Rebirth 08: Rise from copycat phones

Chapter 272 Press Conference: Zhiyun's Unconventional Path
At the press conference, after introducing several ecological chain products, Xu Shenxue said to the audience: "I know that many people here, including those watching the press conference live online, are here for our flagship smartphone!"

"Now, let me introduce to you our latest flagship product, Zhiyun S13!"

“We have once again pushed the limits of technology, using a host of innovative new technologies to make this the most perfect phone ever.”

"Look at the big screen, this is what our new S13 phone looks like!"

As Xu Shenxue finished speaking, the CG animation of Zhiyun S13 appeared on the big screen behind him.

Xu Shenxue continued: "It uses an integrated aluminum alloy body. Compared with the aluminum alloy body of the previous generation S12, it has higher strength, better drop resistance, and better bending resistance."

"At the same time, we have also made more reasonable processing of the signal edge strips, which not only obtains better signals, but also makes the entire appearance look more beautiful and harmonious, giving people a sense of industrial golden design beauty!"

"On the front of the phone, we use a unique 2.5D screen glass that is directly integrated with the body through top-notch craftsmanship. You can hardly tell the difference between the frame and the screen because they are perfectly integrated together!"

Apple had already introduced 2.5D screen glass last year, so after Zhiyun also adopted it this year, Xu Shenxue did not brag too much about it. After saying this, Xu Shenxue continued: "In terms of size, we have successfully reduced the size of the body by taking advantage of technological advances and the application of a new generation of body materials while still using 12-inch and -inch screens. The screen-to-body ratio has been greatly improved compared to the previous generation S mobile phone!"

"This will give people a better grip and make operation more convenient!"

"With our gesture operation, even if you are using the 5.5-inch Pro version, you can easily operate it with one hand!"

"We strive for perfection in every detail of the phone, and you can feel our sincerity in every detail of the phone."

As Xu Shenxue spoke, pictures of some details of the S13 phone's body appeared on the big screen behind him. They looked exquisite, and every detail revealed top-level craftsmanship.

Coupled with the texture brought by the integrated metal back cover and middle frame, as well as the front glass cover, the entire phone looks very special and high-end.

This kind of attention to detail is also what Zhiyun Technology pursues when making most of its products.

I always like to reflect the sense of luxury in some details, even if it costs more... This is very important. For a high-end mobile phone, you can't make people feel that it is cheap at first glance. You have to have a sense of luxury.

After Xu Shenxue gave a brief introduction to the appearance... well, there is not much to say, because the overall appearance design still continues the overall design of the S12 mobile phone, except that it has an additional 2.5D screen glass.

There is a difference, but not much!
Unlike the previous S9 phone when it first appeared, the three-section aluminum alloy body and the square and clear-line appearance give people a very unique and stunning feeling that far exceeds other contemporary mobile phones.

The subsequent S11 mobile phone, which began to adopt an integrated body, also gave people a great sense of surprise.

When it comes to the S12 mobile phone, the overall appearance has changed significantly because it uses a -inch large screen for the first time.

However, this year's S13 mobile phone has limited changes in appearance, and there is not much to brag about.

After Xu Shenxue introduced the appearance, he pressed the remote control in his hand, and pictures began to appear on the big screen behind him.

At this time, I started to hear him say: "Before the advent of smartphones, people wanted to get high-performance devices for work or entertainment. They needed computers, which used to be desktops and now are laptops!"

"Smartphones have been underpowered for a long time, but today we change that!"

"A device needs to have strong performance, which needs to be composed of hardware, system and software. Let's take a look at our hardware first!"

"Our S13 phone is equipped with the most powerful mobile phone chip ever, the S403."

"This is a mobile phone chip developed by us. Its technical performance far exceeds that of its peers. It is produced using a 2-nanometer process, has four CPU cores, and the highest CPU frequency can reach an astonishing 3 GHz. It has L75 and L caches that far exceed those of similar mobile phone chips, and also has our new generation AP graphics processing core."

“It also has a coprocessor, AI core, smart shooting core, security function core, power management core, and a brand new B4 communication baseband that supports almost all network frequencies in the world!”

"It is the most integrated and most comprehensive mobile phone SOC in human history. Most importantly, it is a 64-bit chip!"

"In the PC field, we are experiencing a transition from 32-bit to 64-bit, while in the mobile phone field, it is limited by the system and chip design capabilities. No one has done this before!"

