Rebirth 08: Rise from copycat phones

Chapter 250 Hailan SEC starts delivery ( words long chapter)

In mid-August, when the market was still shocked by the strong sales of Zhiyun's S12 mobile phone, Zhiyun Technology once again held an autumn press conference.

The Zhiyun C5 series and Zhiyun A12 series mobile phones were released at the press conference, and the S12X, a product to be released to clear inventory, was also launched.

The launch of three major mobile phone series covers a price range of 2,800 yuan to more than 5,000 yuan.

In the many media reports after the release, we can see several key points of this press conference.

First of all, in the popular C series, the C series Pro version has been revived again, and the price of the low-end version has been lowered to less than 8 yuan. The 2888GB version is priced at only yuan.

These two moves were generally interpreted by the outside world as Zhiyun compromising with the market!
Many media reports on this incident used titles such as: Zhiyun bows, Zhiyun compromises, Zhiyun is helpless, Zhiyun admits defeat, etc.

Although the sales volume of the C series last year still reached more than 50 million units, this sales data was far from the estimates of many analysts. Many people, especially ordinary people, gave two main reasons why the sales volume did not meet expectations.

The price of the C4 series has increased, with the initial price reaching more than yuan, further exacerbating people's impression that the C series is not cost-effective.

At the same time, it abandoned the Pro, which is very unique and highly recognizable in appearance and even became the flagship of the C series.

You should know that in the past few years, the Star Sand color scheme of the C series Pro was very famous and unique, and many people bought C series Pro phones specifically for this color scheme.

However, in order to make way for the A11 phone, Zhiyun took the initiative to abandon this model.

At the same time, the old C3 series has a single-core chip, its performance has not kept up with the times, and its sales are not very good.

Under the dual influence, the sales performance of the entire C series is not optimistic.

Many analysts believe that Zhiyun made major mistakes in its strategic decisions on last year’s C series and the newly launched A series.

In other words, the sales of the S series were too strong, which concealed the failure of these two series and prevented people from paying attention to them.

There is no way. The S11 series launched last year was so popular that it had selling points all over the body. It directly detonated the entire market and sold million units.

The data is terrifying, and even completely overwhelmed the company's old product S10. The sales volume plummeted, forcing Zhiyun to start a destocking strategy. It temporarily launched the S11X and S11X+, and sold them at a relatively large price reduction to maintain the interests of the entire supply chain.

The S11 mobile phone is the mobile phone product with the highest annual sales in the world in recent years... Even Nokia's many feature phones priced at only a few hundred yuan cannot compare with the S11 series with an average price of around yuan in terms of single product sales.

And even this year, the old models of the S11 mobile phone are still on sale, and the sales volume is not too bad.

Under the dominance of Zhiyun's entire S series of mobile phones, Zhiyun Technology's other series of mobile phone products seem to have little impact.

Even though the C series has sold more than 50 million units, it still hasn't made much of a splash in public opinion, and is even considered a failure by many analysts.

A mobile phone series with sales of more than 50 million units is still considered a failure... This makes many mobile phone manufacturers in the same field feel very sad. They work very hard and use all kinds of strategies to launch a large number of products, but it is still difficult to increase the sales of the entire smartphone to 50 million units.

In terms of sales of a single model, except for the Zhiyun S series and Fruit, which dare to say that they beat the C series, no other mobile phone manufacturers' products dare to say this.

However, such impressive results are still not considered successful in the eyes of many analysts and investors!

After all, it is Zhiyun’s core mobile phone product!
This is a pioneering product that will bring Zhiyun to the world and lay the foundation for Zhiyun!

Back then, the C1 mobile phone was very popular. Its sales even surpassed the Fruit 3.

However, the performance of the later C series, as many netizens say, is getting worse and worse, and the price is getting more expensive with each generation.

Zhiyun almost carved the three big words "cut leeks" directly on the screen of the C series mobile phone.

Some technology bloggers describe it like this: The "leeks" have suffered from the C series for a long time!

