Rebirth 08: Rise from copycat phones

Chapter 320: Smart terminals are China’s domain
August 15th, 1:00 p.m.

Although there was still an hour and a half before the press conference, quite a few people had already gathered in the square outside the Qianshan International Convention Center. Some of them came to watch the fun and to see the technology enthusiasts and fans of their idols.

However, there are also quite a few self-media personnel who have emerged in the past one or two years, including some internet celebrities who do live broadcasts, some self-media bloggers who post articles to attract traffic, and so on.

The large gathering of people, coupled with the large number of traditional media reporters who were already paying attention to the press conference, packed the square.

This year's Zhiyun flagship phone launch conference has prepared more admission tickets, and more tickets have been given to some self-media bloggers and senior and local technology enthusiasts.

At the same time, a large outdoor screen was set up in the square outside the International Conference Center to broadcast the press conference in the venue in real time.

This is a change made by Zhiyun Group's marketing department based on changes in popular trends and after noticing the rapid rise of self-media and its huge traffic.

Not only were there many domestic self-media personnel, but many foreign self-media personnel also got tickets.

Of course... these self-media publicity is only a small part, and more important media publicity still needs to rely on major media.

Because Zhiyun Group has made special arrangements for major traditional media, such as reporters from some large portals, technology vertical websites, traditional newspapers, and TV stations, and has provided special venues for media personnel to work conveniently on-site.

Many traditional journalists, especially those from TV stations, are doing live broadcasts and come directly with satellite broadcast vehicles.

This is a unique feature of Zhiyun’s flagship phone launch conferences over the years!
Other manufacturers’ press conferences can’t play this game. They don’t have much influence or topicality, and the media ignores them…

However, the launch of Zhiyun’s flagship phone, although still a high-tech product launch conference at its core, is now more like a high-tech summit plus a high-tech show.

In addition, the world's richest man Xu Shenxue personally came on stage to host the press conference.

Many big bosses from the high-tech industry will also attend and be interviewed.

These are all traffic topics that can attract people's attention and are very attractive to the media.

The media want topics and traffic;

Then Zhiyun will give them topics and traffic.

Then, many CEOs of high-tech companies who attended the press conference also regarded this occasion as a publicity platform to take advantage of the popularity.

Ordinary netizens, on the other hand, just watched the fun and enjoyed the show.

This is a win-win-win conference for all parties.

Such a press conference is something that other manufacturers cannot do...If it is not that big, it will not attract enough attention from the media and ordinary people.

At 1:15 p.m., a young and beautiful female reporter from Tokyo TV, carrying a microphone and followed by a photographer carrying a camera, was looking for an interview target in the venue.

There is still an hour before the press conference starts, but many executives and even bosses of large companies have already arrived at the venue.

Some of these executives and bosses of large companies are looking for people to talk to, exchanging business cards, searching for potential cooperation opportunities, and expanding their network.

Others took advantage of the presence of a large number of media to accept interviews from reporters.

At this time, Lei Jun of Rice Technology was crowded in front of more than a dozen media reporters, and he was seen giving a long speech to the reporters.

"Everyone who knows me knows that I am a senior fan of Mr. Xu. This is my fifth time attending the launch of Zhiyun's flagship phone!"

"The competition between Da Mi and Zhi Yun?"

"No, no, there is no competition between us and Zhiyun. After all, our market positioning is relatively large. As we all know, Zhiyun's S series mobile phones are the flagship of our domestic high-end mobile phones. They are the flagship products with the most extreme features."

"The core concept of our rice is to provide consumers with the best products at the lowest price, just like the rice 4 we released last year and the rice NOTE we released this spring."

"It uses a 708-inch ultra-high-definition large screen and is equipped with a top-level W chip. Its performance is maximized, but its price is compressed to the limit. You can buy one for just over yuan."

"And this fall we will also release the new Mi 4S, which will have even more powerful performance because it will be equipped with the W806 chip, one of the top chips available today."

"As for the price, you know that our rice can definitely bring a huge surprise to our consumers!"

While Lei Jun was eager to promote his company's new flagship mobile phone, the pretty female reporter from Tokyo TV naturally had no interest in this. After a quick look, she found the candidate target, the president of Sharp's China region.

Then she walked up to the man and started interviewing him.

The president of Sharp's China region was naturally happy to take this opportunity to brag about his own company: "Yes, in this year's Zhiyun flagship phone, Huaxing Technology, which our Sharp invested in, is still the core screen supplier for the Zhiyun flagship series."