"But we are different. We always pursue the limits of technology. We want mobile phones to have performance comparable to or even better than that of laptops. So after careful research and development, our engineering team has designed our new 403-bit mobile phone SOC chip: S!"

“A desktop-class mobile phone chip, the most powerful mobile phone chip ever.”

"We used more than 1.4 billion transistors on this chip, a number that is enough to make other friendly companies despair!"

Of course, Xu Shenxue would not say that Zhiyun’s self-used chips require so many transistors because they integrate too many functional cores... It does not mean that the 1.4 billion transistors are all used in the core CPU and GPU.

"At the same time, we have adopted a brand-new architecture technology on this chip and added an AI function core for the first time. This AI core will work with our artificial intelligence assistant Xiaoyun system to make your phone understand you better and better suit your usage habits!"

"Such a powerful chip has amazingly low power consumption. We use dynamic main frequency technology and big and small core technology. We can automatically call the computing core and adjust the main frequency according to the usage status of the mobile phone, so as to greatly reduce power consumption!"

"So, while we use a more powerful chip, the overall battery life of the new generation S13 mobile phone has increased by 12% compared to the S mobile phone!"

"In order to make the mobile phone have more powerful performance, in addition to a desktop-level 64-bit chip, it also needs an excellent operating system to match it!"

"Our R&D staff has carried out targeted adaptation and optimization of the Yun OS system, and even rebuilt the underlying code to a large extent, and then launched the 6.0-bit mobile phone operating system Yun OS."

"The first 64-bit operating system ever!"

"In addition to the system, the improvement of the overall performance of the mobile phone also requires the support of ecological software. For this reason, we provide a special developer tool kit, which is provided free of charge to various cooperative manufacturers and individual developers. Developers can easily achieve support for our 64-bit system through our developer kit at a very low cost."

"After adding the chip, the system, and the ecological software, what else do we need?"

"Yes, we also need the best RAM and flash memory to further improve the performance of the entire system."

"So, we provide the S13 phone with the current top-level LPDDR3 memory, 2GB of RAM for the standard version and 3GB of RAM for the Pro version. This is undoubtedly the top-level memory configuration at the moment, and this will bring the phone extreme running speed."

"For flash memory, we use the new second-generation 3D NAND flash memory with 128 layers. This greatly reduces the size and power consumption of flash memory, and allows us to increase the flash memory capacity of the phone. For the first time, our pro version will be equipped with the world's only GB flash memory capacity, which is enough for you to install all the software, photos or movies you want!"

"Most importantly, our new flash memory has the world's top flash memory management technology, which can achieve the ultimate read and write speed of flash memory."

“When the 64-bit top-level chip, operating system and adaptive ecological software are combined with the top-level running memory and flash memory!”

“What does this bring?”

“The most powerful smartphone ever!”

"In terms of integrated performance, our S13 phone has doubled its performance compared to the previous generation, and its graphics processing performance has increased by 1 times. Compared to our first-generation C phone, its performance has increased by times, and its graphics processing performance has increased by times."

"In terms of mobile phone performance, we have once again pushed the limits of technology and made the impossible possible!"

"What does this bring? Extreme system operation smoothness, extreme photo taking speed, and gaming performance that beats all other competitors!"

"After our testing, the overall response time of most software was reduced by 40% when running, and the response time of some software was even reduced by more than 70%!"

"When you use it, you won't even feel the slightest pause, the system will open any software you want for you!"

"You may not feel it clearly just by listening to me and looking at the pictures, but once you use it, you will feel a very strong change. You can experience it on the experience machine."

"With such powerful performance, of course, we also need extreme safety!"

"We use the third-generation fingerprint recognition technology on the S13 phone. The unlocking speed is twice as fast as the second generation and four times as fast as the first generation. It is also more secure and has enhanced recognition accuracy in humid environments, such as when the fingers are sweaty."

"At the same time, we have upgraded our security core and further improved our hardware random encryption algorithm. If the outside world wants to crack the personal data randomly encrypted by our security core by brute force, under the current technical conditions, it may not be cracked until the end of the universe!"

When Xu Shenxue was introducing the S13 mobile phone on the stage, many people in the audience were also thinking a lot, especially some of his colleagues.

An executive from the fruit company had a blank expression on his face after seeing the contents of the press conference... In fact, as the two parties are each other's main competitors, it is not uncommon for them to spy on each other's secrets.

