Rebirth 08: Rise from copycat phones

Chapter 251 Musk’s Sense of Crisis

Currently, the domestic pre-orders are only 70,000 units, while the overseas pre-orders add up to 25,000 units.

Moreover, overseas pre-orders only started last month, while domestic pre-orders had already started in April.

Give some market share to overseas markets. For example, by next year, overseas pre-order orders may exceed 100,000 units, and even exceed domestic pre-order orders.

Xu Shenxue also felt a little uncomfortable with this... In later generations, the export of electric vehicles from China was extremely difficult and was blocked by various tariffs.

But now, he looked it up and found that exporting his own cars to the United States only requires a tariff of 2.5%, which is so low that it can be ignored. Future domestic electric car companies will have to swallow their saliva when seeing this.

It is a little higher in the EU, but still only 10%. Future domestic electric vehicle companies will be envious and jealous when they see this.

The tariffs in many other markets are either high or low, but there are no discriminatory or punitive high tariffs, and the overall environment is quite friendly.

Why is this so?

Do you think that all overseas countries are kind people now?
Are you kidding me... The tariffs are so low now simply because you, China, don’t have many domestically produced cars to export.

Since you don't export a large number of vehicles, overseas countries will naturally give you a low tariff with a smile, and then say something like "I have given you a low tariff, so you have to give me a low tariff too."

Of course, we are not stupid. We are determined to implement high tariffs on automobiles and will not lower them no matter how other countries clamor!
This is to protect the fragile domestic automobile industry!
This is not only the case in China, but also in many developing countries.

Any country that has some automobile industry but does not have the ability to export large quantities of cars will basically implement very strict restrictions on automobile imports, limiting the entry of imported vehicles through a series of measures such as tariffs and safety standards.

After all, no one is stupid!

As for why automobile exports suddenly became extremely difficult in later generations... the reason is very simple. Our electric cars have become popular, and the international automobile manufacturers have become half paralyzed in the domestic market.

If the other party dares to open up their domestic market and implement low tariffs to allow our electric vehicles to enter, their automobile industry will be destroyed within a few years!

No kidding, we can really crush their automobile industry to the point where not a single drop of it will be left!
Therefore, there is no special reason for the other party to impose high tariffs. The real reason is just this: our electric cars have become very powerful and have begun to threaten the survival of their automobile industry. In order to protect their automobile industry, they have imposed high tariffs on our automobile imports.

Then everyone saw that the situation was changing. In the past, all countries shouted at us: Open the door, free trade.

Now it is our turn to shout to all countries: Open the door, free trade!

But now it's the nuclear age, and no one will pay attention to you even if you shout.

Just like we didn’t pay any attention to foreign countries back then.

So everyone saw a very unpleasant scene: our electric vehicles, and even the raw material lithium batteries, are already unique in the world, at least in terms of cost-effectiveness, they can beat our foreign counterparts, but we can only sell a few vehicles when exporting, and even the export of batteries is restricted.

Damn it!

But large items like cars are inherently special.

When looking at a problem, we must learn to look at it from multiple perspectives. Don't just look at it from your own perspective. We must learn to look at the problem from multiple perspectives, preferably from a God's perspective.

Then you will find that everything happens for a reason, and there is no love or hate without reason in this world.

There is a reason why people are giving low tariffs to Hailan Automobile now.

There was a reason for imposing extremely high tariffs on domestic electric vehicles in the original time and space.

Xu Shenxue still feels very good about the current global market environment...if possible, he hopes this situation will continue.

Of course, this is just wishful thinking!

Now the Hailan car is just a high-end toy. Few people can afford such an expensive Hailan car, and the overall sales volume is not that high. It does not pose any threat, so people are too lazy to pay attention to you.

But later, when electric cars developed and their prices came down and they began to be distributed on a large scale, overseas countries did not impose high tariffs. This only shows that they were collectively brain-dead!

But we'll talk about the future later. At worst, we can just build an assembly plant in the other country and exchange market for technology. We were able to do it before, so they will naturally be able to do it in the future.

They are all old stuff, nothing special.

As long as you don't encounter a weird group like the third brother, there won't be any big problems.

As for now, we will first export high-end electric vehicles in small batches, play around with advanced automatic assisted driving, and do business with wealthy people.