Therefore, this year Zhiyun Technology suddenly showed its kindness and launched the C series mobile phone priced at 2888 yuan. At the same time, it also revived the C series Pro version that is a favorite of many people. After the performance configuration was improved, many public opinions on the Internet suddenly changed.

A large group of people are saying that this is a victory for the leeks... The high and mighty Zhiyun Technology has finally witnessed the power of these leeks. Even if Zhiyun is a big brand, if you insist on playing the low-configuration and high-priced game, we still won't buy it... Look, now you have to kneel down in front of me and offer me the high-configuration and low-priced C series with both hands and beg me to buy it.

看看今年新款C5，尤其是C5标准版的8GB版本和去年的垃圾货色C4 8GB版本对比起来。

That's a world of difference!
There is no need to say anything about last year's C4. It had low configuration and high price. It was disgusting just by looking at it. Anyone who bought it would be a fool.

But this year's C5 is different. It is equipped with the 600 chip in the S601 series chips of Zhiyun's latest generation architecture, dual CPU 1.2ghz, two AP70GPU cores, and many Zhiyun-exclusive coprocessors, security function cores, smart camera cores and other functional cores. The entire series is equipped with B4 full network communication baseband as standard.

At the same time, the screen was directly enlarged to 4.7 inches, entering the big screen era. Of course, this screen is just an ordinary screen, not a retina model screen.

This kind of hardware configuration makes people feel that it is worth the price.

The resurrected C5 Pro version is also very conscientious, equipped with a -inch large screen. Although it is not a reflex model screen, this screen is not bad. What's more important is that the resurrected Pro version is also equipped with fingerprint recognition.

Of course, this resurrected Pro version is not cheap, it costs 3,800 yuan.

This year's C5 series makes many people feel that Zhiyun has a rare moment of conscience. At least the C5-8GB version is very good. As for the Pro version, it depends on the person. Anyway, all generations of Pro have been so expensive.

Overall, this year's C5 series has received pretty good reviews from the media and netizens.

----

In addition, there is the new A12 mobile phone in the A series, which has received somewhat polarized reviews.

When it comes to the A series of mobile phones, netizens have even stronger opinions, and investors also have strong opinions. If it is the C series, analysts and investors believe that it is just not successful and failed to meet the growth expectations.

Then the A11 mobile phone launched last year is simply a shame for Zhiyun Technology!

With a big brand like Zhiyun Technology, supported by two core technologies, fingerprint recognition technology and AI Xiaoyun technology, a large number of Zhiyun executives have come to support it, and Ji Chenghe has been bragging about it.

As a result, only less than 10 million units were sold in a year!
This is simply the most failed of all the major products launched by Zhiyun in the past few years, and it is a slap in the face of Zhiyun Technology!
This year, Zhiyun Technology launched the A12 mobile phone, which is said to be redesigned from scratch.

However, unlike the price reduction that many people expected, this time Zhiyun chose to increase the configuration and increase the price!
The price of its top configuration has been directly raised to five thousand and ninety... Just looking at this price, many people are subconsciously unhappy. What is the A series? They dare to sell it for five thousand and ninety. Do they really think that consumers are brainless and can be harvested at will?

There's no way, last year's A11 phone left a bad impression on people.

But after taking a closer look at this new A12 phone, people will understand why Zhiyun is raising its prices.

The entire series is equipped with a 12-inch reticulated screen as standard, which is the same as the screen of the S standard version.

The glass back cover continues to be used. According to Zhiyun Technology’s statement at the press conference, it is the second-generation glass cover that is used, and its various performance has been improved by one or two times, and it is more resistant to falling.

搭配的芯片是S300系列里的S302，双CPU核心1.5GHZ，再加4个AP70GPU核心，GPU频率达到450MHZ。

The other functional cores are exactly the same as S303, including coprocessor core, security core and full network B4 communication baseband.

The entire series comes standard with 2GB of RAM and starts at 16GB of flash memory.