"In addition to screens, we are also a supplier of various spare parts for Zhiyun flagship phones and C series phones."

"This year, we are still an important member of Zhiyun's supply chain. We will grow together with Zhiyun and become an indispensable part of the global smart terminal field!"

"Our own cell phone business?"

The Sharp executive took one look at the reporter and thought to himself, why are you bringing up such a topic... Everyone on earth knows that our Sharp's mobile phone business is not doing well now. It's not just Sharp that is not doing well. Almost all Japanese manufacturers and even other manufacturers are not doing well.

However, in the face of public questions from reporters, he still controlled his temper and continued to promote and publicize his own products.

"In May, we just launched the world's leading borderless phone, Aquos Crystal 2, and we are doing our best to provide consumers with a higher cost-effectiveness, and the price is quite affordable."

"I believe that the difficulties we are facing now are only temporary. This year and next year, we will make a series of improvement measures and release better products to return to the top ten mobile phone manufacturers in the world!"

On the other hand, some reporters also interviewed executives from Sony Ericsson. The answers given by Sony executives were similar, but they were more focused on promoting their new products that would be released this year.

"We will hold a new flagship launch conference in late September. Our Xperia Z5 will provide the best products to consumers around the world. Our new product will use the revolutionary W806 chip, an ultra-high-definition large-size screen, and an amazing, ultra-large-pixel camera that no one can surpass for the time being. This is a high-end flagship phone. For the specific details, you can attend our new product launch conference. I believe it will bring you a good experience!"

Some reporters have sensitively discovered that in today's interviews, many mobile phone manufacturers said that they used the W806 chip when promoting their high-end models this year.

The Qualcomm Snapdragon 810, which was highly touted at the end of last year and the beginning of this year, is no longer talked about today.

On the contrary, the W806 chip produced by Zhiyun Semiconductor has become the favorite of many mobile phone manufacturers today.

These reporters are basically half-industry insiders, and after someone simply collected and sorted out the information on the spot, they suddenly discovered a situation, that is, it seems that this year, most of the high-end models of Android mobile phone manufacturers are using this W806 chip.

The four-star Galaxy S6 is the first model to use this chip. After May, other high-end mobile phones equipped with W806 chips have been launched or are about to be launched.

This year, there have been a number of high-end Android phones that are said to use this chip, such as Sony's Xperia Z5 flagship, or mid-range flagship phones that adopt the ultimate cost-effective route, such as Xiaomi 4S.

This made the reporters sigh.

Qualcomm's more than ten years of planning and efforts in mobile phone SOC have suffered a huge failure this year.

They launched a super dragon chip, Snapdragon 810, at the end of last year, which made countless mobile phone manufacturers shake their heads... No one was willing to equip their high-end mobile phones with such a super dragon chip.

Especially when there is a Zhiyun Semiconductor W806 chip next door which has better performance and also comes with a full set of communication baseband.

Apart from some special reasons, they will give up the W806 chip and choose Snapdragon 810 unless they are crazy... This will cause their flagship models to lose all reputation and be completely ruined.

The failure of the Snapdragon 810 chip also further highlights the success of the W806 chip.

In particular, the chip adopts 3-nanometer process and D transistor process, with excellent performance, low power consumption, good heat dissipation, and is optimized for the multi-tasking mechanism of Android's underlying core, making it more suitable for use in the Android system.

This chip has become the "king chip" in the eyes of consumers.

This chip has also become the standard chip for high-end and flagship models of other Android mobile phone manufacturers except Weiku Electronics, allowing Zhiyun Semiconductor to make huge profits from this chip.

On the spot, a reporter simply collected and organized the information and pushed out a report, which attracted the attention of many consumers, and then they lamented that Qualcomm was really in decline!
Nowadays, the flagship chips in Android phones have become the W series chips from Zhiyun Semiconductor.

However, except for the four-star Galaxy series, most of the Android flagship phones equipped with the W806 chip are not mainly targeting the high-end market of more than yuan, but mainly targeting the mid-to-high-end market of more than yuan.

The W806 chip is a good chip, but their mobile phone brand and even the quality cannot support a price of more than yuan... If they rashly go up to this price, they will be beaten by Zhiyun, Fruit and Six Star.

----

During the interview session before the press conference, many online media tried their best to dig out all the breaking news.

On Sina’s homepage, there was a report on the ranking of global smartphone manufacturers, which also attracted the attention of countless people.