Anyway, the technology cost is high now and the price cannot be lowered, so I can just play with high-end cars slowly and build a brand at the same time.

After Xu Shenxue stayed in HaiLan Technology for a few days, he personally presided over the delivery ceremony of the first HaiLan SEC on September 23!
This opens a new chapter in the automotive industry!
At present, many people are just watching for fun and think that the Hailan SEC car is just a toy for the rich. Self-driving electric cars are still too far away from ordinary people.

But Xu Shenxue is very clear that this year will be the starting point for the next revolution in the automotive industry!

If this continues, within a few years, the price of electric vehicles will gradually come down, and then mid-range electric vehicles priced at 200,000 to 300,000 yuan will appear, and their battery life will be greatly increased.

From that time on, the electric vehicle wave will sweep across the country and even the world.

With the official delivery of the Hailan SEC, related media reports have also increased. In the past, everyone could only watch the experience videos and review articles, but there was no real user who could actually drive this epoch-making vehicle, so many times it was impossible to brag about it.

And now, as the first batch of car owners have picked up their new cars one after another, a public opinion carnival has ensued!
A large number of actual driving videos of car owners have begun to appear on major video websites!

So that many ordinary people can also frequently watch these videos or articles.

Then many ordinary people truly realized that the world seemed to have changed a little!
Autonomous driving seems to be really here!
One of the videos has a very high number of views. It was a video shot by the co-pilot of the vehicle, which was driving on the highway. In the video of several minutes, the driver did not put his hands on the steering wheel and used automatic assisted driving for control. The vehicle remained stable in the lane and was able to overtake. When the vehicle in front slowed down, it also slowed down and maintained a safe distance.

The video seems to be normal, but the key point is not this, the key point is that the driver 'fell asleep'...

In fact, it is impossible for the driver to really fall asleep. You can tell at a glance that it is a staged photo, because when the Hailan car turns on the advanced automatic assisted driving, it needs to authorize to turn on the camera inside the car, and then the camera inside the car will observe the driver's status.

If the driver is found to have closed his eyes for a long time, an alarm will sound to remind the driver to open his eyes.

If you ignore it once, the sound will become more and more piercing the next time. As long as the patient is not in shock, death can be woken up...

If the driver really cannot be woken up, after a certain period of time, the vehicle will automatically choose a suitable road condition to pull over, and then the system will automatically notify the emergency contact, informing the vehicle driver that he has lost consciousness and needs emergency rescue, and will also provide location information.

Of course, all of this also requires user authorization, and HaiLan Automobile will not do anything without user authorization.

However, if the user does not authorize it, the system will not enable the advanced automatic assisted driving function for you.

Typical behavior of a permission-hungry person: he won't use the service if you don't give him permission.

So, you can’t sleep!
HaiLan doesn't want the car owner to turn on the advanced automatic assisted driving function and then fall asleep and get into a car accident with a bang... It doesn't matter if the driver and passengers die, the main point is that the reputation of HaiLan's brand is damaged.

So, this is just an advanced driver assistance function that requires the driver to take over the car at any time.

But since it’s a staged photo shoot, a video of just a few minutes can naturally be shot.

There is another video that is also very eye-catching. After a car owner got his car, he drove it directly to a relatively winding and narrow suburban road. Then, after turning on the advanced automatic assisted driving function, the Hailan SEC frantically steered the wheel on this one-way lane, making flexible turns to avoid other vehicles or obstacles parked on the roadside.

The steering wheel was so good that even a group of experienced drivers were convinced!

All of this fully proves that the advanced automatic assisted driving of Hailan SEC is not just bragging, but really awesome!
Looking at the videos of many car owners showing off their cars online, Xu Shenxue was in a good mood: "It seems that this car still has very good reviews now."

Bao Yongyan was all smiles: "How can I not be satisfied? Our car, let's not talk about other things, but this advanced automatic assisted driving technology, that is absolutely black technology, people have never seen this thing before!"

Xu Shenxue said: "But we should not be fooled by such superficial praise. Although the advanced driver assistance function is good, it is just an additional function of the vehicle. In the end, the vehicle still has to return to its essence, which is driving!"

“The key performance indicators for measuring the strength of an electric vehicle are still its handling performance, endurance and safety!”

“And safety is the highest priority!”

