Rebirth 08: Rise from copycat phones

Chapter 319: I was just watching a press conference, how did you become a cyber locust?
As time entered August, various news about Zhiyun have been on the hot search lists of various online media.

Various new waterfall information platforms have emerged, and self-media platforms have also seen a large number of Zhiyun-related news.

At this time, people open their mobile phones and click on various information platforms, whether they are video platforms like Bilibili, social platforms like Weibo, or even some question-and-answer platforms like Zhihu, Tieba communities where netizens gather, and so on.

Various Zhiyun-related news began to appear in large quantities.

Especially in the past two years, self-media has developed rapidly, and a large number of self-media accounts have emerged like mushrooms after a rain. These self-media accounts have a characteristic, that is, they like to rush to hot spots, take advantage of hot spots everywhere, and even forge various information.

And now at the beginning of August, no topic is more popular than Zhiyun’s new flagship!

Even with the emergence of a large number of self-media, the popularity of Zhiyun's new flagship on the Internet is even higher than in previous years.

Because in the past, especially in 09 and 10 when Zhiyun was just born, the transmission of online information still relied mainly on some portal websites. At that time, the main channels for netizens to obtain information were some large comprehensive portal websites and some vertical websites.

At that time, Zhiyun Group’s marketing department particularly liked to advertise and publish soft articles on these websites.

But now, netizens have more channels to obtain information, and most of them are self-media channels, including pictures, texts and short videos.

With the massive rise of self-media, big data recommendations based on big data algorithms have also emerged... Well, this model is still called "waterfall flow" these days.

This has created a very interesting phenomenon, which is that the information cocoon has further deepened!
In the past, during the portal website era, what information people could see and what news they focused on were decided by the website’s editors and operators… The website editors and operators believed that this was major news and had traffic value, so they put it on the front page. Its operating model was not much different from traditional newspapers and television news.

In this case, although the source of information is controlled by a few people, when people come into contact with the information, they can also see a large amount of different types of information at the first time... After all, the homepage of the portal website needs to meet the needs of a large number of users at the same time, so all kinds of legal information will be available.

What you can’t see are just some non-compliant information… but non-compliant information cannot be seen even in the era of big data recommendations.

But now, Yihai Technology has promoted the development of big data recommendation algorithms, and has successively developed the waterfall flow mode in mobile browsers. On this basis, it has further developed and developed a short video mode based on big data recommendation algorithms.

This kind of big data recommendation will continuously recommend content that users like based on their preferences, allowing users to immerse themselves in it and gain more usage time.

What effect did this have?
This creates an even stronger and deeper information cocoon…

A content platform is built with all kinds of content, and in massive quantities. Basically, whatever content you want to see, as long as it is legal, it will be there.

In the past, there would be editor recommendations, category recommendations, list recommendations, random recommendations and other models... The information people receive is diverse, because even if you don't like to read it, people will force it on you.

But now it’s different, now users can only see the content they like!
The platform's big data recommendation algorithm will push specific content based on user preferences, and the more you watch, the more it will push to you.

In the end, most of the content this user sees on the platform is what he wants to see.

In other words, users and the platform's big data algorithms work together to create an information cocoon that belongs exclusively to the user.

For example, when reading a book in later generations, different people actually see different contents.

When some specific groups go there, the platform will recommend all kinds of extreme content to them; but if an LSP goes there, he can also discover a new world... The Bodhisattva in this place is more generous than that in a certain audio platform!
So there is a term called "raising an account".

However, the platform is still the same platform, and the content on it is still varied and there is all kinds of content. It’s just that different content is recommended to users based on their different preferences.

This era of big data recommendation algorithms has also brought great benefits to Zhiyun's marketing and promotion: once you read Zhiyun's relevant information once, the system will recommend the second, third... countless information to you.

At the same time, there is a very special situation at the moment, that is, Zhiyun itself has great influence and it itself has great traffic value. Many ordinary people, even if they are not Zhiyun mobile phone users, will be interested in clicking to take a look when they see the news about Zhiyun's new mobile phone.

Not to mention the existing users of Zhiyun Mobile, who will click to take a look when they see the app.

The traffic characteristics of Zhiyun itself also make self-media personnel more willing to publish information related to Zhiyun, regardless of whether it is true or false, boasting or smearing, anyway, they are all trying to take advantage of the popularity and grab traffic.

Zhiyun itself is popular, people generally pay attention to it, and new media also like to publish it. Then big data recommendations will strengthen the distribution of this content.

After combining many aspects, the two words "Zhiyun" successfully dominated people's attention when Zhiyun was conducting market pre-promotion this year!

The effect is explosive!

Even the people in Zhiyun Group’s marketing department discovered that although the publicity funds for this year’s preheating were no more than in previous years, the overall popularity was higher than in previous years.

Many people open mobile apps that use big data recommendation algorithms and can basically see a lot of Zhiyun-related information.

However, as a counterpart...Zhiyun's news was very popular and dominated people's attention. Other news, whether in the same industry or different industries, and even news in the entertainment industry were drowned out.

The information cocoon under the big data recommendation model is so domineering!
The market trend nowadays is: Zhiyun appears, and others stay away!
After the release of its flagship phone last year, Zhiyun Group once again completely dominated the attention of news information in many parts of China and even abroad.

And the breadth and depth are greater than in previous years.

People get access to Zhiyun's news not only from traditional portals and information websites, but also from many short videos, self-media on waterfall flows, and even information posted by ordinary people.

And get deep into people’s social circles and daily discussions!

Watch a picture or short video related to Zhiyun, and then make a comment... This has gradually become the norm for people.

This also further deepens the interaction between Zhiyun and users...giving people a greater sense of participation.

Of course, there are pros and cons... After all, the greater sense of participation caused by this model will magnify the advantages as well as the disadvantages.

