price is 7999, I can tolerate that, but for the 4GB 256 version, you lowered the price directly to 8999. What do you mean by that? You really think highly of us."

Netizens continue to criticize Zhiyun’s prices.

If you want to know what netizens’ impression of Zhiyun Technology’s products is, it’s basically that the products are pretty good, but too expensive.

When S9 was released, apart from various voices of praise, there were also many complaints about Zhiyun's high price of the S9 phone.

Now that laptops have been released, they are still extremely expensive...it's simply that low configuration and high price are ingrained in their bones.

In the eyes of many consumers, among all the products of Zhiyun Technology, only the standard version of the C series 8GB is a bit conscientious. When it was launched, it was only yuan... Now the price has dropped slightly and it can be bought for yuan. You see... most people think that the Zhiyun C series mobile phones of yuan or yuan are already very conscientious... not expensive.

This shows how much consumers resent the high prices of Zhiyun Technology's other products.

And this is exactly the role of high-end brands!

If other mobile phone brands make a 3.5-inch screen and a 7227 chip and sell it for yuan, consumers will criticize you to death!
Who gave you the courage to sell it at such a high price?
What’s the matter? Do you want to learn from Zhiyun, that rubbish, and sell low-spec and high-priced products? At least they have a high-end brand, and they can hold an S phone or C2Pro version with dignity. What do you have?

This is the embarrassment for other mobile phone manufacturers.

With the same configuration, it has to be several hundred yuan cheaper than the Zhiyun phone to be recognized by consumers... and only some consumers will recognize it, while most consumers still do not.

On the other hand, in the low-end market with a price tag of over one thousand yuan, consumers are not so particular... everything depends on cost-effectiveness, marketing strategies, and channel construction.

The brand factor is slightly less important!
Of course, this brand factor is smaller and is also based on the premise that they are all traditional mobile phone brands.

Whether it is an international brand or a traditional domestic brand, you must have one... As for small brands, there is no room for survival.

The A60, one of the first batch of Android smartphones last year... A few months have passed, and it has long disappeared from people's sight without making any waves.

Most Chinese people don’t even know that there is such a mobile phone manufacturer or such a mobile phone brand.

In the field of conventional electronic consumer products, the role of brand is actually very important!
Although people generally criticize Zhiyun's ultra-thin business notebook Yun Book 13/14 for being expensive, what is the low configuration and high price.

But it is worth noting that those who criticize Zhiyun products for being expensive have never been the sales target of Zhiyun products...

Just like the S9 mobile phone, countless people criticize the S9 for being expensive, but it never affects the sales of the S9!
Even among the already expensive S9 phones, the 32GB high-end version has a very high sales volume.

The same is true for computers today.

After the release of YunBook, it was directly put on the market and sold through various channels, with sales reaching 180,000 units on the first day.

The most popular selling price is 6999, which is criticized as garbage by many people. It is a low-spec and high-priced version that can’t do anything except typing, and can’t even play games.

That’s right, many people are dissatisfied with Yun Book because they think that this computer does not have a dedicated graphics card, and it is not good for playing games, and its performance is extremely poor...

This made Ji Chenghe, who didn't know much about technology, want to scold him... How could they think of playing games on a super-thin laptop...

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You can criticize as much as you want, but as long as the laptop sales are good, that's enough.

The initial success of YUNBOOK also allowed Zhiyun Technology to find another point of revenue and profit growth, avoiding relying solely on the mobile phone business as before.

Ten years later, competition in the smartphone market is much more intense than in 10.

In the high-end market, Zhiyun and Fruit continue to compete, and other international big-name mobile phone manufacturers are also eyeing and want to enter the high-end market, such as Samsung...

They officially launched their Android flagship model, the Galaxy S, to the market in March.

It uses their own four-inch Super AMOLED screen and their own S5PC100 chip, as well as their own memory and flash memory.

In terms of hardware configuration, this Galaxy S is quite good, basically on the same level as Zhiyun S9...the only flaw is that it is half a year late!
However, after the Galaxy S was released to the market, it naturally received rave reviews in the Korean market, beating out Apple and kicking Zhiyun, and monopolizing the high-end market in Korea.

But it was not so good in other markets... Because people soon discovered that although the hardware level of this Galaxy S phone is very good, it is still equipped with the native Android system, and then there are various problems and troubles. The most important thing is that it will freeze after using it for a while...

In comparison, the Zhiyun S9 has similar hardware configuration and also belongs to the Android ecosystem, but it uses its own modified version of the YUN OS system, which is more than one level better in terms of fluency.

After Zhiyun S9 adopted the YUN OS system, it was often criticized, but most of the criticisms were about the price, but few people criticized Zhiyun S9 for being slow...

In terms of fluency, Zhiyun S9 and Apple phones are basically at the same level... Because although they use different technologies, they all achieve the same effect: disable other non-used apps, call most or even all computing resources to the current app, and ensure that users can use the current app smoothly!
Things like starting up the computer and running in the background are heresies among heresies, and they should be eliminated as soon as they are seen!
(End of this chapter)