Rebirth 08: Rise from copycat phones

Chapter 273: The overwhelming Zhiyun: a global sensation

As the big screen behind Xu Shenxue began to demonstrate the Zhiyun Bluetooth headset.

Xu Shenxue also began to introduce the Bluetooth headset in detail: "It has many unique features that you can't even imagine, especially when paired with our S13 mobile phone, it will become a continuation of the S13 mobile phone."

"Like now!"

Xu Shenxue began to pair the Bluetooth headset with the mobile phone under the watchful eyes of a high-definition camera. "The connection is very convenient. You only need to press and hold the button on the battery compartment of the headset for three seconds to pair it with your mobile phone or other terminal devices."

Xu Shenxue took out two earphones from the body of the device and put them on directly: "Our earphones have built-in optical sensors, gravity sensors and a sound wave sensor. They can recognize and sense when the earphones are worn, and then automatically connect to the phone!"

"No need to do any extra work, just pick it up and use it directly, including every time you use it in the future!"

"After successfully connecting, you will hear a subtle prompt sound!"
“Not only can both earphones be connected at the same time, you can also use either earphone individually!”

"And both earphones have multiple sensors and microphones, so you can use either one to make calls or listen to voice messages!"

"When listening to music, our headphones can provide more than four hours of battery life. At the same time, our body is also a battery compartment, which contains a 400 mAh advanced lithium battery. Put the headphones back into the body and charge them through magnetic suction. It only takes fifteen minutes for the headphones to regain about three hours of battery life. After multiple charges, it can provide a total of 24 hours of battery life!"

“It is completely sufficient to meet people’s normal work and entertainment needs!”

At this time, Xu Shenxue put on two Bluetooth headsets that had been connected in advance, put the phone in his hand on the small table, and walked two steps to the side and said to the audience: "Just like I said just now, our Bluetooth headsets are not just headsets, but also the continuation of Zhiyun mobile phones and other terminal devices, just like now!"

He immediately said, "Xiao Yun, Xiao Yun."

Suddenly, the screen of the mobile phone on the podium next to him lit up, and the image of the AI ​​voice assistant appeared.

Xu Shenxue said: "I want to ride my bike home, help me with navigation!"

Soon, the corresponding map navigation page appeared on the S13 under the camera.

At this time, Xu Shenxue temporarily turned off his phone and said to the audience: "As you can see, we can easily wake up the AI ​​Xiaoyun voice assistant through our Bluetooth headset and issue various commands. This is very important when driving and will free people's hands."

“Very convenient and more importantly safe!”
"In addition, you can make and receive calls and switch songs very conveniently without any buttons. In fact, it has no buttons. So how do you make and receive calls or switch songs?"

"It's very simple. Just tap the earphones lightly, and the built-in sensor will recognize the command and respond accordingly. The command to switch operas is on the right earphone by default, but we also provide additional settings. Users can set the tapping command according to their needs. It can be the left earphone that switches songs, or the right earphone. We try to provide users with as many options as possible."

While speaking, Xu Shenxue also demonstrated the operation.

"Of course, as a wireless headset, nothing is more important than sound quality. In order to obtain the best sound quality, this is also the core reason why we have spent so much effort to develop a new communication protocol and even a chip."

"Now, let's compare the sound quality gap between other Bluetooth headsets on the market today and our YunBuds."

"The gap is beyond your imagination!"

Then, a variety of Bluetooth headphones with the brand logo erased appeared on the big screen.

Xu Shenxue said: "The above are Bluetooth headsets purchased by our testers on the market. They are of different prices and brands. In addition, I would like to remind you that the test audio played later was recorded by us using high-end recording equipment, just to ensure the authenticity as much as possible!"

“Now let’s hear how good these Bluetooth headphones sound!”

Afterwards, the first Bluetooth headset began to appear on the big screen. It was a large head-mounted Bluetooth headset. Although the brand logo was erased, many people could recognize that it was the latest flagship Bluetooth headset from a professional headphone manufacturer.

Some people present at the event and netizens watching the live broadcast of the press conference even own this Bluetooth headset.

Soon, a burst of singing was heard in the venue. It was a mixed music used for testing.

The sound quality is not very good, but everyone present felt it was normal. This is the sound quality of Bluetooth headsets, and everyone is used to it. Some people even think that this Bluetooth headset has been optimized quite well. It is not easy to achieve this level with the limited technology at this stage. It is worthy of being a leading headphone manufacturer.