"Although our battery technology is already pretty good, there is still a lot of room for improvement. Battery fires and burning in electric vehicles are still the most pressing pain point that needs to be solved!"

Xu Shenxue is very clear that current lithium batteries are inherently extremely dangerous.

This thing is extremely easy to catch fire, and it is difficult to put out the fire with existing conventional fire-fighting methods. Once the polymer lithium battery with the current technological level is caught on fire due to a short circuit or other factors, it instantly turns into a rocket: it carries its own oxidant and a large amount of combustible material... If you throw it into the vacuum environment of space, it will burn for you to see.

The vacuum is farther away, but if you throw a burning lithium battery into water, you can see it continue to burn in the water.

Whether you use water or a dry powder fire extinguisher, it is of little use... The best way to deal with a lithium battery electric vehicle fire is to evacuate and stand aside and watch it burn until it goes out naturally!

However, electric vehicles have to use lithium batteries in order to meet the endurance requirements.

This is a very contradictory thing!
Therefore, regular electric car manufacturers often make great efforts in battery safety, and the effect is naturally there and not small.

The fact that this thing can be used commercially naturally means that the technology has reached a certain level and the danger has been controlled within a certain range.

There is no need to worry about the safety of some lithium battery electric vehicles that perform relatively well in terms of safety, such as the Hailan SEC.

But if you buy an unknown brand electric car, the safety of the battery is questionable.

Bao Yongyan said: "Battery safety has always been our top priority. For safety reasons, we use lithium iron phosphate batteries, which have lower energy density but better safety. We have independently developed a new battery structure, which greatly reduces the possibility of battery fire and explosion."

"In the past two years, a considerable part of our R&D investment has been invested in batteries. In addition to developing better battery management technology, we also focus on preventing battery fires in body design. At the same time, we have developed an automatic fire extinguishing and temperature control system after a battery fire, so that when the vehicle is hit violently or the battery pack is out of control, it can automatically extinguish the fire and cool down the vehicle immediately, giving users enough time to evacuate."

"A considerable part of the weight and space of our Hailan SEC is used to ensure the safety of the battery. This is also the reason why the final mass-produced version of our Hailan SEC is heavier than the original model. At the same time, the overall endurance, maximum speed and acceleration from 0 to 100 km/h have been weakened to varying degrees!"

Xu Shenxue said: "It's worth it. For electric cars, it's worth making some concessions in performance for greater safety!"

"After all, we can still make up for the performance or driving experience through advanced driver assistance and other aspects, but once safety is weakened, we can't make up for it from other directions!"

"We don't want to make electric cars with the best driving performance, the best range, the lightest weight, or the most energy-efficient. We want to make the safest and most sci-fi advanced electric cars!"

“Safety must be built into the design and production process of our electric vehicles from beginning to end!”

Xu Shenxue attaches much more importance to safety than to so-called performance.

How can we sell an electric car that costs hundreds of thousands of dollars if it catches fire every other day?

Bao Yongyan said: "In addition, we are also starting the research and development of new types of batteries. We are developing a relatively special solid-state battery. We have found in the laboratory that the safety of this new solid-state battery has been greatly improved, thermal runaway is better controlled, and the energy density is also higher. We are currently increasing investment in the research and development of this technology and strive to achieve mass production as soon as possible!"

Xu Shenxue said: "This is very good. Safety is only a temporary solution with some traditional conservative means. If we want to solve the problem fundamentally, we still need to rely on technological progress. I hope you can develop safer batteries as soon as possible!"

----

With the successful delivery of the Hailan SEC, in addition to thousands of ordinary car owners in China who have picked up their cars and experienced them firsthand, there are actually some Hailan SEC cars that were not registered immediately after the owners picked up the cars, but were directly shipped overseas.

At present, Hailan Automobile is not listed for sale overseas, although it has applied in advance in major markets, obtained market entry permission, and also started pre-sales.

However, the earliest cars can be delivered to overseas users is after March next year.

Many wealthy people overseas like to try new things but are unwilling to wait, so they will order vehicles directly in China through various channels and then ship them to overseas markets.

This process is naturally more complicated and the cost is also higher, but those who can do this are basically wealthy people who can afford to spend the extra money.

These are all real users, whether domestic or foreign.