The camera module continues to use 1200 million pixels plus a front million pixels, and a dual-color flash module.

Of course, in order to control costs, there are still some simple configurations in some invisible aspects. For example, the fingerprint recognition is a bit poor, and it uses the second-generation fingerprint recognition, not the third-generation fingerprint of the S12 series.

The memory and flash memory are not the latest ones. Although they both have 2GB of memory, the S12’s memory costs much more than the A series’ memory.

The same is true for flash memory. The S12 uses the latest 3D NAND flash memory, while the A12 uses the old process 2D flash memory.

The other parts and components are not top-notch either, and there are some differences.

But in actual use, people won’t feel it too obviously.

In order to restore the reputation of the A series, Zhiyun Technology has been conscientious this time, adding configurations in places visible to the naked eye, and only simplifying places that are invisible to the naked eye and not obvious.

Of course, such a mobile phone is not cheap. The starting price of the 16GB version is 32 yuan, and the 64GB version is yuan. In addition, there is also a GB high-end version, which is priced directly at yuan.

The new A12 is truly built as a high-end phone and is much more powerful than last year's A11.

In addition to continuing to target other mobile phone manufacturers' flagship phones priced at 12 yuan, Zhiyun Technology's new A also, to a certain extent, assumes the strategic mission positioning of the dual flagship.

It's just that in order to distinguish and highlight the ultra-high-end attributes of the S series, the A series cannot take the lead. At least the top-level SOC chip and the top-level 5.5-inch reflex model screen cannot be used.

No matter what, the S series will be the face of Zhiyun Technology and the core product of Zhiyun, especially the S series Pro version, which is stacked with all kinds of black technologies without considering any cost. Anyway, the price is high enough...

A mass-produced mobile phone that costs more than 7,000 yuan is the most expensive mass-produced mobile phone in the market today. Even Apple would be envious and jealous when seeing it.

The key point is not that it’s expensive, the key point is that the sales of the Pro version of the S series have always been very good.

In the past two months, the shipments of S12 Pro accounted for about 12% of the entire S series shipments, with shipments exceeding million units.

Anyone who sees this will be jealous!
In order to ensure that the S series is not affected, other series of mobile phones must avoid the positioning of the S series.

To some extent, the A series of mobile phones are designed to protect the S series of mobile phones and highlight the various ultra-high-end advantages of the S series of mobile phones.

This strategic positioning is destined to make the sales volume of A series mobile phones not very high.

Zhiyun Technology's internal sales forecast for the A12 phone is not too ambitious, and it would be a success if it could achieve million units.

After all, this phone sold very poorly last year, and even though it has been upgraded this year, people in the marketing department still don’t have much confidence.

Therefore, it is still relatively conservative when setting goals.

Of course, this sales target of 30 million units is a huge goal for other mobile phone manufacturers.

The strategic target set for Galaxy 3 by StarWorld is only million units.

There is no way. These days, the high-end mobile phone market is heavily occupied by the Apple and Zhiyun S series, making it very difficult for high-end phones from other mobile phone brands to survive.

Not to mention other mobile phone brands, even Zhiyun’s own A series has been severely squeezed.

This situation will probably become even more serious starting from the second half of this year.

Since its release, the Zhiyun S12 mobile phone has almost swept the entire high-end market, and its shipment volume has made other mobile phone manufacturers feel autistic.

In the current mobile phone market, for users, if they are using Android phones, when purchasing high-end mobile phones, they basically choose the Zhiyun S series and do not consider other brands at all.

However, Apple users are very loyal. No matter how well Zhiyun performs, they won’t even look at it. They just wait for the new Apple flagship to be launched.

The user stickiness of these two brands is very strong, which is difficult for other mobile phone manufacturers to break.

In mid-August, at Zhiyun's autumn press conference, in addition to the two new models of the C series and A series, there was also the S12X mobile phone to clear inventory.

