Rebirth 08: Rise from copycat phones

Chapter 206 Photos from the S11 Pro Launch Conference

Shenzhen Qianshan International Convention Center, the site of Zhiyun’s summer and autumn press conference.

Xu Shenxue couldn't help but smile as he listened to the exclamations and subsequent applause from the audience.

This S11 Pro is undoubtedly Zhiyun's sincere work. Apart from other features, it has an all-aluminum alloy body and an extreme thickness of mm.

That represents the most advanced craftsmanship at the moment!
A body thickness of seven millimeters is not something that can be achieved simply by saying it, especially when it comes to maintaining strong hardware performance and ensuring a certain battery life.

At the same time, the signal problem of the all-aluminum alloy body is also a big problem, which requires very clever design to obtain sufficient signal strength.

Zhiyun’s engineers thought of countless ways and tried countless design schemes before finally deciding on the final design.

And this design plan has become the key point in today's press conference!

For a mobile phone, things like CPU, screen resolution and so on are all internal. You have to turn it on and use it to know whether it is good or not.

However, whether a mobile phone looks good or not is the first impression it gives people and is even the most important factor in determining whether consumers buy it.

Therefore, the primary hard indicator for Xu Shenxue in making mobile phones, especially high-end mobile phones, is: appearance!
It must look pleasing to the eye. It should not just be thought good-looking by one or two people, but by the vast majority of people, regardless of gender, age or status.

Especially for mobile phones sold globally like Zhiyun phones, it not only has to conform to the usage habits and aesthetics of people in one region, but also has to conform to the usage habits and aesthetics of most regions.

Only products like this can truly be best-sellers around the world.

Before finalizing the design, Zhiyun asked employees from different groups within the group to blindly score more than a dozen candidate appearance design proposals. The employees who gave the scores covered all age groups, income levels, genders, and nationalities, and finally the final design proposal was selected.

And carry out the final design integration based on this appearance design plan.

Hence, we got this S11 Pro!

Zhiyun Technology's new generation of top flagship!

Judging from the on-site reaction at today’s press conference, the effect should be quite good, the appearance is amazing enough!

Just by relying on its appearance, this phone has already made a name for itself... and at this time, Xu Shenxue has not even started to introduce the various parameters of this phone.

After the applause lasted for more than ten seconds, Xu Shenxue slightly pressed his hands and continued: "It seems that many people are shocked by our S 11Pro, just like me when I first saw the prototype produced by the design team!"

"Some people may wonder, for such a thin and light phone, the internal space must be very small, so can it still accommodate various top-notch accessories?"

"Don't be fooled by the thin and light appearance of this phone. In fact, it has the most powerful mobile phone core ever, and it may not be surpassed for a long time in the future!"

"It has our custom 9200 chip, and the mobile version has the 4600 chip."

"They both have an amazing 1.6 GHz clock speed and have two CPUs!"

"The performance of the 9200 chip is 10 times that of the previous generation S mobile phone, and the computing performance has been greatly improved!"

"In addition, this chip also integrates two GPUs with a main frequency of 10 MHZ. The graphics computing performance is three times that of the previous generation S!"

"To match this powerful heart, we equipped the S11 Pro with an unprecedented 2GB of RAM. The computing power it provides is absolutely top-notch at the moment, even comparable to PCs!"

Xu Shenxue did not say much about the SOC and memory of mobile phones. Anyway, he only needs to tell people that the chip installed in the S11 mobile phone is the most powerful one at present, which is several times more powerful than the previous generation S10. There is no need to say how powerful it is, especially some performance parameters...

On the one hand, this SOC is not a self-developed product, but a product of Qualcomm and Texas Instruments.

On the other hand, Zhiyun Technology rarely brags about the detailed parameters of its mobile phone SOC or other hardware at press conferences or in publicity.

