Rebirth 08: Rise from copycat phones

Chapter 152 First Day of Listing
On June 10, Zhiyun Technology held a new product launch conference and released two mobile phones, S10 and S Pro, at the conference.

At the same time, Yun Book15 and several other ecological chain gadgets were also released.

Among them, the Yun Book 15 is just average, and as a productivity tool it has not been discussed by the outside world... This thing is good and has top-notch performance, but it is also super expensive, costing more than yuan per unit.

What really caused a huge discussion were the S10 and S10 Pro phones.

Especially the Pro version which is a true flagship product.

Whether it is the best 8X55 chip at the moment, or the 1-inch high-resolution screen of the Pro version, or the historic 64GB of RAM and GB of flash memory!

These are the first time these are the top specs on a smartphone!
For example, a top-level hardware performance configuration like 1GB of RAM is a killer feature in today's world where many smartphones generally use 256MB of RAM and only a few high-end models use 512MB of RAM... You should know that many modern computers only have 2GB of RAM.

For example, the low-end version of Yun Book 13 only has 2GB of memory, and the Apple MAC Book next door is in a similar situation.

1GB of RAM directly announced that smartphones have entered the 1GB RAM era. This huge RAM, combined with the top-level MSM8X55 or OMAP3650 SOC, is enough to provide powerful computing power for the Pro version, ensuring smooth daily use and excellent gaming performance.

Then, coupled with the unique permission management mechanism of the Yun OS system, the S10 Pro is more user-friendly than any other current mobile phone, including the iPhone 4.

Although the system of Fruit 4 is very good, its unique tombstone mechanism can make less hardware performance to achieve a smoother daily use speed.

However, the hardware ceiling is stuck there. The 4MHZ main frequency of its A800 chip, coupled with 512MB of running memory... Although it is already considered to be the mainstream level of the contemporary era, it is still far behind the Zhiyun S10 Pro.

After Zhiyun Technology's press conference, this mobile phone caused a huge discussion. In addition to its powerful hardware performance, it is also closely related to its high price.

Starting at 10 yuan, and yuan for the high-end version... This is the most expensive mass-produced mobile phone currently. Except for some special mobile phones targeting the luxury market, the Zhiyun S Pro is the most expensive.

In addition to the high price and performance configuration of the S10 Pro, what has also caused widespread discussion is the capacitive sensing press-type fingerprint recognition module installed by Zhiyun Technology on the entire S10 series.

For the contemporary mobile phone market, no, even for all high-tech products, this thing is definitely black technology...at least that's what people feel.

Many media outlets on the Internet have conducted detailed analysis on this fingerprint recognition module, ranging from technology to cost and then to specific applications.

Especially in the field of Zhiyun, it has taken the lead in downloading the built-in APP in the system and supporting fingerprint recognition in purchasing items to replace the traditional payment password.

This has led to widespread discussion about how secure fingerprint recognition is.

According to the technical information provided by Zhiyun Technology, it is almost impossible to crack this because at least 500,000 sets of fingerprints must be compared before an error can occur.

However, due to the existence of security mechanisms, after several consecutive fingerprint recognition errors, the system will disable the fingerprint module and require the user to enter a password.

At the same time, this thing is capacitive sensing, so if you want to simply copy the target's fingerprint like in the movie, and then want to use this copied fingerprint to unlock it, it is unlikely...

Because the fingerprint module equipped in Zhiyun mobile phone is actually a bioelectric sensing module, not a simple fingerprint pattern recognition. At the same time, there is a circle of small silver or light gold circles next to the fingerprint module. This thing is not a decoration, but a bioelectric sensor.

The system first senses the contact of the finger through this bioelectric sensor, and then activates the capacitive sensing module to collect the fingerprint.

Of course, no technology is absolutely safe. In fact, it is still possible to use some special conductive capacitor glue to make the target's fingerprint film and then unlock it, but it is very troublesome to make such a fingerprint film.

From common sense, those who can do this are all acquaintances and people who are very close to you... Given such an opportunity, it would be easier and more straightforward to just trick or even force the other party to enter the password to unlock it.

Whether it is a mobile phone password or fingerprint unlocking, the so-called mobile phone security actually refers to the security between strangers... For example, after your mobile phone is lost, it can ensure that strangers cannot open it and steal your various personal information, which in turn leads to loss of privacy information or funds.

Zhiyun Technology has done a good job in this regard, and even provides options such as remote positioning, locking the phone, erasing data, etc. As long as the phone is connected to the Internet, you can log in to the official website with the phone system account and password, and then perform various remote operations.

No matter what, the fingerprint recognition module developed by Zhiyun Mobile is undoubtedly a bombshell for the contemporary mobile phone industry.

You can criticize the various flaws of fingerprint recognition, such as how it is impractical and unsafe...but you cannot ignore its huge role.

It can ensure the security of the mobile phone while allowing users to avoid entering passwords dozens of times a day... According to a survey by Zhiyun Technology, in fact, many people nowadays do not set passwords when using smartphones... because it is too troublesome to enter a password every time you pick up the phone.

In order to facilitate users to unlock, Zhiyun Technology provided a pattern solution when updating the Yun OS3.0 system, that is, a multi-point pattern unlocking mode, giving users more options.

With the current S10 series, Zhiyun Technology has simply provided a fingerprint unlocking function, allowing users to avoid the trouble of entering passwords.

This item alone is enough to provide users with great convenience and sufficient security in the actual use process.

Amidst the many discussions online, Zhiyun Technology has also launched a massive global marketing campaign, with operators and channel partners also cooperating.

For example, on major domestic portals, related reports on the Zhiyun S10 mobile phone directly occupied a prominent position on the homepage for many consecutive days.

Various offline billboards, TV ads, magazine ads, and even some brochures have been rolled out, reaching every corner.

