Rebirth 08: Rise from copycat phones

Chapter 151 S10 Press Conference (Part )
At this time, the high-definition camera was also aimed at the small podium in front of Xu Shenxue. On the podium was an S10 mobile phone with a very special golden appearance. At the same time, a mobile phone screen image also appeared on the large screen behind him, but it was still in the off state.

At this time, everyone saw Xu Shenxue reaching out and picking up the S10 mobile phone on the table, and then everyone found that without any operation, the screen of the mobile phone lit up automatically.

Before everyone had time to figure out what was going on, Xu Shenxue placed his thumb on the flat round home button at the bottom front of the S10.

Next, a shocking scene appeared... The S10, which was originally in lock screen mode, was unlocked directly and the home page was displayed.

At this time, Xu Shenxue said: "Did everyone see clearly just now? I didn't enter the password or use the slide to unlock the whole time. I just gently placed my finger on the home button, and then a magical scene appeared."

"The phone is unlocked!"

"This phone has a password, it's not in password-free mode. Let me show you!"

As he spoke, Xu Shenxue turned off the screen of his phone again, then picked it up again and found that the screen was on. He tapped on it and the password input interface appeared.

This time, Xu Shenxue entered the password before entering the main page.

"Now, let me show you again!"

Soon, Xu Shenxue turned off the screen of his phone again, then picked up the phone again, and this time Xu Shenxue directly placed his finger on the home button of the phone!

Then a magical scene appeared and the phone was successfully unlocked again!
"Now, I would like to introduce our revolutionary product, the fingerprint recognition module!"

"That's right. We have added the most advanced and original fingerprint recognition module to the S10 phone. It is different from the previous friction-type fingerprint modules with backward technology. It is a brand new press-type fingerprint module!"

"The original friction fingerprint recognition is backward in technology, slow in unlocking speed, unsafe, and has many limitations, which cannot meet the needs of users!"

"But our fingerprint recognition module is different. It unlocks very quickly and, most importantly, is very secure, enough to be used as a payment-level unlocking mode."

As Xu Shenxue continued his in-depth explanation, a CG animation appeared on the big screen behind him, demonstrating Zhiyun Technology's unique press-type fingerprint recognition module.

The audience in the audience didn't react at first, and then when they reacted, they heard some sounds of discussion, making the scene a little noisy.

As for the audience watching the live broadcast online, they exploded on the spot...

"What did I see, fingerprint unlocking? But why was his fingerprint unlocking so quickly?"

"The time clock in my company is a fingerprint time clock. It's very difficult to use. It takes several attempts to clock in successfully. I have to wipe it repeatedly. It's very troublesome!"

"Is this a push-type fingerprint? Can someone explain what this is? How is it different from ordinary fingerprint unlocking?"

"There is no such technology on the market now. I work on fingerprint recognition. The mainstream fingerprint unlocking now uses friction unlocking. The domestic technology is not good enough. The main reason is that there are two foreign companies that have done a good job!"

"Press-type fingerprint unlocking is considered to be the cutting-edge technology of fingerprint technology. Some large overseas companies are developing it, but it has not yet been put into practical use!"

"I searched and found that Zhiyun Technology acquired AuthenTec, a company that does fingerprint recognition. There were rumors that they developed a capacitive sensing fingerprint unlocking solution, but it was just a rumor in the industry. Could it be that they developed it and then were acquired by Zhiyun?"

"Even if they came up with this fingerprint unlocking system, how could they miniaturize it and put it into a mobile phone in such a short time?"

"You know, the fingerprint recognition module is not small!"

The discussion among netizens did not affect the on-site press conference.

Xu Shenxue spent a lot of time introducing this fingerprint recognition module... This thing is an exclusive feature of the S10 mobile phone, and it is also a functional selling point that is very easy to create topics. The most important thing is that this is Zhiyun Technology’s own product.

Zhiyun Technology has always loved to brag about its own products.

The fingerprint recognition function this time is no exception, and there will be promotional plans for this function in a large number of subsequent promotional plans.

After introducing the fingerprint recognition module, Xu Shenxue gave a brief introduction and then stepped down. Then a group of invited CEOs or managers of large supply chain companies and software partners came to the stage to speak, promoting their own new products and new concepts, and also to support Zhiyun Technology.

Representatives from major companies such as Google and Qualcomm took the stage one by one.

Then came the representatives from Yihai Interactive, who took their new game to the stage directly, showcasing the S10's powerful gaming performance and picture quality while also promoting their new game.

This is a brand new mode of tower defense game: Kingdom Protector.

In his previous life, Xu Shenxue played a lot of mobile games and had some experience in various tower defense games.

Among the many mobile games, don’t count on some action games now. The hardware requirements are too high, and it’s a bit difficult for current mobile phones to run them... What’s more important is that the development cycle is long, and they may not necessarily make money.

However, some games that do not require such high hardware requirements are easier to make, such as fruit cutting, Candy Crush Saga, Hero Catapult, and the tower defense game "Kingdom Protector".

Among them, Kingdom Protector is a game that is relatively difficult to develop. It took Yihai Network about a year to complete it.

At the same time, this game is also the first high-quality game created by Yihai Network. Unlike the previous ones, which were not designed to make money quickly in the market, it was relatively simple at the beginning.

However, this Kingdom Protector was intended to be a high-quality game from the very beginning, and great care was put into the creation of various art resources.

And such a high-quality game naturally requires a grand launch event!

Nothing can attract more attention from global game enthusiasts than the launch of the S10 mobile phone!
Why are so many partners, especially software partners, willing to support Zhiyun mobile phones at press conferences? Many of them are actually here to advertise and expand the market.