It continues to use a three-section aluminum alloy body and the old generation chip 201, dual-core 1.5gh, B3 triple-network 3G communication baseband, 10-inch network model screen, and other accessories basically use some spare parts of the standard version of S11 and S. The main focus is on inventory reduction and small screen.

Therefore, the price is relatively cheap, and the standard version can be purchased for basically 4,000 yuan.

The S12 series, A12 series, C5 series and S12X series are a series of mobile phones brought to people by Zhiyun Technology. The sales of mobile phones in the coming year will basically depend on these series, especially the sales of the S12 series.

As for old mobile phones, the sales of Zhiyun’s old mobile phones have not been very good in the past two years. The main reason is that the technology is upgraded too quickly, and the performance gap between old and new mobile phones is quite large.

For example, the S10 mobile phone was only released two years ago, but it has now been withdrawn from the market in China and other major mobile phone markets... There is no way, the sales volume is too poor.

However, it has not been discontinued, but continues to be sold in emerging markets, and it is expected that sales of several million units will continue to grow in the next year.

The S11 phone continues to sell, but sales have plummeted after the S12 phone was launched. Sales in August were only about two million units, and they were mainly concentrated in emerging markets. For a phone that sold more than million units at its peak, this is already a huge avalanche.

It is precisely because the sales of old flagship phones were mediocre that Zhiyun Technology started a destocking strategy and launched the S11X and S12X.

After many mobile phone products were put on sale one after another, people once again witnessed Zhiyun's terrifying market appeal.

The C5 series, which was criticized for its low configuration and high price, achieved sales of more than million units within half a month of its launch, and all the stock was sold out.

As for the A12 series, the sales volume is a little lower, but there are still sales of more than million units. According to this trend, there is a good hope to reach the target of million units.

The sales volume of S12X is not so good, only about two million, which is not bad for a mobile phone to clear inventory. Anyway, for this mobile phone to clear inventory, no matter how many are sold, it is a profit.

Moreover, this type of small-screen mobile phone has a fixed group of small-screen enthusiast users who like this type of small-screen mobile phone, so there is a certain sales guarantee.

Then the old models of mobile phones also had a certain sales volume, especially the old water machines, which had big discounts in August and many price concessions, and were also welcomed by a certain number of users.

Throughout August, the total shipment volume of Zhiyun Technology's mobile phone products exceeded an astonishing 30 million units.

Although the sales in August are the same as those in June, due to the intensive shipment of large numbers of new mobile phones in stock, this data cannot be regarded as regular monthly sales.

After the initial burst of stocking and shipments every year, the product will enter a very quiet phase when it enters the regular sales period the next month.

However, the monthly mobile phone shipment volume of 30 million units still shocked the world!

In early September, Zhiyun Technology officially announced that its shipments in August exceeded 30 million units, making its presence felt in news media around the world.

Against this backdrop, Zhiyun Technology's biggest competitor in the field of smart terminals, Fruit, also held their autumn press conference.

At the press conference, they launched their new generation flagship phone: Fruit 5!

Xu Shenxue and many Zhiyun executives also watched the live video broadcast of the press conference on the Internet, in order to be the first to see what the new flagship of this major competitor is like, so that they can respond immediately.

Like the spy photos previously obtained by Zhiyun Strategic Intelligence Department, this generation of Fruit flagship does not use a glass back cover, but an all-aluminum alloy body.

Seeing this scene, Xu Shenxue couldn't help but sigh that the variables he brought to this time and space were greater than he had imagined.

Following his series of actions, people in this time and space can no longer see the fruit 5/5S that brought so many surprises to people in the original time and space.

Of course, people have actually experienced similar products, such as the Zhiyun S9 and S10, and even the subsequent S11X, S11X+ and the current S12X. These models all have a three-section aluminum alloy back cover structure, and they are also high-end mobile phone configurations, and the actual experience is also very good.

The only difference is that there is not a single round home button at the bottom of the front, but a flat round Home button plus two capacitive touch buttons on the left and right.

This series of products launched by Zhiyun is different from Fruit 5/5S after all.