After three days of high-density marketing bombardment, on June 10, the entire Zhiyun S series was simultaneously launched in the first batch of more than countries around the world.

On the day of the launch, people still lined up to buy the product... Of course, people are used to it.

In the past two years, whether it is Apple or Zhiyun, there have been queues when new products are launched... Some new features of Zhiyun S10, especially the fingerprint recognition module, are very attractive, and many people want to buy one as soon as possible to try it out. Of course, in addition to ordinary consumers, a considerable number of people who lined up to buy in the early stage are actually scalpers... These scalpers are very realistic.

They all know that when the Zhiyun S mobile phone is newly launched, even if there are millions of mobile phones in stock, it is still impossible to meet all the demands at once, and this gives scalpers room to survive.

Even if it only lasts for a month or two, it is enough for them to make a lot of money.

When S was listed last year, many scalpers became rich.

----

On this day, Xu Shenxue was also in charge of the company, paying attention to the launch of the new flagship S10 that day.

Many senior executives in the company are also waiting for relevant news in the company... Not only Zhiyun Technology, but also many suppliers are waiting for news about Zhiyun S10's first day of listing.

At 10 p.m. that day, Ji Chenghe appeared in the small conference room with the latest statistical report. Xu Shenxue and a group of company executives were chatting about domestic supply chain affairs.

When Ji Chenghe came in, everyone looked at him.

Ji Chenghe said: "Good news, our first batch of 600,000 offline channels in 26 direct flagship stores in China, the three major operator channels, and the three first-tier channel channels have all been sold out."

"On the domestic online platform, the orders from our three main channels, namely, our official website mall, Jingxi and Dimao mall, including the orders that were pre-ordered in full a few days ago and converted into formal orders today, actually sold 400,000 units, and there are 430,000 units in the queue for delivery."

"We only have 300,000 units in stock for the domestic e-commerce market. Once the stock in the e-commerce channel is sold out, the subsequent orders we accept can only be transferred to queue orders and shipped after the domestic version is available in the order sequence. This part is expected to be shipped in a week at the earliest."

"As time goes by, our direct flagship stores in other time zones, distributor channels, and operator channels will also gradually feedback sales data to us!"

"According to the information we have received so far, sales in Japan, ASEAN, Australia, New Zealand and other regions are also relatively good. We have received news before that both flagship stores in Tokyo have been sold out, and the flagship store in Singapore has also been sold out. We are still waiting for news on other regions, but we expect that the total 300,000 units in stock in the above-mentioned regions should be sold out on the first day."

"For other time zones that are too far off, such as Europe and America, we will have to wait a little longer before the sale starts. It's still evening there!"

The global simultaneous launch of Zhiyun mobile phones is not actually a true global launch. To be precise, it starts at 9 a.m. local time.

The specific sales hours vary from place to place depending on the time zone.

Because it takes quite a while to count the first-day sales in more than a dozen countries around the world.

By the evening, some countries also started selling it, such as India, Russia, South Africa, West Asia and other regions, and the sales were pretty good.

For example, in India... Although there are many untouchables there, the per capita income is extremely low, and the proportion of rich people is relatively small, the population is large and the base is large enough, so the total number of rich people who can afford Zhiyun S10 is still not small.

At the same time, there are many local operators, and the network standards are mixed with both types. This is actually more friendly to mobile phone manufacturers like Zhiyun Mobile that have a complete range of network standards.

Because no matter what kind of network standard the customer wants, Zhiyun Mobile can provide it.

The combined sales volume is actually pretty good.

Time passed until the next morning. After Xu Shenxue came to the company, he finally received sales information from the European and American markets.

The European market is also the overseas market that Zhiyun Technology pays the most attention to, and the countries of Britain, Germany, France, Spain and Italy in the European Union are the top priorities.

Zhiyun Technology and its cooperating operators and channel partners have carried out large-scale marketing activities in the local area, and launched different models of marketing and promotion strategies based on the specific local conditions in each country.

Huge advertising and marketing, coupled with the S10 phone's various performance and many unique features, such as fingerprint recognition, are indeed a strong selling point.

Therefore, sales on the first day were also explosive, with the European market contributing 500,000 units in sales.

The performance of the American market was slightly worse, but the first-day sales volume still reached 300,000!
The above-mentioned regional markets basically sold out all the stocks on the first day... In fact, the so-called first-day sales are actually the stock quantities in the above-mentioned regions.

In addition, the e-commerce channel is a little bit special because there is a part of sales volume that has to wait in line, and this part is actually selling futures... The mobile phones they buy are still on the production line, and they can only be arranged for delivery after they are produced.

But the money has already been collected!
After summarizing the sales data of the first batch of countries around the world, Ji Chenghe excitedly reported to Xu Shenxue: "Our first-day sales reached an astonishing 2 million units."

"This sales figure once again exceeded our expectations... because the reason why we sold so many on the first day was because we only had two million units in stock."

"Before, because the mass production time was a little tight and for risk control, we had to stock 9 million units. This number actually far exceeded the previous S2 mobile phone and even the original C mobile phone stocking volume. The stocking cost has increased significantly, and the financial pressure, stocking risk, and supply chain risk are still relatively large."

"But the market was even more enthusiastic than we expected, so much so that even two million units in stock were not enough!"

Due to the insufficient stock when S9 was launched, even when C2 was launched, we thought we were fully prepared, but there was still insufficient stock.

This time, before the S10 mobile phone was released, two million units were stocked, and this was still not enough!
This also makes Zhiyun Technology speechless!
You know, two million units of stock is already a lot, but the market is so hot that even two million units are not enough to sell. Offline flagship stores in many places are basically sold out in two or three hours.

Some of the ones that held out longer were basically sold out within a day.

(End of this chapter)