Fruit already knew about or guessed many of the situations in S13.

For example, 64-bit chips and systems... In fact, both parties already knew that the other party was working on 64-bit systems last year. Not only did they know about it, but many cooperating software manufacturers also found out about it in the first half of this year.

Because these software manufacturers need to adapt their software in advance, especially some important daily software, mobile phone manufacturers such as Zhiyun Mobile will often contact the other party in advance, and then provide some technical information to allow the other party to carry out corresponding software updates and development in advance, so that after the water machine is released, the corresponding latest version can be launched as soon as possible.

Of course, each of these core and important cooperative software manufacturers has signed extremely stringent confidentiality agreements and cannot reveal any information before the press conference, otherwise the penalties for breach of contract will be very scary.

Software manufacturers all know that competitors like Fruit can naturally obtain relevant information through some channels.

It is precisely because of this knowledge that both sides competed with each other on the 64-bit system, and finally adopted it in this year's new mobile phones.

However, in addition to the 403-bit chip, many other new features are only now known to Apple's competitor, such as the AI ​​function core in the chip.

There was no information about this thing before.

The S404 chip on the Zhiyun tablet computer that was launched at the beginning of the year does not have this thing... Well, strictly speaking, these S404 chips also have this AI function core, but it is blocked.

In fact, the entire S400 series uses the same chip in terms of hardware, because Zhiyun Semiconductor only designs this kind of chip, and Zhiyun Microelectronics only produces this kind of chip.

It's just that the frequency will be locked and some cores will be shielded according to the quality of the chip, or simply according to market positioning needs, and finally four types of chips, S401/402/4003/404, were formed.

It is impossible for Zhiyun to design a chip for each product separately, as the cost would be too high.

The representatives of fruits had no expression on their faces, while other mobile phone manufacturers were even calmer: every year Zhiyun’s S series of mobile phones would surprise people, bringing out all kinds of new and good things, and they have long been accustomed to it.

If you can copy it later, then copy it. If you can’t, forget it!
At this time, people from Yihai Network also came on stage and began to use their latest stand-alone 3D action mobile game to demonstrate the powerful performance of the S13 phone to everyone!

Yihai Network’s game demonstration is a regular feature of every Zhiyun mobile phone launch conference, and many game players pay close attention to it.

At this time, Huang Jianian, CEO of Yihai Network, came on stage and said: "There is no doubt that the S13 phone is the most powerful smartphone ever. Its unique -bit system has brought a huge improvement to the performance of mobile games."

"And today, we also brought our new game, Dark Journey to the West 2. The previous generation of Dark Journey to the West once brought the ultimate gaming experience to more than 2 million players around the world. Today, we have spent two years developing and launching Dark Journey to the West , which has a more extreme game graphics than the previous generation."

As he spoke, the assistant next to him began to operate the specially customized demonstration mobile phone to open the game interface and show the game screen to everyone through the big screen.

As a 3D action mobile game, Dark Journey to the West 2's graphics are undoubtedly the best at the moment... Well, in fact, apart from Yihai Network, no other game manufacturer would develop such a high-cost 3D action mobile game on mobile phones, and it's a stand-alone game at that!

No reason, just because the cost is too high and it doesn’t make money.

Yihai Network is doing okay as it has a big enough reputation and relied on the Zhiyun Mall channel for global distribution in the early stages, and was able to barely recover its costs. Other game manufacturers would not be able to recover the costs of such games at all.

Even for Yihai Network itself, their most profitable games are still various 2D games, at most 2.5D games and other games with relatively low technical costs.

Its flagship product, "Kingdom Protector", still has an extremely high revenue capacity to date, bringing in hundreds of millions of dollars in revenue every year.

But today's occasion is purely for showing off skills. Yihai Network showed off their 3D action game technology, and Zhiyun showed off the ultimate gaming performance of the S13 mobile phone.

Therefore, games like Kingdom Protector will never be able to appear on such a big stage today, and can only be replaced by 2D action mobile games like Dark Journey to the West 3 that look very cool at first glance.

With Huang Jianian's introduction, the game demonstration session ended quickly, and Xu Shenxue took to the stage again.

Let’s start by introducing people to another major selling point of the S13 phone: the dual-camera system.

He picked up an S13 Pro, and at the same time, pictures of the back of the S13 Pro began to appear on the big screen behind him.

