Rebirth 08: Rise from copycat phones

Chapter 205: Gift to the World 'S11pro' Released

The key plot of the press conference is difficult to divide into chapters, so it is directly a 4.7K chapter...

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The underlying layer of the Android open source system is difficult to modify, which means that it is difficult for other manufacturers to come up with a separate information notification system in a short period of time... Of course, even if they do, it is still unknown how many software manufacturers are willing to use it.

In the original time and space, domestic Android manufacturers were in this awkward situation. Various mobile phone manufacturers also came up with it, but the software manufacturers were unwilling to pay attention to you...

Software manufacturers are also helpless because they cannot connect to a large number of information push systems.

So in the end, nothing was done and the problem was solved by brute force using the ever-increasing hardware performance... 16GB of memory is enough to allow a large number of software, especially communication software, to run in the background.

However, given the limited performance of current hardware, this is very difficult to achieve.

This is also the reason why Google is in a hurry to develop an information push service, but it hasn't been developed yet... Therefore, Zhiyun mobile phones currently have a considerable advantage by relying on their own information notification system.

If other Android phones do not have similar systems, if the APP wants to receive any information, it must stay in the background... Once it is turned off... no information will be received.

This phone will be a bit laggy to use...especially given the current limited hardware capabilities.

Xu Shenxue insisted on developing his own underlying information notification system in order to avoid this situation...

This advantage will bring a better and smoother experience to Zhiyun phones, widening the gap with other Android phones.

The reason why Weiku Electronics' mobile phones can maintain such high sales despite their average performance configuration and average quality and workmanship, and are aiming for the sales of previous smartphones, is largely due to this system.

Although the configuration of the Viku phone is not very good, it still runs smoothly!

In addition, taking advantage of the popularity of its big brother Zhiyun, the two brands of mobile phones under Weiku Electronics have always sold very well.

But this year... they may face an important opponent: rice!
Ji Chenghe reported the news to Xu Shenxue: "Their new mobile phone will most likely use Qualcomm's 8X60 chip. Even if the other hardware configurations are average, the computing power it can provide with this chip and 1GB of RAM is very good."

"What's more, they are planning to make a mobile phone with the best cost-effectiveness. The market impact they will create will probably be huge!"

"The impact on our Zhiyun mobile phones should not be too great, but Weiku Electronics will probably have to bear a certain impact!"

Xu Shenxue said: "Weiku Electronics is positioned in the mid-to-low end, so it is inevitable that it will be impacted. I will talk to Lao Bai later and ask him to pay attention to it!"

Xu Shenxue continued to look through the reports of various mobile phone manufacturers in his hand, and then pointed at the report of Four Star and said: "Then we must also keep an eye on Four Star's flagship phone projects, especially in the domestic and European markets. We must suppress them when necessary and not let them get ahead!"

"As for North America, that's the home turf of fruit, let them do whatever they want!"

Ji Chenghe said: "Their new flagship project is also highly confidential, but we can get some information. What we can basically confirm is that their chip is also a dual-core chip developed by them, but its performance is unlikely to exceed that of the chip on our S11. The screen is still their own screen, and it is also inches, but the resolution is probably not good enough!"

“Overall, the competitiveness is still quite sufficient, but there is still a big gap between us!”

"It is still very difficult for them to enter the high-end market. Of course, we will not underestimate them and will give them the necessary attention and carry out targeted sniping in markets around the world!"

"Our A series of mobile phones are specially designed to compete with the high-end flagship phones of these mobile phone manufacturers. When the time comes, our publicity plan will promote our A11 phone, directly comparing it with the flagship phones of these manufacturers, lowering their brand positioning and avoiding threats to our S series."

Xu Shenxue said: "The publicity plan must be well done and solid, and targeted marketing should be carried out according to the different situations of each country, and not a one-size-fits-all approach!"

Ji Chenghe said: "Don't worry, Director Xu, we are familiar with these things and have corresponding plans."

"But Mr. Xu, as we enter the dual-core era this year, I'm afraid the sales of our old models will not be optimistic. The S10 and C3, which were only launched last year, will probably be hit hard."

Xu Shenxue said: "We can sell as many old phones as we can. We can't just stand still and stop using dual-core chips because we're worried that old phones won't sell well!"

"When the time comes, we will lower the prices, but we can't lower the prices too much for the S10 and S9 phones. High-end flagship brands need to gain a foothold. If sales are really not good, we should just stop producing them!"

Ji Chenghe said: "According to our estimates, the S10 phone should still be able to maintain a certain sales volume, but the S9 phone will be more difficult. The hardware configuration on it is seriously outdated. If it is maintained at a price of more than , it will not sell many. However, a price reduction will hurt the brand too much. Our marketing department recommends that this phone be discontinued."