Then I tested several other Bluetooth headsets in succession. Some were good and some were bad, but everyone basically approved of them.

Bluetooth headphones? Where else can they be used? Nowadays, Bluetooth headphones are generally used for making and receiving calls, and few people use them to listen to music.

Bluetooth headsets these days just can’t do this job… The Bluetooth 4.0 protocol has a hard limit on transmission speed, and this has nothing to do with the headset manufacturers, it’s the same no matter who does it.

After testing other brands of Bluetooth headsets, Xu Shenxue also said: "You can see that, in comparison, our Bluetooth headsets are very small and truly wireless, without any wires connecting them. Our engineers call this mode 'true wireless mode'."

"Now, let's listen to the music performance of our YunBuds, and you should be able to intuitively feel the difference."

As his voice fell, a corresponding demonstration animation appeared on the big screen, showing that YunBuds was playing sound. At the same time, a burst of music sounded in the venue!
It was the same mixed music that everyone had listened to five or six times before, but this time it was a little different.

The same music, but it sounds more pleasant. Obviously, the quality of music playback has been improved.

Xu Shenxue has boasted so much before, and everyone actually has some psychological expectations. The sound quality of this Zhiyun Bluetooth headset must be better, but how much better?

The basic technology is here now, and you can’t do it just by talking about it. It’s not like that.

But many people also reacted instantly. Xu Shenxue just said that he had developed a new Bluetooth 4.5 communication protocol.
Is this communication protocol really that awesome?
The sound quality is a bit too good!
This makes people very suspicious.

As the music ended, Xu Shenxue's voice rang out again: "As you all heard just now, the sound quality of our Bluetooth headsets is vastly different from that of traditional Bluetooth headsets."

"The gap is so big that it makes people doubt the authenticity of all this!"

"First of all, I can assure you that the music just played is real and there is no optimization. So why is the sound quality of our headphones so exaggerated?"

"The reason is very simple, because under our Bluetooth 4.5 communication protocol, the transmission speed has been greatly improved!"

At this time, a comparison of various Bluetooth communication protocols also appeared on the big screen.

Xu Shenxue continued: "Under the traditional Bluetooth 4.0 communication protocol, the maximum transmission speed is only 24Mbit/s, while the maximum transmission speed of our self-developed Bluetooth communication protocol reaches 48MBit/S, which is directly doubled!"

“This means better quality audio data can be transmitted, and better audio data can produce better sound quality!”

"At the same time, our new communication protocol also has better transmission distance, anti-interference, latency, lower power consumption, higher transmission speed under low power consumption, and supports many advanced features such as independent channels for left and right ears."

"There's no magic, nothing incredible. We just developed a better communication protocol from scratch and designed a brand new RF chip specifically for our new communication protocol. Oh, and there's also a customized B1 chip specifically for our Bluetooth headsets."

“When all of this comes together, what was previously impossible becomes possible!”

“We have once again broken the limits of technology and brought more beautiful sounds to everyone!”

When Xu Shenxue said this, he was full of confidence. The Bluetooth headset launched by Zhiyun this time has a huge leading advantage.

Its core advantage is the self-developed Bluetooth 4.5 communication protocol, which is a core technology product that Zhiyun Group has spent three years to develop. It is almost impossible for other companies to develop it in a short period of time.

In fact, this communication protocol is not even a Bluetooth communication protocol. Strictly speaking, the two have nothing to do with each other. First of all, the Bluetooth protocol is actually open source, but Zhiyun's communication protocol is not open source, so other manufacturers cannot use it.

At the beginning, Zhiyun did not intend to call it the Bluetooth communication protocol, but was preparing to come up with a new name. However, the Bluetooth Technology Alliance took the initiative to contact Zhiyun, hoping that this new communication protocol would continue to use the Bluetooth brand name and be included in the Bluetooth communication protocol system.

The purpose of the Bluetooth Technology Alliance, unlike many other technology alliances, is to promote Bluetooth technology more widely.

It is impossible for it to just sit there and watch Zhiyun Group leave the alliance and develop its own separate short-range communication protocol.

You know what, Zhiyun Group really has the strength and influence!

Zhiyun is not only the Zhiyun Group, but also has a company called Weiku Electronics. The two companies together have an annual shipment volume of hundreds of millions of various smart terminals.