"You may have noticed that the camera position on the back of our S13 Pro is larger than that of the previous generation S12 Pro, because we have two cameras on it!"

"In the field of photography, we at Zhiyun have always maintained the ultimate pursuit. Since the early S9 mobile phone introduced the smart camera module, we have been exploring how to let ordinary people take better and more perfect photos!"

“To this end, we continue to upgrade our shooting algorithms and improve our camera performance.”

"But that's not enough. We never stop pursuing technology, so our camera team adopted a dual-camera system!"

"Through our smart camera module and anti-shake optical system, we can combine the two cameras to take better photos!"

"It has a 16-megapixel main camera and an 8-megapixel wide-angle camera. The combination of the two allows for more possibilities in taking photos!"

"This can produce higher-definition photos and achieve the background blur effect that only professional SLR cameras can achieve, so as to take better portraits or scenery. It can also greatly enhance the photography effect in low-light environments such as at night."

“When taking photos, you can choose portrait mode, night mode, support double optical focus, and take panoramic photos!”

"In video recording mode, you can choose between movie mode and slow motion mode. In movie mode, you can easily capture images that are as good as those captured by professional cameras. It can even be said that in most scenarios, our S13 Pro phone can completely replace professional cameras to record 60P videos at 1080 frames per second."

In fact, many people have done this before with Zhiyun phones. Some videos on many online video platforms are of very high quality, but they are actually shot with Zhiyun phones... Of course, even if you use a Zhiyun phone to shoot videos, you still need professional shooting techniques and the more important subsequent editing techniques.

But at least it is enough to use the Zhiyun phone to shoot various materials.

The shooting effect of Zhiyun mobile phones has been quite excellent since the S9 mobile phone, and when the S10 mobile phone started using the self-developed smart camera module, the photos or videos taken were even better.

The subsequent S11 and S12 phones continued to improve.

It can be said that when it comes to mobile phone photography, Zhiyun is far superior to its peers.

In order to take better photos, Zhiyun even developed a dedicated chip for smart photography early on, which has now been integrated into the SOC.

Having hardware is not enough, it also requires excellent algorithms.

The combination of hardware and software can enable a smartphone to take excellent photos, especially for ordinary people to take excellent photos at will. It is very difficult for other mobile phone manufacturers to catch up with Zhiyun in this area... The technical threshold here is still very high.

As Xu Shenxue was talking about the dual camera on the stage, a group of mobile phone manufacturers' representatives in the audience started to react strongly.

The people present are all veterans in the mobile phone industry. Although the S13 that Xu Shenxue boasted about before is very powerful, the Zhiyun phone is already very powerful, and even if it is a little more powerful, it will only be so-so... Anyway, it cannot beat it in terms of performance.

In addition, consumers did not feel these things very clearly before purchasing them.

You have to use it to know its performance. If you don’t use it, you won’t feel it very obviously, so it doesn’t stimulate the purchasing desire of some users too much.

Many users who buy Zhiyun flagship phones come for the Zhiyun brand, and naturally think, or believe, that the performance of Zhiyun phones is excellent...

How should I put it? For your Zhiyun S series mobile phone, it is natural that it has strong performance, not an additional bonus...

So even a 64-bit chip and operating system couldn't move them too much.

But this dual camera is different.

There are two vertical cameras on the upper part of the rear body, which is very obvious at first glance. This is a major change in appearance.

To what extent has the change occurred: Enough for most ordinary people to know at a glance that your phone is Zhiyun S13 Pro!

This falls into the category of recognition, which is very important for some users!

Some users buy the Pro version, even if they can afford it, or don’t have much intention to show off. But, if someone spends six or seven thousand to buy a water machine, you can’t give him a phone with no features that won’t attract other people’s attention.

Even if the user does not need this pretentious requirement, you still have to give it to him... Just because others don’t need it doesn’t mean you can do without it!

Just by taking a look at this dual camera, a large group of people in the industry have figured out its greatest use. It's not about taking better photos as Xu Shenxue boasted, but about showing off!
This year, Zhiyun's S series is likely to become popular again, and the sales share of the Pro version will probably be higher than in previous years.

Then some representatives of mobile phone manufacturers were thinking, this dual-camera mobile phone is made by Zhiyun, so why can’t I make it?
When I get back, I’ll make a dual-camera phone to grab the market.