Anyway, as a consumer, you only need to know that the various hardware configurations used on our Zhiyun mobile phones are the most powerful, and you don’t need to pay attention to anything else!
Even the exaggerated 4.7 retinogram screen was introduced by Xu Shenxue in just two minutes... and the focus was on the combination of large-size retinogram screens, not just large size or retinogram.

But it’s a large-size retina model!

Anyway, this is the most powerful, or the most expensive mobile phone screen on the planet. It’s like this whether it’s praised or not. We are not afraid of other mobile phone manufacturers comparing it with it... and we are not afraid of them imitating it!
Although this thing is also imported, such an expensive screen is right here, let’s see who dares to use it!
When introducing the performance parameters of S11 Pro, Xu Shenxue focused more on some very unique things.

“We have integrated multiple functional cores into the mobile phone and brought amazing and unique features!”

"First of all, our security core, this security function core, can randomly encrypt and store fingerprint data and password data locally... Even if we ourselves, it is impossible to obtain the password and unlock the phone without the user's permission!"

"The Zhiyun phone, including all the data in it, is completely controlled by the user!"

"This includes cloud storage data. The data stored in the cloud will be randomly encrypted locally by the security function core before being uploaded to the cloud. No one, organization, including our Zhiyun, can directly obtain and decrypt this data from the cloud."

"User data security is something we attach great importance to, even the highest priority!"

"In order to avoid any potential trouble, we directly adopted the method of local random encryption and then uploading and storing!"

"In order to meet users' cloud storage needs, we have upgraded the free cloud storage space. All Zhiyun mobile phone users can get 5GB of free cloud storage space, which is enough to meet the daily needs of most people. If you want more storage space, you can choose to pay for expansion."

"In addition to the security function core, we also have an intelligent camera core. Last year, we introduced our intelligent camera module. There is no need to make any settings or adjust parameters. You just need to turn on the camera, aim at the target and tap to take a photo. It will automatically focus, adjust parameters, and then take a great photo!"

"This year, we have made a major upgrade to the smart camera module. Not only have we updated the algorithm, but we have also increased the computing power support and provided a 12-megapixel camera!"

"When taking photos, it reacts very quickly. It only takes one second to form an intelligent image. If you take the second photo, it only takes a few tenths of a second. In actual operation, this delay is almost unnoticeable!" "Not only is the shooting reaction faster, but the photos taken are also better!"

"On the big screen behind me are the real-life photos taken with the S11 Pro in my hand. They are amazing and comparable to the image quality of professional high-end cameras. And these are just photos taken casually by ordinary people, just like what I am doing now!"

Xu Shenxue operated the demo machine in his hand, then waved to a female employee next to the stage: "Do you mind showing your face in front of the whole world?"

Of course the female employee didn't mind. Instead, she smiled confidently and made a "yeah" gesture!
In fact, at this moment, the screen image in the demonstration machine in Xu Shenxue's hand was also directly synchronized on the large screen behind him. Everyone saw that after the picture on the screen was aimed at the staff in front, Xu Shenxue lightly clicked!
Then Xu Shenxue clicked on the photo that had just been taken from the album on the side: a photo of a woman with a smile, a "yeah" sign, and exuding youthfulness and confidence appeared on the big screen!

The female employee in the photo is about 20 years old, wearing seemingly ordinary casual clothes, with an ordinary hairstyle and an ordinary face, but it is a very comfortable photo, especially the smile that is a bit nervous but excited, which makes people feel like smiling knowingly.

Of course... just like the shooting of the live demonstration at the previous press conference, the angle and light were tested in advance this time. Xu Shenxue only needed to walk to the marked place on the ground and then shoot this "female staff member".

The female staff member's position, posture, line of sight and expression were all the result of professional training.

Before the press conference, she had already gone through several days of field rehearsals here. She had performed the same posture and expression no less than a thousand times!
My mouth is about to smile...

Moreover, the overall look of this female employee was carefully put together by the industry's top makeup artists, hair stylists, and fashion designers...

To be frank, even the so-called big stars can't put together such a styling lineup.