With such a huge shipment volume, if they are also willing to open up technology licensing, then a large number of manufacturers on the market will be willing to pay patent fees to use their new communication mode for adaptation.

Similar examples have appeared before. Zhiyun Group developed its own interface for data cables/charging interfaces and was able to make a success of it. It also sold interface chips and matching technical licenses for a fee, making a lot of money every year.

In terms of short-range wireless communication protocols, Zhiyun Group also has the motivation and strength to promote their popularization.

Based on this situation, the Bluetooth Technology Alliance and Zhiyun Group reached a compromise agreement. Zhiyun's self-developed communication protocol can continue to use the Bluetooth brand and logo, but must be compatible with other Bluetooth modes.

To put it bluntly, other manufacturers were unwilling to see Zhiyun Group, a giant with great influence, completely abandon the Bluetooth SIG, so they made compromises and wanted to keep Zhiyun Group in the Bluetooth SIG as much as possible...even though Bluetooth 4.5 actually has nothing to do with the Bluetooth protocol.

Zhiyun Group took into account many factors, including the value of the Bluetooth brand and compatibility, and finally agreed.

Well, in fact, Zhiyun Group itself is a core member of the Bluetooth Technology Alliance.

Zhiyun Group has joined not only the Bluetooth Technology Alliance, but also basically all kinds of messy protocol alliances on the earth and is one of the important members.

Because in contemporary Earth, the number of Zhiyun Group itself and the smart terminal products influenced by Zhiyun is really too large. This is hundreds of millions of terminal devices shipped every year, and it is continuing to penetrate into other smart terminals and even ordinary home appliances.

With such a huge shipment volume of smart terminals, what can you do if a technology alliance or protocol alliance leaves Zhiyun Group behind?

Besides, if Zhiyun takes the lead, the fruit and four-star players next door will quickly follow suit, and then each will do their own thing...

Well, the technical alliance will be useless in a few minutes.

This is vividly reflected in the charging interface. Apple took the lead, Zhiyun followed, and then developed it. Star was forced to follow suit. In the end, these three giants in the electronics field all played with their own charging/data interfaces, and other manufacturers could only play with their own.

This has resulted in the charging interfaces of smart terminals of various brands on the market being unable to be standardized, creating a complete mess.

In terms of wireless communication protocols, Zhiyun Group finally chose to remain in the framework of the Bluetooth Technology Alliance for the sake of uniformity. While continuing to use the old Bluetooth protocol, it also simultaneously used its own protocol to form a compatible mode.

In addition, they also agreed to promote the joint research and development of the next-generation Bluetooth 5.0 protocol as soon as possible.

Zhiyun Group also hopes that the Bluetooth protocol can continue to develop.

There is no conflict between developing one's own communication protocol and continuing to use the Bluetooth protocol.

With the support of the self-developed Bluetooth 4.5 communication protocol, this gives Zhiyun terminal devices, including Bluetooth headsets, a huge leading advantage.

In this regard, the advantage is even greater than when Fruit released Bluetooth headsets in the original time and space.

When Apple released its Bluetooth headset, there were already some Bluetooth 5.0 headsets and true wireless Bluetooth headsets on the market.

Fruit's Bluetooth headsets simply made the product more extreme, then used its strong brand promotion capabilities to forcefully promote it, and finally achieved huge success with excellent product performance and brand advantages.

But at the same time, a large number of competing products have appeared on the market in a short period of time. Major mobile phone manufacturers have successively launched corresponding Bluetooth 5.0 true wireless headsets, and there are also a large number of low-end Bluetooth headsets.

However, now...when Zhiyun Group launches this Bluetooth headset, there will be no possible substantial competitors.

True wireless does not require a technical barrier. If Zhiyun can do it, other manufacturers can naturally do it as well.

But they couldn’t handle Zhiyun’s self-developed Bluetooth 4.5.

If they insist on using Bluetooth headphones, they can only use Bluetooth 4.0... and the data transmission speed difference between the two is as much as twice.

The resulting difference in sound quality is huge.

If the audio data transmission speed cannot be improved, no matter how good the headphone design is, it will be useless!
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After letting the audience digest what had just been said, Xu Shenxue continued his introduction, introducing the B1 chip, some sensors, and even the battery, and then the overall shape and various details of the headset.

In the end, Xu Shenxue announced the price of this headset: the domestic price is 1199 yuan!
This is another product that fully reflects the characteristics of Zhiyun products: expensive!