The most interesting thing is that after the first batch of vehicles were delivered, a considerable number of them did not appear on the road with license plates, but instead appeared in the laboratories of major automobile manufacturers one after another, and then were dismantled into pieces!

The launch and listing of HaiLan SEC has had a huge impact on major automobile manufacturers today.

This is not about the impact on the market. In fact, the price of the Hailan SEC is too expensive, and its technical route is very unique. A large number of wealthy people buy this car purely for a try.

This car is more like a toy for the rich than a car.

So, although HaiLan SEC seems to be a big hit and has generated a huge public reaction, it has not caused any actual sales impact on the automobile market in a short period of time.

With only a few thousand vehicles delivered, what impact will it have?

Especially for the major automobile giants, in the core market of high-volume automobiles priced at hundreds of thousands, hundreds of thousands, or millions, the gap is huge.

At the same time, the current Hailan SEC is not considered a luxury vehicle, and its market positioning is very peculiar. How to say it, people generally do not regard this car as a vehicle in the conventional sense.

Instead, it is regarded as a high-tech product, and a particularly expensive high-tech product at that. This thing can also be seen as a toy for rich people, which is very different from ordinary civilian cars.

Therefore, the impact on the traditional automobile market, even the mid-to-high-end market, is very limited.

However, the major automobile manufacturers are not stupid. They also see the development prospects of electric vehicles.

There is Tesla in the United States, and a more sci-fi Hailan car has emerged in China. What does this mean?
This most likely means that a new era of automobiles is about to arrive.

Car manufacturers with a little market sensitivity have already noticed this and have begun to invest in this area.

Even if the electric vehicle market does not develop in the future, it would be good to take some defensive R&D measures.

But how to make electric cars is also a big problem.

For example, Tesla in the United States is in line with people's positioning of traditional electric vehicles. It is just an electric car without any advanced auxiliary equipment. It simply turns gasoline or diesel into batteries and the engine into an electric motor.

Some previous propaganda also promoted that electric cars are more environmentally friendly and have very good acceleration performance. To be honest, it doesn't make much sense, at least major car manufacturers are not very interested in it.

However, HaiLan Automobile is different. Although they also make electric cars, their main focus is not on environmental protection or acceleration performance of electric cars, but on advanced assisted driving and artificial intelligence.

And this is very different.

Therefore, major automobile manufacturers also used their own skills to obtain the HaiLan SEC from different channels, and then sent it to the laboratory for various tests.

The actual testing process naturally caused some amazement. They found that the advanced driver assistance function equipped with Hailan SEC was even more exaggerated than what Hailan Automobile could do in its publicity!

In any official statement of Hailan Automobile, the advanced assisted driving function of Hailan Automobile is an assisted driving function, not an autonomous driving function. Any publicity or instruction manual will remind or even warn users not to rely entirely on the assisted driving function technology during driving.

Recently, the unmanned vehicle project team under the Intelligent Research Institute of Zhiyun Technology released a classification standard for unmanned driving.

提出来了L0、L1、L2、L3、L4、L5一共五级标准。

L0 is a vehicle that is completely manually controlled.

L1 is a very limited assisted driving function, but the user still needs to control the car throughout the whole process.

L2 provides a certain degree of assisted driving function. The system can control the vehicle to perform basic operations under good road conditions, but requires driver operation under more complex road conditions. The driver should pay attention to road conditions at all times during the assisted driving stage so as to take over the vehicle at any time.

L3 is a higher level of assisted driving, which can control the vehicle under most road conditions, but the driver is still required to pay attention to road conditions and take over the vehicle at any time.

L4 is a highly automated technology. The system can achieve autonomous driving in most cases, and humans are required to take over the vehicle only in specific circumstances.

L5, fully autonomous driving, can perform autonomous driving in any situation without the need for human driver intervention.

The unmanned vehicle R&D project team in Zhiyun Technology aims to develop L4 level unmanned vehicles, and hopes to achieve L5 level fully autonomous driving in the long run.

According to the classification of autonomous driving vehicles, HaiLian Automobile claims in its publicity that it has L2+ level assisted driving.

In order to avoid legal risks, Hailan Automobile is determined not to admit that its system is an autonomous driving system, but only admits to an 'automatic assisted driving system'.