"As for the S10 phone, although it is still a single-core chip, the performance of the 1.5GHZ single-core chip is still very good. In addition, our system focuses more on single-core performance, so the actual user experience of the S10 will not be much different. After the price is reduced to a certain extent, it should still have a certain sales volume. However, even so, I am afraid that the survival space will be seriously squeezed by the A11 phone!"

Xu Shenxue said: "It doesn't matter much, just think of it as providing consumers with two different mobile phones at the same time, but the price must be based on the price, and it is not allowed to drop below 4,000!"

For S series mobile phones, even if the chips are outdated, the other components are still top-notch, and the components and quality workmanship are also top-notch.

Even now, the overall hardware cost of S10 is actually more expensive than the new phone A11.

The reason why a flagship phone is a flagship phone is not just because of the SOC, but more because of other places, in many seemingly insignificant details.

Therefore, even if Zhiyun wants to significantly reduce the price of S10, it is impossible...it will really lose money.

Furthermore, regardless of dual-core, single-core, or screen size, the older products in the Zhiyun S series must be high-end. For the sake of brand value, it is absolutely impossible to sell them at low prices.

Therefore, Zhiyun Technology would rather stop production of old flagship phones than sell them at low prices.

At least not at the moment.

So if nothing unexpected happens, Zhiyun Technology’s first top flagship S9 will probably be withdrawn from the market this year.

In fact, the sales of this mobile phone are not very good at the moment, with monthly sales of less than 200,000 units. This sales volume is probably very good among other mobile phone manufacturers, but as the flagship mobile phone of Zhiyun Technology, even if it is an old model, this sales volume is not up to standard.

And the reason why the sales volume is so low is mainly due to the impact of its own S10... The sales of S10 have been so hot in the past year that it has put pressure on its own old S9 model.

The sales volume itself is not very good and the cost is still relatively high. It would be better to stop production completely and give up the price niche to the S10 and A11 phones.

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As time passed, it soon arrived on June 24th, Friday!
It’s the annual flagship mobile phone launch conference of Zhiyun Technology again.

Before the press conference even started, there had already been widespread publicity and predictions in the media around the world, with all sorts of so-called spy photos and parameters flying around, but no one knew whether they were true or not.

The S series of mobile phones are the flagship product of Zhiyun Technology. The confidentiality of the products is very strict during the R&D stage and even the mass production and stocking stage in the first few months. All suppliers involved, especially the assembly factories, have signed extremely strict confidentiality agreements.

Before the launch event, no leaks about the new phone are allowed.

At the same time, all mobile phones shipped to various parts of the world for sale are currently under the direct monitoring of Zhiyun Technology personnel. Even the outermost large packaging boxes have not been opened and are all sealed.

These phones have not actually been delivered to the various channel dealers yet, and are still the assets of Zhiyun Technology for centralized supervision. Only after the launch conference will these phones be handed over to the various channel dealers for promotion and sales.

But even so, those ubiquitous reporters still managed to find out a lot of information about the new Zhiyun phones, such as dual-core chips and larger screens.

Even blurry photos of the appearance have appeared.

However, Zhiyun’s public relations department does not eat for free. They will release all kinds of true and false news to create hype while blurring out the real news.

So although there are already a lot of real news about S11 mobile phones on the market, they are all buried in the ocean of information, and no one can summarize what the new S11 is like.

And the more this happens, the more it arouses people's curiosity.

And pay attention to the press conference on the day of the press conference... This is also the effect that Zhiyun wants.

On the day of the press conference and in the following days, it received extremely high attention and sold mobile phones simultaneously to stimulate the market as much as possible.

Otherwise, all kinds of information will be released in advance, and people will feel it is novel after seeing it, but there will be no mobile phones for them to buy... After similar situations happen several times, these potential customers will become numb to the information, and when new mobile phones really come out, they will not be surprised... There will not be enough motivation to buy.

It's a bit like the story of The Boy Who Cried Wolf, but a little more complicated.

Therefore, Zhiyun Technology has always attached great importance to the confidentiality of its new flagships, and on June 24th, the veil of this new phone can finally be unveiled!
After Xu Shenxue stepped onto the stage of the press conference, he briefly introduced the Yun Book 15 notebook, and then introduced the second generation of YunPad which uses the self-developed dual-core chip S200.

Xu Shenxue looked around on the stage, then said with a confident smile: "Well, I guess many friends are already impatient and eager to see our new flagship phone!"

"So, let me introduce to you a mobile phone that has brought together the pinnacle of current human technology, created countless impossibilities, and reached the limit in every field!"