Many netizens who watched the live broadcast of the press conference saw this price and naturally scolded Zhiyun for being crazy about money. They dared to sell a Bluetooth headset for 1199 yuan, which was simply inhumane.

But this Bluetooth headset looks really good, I really want it!

Many people with good financial resources, especially old users of Zhiyun S series or A series products, have quietly included this Bluetooth headset in their shopping lists when they decided to buy the new S13 mobile phone.

Compared with the S13 mobile phone, whose standard version costs five or six thousand yuan and the Pro version costs seven or eight thousand yuan, this Bluetooth headset is only twelve thousand yuan, which is not expensive!

Besides, Zhiyun’s smart terminal products have always been very expensive. To be honest, this Bluetooth headset that costs 1,200 yuan is already relatively cheap among a group of Zhiyun’s smart terminal products.

No pressure to buy!

With the price of the Bluetooth headset announced, today's press conference has come to an end. It is followed by the trial of new products. In addition to industry insiders trying out the products and evaluating them, more media personnel are racing against time to conduct reviews, and then putting them into review template articles that have been prepared long ago and quickly publishing the review articles to the outside world.

At this time, every minute and every second is traffic, and no media platform will give up this traffic carnival.

That’s right, every year when Zhiyun releases its flagship phone, it is a traffic carnival.

Especially when the S11 mobile phone was released the year before last, because of the huge sensation caused by artificial intelligence, related news swept the global media like a tsunami. Whether it was online network media or offline newspapers, television, etc., they were all news about Zhiyun's breakthrough in artificial intelligence.

Of course, this traffic carnival is naturally inseparable from the efforts of Zhiyun Group’s marketing department!
For many people in Zhiyun Group, especially those in the marketing department, although the press conference was over, their work had just begun.

They need to launch a massive advertising and marketing campaign around the world to let as many people as possible know that Zhiyun Group has released new mobile phones and Bluetooth headsets.

Not only are the people in Zhiyun Group's internal marketing department extremely busy, but many of Zhiyun Group's cooperating advertising and marketing companies are also ready to work overtime.

Every year when Zhiyun releases a new flagship mobile phone, the marketing department of Zhiyun Group spends money lavishly. Many advertising and marketing companies that have business ties with Zhiyun Group wait anxiously for this wave of business orders all year round.

A large amount of marketing funds will flow into these advertising and marketing companies through various channels, and will be transformed into various forms of advertisements for Zhiyun’s new flagship phone, which will then appear in front of consumers around the world.

Although some people outside say that Zhiyun Group does not advertise or hire celebrities...but in fact, Zhiyun Group has always been willing to spend money on pure advertising and marketing. In the past year, its advertising and marketing expenditures have reached nearly 2 billion US dollars, which is more than the annual revenue of a large number of so-called large companies.

Of course, this data is nothing compared to those companies that rely on marketing to do market... Many companies have no technology and no strength, and rely entirely on advertising to sell products. Their advertising and marketing expenses can often account for dozens of percentage points of revenue, a typical example of which is cosmetics.

In the high-tech industry, many companies also have huge marketing investments, typical of which are Internet companies, which spend money every day to attract traffic.

But for Zhiyun, although the total amount of advertising and marketing seems huge, it is actually not much when spread across markets around the world.

At the same time, because Zhiyun’s shipment volume is huge, the average advertising expenditure per device is very small.

Zhiyun products are often sold at very high prices. In the end, the proportion of advertising and marketing expenses in the device price is often very small, even far below the average level in the smart terminal industry.

Because... Zhiyun doesn't need to spend so much money to get huge traffic.

The two words "Zhiyun" themselves bring with them enormous traffic. In many cases, you don't need to spend money on promotion yourself, as a large number of media will participate in it for the sake of traffic.

Just like today's press conference, even if Zhiyun doesn't spend a penny on advertising, the relevant news from the press conference can spread all over the world in an instant, especially causing widespread discussion on the Internet.

But this alone is not enough, so Zhiyun Group’s advertising and marketing department will continue to spend money, carry out various advertising and marketing activities, and provide targeted guidance on wording.

For example, when it comes to Bluetooth headsets, the main focus is on the excellent sound quality brought by true wireless and self-developed communication protocols, so that people know that their Zhiyun Bluetooth headsets are not comparable to those junk on the market.

This is a groundbreaking innovative product!