Especially a group of domestic mobile phone manufacturers, the reaction was even faster. Many of them were already figuring out how to make dual cameras. There is no technical difficulty in directly stacking two cameras. The problem is how to make the best use of these two cameras. This involves some issues with photo algorithms, but for some capable manufacturers, the problem is not too big.

It doesn’t matter if the algorithm is not so good, the key is to have two cameras.

Xu Shenxue on the stage continued to introduce the S13's dual-camera system and showed the photos taken.

After introducing the camera, some new features of the Yun OS6.0 system were introduced, especially the further optimization of gesture operations. In the meantime, some software partners also came on stage to tout the Zhiyun phone and introduced their new software versions' support for the many new features of Zhiyun S13.

A few minutes here, a few minutes there, as time slowly passed, the S13 mobile phone was almost introduced, and then it was time to announce the configuration and price that everyone liked.

The S13 standard version is equipped with a 1200-megapixel rear main camera, a 2-megapixel front camera, a 3-inch reticulated screen, and GB of LPDDR running memory.

S13 Pro version, rear 1600-megapixel main camera plus 3-megapixel wide-angle camera, 3-megapixel front camera, -inch reticulated screen, and GB of LPDDR RAM.

其中S13标准版的16GB版本，国行售价5199元，和上一代的S12 16GB版本价格还要低一百块。

The 64GB version is 5999 yuan.

The 128GB version is 6999 yuan.

S13 Pro版的则是16GB版本6099元，64GB的售价6999元，而128GB版本的则是达到了7999元。

As soon as this configuration and price were announced, many people in the audience and netizens watching the live broadcast on the official website immediately noticed something was wrong.

It’s not because it’s expensive. Zhiyun’s S series mobile phones have always been extremely expensive... Strictly speaking, if you compare the capacity, this year’s Zhiyun S mobile phone has even had a slight price reduction.

The point is, people discovered that there is no 32GB version in this year's new S series phones.

In addition, the Pro, which has always been high-end, has now released a 16G capacity version, lowering the price of the entry-level model to 6099 yuan.

This year, Zhiyun Group seems to be taking an unusual path!

Outsiders naturally don’t know that this pricing plan was a careful decision made by Zhiyun Group’s marketing department based on a large number of consumer survey reports in the global market. It was not a conclusion drawn by someone on a whim.

Ji Chenghe explained the pricing strategy as follows: "Our goal is very simple: to encourage users to purchase the 64GB version as much as possible, thereby increasing the unit price of the product and the gross profit margin."

“At the same time, while maintaining the PRO brand value, we lower the threshold to allow more people to buy the Pro version to increase the average price and gross profit margin.”

"In order to achieve this goal, we have to cancel the 32GB version because, although the sales of this version are not very large among the versions in previous years, it has seriously squeezed the living space of the 64GB version."

"At the same time, we are going to lower the price of the 64GB version. Based on the price of the 32GB version in previous years, you can buy the 64GB version by adding a little more, so that users will feel like they are getting a bargain!"

Well, this is actually because 3D flash memory technology has gradually matured in the past two years and the price of flash memory has continued to fall, otherwise Zhiyun would not be able to do this.

In addition, another very important point is that this generation of Zhiyun S13 mobile phone still maintains the standard 16GB capacity version. Why does Zhiyun mobile phone still retain the 128GB version when it already has a 16GB version?

Because the 16GB low-end version of the S series, in addition to lowering the threshold and attracting as many users of other brands of mobile phones as possible, it is also a ceiling: the ceiling of other brands of mobile phones. …

Put a 16GB Zhiyun phone there, and when users consider other brands of mobile phones, some high-end flagship models, such as the four-star Galaxy, when users compare the prices, they will subconsciously think: Zhiyun's top flagship only costs yuan, why does your crappy phone cost more than yuan? You are crazy about money.

Not to mention other brands of mobile phones, even Zhiyun’s own A series mobile phones are inevitably affected by this. Also affected are the fruit phones next door.

Every year, the pricing of mobile phones is inevitably affected by the pricing of Zhiyun mobile phones. The prices cannot be too high, and in some markets, the prices even have to be lower to compete.

As for this low-end version of the Zhiyun S series that I bought for 16 yuan, whether the GB capacity is enough is another matter.

Isn’t there a 64GB model next to it? It’s not that expensive, only 32 yuan more, which is much more cost-effective than the GB model in previous years.