Because the S10 launch event attracted a lot of attention... and it attracted global attention.

After the press conference, there will be a lot of related news all over the world for many years... At the same time, many people who pay attention to these news are smart phone users or potential users... And they are also potential target customers of those mobile Internet software manufacturers. This is much more effective than any traditional publicity channels... The publicity scale is huge and the delivery is extremely precise.

However, ordinary software partners are not qualified to go on stage. Those who can go on stage and speak are all top large software manufacturers in the world, such as Google, Microsoft, and Facebook.

Domestically, only BTA has this qualification...Among them, Tencent is the most dedicated to this and strives to take the stage every time. They are going overseas and seeking to expand the overseas instant messaging market.

Mobile QQ also went overseas with the launch of Zhiyun mobile phones... Of course, due to various problems, its market share is not high, and it is mostly limited to East Asia and some Chinese and overseas Chinese communities. Its QQ internationalization strategy has not been successful.

Except for BTA and some special software manufacturers, other domestic software manufacturers do not have this qualification.

But...Yihai Network is an exception!
At every press conference of Zhiyun Technology or Wecoo Electronics, Yihai Network takes the stage as the designated gaming partner to demonstrate the gaming performance of the phone and advertise at the same time.

From Xiaolan, Weiku phones, to C series phones, and even the current S series phones... Yihai Network has never missed out on any of its mini-games!

Yihai Network is a pure gaming company, but it is speaking among a group of large software manufacturers... many people cannot understand it.

However, some senior executives of the two companies knew the inside story: Yihai Network was Xu Shenxue’s private company…

If you don't support and provide traffic to your boss's gaming industry, do you still want to stay in the industry?
The investors have no objections, so how can you, as an employee, want to make things difficult for your boss?

Therefore, Yihai Network can always go on stage to demonstrate the game performance and advertise its own games.

This series of measures also made Yihai Network quickly become a very profitable gaming company. Several of its small games are phenomenal games with very high turnover.

In the past year, the market size of the domestic mobile game market was approximately 30 to 40 billion yuan, and Yihai Network alone accounted for more than 1 billion yuan.

What is most astonishing is not Yihai Network’s domestic revenue, but its huge overseas revenue. In the past year, its overseas revenue has reached an astonishing 500 million US dollars.

Yihai Network’s annual revenue reached 800 million US dollars!

It may not seem as good as those large enterprises, but they are really profitable, with super high gross profit margins... Their R&D costs are very low, and although their marketing investment is a bit high, it's just so-so.

If the gaming industry is done well, it can be very profitable.

After the people from Yihai Network left, Xu Shenxue came on stage again and introduced the large-screen S10 Pro.

Compared to S10, the S10 Pro features an all-round upgrade. The SOC is the same, but the RAM has been increased to 1GB. This is also the world's first mobile phone with 1GB of RAM.

The main camera has been upgraded to 10 million pixels, making it the most advanced camera of the time.

The screen has been enlarged to 4.3 inches and still maintains a high resolution.

At the same time, the phone's flash memory also has a high-end version with 64GB... To be honest, this capacity is a bit excessive, but as a top-level flagship phone, it has to be equipped with higher capacity regardless of whether the user needs it or not.

After the introduction, the introduction of various models of S10 series mobile phones appeared behind him.

There are two versions of S10: 16GB and 32GB.

There is also an S10 Pro version, which has two capacity versions: 32GB and 64GB.

In terms of color matching, there are traditional silver, black, and newly added light gold, rose purple and a deep space gray. The last three colors are newly developed colors.

The space gray is a darker shade than the gray used on laptops.

Xu Shenxue then announced the price on the spot without keeping anyone in suspense:
S10 16GB版本的国行售价为4799元，32GB的为5799元。

S10 Pro的32GB版本，国行售价为6299元，64GB的更是达到了惊人的6999元！
After the pricing was announced, the standard version of the S10 was actually okay. People actually have a certain psychological tolerance for this price. The previous Zhiyun S9 was over yuan, and now the SOC has been upgraded and a fingerprint recognition module has been added. The price increase is normal... The key is that the fruit store next door is also increasing in price.

Even after the price increase, the Zhiyun S10 is still yuan cheaper than the Fruit in the domestic market.

But the S10 Pro is too much... The starting price is yuan, and the high-end version is yuan...

This rubbish Zhiyun is so crazy about money that it sells it at such a high price!

The press conference has not even ended yet, but there has already been a wave of criticism on the extremely high price of Zhiyun S10 Pro on the Internet.

In almost all discussions that can be seen publicly, almost all of them are scolding Zhiyun for being black-hearted!

However, after the press conference, the number of pre-orders for S10 Pro in the full-payment pre-order channel on the official website that was opened simultaneously increased at an extremely exaggerated rate.

In just one hour, the number of full-price pre-orders for the S10 Pro on the official website reached more than units...

Xu Shenxue, who had just finished a press conference, couldn't help but sigh after seeing the backend ordering data: There are more rich people than I expected!

Although the S10 Pro has the highest level of hardware available, with 1GB of RAM, a large high-resolution screen, and a -megapixel camera, it is still very expensive.

To be honest, Xu Shenxue was a little surprised that so many people paid in full for pre-order.

There are more rich people in this world than he imagined, and these rich people can afford the price of mobile phones beyond his expectations!

Maybe, we can develop a high-end VVIP model priced at more than 10,000 yuan in the future?

If you don’t cut these high-quality and high-end leeks hard, you will feel itchy and uncomfortable!
(End of this chapter)