We need to continue to bring these concepts to potential users, dispel their purchasing incentives, stimulate their desire to buy... and then convert them into pre-orders.

This year, Zhiyun Group has opened the pre-order channel for the first batch of global listing markets at the end of the press conference.

Taking the domestic market as an example, the official website launched the pre-order channel as soon as possible and released pre-orders for two new products: the S13 series mobile phones and Bluetooth headsets.

At the same time, pre-order channels have been opened in the official website flagship store on two important online shopping platforms, Jingxi Mall and Taotao.

As soon as the press conference ended, a large number of consumers flocked to the three major pre-order channels, began to choose the models they wanted and place orders.

Subsequently, Zhiyun Group will ship the products in the order of the pre-order dates, three days after the official release.

This time, Zhiyun Group did not organize any rush-buying activities, but adopted a queuing order model... As long as you are willing to wait, you will definitely be able to buy it. Zhiyun Group also reflected on the rush-buying model in recent years. This rush-buying model is very topical and can create a phenomenon that Zhiyun mobile phones are very popular, which can attract more people to participate in the rush-buying.

But... Zhiyun no longer needs this kind of deliberately created topic.

The mere presence of the two words "Zhiyun" is enough to attract a large number of people to actively buy the S13 phone after it is launched. There is no need to deliberately operate it, create popularity, or do anything like export-to-domestic sales.

At the same time, this rush-to-buy model will discourage potential users, and may cause some users to simply settle for second best and choose other brands of mobile phones after failing to buy the product.

In response to these situations, Zhiyun's marketing department conducted extensive surveys and demonstrations around the world, and finally implemented an online sales model of full pre-order and queuing for delivery in some market areas, in order to capture the wallets of potential users as much as possible and prevent them from switching to other mobile phone brands after failing to buy the products.

As a result, many people discovered that this pre-order channel actually had no pre-order limit, but after a successful pre-order, the actual estimated delivery time was very late.

Twenty-four hours in a day haven't even completely passed, and the delivery period for the latest pre-order orders in the domestic market has been scheduled for a month later.

Some other overseas countries are not as crazy, but they are not far behind.

The outside media went crazy again...

It’s only been one day since the pre-order started, but the pre-order orders have already been queued up for a month later. How large must the pre-order quantity be?

Zhiyun Group has not yet announced the relevant news.

One day later, Jingxi announced that the number of full-payment pre-orders for Zhiyun S13 had exceeded units, breaking the sales history on the platform.

Then Jingxi also posted last year’s mobile phone sales list to promote the huge advantages of its own platform in 3C products.

In this list, the model with the highest annual sales is the S12 released last year, the second is the S11 released the year before last, the third is the C5 released last year, the fourth is the A12 released last year, and the fifth is the C4 released the year before last.

Zhiyun alone occupied the top five spots on the list, leaving only the rest of the list for other manufacturers to compete for. Even in the latter spots, Zhiyun S12X ranked eighth...

A mobile phone that is known to industry insiders as a way to clear inventory can actually rank eighth in the domestic annual sales market. This makes a large number of mobile phone manufacturers so angry that they are vomiting blood.

It can be seen from this that Zhiyun mobile phones are currently strong in the domestic mobile phone market, not only in the domestic market, but in fact Zhiyun mobile phones are also very strong abroad.

In the 12 global smartphone sales rankings, Zhiyun ranked first in the world, first in sales, revenue, and profit.

In terms of revenue, Fruit ranked second, Sixing ranked third, Weiku Electronics ranked fourth, and Zhongxing ranked fifth.

Even in the suppressed US market, Zhiyun phones can still rank among the top three, second only to Apple and 4-star, and can occupy more than 10% of the market share in the high-end field.

In many other markets such as the European market, it is basically ranked first. In some markets, Fruit is ranked first and Zhiyun is ranked second.

And the market share is quite high, basically more than 40% or even 50% to 60% in the high-end market.

Well, the Korean market is an exception.

In the Korean market, Samsung is far ahead of Zhiyun and Fruit. Zhiyun phones only occupy a mere 10 percentage points of market share in the local market, which is very bleak, even worse than in the US market!

Of course, fruits are in an even worse situation, with their local market share being only seven percentage points.

The above two together only account for 17 percent of the market share.

Four Star and LG, especially Four Star, have huge advantages in the Korean market.

No matter how good the Zhiyun and Fruit phones are, they can’t sell many.