After that, Xu Shenxue slightly turned sideways, stretched out his left hand and pointed at the big screen behind him: "S11 Pro, our Zhiyun Technology, is a gift to human society!"

Immediately afterwards, after a color change on the big screen, the S11 Pro phone appeared!
Unlike the iconic three-section aluminum alloy body of the Zhiyun S series phones that people are familiar with, this new phone actually uses an all-aluminum alloy body.

As the S11 Pro phone appeared on the big screen and slowly rotated in 3D, many people at the scene exclaimed in amazement!

Because this phone is so beautiful!

Especially the almost extreme 7mm body thickness and the pink and purple color matched with the all-aluminum alloy back cover are enough to make every woman who sees it want to own one!
Many male users couldn't take their eyes off the new bright black color of the S11 Pro on the big screen.

Xu Shenxue listened to the exclamations of the people at the press conference, and then continued: "As you can see, this will be an epoch-making smartphone!"

"It has an amazing thickness. When I held my first mobile phone launch conference, I said that I had an extreme pursuit of thinness and lightness of mobile phones, and I have been working hard for it. With the efforts of our engineering team, we have once again broken the limit."

"How thin can a phone be made while ensuring extreme hardware performance, excellent battery life, and other conditions?"

"Seven millimeters!"

“This is the answer from our team of engineers!”

"I like this answer very much, because it means that this phone will have an incredible feel. Even though it has a 4.7mm ultra-high reticulated screen, it still won't make you feel it's big. It's still very light and thin when held in one hand, and the control is still extremely smooth and convenient!"

“We have also launched a new color, bright black, which is an extreme color. We have achieved a mirror paint effect on aluminum alloy through extremely complex processes. It is amazing technology!”

At the same time, in the faraway United States, Cook, who stayed up late to watch the Zhiyun conference, couldn't help but curse after seeing it: shit!

This damn Zhiyun actually came up with such a thing that even he was shocked when he saw it. How can I brag about the Fruit 4S later?

I can’t blow it!

It is probably difficult for 4S to have a big hit this year. Being able to maintain the basic market is a victory!

Thinking of this, he couldn't help but sigh. Fruit's big-screen strategy must be put on the agenda and can't go on like this.

3.5 inches can no longer keep up with the times, and we must use a larger retina screen, and that damn fingerprint recognition must be released next year.

Otherwise, in this competition with Zhiyun's high-end flagship phone, Fruit will be completely left behind and will be reduced to dealing with the four-star Galaxy.

Cook was worried watching the press conference, and other mobile phone manufacturers were even more dumbfounded...

Especially the four-star brand next door, they are still thinking of relying on their own 2-inch Galaxy 1 flagship phone to compete with Zhiyun and Fruit, continue the success of Galaxy , and further erode the high-end market, striving to increase the share of the high-end market to ten percentage points!

Ten percentage points, this is the goal they are striving for... As for surpassing Fruit and Zhiyun, that is unrealistic.

As long as they can capture 10 percentage points of high-end market share, it will be enough for them to firmly secure their position as the world's third largest smartphone manufacturer, and then they can move up to second place and try to defeat Apple within one or two years.

By then, we can compete with Zhiyun for the leading position in the smartphone market.

The plan was already made and it was implemented... Then, they saw Zhiyun took out an S11 Pro!

This all-aluminum alloy body and that damn seven-millimeter thickness, as well as the pink-purple, gold, and space-gray color schemes that Zhiyun came up with using some weird technology, bring about the ultimate appearance!
Then add a 4.7-inch reticulated screen and exclusive fingerprint recognition technology!
How is this played?
They are not in the same dimension!
The group of four-star executives looked at each other, and we all saw the worry and even sadness of others!

I'm afraid my new flagship Galaxy 2 is doomed!

However, if the Galaxy 2, developed with the whole group’s efforts, is not good enough, how can it impact the high-end market?

At this time, Mr. Li, the four-star boss who was watching the press conference online accompanied by a group of senior executives, stood up expressionlessly.

He looked around at the four-star executives in the conference room and said earnestly: "The road to high-end is long and arduous, and temporary twists and turns are nothing!"

“Don’t lose heart, don’t be discouraged.”

"Cheer up and prepare well for the Galaxy 2 press conference and launch. Millions of people are watching us!"

After saying that, he strode out of the meeting room, went downstairs and got in the car, but he closed his eyes while sitting in the car!
The road to high-end is so difficult!
The publicity generated by the Galaxy 2, which was developed after two years of hard work, may not be as good as the new color scheme launched by Zhiyun... He can already imagine that media around the world are frantically reporting the news that Zhiyun's new flagship has a brand new color scheme.

FUCK!

4.7K chapters, barely considered an additional chapter...

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(End of this chapter)