This year has seen a rapid explosion in big data recommendation, and many of Yihai Technology's products that use big data recommendation algorithms have achieved considerable success. In particular, Yihai Technology's Jump Video, which was launched last year and is aimed at the global market, has seen a huge increase in user registrations and monthly active users.

The explosion of this big data recommendation model has also brought greater support to the promotion of Zhiyun’s new flagship this year!

Xu Shenxue is also personally paying attention to the market preheating activities for this new flagship!
At the same time, he himself was shocked by the extremely high popularity in the market.

Although the market preheating in previous years was also very enthusiastic, it was not to such an exaggerated degree... Even the online enthusiasm after the mobile phone launch conference was not comparable to the current preheating enthusiasm.

Ji Chenghe was very happy: "According to our current investigation and analysis, this year's market preheating activities have greatly improved the population penetration rate and popularity rate compared to previous years!"

“This is true not only in the domestic market, but also in foreign markets!”

"Now that big data recommendations are combined with self-media, it has become much easier for us to organize promotional activities, and the cost has also been greatly reduced!"

"We compiled the offline survey reports yesterday, and the results are quite good!"

"One of them is a street survey in four first-tier cities in China. Among the young and middle-aged groups, 26.3% of them know that our mobile phone will be released soon and said they have read the relevant information!"

"8.3% of people know that we are going to release a major updated model this year!"

"I also have an offline survey conducted in colleges and universities, which has a higher data ratio. Of course, our Zhiyun has always had a great influence on college students, and college students have a very high impression of our Zhiyun."

"We are more concerned about young people entering the workplace and middle-aged and young urban residents."

"There is also an offline survey report conducted in second-tier cities, which collected more than 8,000 eligible samples, namely the young and middle-aged group, excluding the elderly, teenagers and even children."

"In the young and middle-aged group, the proportion of people who know about our new mobile phone information is higher. It is slightly lower than the proportion in the street survey in first-tier cities, but not much lower."

"This is not only true in China, but also overseas, especially in Europe and Japan, where our new phones are very popular."

"Overall, our market preheating this year is beyond our expectations!"

“This money wasn’t much spent, but the publicity effect is several times better than in previous years!”

Ji Chenghe is in the marketing business and is quite sensitive to these things. He did not even conduct an online survey, but directly conducted offline street surveys to confirm the effectiveness of the information delivery.

After all, in the era of big data recommendations, conducting online surveys is a joke… It’s impossible to get accurate data by conducting surveys in the information cocoon built by users and platforms!
Ask someone who sees Zhiyun’s information if he knows that Zhiyun’s new phone is about to be released... people will look at him as an idiot!
I was watching the news about Zhiyun, and this idiot asked me if I knew Zhiyun... Nonsense, I definitely know him!
It's like when I'm eating and there's an idiot standing opposite me, watching me take a bite, and then asking: Have you eaten?
What can I say?

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This is also the reason why Ji Chenghe conducted large-scale offline surveys this year to confirm the role and effect of marketing and determine whether to increase budget or adjust direction.

And now it seems that the effect is excellent!

However, the market preheating that was too effective also brought a problem... that is, the attention to this year's Zhiyun flagship phone launch conference became too high.

In previous years, the launch of Zhiyun’s flagship phone was also very popular, with a large number of media reporters coming, but they were all traditional journalists and media.

But this year, a large number of self-media reporters and internet celebrities of all sizes came to watch and take advantage of the popularity... Even if they didn't have an invitation, they couldn't get in, and they couldn't even get close to the Qianshan International Conference Center.

At the same time, countless netizens on the Internet are closely following the information of Zhiyun’s flagship phone launch conference!
August 15th, Saturday.

On the day of the Zhiyun flagship phone launch, the launch conference had not officially started yet. A small live broadcast platform's launch conference had just started live streaming at noon, and the entire website crashed due to the huge influx of traffic.

So much so that many live streaming platforms had to implement emergency flow restrictions...

Because there are really countless netizens out there, wandering around, looking for a platform to watch the Zhiyun press conference live...

Do you think this is traffic? It's all money?
No, this is a fucking cyber attack... When the traffic reaches a certain level, it will overwhelm the website.

In the past, those live streaming platforms boasted about having tens of millions of viewers, and they were all very boastful, wanting to inflate the number of viewers to hundreds of millions, but now they have all implemented traffic restrictions.

So much so that someone posted a message on Weibo to make fun of it: Isn’t it quite boastful, with tens of millions or even hundreds of millions of people watching? Right now, there are actually tens of millions of people wandering around on the Internet, looking for the live broadcast entrance to the Zhiyun flagship phone launch conference!

Why don't you take over this traffic?

The live streaming platform naturally just played dumb!
What the hell! If they dare to open the entrance, their entire website will crash in a few minutes!
There have been several live streaming platforms that used to boast that they had tens of millions or even hundreds of millions of viewers. After opening the live streaming rooms for the Zhiyun press conference, they were directly packed with massive viewers, and no one wanted to follow suit.

Now these traffic flows are like locusts on the Internet...wherever they go, they are crowded. Without some real skills, you really can’t handle it!
Of course, those small and medium-sized platforms do not have this capability, but a few large platforms still have this capability.

In the end, several large platforms stepped forward and urgently opened up a large amount of server resources, which barely allowed them to handle such a huge amount of real traffic.

The launch of Zhiyun's flagship phone has not even started yet, but the news that netizens are watching the live broadcast of the launch has already flooded several live streaming websites and has appeared on the hot news searches.

Let people once again witness the influence of Zhiyun’s flagship phone!

At the same time, many netizens were speechless: I just wanted to watch a press conference and join in the fun, how did I become a cyber locust?

(End of this chapter)