According to Zhiyun's survey in the Korean market, only young users buy Zhiyun phones.

Adult users, especially male users, rarely buy Zhiyun phones.

In this regard, Zhiyun’s local marketing strategy is to focus its publicity and promotion on young users, such as launching a special education version and providing preferential loans to students for purchasing mobile phones.

Young people will always grow up slowly, and more and more young people will join in, which will slowly expand the market share.

Whether from the global market or the domestic market, Zhiyun mobile phones have performed quite strongly, and this strength is also reflected in the crazy sales of the S13 mobile phone after the pre-order was opened.

On the day when pre-orders were opened, Zhiyun Group’s official website mall crashed twice… There were too many users pouring in to make purchases and place orders in such a short period of time. Even though Zhiyun was well prepared, it was unable to withstand the impact of such a huge data flow.

Later, the company urgently called on the server resources provided by the group's cloud computing business department to withstand the huge data impact.

On the contrary, the flagship stores of Jingxi Mall and Taotao Mall are relatively stable. They are professional e-commerce companies and have experience in various marketing activities, especially Double Eleven. They have prepared sufficient server resources early on. Not to mention this amount of traffic, even if the traffic is increased several times, their servers can handle it.

But to be honest, Zhiyun’s own mall lacks experience and has never played this model before, so it is not well prepared.

But from a marketing perspective, this is not a bad thing... Because that night, the news that Zhiyun Mall crashed twice due to too many orders instantly made headlines in major news media.

what does this mean?
The full payment pre-order for Zhiyun S13 mobile phone is super popular!

Three days after the launch, the Zhiyun S13 mobile phone and the corresponding Zhiyun Bluetooth headset were launched in the first sixteen countries around the world, and the pre-order results of the previous three days of full payment were also announced.

In the previous three days of full-payment pre-orders, Zhiyun Group received a total of 15 million full-payment pre-order orders from the 16 countries around the world where the product was first launched.

The above-mentioned orders are only limited to the full payment pre-order platform on the online platform, and do not include offline platforms because the pre-order channel is not open offline.

This means that before Zhiyun's S13 was officially launched on the market, it had already sold million units.

You know, Zhiyun Mobile is not playing the deposit game this time, but the full payment pre-order. Placing a pre-order is actually no different from placing a formal order, except that the shipment will only start after it is officially launched on the market.

At the same time, when Zhiyun's S13 mobile phone was first launched on the market, it actually focused more on distribution on offline platforms, especially in overseas markets. After all, the current mobile phone market is mainly concentrated on offline platforms, especially in overseas markets.

A considerable portion of the early stocking and the mobile phones produced in the first two months need to be supplied to offline channels, especially strategic cooperation operators and first-tier channel dealers in various countries.

The supply of these strategic partners must be strictly guaranteed in accordance with the contract signed by both parties.

It doesn’t mean that Zhiyun can divert inventory or future production capacity directly to online sales when it sees that online sales are booming.

This is also why when pre-ordering online, there were only 15 million units available worldwide, but the shipping date was already a month later.

This is because the online supply is actually limited.

However, queues still appeared in various offline channels on the first day of listing...The term "queueing to buy" has become a cliché among Zhiyun. No matter how much stock Zhiyun has, and even if it has opened up a queuing mode for online pre-orders with full payment, it still cannot stop people's enthusiasm for buying.

Offline self-operated flagship stores in various countries, sales outlets in the business halls of various operators, and flagship stores of various strategic cooperation channel providers are all crowded with users rushing to buy.

On the first day of listing, a large number of media and even a large number of competitors were all paying attention to the first-day sales of Zhiyun S13.

All kinds of news are flying around.

However, Zhiyun was relatively patient and did not announce its sales results until three days later, that is, after the end of the first weekend: including offline channels and online full-payment pre-order orders (including unshipped orders), S13 of various versions sold a crazy million units.

Twenty-five million units were sold out of stock alone, and the inventory in various places was directly emptied. In addition, the online pre-order orders further increased to 20 million units.

That’s 45 million high-end mobile phones!

The lowest price of S13 in China is 5199 yuan, and the mass-produced version is even a high-end mobile phone of 5999 yuan. There are also a large number of more expensive Pro models that pull down the average sales price, and the price overseas is even more expensive.