However, Zhiyun Technology easily gathered the industry's top stylists, and then found a professional model and female employee who was an actress from its own public relations and marketing department. They carefully created her image and provided professional training in posture.

In the end...it was all for a photo that Xu Shenxue casually took at the live press conference.

A photo that makes everyone look very comfortable!
And then promote their own smart camera functions!
If nothing unexpected happens, this photo will spread all over the world along with the news of the press conference, along with demonstration photos taken by many professional models of more than ten different types, including men, women, young and old, and of different skin colors.

Zhiyun Technology's publicity department will carry out targeted advertising based on different regions and potential user groups.

If a product aimed at the global market wants to sell well, it cannot just rely on hardware performance, CPU parameters and the like... Just bragging about performance parameters is useless, except for attracting some technology enthusiasts and consumers who are extremely picky about cost-effectiveness.

Zhiyun phones have never liked to brag about specific hardware parameters.

What they prefer to brag about are some actual usage experiences, such as data security, taking photos, recording videos, etc.

In addition, we can’t help but brag about the new generation of fingerprint recognition!

Compared with other functions, fingerprint recognition is the killer feature of Zhiyun's current flagship phones. This is the first of its kind in the world and only Zhiyun has it. Even in Zhiyun phones, it was only available on the S10 series flagship phones, and not on the C3 series launched in the same year.

Although the subsequent A series will be equipped with it, the A11 is not on the market yet.

Therefore, in the field of mobile phones, fingerprint recognition technology is currently only available in the S10 and the now released S11 series.

If you want to experience this capacitive fingerprint recognition function on your mobile phone, you can only buy Zhiyun S10 and the new S11 series.

Xu Shenxue naturally boasted about this exclusive core function.

“After careful research and development, we have made significant technical upgrades to fingerprint recognition technology, which has increased recognition security by more than five times, and added a variety of detection and recognition technologies to ensure recognition security.”

“And on the basis of improving fingerprint security, it can identify the user’s fingerprint more accurately!”

"The fingerprint recognition speed has doubled compared to the previous generation."

“You don’t need to wait or press hard. You just need to put your finger on it and the phone will automatically sense and detect your fingerprint, and unlock it in an instant!”

“It’s very convenient to use!”

“If you put your phone on the desk while you’re working, if a message comes in, you can just put your finger on the HOME button to unlock it and read the message!”

“You don’t even have to pick up your phone!”

“This new generation of fingerprint module will be installed on the entire S series, including S11 Pro and S11 standard version!”

Xu Shenxue paused for a moment, took a sip of water, and continued, "A mobile phone with extremely powerful hardware certainly needs an equally powerful operating system to showcase its hardware performance!"

"Now, let me introduce our latest system Yun OS4.0 to you!"

"Compared with the previous generation 3.0 system, our 4.0 system has undergone significant changes. First of all, it supports stronger hardware performance, such as support for higher resolution screens, better dual-channel memory frequency, and higher camera resolution support!"

"We have fixed dozens of defects in the previous major version and improved more than a hundred potential problems to make the system safer and smoother!"

"In terms of the operating interface, we have optimized the message notification system and further strengthened the gesture operation. Users can swipe down from the top of the screen, then pull out a message notification system to read or delete messages, or even directly click to reply to messages."

"And here, you can clear all the information in the notification center with one click!"

“At the same time, when you slide from any corner of the upper screen toward the center of the screen, you can call out the functional components.”

"Here you can make some settings you like, such as amplifying and reducing the sound, adjusting the screen brightness, turning on the flashlight to use as a flashlight, and turning the network on and off, WIFI on and off, and Bluetooth on and off. In addition, users can also set up the functional components themselves and choose the functional components you like and can use. We provide more than 40 different functional components in total, and users can choose the combination by themselves!"

Having said that, Xu Shenxue paused for a moment and then continued: "Next, I will introduce a more interesting and particularly convenient function: slide to return!"

(End of this chapter)