Rebirth 08: Rise from copycat phones

Chapter 153 The bosses all use Zhiyun

In order to prepare for the stock, the S10 was actually produced two months in advance, but the production in the first two months was actually still in the stage of capacity climbing, and only two million units were produced in total in two months.

The planned monthly production capacity of 2 million units will actually be reached after mid-June.

When it comes to mobile phones, it’s not like Zhiyun Technology can just develop them and then send them to other OEM factories for full-speed production.

In fact, after the product is successfully developed, Weiku Industrial needs to conduct a small-scale trial production and carry out various production tests to ensure that there are no problems with mass production. Then, the technical data of the production line will be shared with BYD and Luxshare, the two major large-scale OEM factories.

Although large-scale OEM factories have started preparing for production early and the production lines have actually been prepared several months ago, there are still a lot of problems after the actual start of production, which need to be solved step by step to gradually increase production capacity.

All of this takes time, and by the time it reaches full design capacity, it will be mid-June.

“Although the first-day sales performance of S10 was affected by many factors, for example, many users actually planned to buy our S9 phone recently, but after hearing that the S10 phone would be launched soon, they postponed the purchase of S9 phones and switched to buying S10 instead!”

"Plus, the intensive marketing in the early stage of the launch attracted an impulsive consumer group!"

"But this figure is still very huge, much higher than the first-day sales of our S9 phone when it was launched!"

"Moreover, the sales of the S10 Pro model were higher than we expected, with sales of units on the first day. The market's acceptance of high-priced smartphones exceeded our expectations, especially in the three major overseas markets of Europe, the United States and Japan, where the local economic level is better and users have stronger spending power. Therefore, the - yuan Pro model is not a big pressure for them!"

"Even in the domestic market, our S10 Pro sales are very good."

After listening to Ji Chenghe's words, Xu Shenxue and several other company executives all breathed a sigh of relief!
This wave of S10 sales was finally successful... Before that, everyone including Xu Shenxue were a little worried.

Even though there is full confidence in the S10 phone, the stock alone has reached two million units. These stocked phones are worth more than billion yuan based on the terminal retail price.

Then the OEM factories and supply chain companies are working at full capacity to produce, and the funds invested in the entire production chain are huge.

The various spare parts currently circulating in the supply chain are worth at least more than 10 billion yuan.

These are all enormous costs!
It's not just Zhiyun Technology that is under great pressure. In fact, those supply chain companies are under even greater pressure.

For example, in order to supply touch ICs for S10, Qianding Technology has invested heavily in building an advanced production line, which specializes in producing a new generation of top-level touch ICs for S10 mobile phones, with a monthly output of more than one million pieces... If Zhiyun Technology's S10 mobile phone fails, Qianding Technology will face huge losses.

Then there is the screen supplier LG. Their four-inch and four-point-three-inch high-resolution screen production lines are specially built for Zhiyun phones, and according to Zhiyun Technology's requirements, these two sizes of screen production lines are built in Shenzhen.

They have invested a lot in this. If Zhiyun Technology’s new flagship fails, their screen business will also fail!

There are many suppliers in similar situations. Even giants like Qualcomm and Texas Instruments are worried that Zhiyun S10 will suffer a disastrous defeat... Even if this possibility is very small, it is still a possibility.

Don't be afraid of ten thousand, just be prepared for the worst!
The launch and sales of the Zhiyun S10 series of mobile phones are not only of concern to Zhiyun Technology itself, but also to a large number of supply chain companies.

The next day, when the first-day sales statistics came out, the stock prices of many supply chain companies skyrocketed...

Even Qualcomm, a giant company, has seen its stock price rise due to the hot sales of the Zhiyun S10 mobile phone. Its stock price has increased by eight percentage points from the stable period before the launch of Zhiyun S10 to the third day after the launch.

Not to mention other small and medium-sized supply chain companies.

There is a supply chain company in China that provides Zhiyun Technology with two sets of acoustic components, microphones and speakers. When it announced its successful entry into the Zhiyun supply chain at the end of last year, its stock price had already hit the daily limit for about ten days!
Later, when it announced that its acoustic components had entered the supply chain of Zhiyun's flagship phone, the stock price rose by several daily limits.

Now...around the launch of Zhiyun Technology S10, the company's stock price has been rising by the daily limit for several consecutive days.