With such first-week sales and such a high average selling price, although Zhiyun did not announce relevant revenue information, outside analysts believe that in the first week of the phone's launch, theoretically, it brought Zhiyun Group at least more than 35 billion US dollars in revenue (Zhiyun took the wholesale price, not the retail price).

After the news of the exaggerated sales in the first week was announced through a press conference, Zhiyun's stock price directly rose by three percentage points. The stock price soared by more than 10 billion US dollars that day, bringing Zhiyun's stock price to 590 billion US dollars.

And it seems that this momentum will continue to rise, and it is likely to break through the 600 billion US dollar mark for the third time in a short period of time.

You should know that before the S13 mobile phone was officially released, Zhiyun’s stock price had already seen a wave of increases.

Professional analysts on Wall Street have long released some sales estimates for the S13 mobile phone. The estimates are actually very similar, basically estimating sales between million and million.

Investors have adjusted their investment strategies based on these forecast data.

Strictly speaking, before the press conference officially started, Zhiyun’s stock price had already digested some subsequent positive news about the S13 mobile phone.

Normally speaking, the stock price will actually decline after the press conference... This has been the case in the past few years.

But now after the press conference, Zhiyun's S13 mobile phone sales exceeded analysts' first-week sales expectations, and the stock price once again saw a slight increase.

At the same time, various media outlets are reporting crazily to get attention...

After multiple rounds of strategic investments, Zhiyun Group's Future Investment Fund has become the single largest shareholder, and the number one hot search is "Zhiyun S13 is popular all over the world."

Then among the top 20 hot searches, 15 are related to Zhiyun.

Other media platforms were equally exaggerated, with various Zhiyun-related news becoming headlines.

'Zhiyun's share price surged by US$18 billion in one day, and its market value is about to return to US$600 billion';
"Zhiyun Bluetooth headsets sold one million units in the first week after launch. How did Zhiyun make such a hit Bluetooth headset?"

'Zhiyun S13 topped the North American smartphone sales list this week, surpassing Apple and Four Star.'

"The S13 has triggered a buying frenzy in Germany, with people queuing for three days and three nights just to get the Zhiyun S13."

"The S13 is the most desired gift for Japanese high school girls!"

"The thief robbed 13 households overnight just to buy the S phone."

"The US side stated that Zhiyun phones pose a serious information security risk and will prohibit Zhiyun phones from entering any official building, and advise any public official not to use Zhiyun phones."

There are good news and bad news, but without exception, news related to Zhiyun once again dominated the top of the lists of various domestic media platforms.

It's not just that the situation is so crazy in China, it's also the case overseas, with a large number of media outlets reporting on the incident extensively, most of which are actually spontaneous reports.

A live TV discussion organized by Japan's Tokyo TV set a record for the ratings of live current affairs discussions. At least more than 13 million Japanese people watched this discussion on TV about the Zhiyun S mobile phone, in which elites from all walks of life in Japan participated.

The topic is no longer why Japan cannot produce such excellent mobile phones. Japanese smartphone brands are almost dead, so what is there to discuss!
Now they are discussing all aspects of the impact brought by the S13 mobile phone, including a focus on the proportion of Japanese manufacturing in the Zhiyun mobile phone supply chain.

They looked for evidence and reasons everywhere, and finally came to a conclusion that Japanese manufacturing was involved in at least 10% of the Zhiyun mobile phone industry chain, including direct supply of spare parts, supply of industry chain equipment, and raw materials...

This actually makes some sense. Zhiyun's various chip manufacturing is really inseparable from the photoresist and various semiconductor consumables supplied by Japan. Huaxing Technology, the main supplier in the screen field, and Japanese manufacturer Sharp are also involved.

However, the Japanese side overestimated the overall share. It is impossible for it to account for more than 10 percentage points. It is probably around 5 or 6 percentage points at most.

----

Globally, whether you like Zhiyun or not, you cannot escape the overwhelming news about Zhiyun.

Even in Africa!
After this new product was launched on the market, the global popularity and sales it brought made a large number of mobile phone manufacturers envious and jealous.

Even when Apple's Cook was interviewed, although the topic was about their new flagship product, the Fruit 5S, he also criticized Zhiyun's unethical sales strategy in some markets and for taking advantage of the characteristics of some markets to engage in unfair competition...

The sour smell can be smelled across the Pacific Ocean.

Four Star urgently adjusted several business managers of its flagship models and planned to make emergency adjustments to the new flagship models.