The classic fruit 5/5S in the original time and space can only exist in one's mind in this time and space.

But that's a good thing.

At least it is a good thing for myself, Zhiyun, the entire Chinese consumer electronics industry, and even the subsequent semiconductor industry chain!

There is nothing better than killing the competition. At the press conference, Cook introduced the new generation of Fruit 5, which uses an all-aluminum alloy body and a four-inch reticulated screen. However, it is worth noting that although this screen is small in size, it has an extremely high resolution, with a PPI that exceeds the -inch screen used in Zhiyun's previous flagship phones, and also exceeds the -inch and -inch reticulated screens used in Zhiyun's current high-end phones.

Although Apple is obsessed with small screens, it has never stopped pursuing screen technology.

This seemingly small screen actually costs quite a lot.

The front still has the classic round home button on the chin, continuing Apple's traditional front design.

Another very important thing that has attracted a lot of people's attention is that this generation of Fruit 5 uses a 2.5D screen.

This 2.5D screen actually has an ordinary 2D screen on the inner screen, but the outer screen, which is the outermost layer of glass, has a curved semicircular edge.

Then, Apple's designers cleverly combined the frame of the phone with the semicircular arc, creating a very unique feel and visual effect.

In Xu Shenxue's memory, this is the classic design of the original Time and Space Fruit 6.

Now, under the strong pressure from Zhiyun, Fruit has chosen a more radical technical solution and put it into use in advance.

Finally, a fruit 6 that looks smaller appeared.

At the same time, the new generation of Fruit 5 uses their first-generation fingerprint recognition technology, which is also capacitive pressure sensing fingerprint unlocking. At the press conference, they boasted about it, saying it was more secure and so on, and even compared it with Zhiyun's fingerprint recognition technology... But some technical insiders will find that based on various technical parameters, the object they compared it with is Zhiyun's first-generation fingerprint recognition technology... That was used on the S10 phone two years ago.

Now Zhiyun's fingerprint recognition technology has developed to the third generation, with faster recognition speed, more accurate and safer.

At the same time, this generation of Fruit 5 is also equipped with an upgraded version of the SIRI voice assistant... There is no need to compare in this field, Zhiyun's Xiaoyun AI beats it!
How can a voice assistant developed with an ordinary big data model be compared with the artificial intelligence developed by Zhiyun based on deep learning? The two are not on the same technical level.

Even if the AI ​​Xiaoyun installed in mobile phones, PCs and other terminals is just a super-castrated version of mentally retarded AI, it is still much better than these ordinary voice assistants.

Later, Cook announced a new model, Fruit 5PLUS, at the press conference.

Unlike the four-inch screen of the Fruit 5, the Fruit 5 PLUS uses a 12-inch reticle screen. And according to the description of this screen at the press conference, the resolution, color performance and other parameters of this screen are significantly better than the -inch screen used on the standard version of the S mobile phone.

All the previous speculations came true. Under the pressure of Zhiyun, Apple really came up with the large-size screen that they had always rejected.

Although it is not as exaggerated as 5.5 inches, 4.7 inches is not small either.

Then when Xu Shenxue saw this Fruit 5 Plus, he discovered that history indeed has a strong inertia... Isn't this Fruit 5 Plus the Fruit 6 of the original time and space?

At least in appearance they are highly consistent.

Same screen size, 2.5D curved screen edges, plus fingerprint recognition technology.

The final Fruit 5Plus is almost exactly the same as the Fruit 6 in Xu Shenxue's memory.

This fruit finally brought out its ultimate killer weapon!
When they saw this phone appear at the press conference, the expressions of a group of Zhiyun executives were no longer as relaxed as before.

Just looking at the appearance of this phone, it is a tough opponent!

------

Later, Cook introduced the more advanced and more powerful A5 chip for the Fruit 5/6 Plus at the press conference.

This chip, like Zhiyun's S300 series chips, uses a 32nm process and has extremely good single-core performance. It also has a very large L2/L3 cache and a large number of various functional cores.