The addition of a 13GB version to the S16 Pro is also to increase Pro sales. In previous years, Pro has always been very expensive, with a high threshold, which has affected sales.

Previously, the marketing department of Zhiyun assigned the sales task of the S series to the standard version. The Pro was only used as a benchmark for a brand, so the starting price was very high.

This year, the marketing department of Zhiyun Group believes that with the further development of the world economy, inflation, and the general increase in people's income, the most important thing is that the value of the Zhiyun brand will be further enhanced. It is entirely possible to make the high-priced Pro a high-volume model.

Of course, the threshold still needs to be lowered a little, but the price/performance ratio cannot be too good, such as making a 32GB version, otherwise potential users will flock to buy the 32GB version, lowering the average sales price and profit.

After comprehensive consideration, they chose to launch the 16GB version, cancel the 32GB version, lower the price of the 64GB version, and finally increase the 128GB version.

The purpose of the whole set of operations is to get some potential users of the standard version to buy the Pro, and at the same time get potential users who originally planned to buy the 32GB version of the Pro to spend a few hundred yuan more and buy the 64GB version.

As for the 128GB version, it is naturally prepared for users who are not short of money.

When many users who are not short of money buy Zhiyun mobile phones, they basically do not look at the configuration or even the capacity, let alone consider the cost performance or the standard version. Instead, they directly buy the top configuration. As for whether the top configuration costs 7,000 or 8,000 yuan, it does not matter.

The only thing that made them take a second look before choosing was the color matching.

This series of capacity configurations and price positioning are aimed at raising the average selling price, increasing revenue and profits.

Of course, you can't say that Zhiyun is too black. They have actually lowered the price of the 64GB version, and also lowered the price of the 128GB version to a level that is only slightly more expensive than the 64GB version in previous years.

It is not a good idea not to lower the price. After all, with the advancement of technology, the price of 3D NAND flash memory of the same capacity continues to decline. If the price continues to be high, then consumers will be treated as fools.

You treat consumers as fools. The fruit and four-star restaurants next door will laugh in their dreams!
Therefore, although the purpose of Zhiyun Group’s configuration and pricing for the new generation of mobile phones is to increase the average price, it is an open and aboveboard strategy and is not a low-configuration, high-price strategy.

It has actually brought down the flash memory premium.

Ordinary people may find this set of operations a little confusing, but many industry insiders present can basically see the ins and outs of it after a quick thought.

No wonder Zhiyun’s gross profit margin is so high, its ability to make money is far better than its peers!

Except for the representative from Apple, the representatives from other mobile phone manufacturers said it didn't matter...because these days there are very few mobile phone manufacturers like Zhiyun and Apple who directly use built-in closed flash memory. Most of them have small-capacity built-in flash memory and support SD card expansion.

For example, the four-star Galaxy 4 has a capacity of only 16GB, but supports SD card expansion to a maximum of 64GB.

Including Weiku Electronics is no exception.

It's not just the memory capacity that's like this, the same is true for the battery. Other mobile phone manufacturers, including Weiku Electronics, basically use removable batteries. Only Zhiyun and Fruit use non-removable batteries from the beginning to the end.

This is not a question of who is better or worse, but rather that their respective markets and brand positioning are different.

Not to mention low-end mobile phones, even for high-end mobile phones, if you don’t achieve the brand level of Zhiyun that allows users to buy with their eyes closed, then users will inevitably consider the cost-effectiveness, as well as the various openness and freedom of Android, etc.

Under the current basic technical conditions, if you directly follow Zhiyun's example and the battery capacity is average, you will end up in a miserable state.

It is normal for Zhiyun users to bring power banks with them when they go out. Everyone is used to it. If you say one thing, the Zhiyun users will say ten things to refute you!
But if users of other ordinary brands of mobile phones carry a power bank with them when they go out, they are fools!

Yours is not a Zhiyun phone, why are you using a power bank? Just bring a spare battery with you.

Reality is so magical!

Do you think other mobile phones don’t want to learn from Zhiyun? They do want to, but they can’t!

If other mobile phone brands want to use non-removable batteries in the future, there is only one way. That is, as technology advances, battery capacity gradually increases, and the battery life of the mobile phone increases, it will be feasible for users to use it normally for a day without additional charging.