They announced that this round of adjustments to the senior management of the Galaxy business is to better adapt to the more competitive high-end mobile phone market, and they are still full of confidence in the high-end market.

But in fact, the Galaxy 4 they launched in March and April did not achieve very good market results, and the Galaxy Note version released in the fall was under even greater pressure... Under the strong suppression of Zhiyun S13, how many of their new flagships can be sold outside the Korean market?
In the high-end market, Four Star has been seeking to break through the situation where Zhiyun and Fruit have jointly suppressed or even blocked the high-end market, and the Galaxy series is their most core breakthrough product.

Unfortunately, the Galaxy series has never been very good!
Compared with other Android phones, the four-star Galaxy series is naturally quite outstanding, otherwise it would not have been able to grab seven or eight points of high-end market share under the joint suppression of Fruit and Zhiyun... Even though a considerable part of this market share is provided by the Korean domestic market, and another part is obtained in the US market because Zhiyun is subject to certain degrees of sanctions in the US market.

But compared with the Zhiyun S series and Apple’s flagship phones, it’s not as good as expected.

Their Galaxy flagship series still doesn’t even have a fingerprint.

However, they also have some unique advantages of their own, such as their AMOLED screen, which is an exclusive advantage. Many people are willing to buy their Galaxy series phones just for this screen.

----

As the main smart terminal competitors of Zhiyun Group, Fruit and Sixin naturally reacted extremely strongly.

But for other mobile phone manufacturers, their reactions were a bit lackluster to be honest.

Because they don't make high-end products and they don't compete on the same track.

Whether Zhiyun’s S series and A series sell well or not actually has little to do with them!

The user groups of the two are different!
How to say it, users who are willing to spend five or six thousand, or even seven or eight thousand to buy a Zhiyun S13 mobile phone, even if they don’t buy Zhiyun’s new flagship, will look down on those two or three thousand yuan mobile phones. They will most likely jump to the next door fruit or four-star camp.

By the same token, for users who have limited financial resources or are reluctant to spend money and usually buy and use mobile phones costing two to three thousand yuan, no matter how good your Zhiyun S series mobile phones are, they are unlikely to spend six to seven thousand yuan to buy one.

The real competitor to them is Zhiyun's C series of mobile phones. Although the Zhiyun C series also sells well, it does not have as strong a dominance as the S series in the mid-range market.

The Zhiyun C series has been lukewarm. If you want to say it’s ok, it has global sales of around 50 to 60 million, but it’s not that good either.

Many mobile phone brands are still able to gain a certain market share at the price range of two to three thousand yuan.

----

Many mobile phone manufacturers basically avoid the release of Zhiyun's new flagship phones in June every year.

First avoid the limelight, and then in the three months of July, August or September, launch its own new products one after another. It can also urgently modify some designs based on the situation of Zhiyun mobile phone.

Therefore, every year after Zhiyun's S series mobile phone is released, it is the busiest time for the R&D personnel of various mobile phone manufacturers. They work overtime to make emergency design modifications, or simply redesign the design and then draw on some features of Zhiyun's new S series mobile phones to keep up with the trend while forcing themselves to catch the trend.

But if we talk about riding on the popularity of Zhiyun S series phones, Weiku Electronics' Little Blue MAX series phones are the king...

Now, Weiku Electronics is also preparing for the launch of its flagship phone in July, and what it will launch at that time is the new generation of Xiaolan 5 MAX with fingerprint recognition.

The Xiaolan MAX series has always been jokingly called by netizens as a substitute for the Zhiyun S series Pro version...all kinds of plagiarism!

Of course, the Xiaolan 5MAX is not a competitor of the Zhiyun S13 mobile phone and cannot shake the sales of the S13.

In the current market environment, the only thing that can truly affect the sales of Zhiyun S series is the new flagship of the neighboring fruit.

In early July, Apple officially released their new generation of flagship phones: Apple 5S and 5S Plus.

Unlike the previous generation Fruit 5, which continued to use a small 2.5-inch screen, it directly adopted a large screen mode of inches plus inches, and continued to use D screen glass.

In Xu Shenxue's opinion, the appearance design of this thing is exactly the same as the Fruit 6 and 6P of the original time and space.

Half a month after the Zhiyun S13 mobile phone was officially launched on the market, it finally welcomed a real rival!

The fruit launch conference has just ended, and the marketing departments of both sides have already launched a massive marketing war around the world!

A life-and-death war!

(End of this chapter)