In terms of performance alone, it has surpassed many mobile phone chips from manufacturers such as Qualcomm, Texas Instruments, NVIDIA, Four Star, and Warwick.

It is probably on par with Zhiyun's S303, or in other words, each has its own advantages and disadvantages!

However, this A6 chip, like all previous Apple chips, does not have a built-in communication baseband... They do not have the technology for communication basebands, let alone patents.

So like the four-star satellite, they can only purchase communication basebands from outside.

They chose Qualcomm's 4G communication baseband, which only has one 4G standard, FDD-LTE, and all other 3G and 2G standards.

This means that the Fruit 5 does not support China's current 4G network.

This is of great advantage for Zhiyun to continue to consolidate its home market in China.

After all, in the local market, China Mobile has the largest number of users and has a huge leading advantage over the other two operators.

If mobile users want to use high-end mobile phones with 4G networks, they can only buy Zhiyun's high-end mobile phones, there is no other choice.

When Apple held a press conference to announce its new generation A6 chip, which also uses a dual-core CPU design, many people were confused.

Why do these two major mobile phone giants all choose dual-core chips instead of quad-core chips like many other mobile phone manufacturers?
Especially Zhiyun, they are not without quad-core chips. The W603 exported is a quad-core chip with very powerful performance, quad-core 1.5GHZ!
But why doesn’t Zhiyun use it on its own mobile phones, but instead uses a dual-core chip that many people think is a bit outdated?

Are today's quad-core chips worse than dual-core chips?

This is actually not a question of who is better, but a choice problem caused by the design concept of the system and the mobile phone.

Both Fruit and Zhiyun mobile phones place great emphasis on smoothness, especially the support for current tasks, large-scale games and software.

Therefore, they pursue single-core performance, large-capacity cache, etc.

Many open source Android phones pursue openness and multi-tasking performance, so the requirements for multi-core performance are also higher.

Therefore, there is no question of which is better or worse, dual-core or quad-core, it is just a matter of choice.

How to say it, under the same architecture, technical standards, and chip size, the number of transistors that can be stacked is limited. A very important part of the chip designer's job is how to allocate these transistors.

For example, if you want your phone to get a higher CPU main frequency, then you will definitely need more transistors.

Likewise, if you want more CPU cores, you also need to pile on more transistors.

In addition, the L2/L3 cache in the CPU also requires a large number of transistors.

Then...the above three become contradictory. When the number of transistors remains constant, you need to make a choice, whether you want a higher main frequency, L2L3 cache, or more cores.

In terms of mobile phone concepts, both Zhiyun and Fruit attach great importance to fluency and focus on the ability to support current tasks. Therefore, the requirements for single-core performance are very high, and the requirements for multi-core performance are relatively low.

This is also the reason why the two mobile phone giants chose to continue using dual-core CPUs, large L2L3 caches, and abandon quad-cores.

In other areas, there are not so many concerns. For example, in the GPU field, both parties have piled up 4 GPU cores, and the performance is very powerful.

Then a large number of various functional cores were piled up.

In the end, even though these two SOCs only have dual cores, their actual performance is very powerful.

Of course, it is hard to say about running scores... After all, running scores are just comparisons, and any comparison can find advantages, even if it is S100 vs. S303, S100 can find advantages: smaller size, lower power consumption, cheaper price...

Unlike other manufacturers who always like to run benchmarks and then compare their products with those of Apple and Zhiyun, Zhiyun and Apple generally do not compare their products with other manufacturers. More often, they compare their products with their previous generation of mobile phones and say how much performance has been improved.

Even if there is a comparison, it is often compared with the other party, and at most a Galaxy is added.

This time, during the SOC section of the press conference, Apple listed the SOCs used in Zhiyun and Sixing phones, and then compared their performance... Of course, it only compared some of their advantages, such as L2/L3 cache, some computing speeds and the like.

As long as you are willing to compare carefully, you can always find areas where it is better than the S303.