Directly closing the memory capacity and eliminating the SD card will only be feasible when the price of flash memory drops significantly in the future and the capacity of mobile phones can easily reach 128GB or even higher, and people no longer need SD cards.

Now, it's still early.

Up to now, only the Zhiyun S series of mobile phones use 128GB of flash memory capacity, and the new flagship phone of Apple does not have a 128GB version.

The main reason is that high-performance flash memory is too expensive these days.

Not all mobile phones can be used. After raising the cost, they can still sell the mobile phones at such a high price.

As a group of configurations and prices were announced, there was a lot of discussion on the scene. After the relevant news broke out on the Internet in an instant, Xu Shenxue did not put down his phone, but continued to hold the S13 Pro in his hand and said:
"In the introduction to the S13 phone just now, I forgot one thing, that is, our S13 phone has a built-in self-developed Bluetooth 4.5 communication protocol. This is a high-speed Bluetooth communication protocol developed by us. It has lower power consumption, higher transmission speed, and can maintain excellent data transmission speed even at medium and long distances!"

"In fact, all of our new terminal devices this year, including the tablets and notebooks released at the beginning of the year, the new A series and C series products that have not yet been released, and our full range of ecological chain products, are equipped with this new self-developed communication protocol."

"And what exactly is this communication protocol?"

"For example, the Bluetooth keyboards we are all familiar with, such as Zhiyun's new generation of Bluetooth keyboards, use this new communication protocol to significantly reduce the latency of connecting devices, making our Bluetooth keyboards more responsive and sensitive, and providing an experience almost the same as that of wired keyboards."

"In addition, you can also use your mobile phone to project the relevant video screen onto a TV or other real-life device through this communication protocol. The powerful data transmission speed is enough to project and play 1080P videos."

"It can also be used for Bluetooth data transmission between Zhiyun devices. Photos, videos, files and other content can be easily transferred to other Zhiyun devices directly without the need for data cables to connect or to the same WIFI network. Just using Bluetooth communication is enough!"

"The above are just some enhancements to some previous Bluetooth application scenarios. Although they are better, they are not eye-catching!"

"Obviously, although these improvements are great, they do not fit our Zhiyun style, nor are they what I, Xu Shenxue, have always pursued."

“In fact, our Bluetooth 4.5 protocol was not developed for the above usage scenarios. The enhancements to these application scenarios are just insignificant byproducts we obtained during the research and development process!”

"So, why did we go to so much trouble to develop this Bluetooth 4.5 communication protocol?"

At this time, Xu Shenxue took out a small white box from his pocket: "It's for this little guy."

As Xu Shenxue was speaking, a CG animation of the Zhiyun Bluetooth headset began to appear on the big screen next to him, showing people the details of this Bluetooth headset in more detail.

"I have made many products over the years, including mobile phones, tablets, notebooks, smart watches, and many other ecological chain products. My goal and pursuit in making products have never changed, that is, products should make people's lives more comfortable and convenient, and bring people a better life. At the same time, I continue to pursue the limits of technology on this basis!"

“We not only have to be better than others, but also go to the limit!”

“Even if we have reached the limit, we continue to promote technological progress, constantly break through the limit, and turn the impossible into possible.”

"It's the same with headphones. A few years ago, I told my R&D team that it was too troublesome to use wired headphones with current mobile phones. I wanted a wireless headset. Since it was going to be wireless, it had to be truly wireless, without any wires!"

"At the same time, I also hope that this wireless headset has the ultimate sound quality. The sound quality of existing Bluetooth headsets on the market is too poor, and we at Zhiyun do not make such products."

"So, my R&D team has spent several years researching and developing, overcoming one technical challenge after another. They boldly abandoned almost all the mature routes on the market and independently developed a new technical route, just to achieve more extreme results."

"We even developed a new Bluetooth protocol and compatible RF chips. Yes, in order to make a Bluetooth headset, we also developed a new RF chip. It's incredible... Why?"

“It’s very simple and the purpose is very pure, just to make our Bluetooth headphones have better sound quality!”

"This is us Zhiyun. In order to pursue and break the limits, we will try every possible means to do things that others will not, cannot, or even dare not think of."

"Finally, we broke the technological limits and created a whole new history for mankind!"

"Now, please allow me to introduce the new member of our Zhiyun family: 'YunBuds'."

“It’s not just a Bluetooth headset, it’s a Bluetooth headset that can change people’s lifestyles.”

(End of this chapter)