At first, many people thought that was all, but when these car manufacturers conducted more complex simulation tests, they found that the advanced automatic assisted driving system on the Hailan SEC was able to achieve automatic driving in most road conditions.

It only looks stupid on city roads with complicated traffic conditions.

From this perspective, the classification standard of the advanced automatic assisted driving system of the Hailan SEC is fully capable of reaching L3.

This has left many car manufacturers silent... They don't even understand the principles and technical routes.

Of course, it’s not that I know nothing. I do know that HaiLan Auto’s autonomous driving system uses artificial intelligence technology.

However, they are still confused about how artificial intelligence performs autonomous driving functions, what the technical principles of artificial intelligence are, and what technical route it takes.

Not to mention them, even the engineers inside Hailan Automobile didn’t understand it.

This system was developed by the unmanned vehicle project team under the Intelligent Research Institute of Zhiyun Technology. It was only provided to Hailan Automobile for use after a cooperation agreement was reached with Hailan Automobile.

Hailan Automobile has received a complete set of systems. Hailan Automobile only needs to make subsequent adjustments based on the external interfaces provided by the system and match them with lidar or cameras, infrared sensors and other sensors according to the cost.

As for what kind of artificial intelligence is encapsulated in the system, they actually have no idea, and the people from Zhiyun Technology simply don't say.

Since its official announcement last year, artificial intelligence technology has always been Zhiyun Technology's most core corporate secret. It has never announced any technical details to the public. It only announced the packaged terminal artificial intelligence products, such as the voice assistant equipped in smart terminals and the autonomous driving technology equipped in Hailan Automobile.

Even the chips are provided directly by them!

When it comes to things related to artificial intelligence, major automobile manufacturers are at a loss!

Then other car manufacturers came to Zhiyun Technology and tried to obtain this set of automatic assisted driving technology and use it in their own electric vehicles.

At first, people thought that Zhiyun Technology would directly refuse, but what they didn't expect was that Zhiyun Technology did not reject it outright. Instead, it said it would consider it.

However, in order to obtain this system, you need to pass various very strict reviews from Zhiyun Technology.

However, these car manufacturers did not feel happy for long, because they found out that Zhiyun Technology did not announce the review standards at all. When you ask, they don’t give a direct answer, saying it is just an review... As for what the standards are, if you ask me, I don’t know either.

Of course, this is just a statement to fool outsiders. The actual situation is that foreign car companies can forget about it. It is not a question of whether Zhiyun Technology is willing to sell its autonomous driving system, but that artificial intelligence technology is a restricted export technology.

Even simply selling packaged autonomous driving technology is not enough.

A lot of people are counting on autonomous driving to boost the domestic automobile industry chain. How can you easily sell it to those international automobile manufacturers?

As for domestic car companies, don’t count on joint venture manufacturers, as they are also subject to restrictions... Of course, there are no obvious restrictions, but they still won’t sell to you.

The automatic assisted driving technology under the artificial intelligence framework is too sensitive and too important. In fact, the restrictions imposed by the top are very large, and Zhiyun cannot sell it just because it wants to.

There are no restrictions for purely domestic car companies, but Xu Shenxue personally does not want to relax them now!
As for under what circumstances Xu Shenxue will allow you to use this set of autonomous driving standards... First of all, don't count on it until other car companies have developed high-level assisted driving technology.

Xu Shenxue would naturally not open up technology if no one else has it. He would rather use it to support the development and growth of Hailan Automobile.

Only with HaiLan Automobile under his own control can Xu Shenxue better promote the development of technology according to the technical blueprint he envisioned.

His goal has never been just electric cars... This thing actually doesn't have much technical challenges. Domestic automobile manufacturers in the original time and space have developed quite well and don't need Xu Shenxue's additional push.

The reason why Xu Shenxue still entered the electric vehicle field in a high-profile manner is that his goal is still a higher-level autonomous driving vehicle.

It will be just like the unmanned self-driving vehicles in science fiction movies, and there are even plans to develop unmanned flying cars in the future.

These are Xu Shenxue’s goals.

As for the current electric vehicles, it is just an early stage platform for gathering talents and funds.

Developing self-driving vehicles and driverless flying cars is very expensive. If we can have the support of a large automobile group, it will be much easier to mobilize resources.