After the press conference, Zhiyun’s publicity department was not to be outdone in responding to this comparison and directly released a picture.

The picture shows the Zhiyun S303, and below it is a very conspicuous number of 7 million!

30 million, this is the number of transistors in the S!

Next to them are several other SOCs from other competitors. Although there are no specific labels, one can still guess at a glance that they are the Apple A6, Qualcomm APQ8064 and the four-star Exynos 4412.

There is a question mark under the chips of these friendly competitors!
The words in the promotional video can be translated as: Why talk so much about cores, frequencies, caches, etc. Let's not play with these nonsense things and just compare the number of transistors directly.

Anyone with a little knowledge of electronic products knows that the more transistors there are, the better!
My 700 million, what about yours? Announce it!
In response to this, Apple simply played dead and refused to disclose the number. Industry insiders believe that the number of transistors in Apple's A6 chip may be between million and million, and they dare not expose its shortcomings for comparison.

The situation is similar for several other SOC manufacturers. Qualcomm pretended not to see it... Four stars, haha. In short, they will never respond!
There's no way they can compete with us in terms of the number of transistors.

In fact, everyone's process technology is similar, either 32 nanometers or 28 nanometers. There are some differences between the two, but they are not very big.

But the people at Zhiyun Semiconductor are crazy. They stuff everything into the SOC. The more they stuff in, the more transistors there are.

Even the chip size is slightly larger than that of Zhiyun S303!
However, the larger size means more transistors, but it cannot prove that Zhiyun’s SOC technology is more advanced... anyway, the other companies don’t admit it.

At most they admit that you, Zhiyun, stuffed a lot of garbage into the mobile phone SOC!

Stuffing garbage, as if everyone knows how to do it.

In response to this, an engineer from Zhiyun Semiconductor said: Haha, if you have the guts, give me one and let me see!
------

After the Apple launch conference, many Apple fans lined up overnight to buy the iPhone 5 Plus, thanks to its unique advantages, especially the stunning appearance of the iPhone Plus.

Coupled with the strong brand appeal of Fruit, its sales volume is also quite terrifying, especially in its home market of North America, where its sales volume directly topped the list, surpassing Zhiyun's S12 series.

Although Zhiyun phones have always been suppressed by Apple in the North American market, its market share is only around a dozen percent.

However, in the three months of June, July and August, thanks to the early release of Zhiyun mobile phones, the experience characteristics of the S12 mobile phones, and the late release of Fruit mobile phones.

During these three months, we took advantage of the opportunity and our market share increased to around 25%.

But now that Fruit's new flagship has been released, its market share in North America has plummeted to around 15%.

However, even so, Zhiyun Technology has expressed satisfaction with this. In the past three months, enough mobile phones have been sold in North America, which is much better than last year.

For Zhiyun, the North American market is a special market, the kind where you can make as much money as you can. It’s good if you sell more, but it doesn’t matter if you sell less.

You can't force it!

It's not easy to cause trouble in someone else's fruit base!
As for the Chinese market, after the launch of Fruit 5/5 Plus, the sales have been just average as usual. No matter how good your Fruit 5 Plus is, don't expect to sell many in China.

This is Zhiyun's headquarters, how can they allow your fruit products to run wild... If your sales are better, Zhiyun will file a patent lawsuit against you and directly demand that the Fruit 5/5Plus be banned from sale in China. Guess who the local court judge will rule in favor of?
There is no prize for the correct answer... Because everyone on earth knows that Zhiyun has never lost a lawsuit in the local area...

Competition between giant companies is based on tacit understanding. If they really fall out, it will not look good for both parties!

Therefore, Zhiyun is the only dominant player in China's high-end mobile phone market, almost monopolizing more than 80% of the market. In recent months, with the launch of new models, its share of the high-end market has increased to more than 85%.

Looking at the entire high-end mobile phone market in China, no one can compete with Zhiyun. Not even Apple, not even 6-star, and not even the so-called high-end mobile phones from other international mobile phone manufacturers.