Basically, every time there’s news that Zhiyun Technology’s mobile phones and laptops are selling well, the company’s stock price will rise!

The stock price of this domestic acoustic component company has tripled since it entered the Zhiyun supply chain... Why does Zhiyun's product sales have such a big impact on the company's stock price?
Because in the past six months, orders from Zhiyun Group and Weiku Electronics have accounted for 80% of the company's revenue. Before Zhiyun Technology included the company in its supply chain, this acoustic component company was considered top-tier in the domestic market, but it was just average in the international market. It was Xu Shenxue who selected this company for certain technical support in order to promote the localization of the supply chain, and then assisted the company in upgrading its technology and meeting quality standards.

Then a large number of orders were given!
That's tens of millions of sets of acoustic components, covering mobile phones, notebooks and other ecological chain products, making the company the main acoustic component supplier in the Zhiyun supply chain.

This also made the company instantly transform from a domestic first-class acoustic component company to an international first-class acoustic component company.

From this, we can see how great the impact of Zhiyun Technology is on the relevant domestic industrial chain... At the same time, we can also see how huge opportunities Zhiyun Technology can bring to the domestic market by promoting the localization of the supply chain.

To some extent, it can be said that Zhiyun Technology is fighting fiercely with giants like Fruit outside, then snatching back the cake and distributing it to these domestic supply chain manufacturers!

It is not difficult to understand why companies such as Zhiyun Technology and its sister company Weiku Industrial have received such strong support.

For example, many companies or institutions have included Zhiyun mobile phones and Zhiyun notebooks in the priority procurement list when purchasing.

Considering some special issues, especially security issues, it is impossible for many companies or institutions to purchase fruit mobile phones and fruit notebooks.

But the purchasing staff can't just take junk domestic products, right? This is not an ordinary office supply that can be used casually. But for a work phone, people have to hold it in their hands.

In this case, it would be a shame for you to purchase some low-end or mid-range goods.

For example, the mid- and low-end mobile phones of the two brands, Bluemax and Wecool, cannot be included in the procurement lists of these large companies!

Your purchasing staff should at least get some high-end products of similar quality.

There are only two companies that produce high-end products on the market. You can either use American products or domestically produced Zhiyun products... For this kind of choice, most purchasing staff will choose Zhiyun's mobile phones and laptops with their eyes closed.

Then the bosses all use Zhiyun, and then some middle and lower-level people will have to follow suit... Otherwise, when you are serving the bosses dinner, the masters will take out a Zhiyun S10 or S9, and you will take out a Fruit 4...you will be embarrassed!
This kind of thing didn't happen overnight, it's a trend...and it gradually became like this.

Just a few days after the S10 was launched, Zhiyun Technology received a large number of collective purchase orders from enterprises or institutions...

Of course, these so-called collective purchase orders seem to be numerous, but compared with Zhiyun Technology’s huge shipment volume, they are not worth mentioning.

Zhiyun Technology’s mobile phones and laptops are not workstations or desktops used by enterprises... Zhiyun Technology’s current products are basically personal electronic consumer products, and the shipment volume is not in the hundreds of thousands or millions, but starts from tens of millions.

To be honest, these so-called corporate procurement orders account for a very small proportion of Zhiyun Technology's revenue.

What's more, more than half of Zhiyun Technology's revenue comes from overseas markets, and the proportion of the domestic market is gradually shrinking.

Of course, although the money is not much, it is a supportive attitude, which is also very important.

What's more, this kind of large-scale purchase is actually a kind of endorsement for Zhiyun products... As I said, the bosses are all using Zhiyun phones, why do you have to wave an Apple phone in front of your bosses?
Then your boss also uses it, why don’t you use it?

All your colleagues have used it, so you should be an exception?
Sometimes, other people's actions and opinions will affect a person's behavior.

Especially for a popular product like mobile phones, the practices and opinions of people around you will actually have a great impact on the people around you.

A loyal user of Zhiyun mobile phone can bring the whole family, from children to the elderly, to use Zhiyun mobile phone.

With the launch of the S10 mobile phone, Zhiyun will further strengthen its brand positioning, deepen user loyalty, and more importantly, cultivate usage habits.

Everything else is fine, but usage habits are very difficult to change... Once you get used to the unique interaction mode of Zhiyun mobile phone, such as the three-button mode... it will be very uncomfortable to adapt to the single-button mode of Fruit.

(End of this chapter)