Under the above-mentioned circumstances, if Zhiyun Technology wants to sell its autonomous driving technology to the outside world, it will have to wait until other companies have similar assisted driving technology. At this time, it will have to choose more cooperative manufacturers based on market changes.

Promote and occupy the market faster and better.

Therefore, in the short term, other car manufacturers, including domestic car manufacturers, can no longer be counted on.

What should we do if advanced automatic assisted driving based on artificial intelligence technology cannot be implemented?
Major automobile manufacturers can only develop their own products. They cannot produce very advanced automatic assisted driving, but at least they can make some common stuff.

In addition to this relatively high-tech autonomous driving, many other technologies of the Hailan SEC are very good and play a very important reference role for many cars.

From the battery, to the motor, and then to the vehicle control system!

For example, many car bodies are very interested in Hailan Automobile's unique energy recovery system. This energy recovery system can extend the vehicle's pure electric range, which can be said to be a very important technology.

When a large number of domestic automobile manufacturers dismantled the HaiLan SEC, a number of HaiLan SECs were directly airlifted to overseas automobile manufacturers.

Among them, Tesla also obtained a sea-blue SEC through special channels.

Musk personally watched the on-site test of this Hailan SEC from the distant China region.

Like many managers or technical personnel in car companies, Musk seemed very depressed after seeing the actual performance of the advanced automatic assisted driving of this Sea Blue SEC in person.

He felt a sense of crisis!

Musk said to a group of engineers: "I have to admit that the autonomous driving technology of this car is amazing. We are already behind in this area, and we must speed up the progress!"

"But we are still not behind in driving control, battery life and battery safety, and we even have advantages in some technical fields!"

"What we need to do now is to maintain our existing technological advantages and then focus on advancing in the field of autonomous driving. When our Tesla is equipped with autonomous driving technology, it will be the most perfect electric car!"

Musk looked at the Hailan SEC in front of him, then at his own Tesla Model S, and then sighed: "It's such a waste to install this autopilot system on their Hailan car. If it can be used on our Model S, then we can witness the birth of a perfect new-era electric car!"

"So, come on!"

After watching the various tests of the Hailan SEC and even personally participating in some processes of the disassembly and mapping tests, Musk personally stayed in the factory, wielding a whip and driving a large number of engineers to carry out the research and development of autonomous driving.

The technical route they chose was limited by the extremely expensive components such as lidar, so they chose a purely visual technical route.

Today's self-driving vehicles choose to use pure visual technology for no special reason other than low cost!
How low is it?
Car manufacturers can give you a set of hardware for free, and then you can choose whether to purchase this service function...but whether you purchase this function or not, the car actually already has such hardware capabilities.

It can be seen how low the hardware cost is!
For example, the basic assisted driving technology of the Hailan SEC adopts a pure visual solution in order to control costs. At the same time, the technology is also very good and can achieve L2 level assisted driving... It is standard for the entire series and you do not need to purchase any additional assisted driving functions. It is directly provided to you as standard.

What needs to be installed as an option is the 'Advanced Automatic Assisted Driving System', which requires the additional installation of many high-cost hardware such as lidar, infrared sensors, etc., and needs to be matched with chips with higher computing power. Finally, it needs to be integrated with pure visual technology solutions. It is a comprehensive assisted driving system formed by multiple sensors, creating a 1+1>2 effect.

This multi-sensor technology route is much more expensive, so it needs to be installed additionally.

However, when it came to actual sales, customers generally had money and were attracted by the advanced automatic assisted driving technology of the HaiLan SEC. Therefore, nine out of ten cars booked were equipped with the optional advanced automatic assisted driving solution.

This is also the reason why the average selling price of Hailan SEC is far higher than the bare car price. The average selling price in China has reached 650,000 yuan.

It is even more expensive in overseas markets because the first batch of Hailan SEC shipped overseas, on the one hand, has limited production capacity, and on the other hand, in order to build word of mouth in the early stage, therefore, low-end and mid-end versions are not exported at all, but the top-end version is sold directly!

Not only does it have the best battery life, but the "Advanced Automatic Assisted Driving System" that is optional in China is also made standard.

Because the initial production capacity was extremely low, and customers were not short of money, and they all came for their own autonomous driving technology.

In this case, Hailan Automobile simply took one step and directly sold the full-powered top-end version in overseas markets.