As for domestic mobile phone manufacturers, they are very self-aware and don’t even bother to enter the high-end market. They can’t compete with Zhiyun at all, so why waste manpower and resources?

In order to further open up the high-end market in China, the fruit has also been working hard on marketing this time, but unfortunately the sales volume is still not as expected.

Of course, even if the new flagship of Apple is not very good, it can still occupy about 3% of the high-end market share in China, which is much better than the four-star Galaxy next door.

The four-star Galaxy 3 has never taken off in the Chinese market, and its share of the high-end market has always been only a few percentage points... It’s not that Zhiyun is suppressing it, but it really is not selling well and consumers don’t accept it.

As for the so-called high-end mobile phones of other mobile phone manufacturers, they are basically dead, without even one or two percentage points of high-end market share.

In other markets around the world, Fruit and Zhiyun have started a vigorous competition as always. From Japan to Europe, India, ASEAN, Brazil and other markets, the competition is very lively and has set off a bloody storm, contributing a lot of news headlines to netizens from all over the world.

With the release of Apple's new flagship, the high-end flagship phones of the three major mobile phone giants have been released one after another in the past 12 years.

It also allowed people to see the true strength of these new flagships. Many Wall Street analysts also made predictions about the high-end mobile phone market in 12 based on the market performance of these mobile phones.

Two hundred and sixty million units!
This is the estimated data given by many analysts.

The so-called high-end market capacity is actually the sales forecast of high-end mobile phones from Fruit, Zhiyun and Sixin.

After all, apart from these three, there are no other high-end mobile phones.

While the outside world was bustling with activity, Xu Shenxue had already stopped paying attention to the mobile phone market.

Anyway, the mobile phones have already been released and sales are good, so there is no need to keep an eye on them every day. The sales of other PCs, smart watches and tablets are also relatively stable, maintaining the normal level of growth.

Therefore, Xu Shenxue has not been involved in the regular business of Liyun Technology in recent days, but has gone to the Hailan Car next door from time to time.

Because Hailan Automobile's first generation of automatic assisted driving electric vehicle 'Hailan SEC' will be officially delivered in late September!

Hailan Automobile CEO Bao Yongyan was in a good mood and told Xu Shenxue about the recent achievements:

"So far, we have received 70,000 pre-orders in the domestic market. According to our current trial production capacity, full delivery will have to wait until next year!"

"In September, we will deliver the first batch of 5,000 vehicles!"

"In addition, our cars have passed relevant safety tests in the United States, Japan, the European Union and other regions, and have obtained access certificates for these major markets. We have also cooperated with local dealers for sales. Last month, we officially launched global pre-order activities in Japan, Europe and the United States!"

"The pre-order sales are very ideal. The pre-order volume in the United States has reached more than 5,000 units, Japan has more than 1,000 units, and the EU has reached more than 13,000 units!"

"In addition, we have received some orders in markets such as ASEAN, India, and West Asia. Although not many, they add up to about 5,000 vehicles!"

"In the early stage of laying out our global automotive network channels, we made great use of Zhiyun's local channel relationships to obtain market entry permission. As for sales methods, we currently adopt the pure vehicle export method and have no plans to build vehicle factories overseas for the time being!"

"After all, the tariffs on our cars exported to various countries are still relatively low!"

"The most important thing is that our Hailan car is quite special. It is an automatic assisted driving vehicle with no precedent and no competitors."

"Then our vehicles are relatively expensive. Customers who pre-order our vehicles are generally high-net-worth users who are not very sensitive to prices. Therefore, sales are relatively high in economically developed areas. Many wealthy local people want to try it out... Ours is self-driving, which sounds strange!"

"We predict that under this situation, the export volume of our car may even exceed the domestic sales!"

“It’s just like Zhiyun’s S series phones!”

As he spoke, Bao Yongyan, CEO of Hailan Automobile, sighed!

As the car was being manufactured, we discovered that exports were smoother than expected and we even received quite a lot of orders.

This is very strange!
(End of this chapter)