Anyway, I only have this much production capacity, and the price is this high, you can choose whether to take it or not...

This naturally significantly raises the selling price. Taking the US market as an example, the current pre-order price is US$120,000.

It does not include some sales taxes and other fees that users pay when purchasing a car. The cost of purchasing a car varies in different states in the United States, so the total cost of picking up the car by users is also different, but it is at least more than US$140,000, which is equivalent to about one million Chinese yuan.

This car is a very expensive vehicle even for Americans. Its basic price is about the same as a series of sports cars and luxury cars.

This price is because the current US market has extremely low tariffs on imported cars from China. If it were in other markets with higher tariffs, the price would continue to rise.

For example, in the UK within the EU, the pre-order price of this car reached $140,000 because local tariffs are higher.

The selling prices of Hailan cars vary greatly around the world. Anyway, the policy of Hailan cars is that this is the factory price.

Then, based on the differences in national markets, we add in various additional costs such as shipping, tariffs and other taxes, marketing, public relations, technical support, services, etc., and then set the selling price that will affect the product.

This strategy is actually also the common strategy of Zhiyun Technology.

The prices of Zhiyun Technology's mobile phones vary greatly in the global market. The main reason is that no matter how the local market changes, Zhiyun Technology makes its profit from the factory price. You can do whatever you want with the rest.

If you add tariffs, public relations fees, and taxes, I will increase the price!
Zhiyun products are sold in more than 150 countries and regions around the world. It is impossible for us to give you any special pricing treatment in a single country.

As an automobile company under Xu Shenxue, Hailan Automobile has also been affected to a certain extent by Zhiyun Technology's "arrogant" sales attitude.

My products are awesome, you can buy them or not!
Of course... this is only limited to products with particularly great advantages. For products that have no special competitive advantages, Xu Shenxue also has a very flexible bottom line. He will set a low price when necessary, and even make the price very low to crush competitors.

This is very obvious in the semiconductor field. In fact, many chips in Zhiyun Semiconductor have certain price advantages compared with similar foreign products.

For example, the W600 series mobile phone SOC, which is currently being promoted, is cheaper than similar products from Qualcomm. Of course, the reason for this cheapness is mainly because there is no need to bear tariff costs.

Then there is Zhiyun Microelectronics' external chip foundry business. In order to grab foundry orders, the foundry fees are relatively cheap.

As for some semiconductor equipment of Gulf Technology, such as photolithography machines and etching machines, not to mention these, in order to open up the market, they are sold at a very low price, and the charges in the subsequent after-sales field are even lower, and engineers will be sent on-site to assist in installation, debugging and even production.

There is no other way. The performance of the semiconductor equipment we make is not good enough, and we can’t sell it without a huge discount!
It’s better to make less money from selling than not sell at all!
Only with orders can we support subsequent development!

Only when we have more advanced technology can we really make a lot of money.
Zhiyun Microelectronics is a typical case. Its previous 65-nanometer process, and even 45-nanometer process, had to reduce prices to attract orders due to its backward technology.

After reaching the 32-nanometer process, it has barely caught up with the first-class level, but there is still a technological gap compared to the 28-nanometer process of TSMC next door. Therefore, the quotation for external foundry orders of this 32-nanometer process is relatively cheap.

However, after entering October, Zhiyun Microelectronics finally mastered the 28-nanometer process!
This is the first time that Zhiyun Microelectronics has truly caught up with the world-class standards. If nothing unexpected happens, this process standard will be used to produce various advanced process chips such as SOCs for the next generation of smart terminals such as Zhiyun and Weiku, as well as AI chips.

People will be able to see chips made using this process next year.

However, competition in the chip manufacturing field is still very fierce. Today, major chip factories use 32-nanometer or 28-nanometer processes.

However, TSMC and Quad Core are already actively promoting the 20-nanometer process, while Intel is promoting the 22-nanometer process.

As for Zhiyun Microelectronics, on the one hand, they continue to advance technology in the field of planar transistors, striving to raise the technical indicators of planar transistors to the standard equivalent to a 22-nanometer process.

At the same time, under the leadership of Professor Liang Song, we focused on 3D transistor technology and strived to achieve the technical process equivalent to 14 nanometers.

Xu Shenxue is looking forward to this!

(End of this chapter)