This report cited data from multiple analysis agencies, listing the world's top ten mobile phone manufacturers, their shipments, and a summary of the mid-, high-, and low-end markets.

This ranking and market analysis...is not intended for professionals, but ordinary people. So after reading it, ordinary people only have one feeling: "Zhiyun is awesome, Huaxia Mobile is awesome!"

Because among the top ten mobile phone manufacturers, there are only three foreign manufacturers, and the remaining seven are all Chinese mobile phone manufacturers.

The leader among mobile phone manufacturers is Zhiyun, which they are proud of!

Analysts believe that with the further expansion of the smartphone market this year, sales will continue to grow significantly, and annual shipments are expected to exceed 1.5 billion units.

In the first half of this year, Zhiyun is still the mobile phone manufacturer with the largest sales volume.

In the first half of the year, Zhiyun became the world's largest mobile phone manufacturer with a half-year shipment volume of 150 million mobile phones. Among them, the S series mobile phones that are familiar to people all over the world have a shipment volume of more than 70 million units in half a year... You know, the first half of the year has always been the low sales period for Zhiyun's S series mobile phones. Even so, it can still sell 70 million units, which can be said to be quite amazing.

The S series of mobile phones are generally considered to be the best-selling mobile phone models in the world.

Ranked second is Four Star, which became the world's second with more than 100 million shipments in half a year. They mainly target the mid-range market and part of the high-end market.

The third is Weiku Electronics, which has shipped more than 8 million units in half a year relying on the huge sales of the Little Blue M series and Little Blue series. The Little Blue M999 newly released at the beginning of the year has made the greatest contribution. Relying on its high cost performance and relatively low price of only yuan, it has been a hit in both domestic and overseas emerging markets...it's just that it sells a lot but doesn't make much money!

Next is Fruit, which has sales of more than 60 million units in half a year... Although sales are slightly lower, their mobile phones are all high-end, and their actual revenue and profit are second only to Zhiyun.

The above four companies are far ahead in sales volume, and there is a big gap between them and the following mobile phone manufacturers.

Of course, Weiku Electronics only has high sales volume, but its revenue and profit are far less than those of the other three companies.
Ranked fifth is Huawei, which has risen rapidly in the past two years and has also thrived by relying on its self-developed chips.

Then there is OV, which has a dual-brand strategy and takes advantage of the rapid rise of the offline market. The sales of its two sub-brands combined are very impressive.

Next is Lianxiang, which acquired Motorola.

Then there are mobile phone brands such as Xiaomi, LG, TCL, etc.

The above-mentioned mobile phone manufacturers have shipments in the tens of millions in half a year, and some even have shipments of over 40 million. They are all among the top ten mobile phone manufacturers in the world.

As for traditional foreign mobile phone manufacturers such as Sharp, Sony, Kyocera, and some domestic second- and third-tier mobile phone manufacturers, we will not mention them and can only list them as others!
In terms of specific market shares, except for the high-end market where there has been no change, there have been significant changes in the mid- and low-end markets.

As for the high-end market, for years, Zhiyun has occupied more than half of the market, Fruit has taken more than 30% of the market, and Four Star has taken up 7 to 8 percentage points of the market.

As for the high-end models of other mobile phone manufacturers, they are basically dead. Even if they are not dead yet, they are just names left, with few sales.

The mid-to-high-end market, that is, the market range of three thousand to four thousand yuan, is the so-called high-end market where major mobile phone manufacturers compete!
In this market segment, Four Star is relatively strong, followed by Zhiyun, because Zhiyun’s C series and SX series are mainly in this price range.

Weiku Electronics' Little Blue MAX series has also entered this market, but its sales can only be described as average. Sales of 10 or 20 million are a success for them, but for behemoths like Sixing and Zhiyun, it is not a challenge.

Other manufacturers also have so-called flagship phones that survive at this price, with more or less sales.

Based on this situation, even many mobile phone manufacturers often use the price of 3,000 yuan to differentiate their products from the high-end market, and force their products into the high-end market...

Of course, Zhiyun disagrees. When Zhiyun conducts statistics on the high-end market, it always uses 4,000 yuan as the baseline!
Anything priced below 4,000 yuan is not recognized as a high-end model!
In the mid-range market of 2,000 to 3,000 yuan, Weiku Electronics and Sixing continue to compete. Sixing is still the leader, and Weiku Electronics is the second. Weiku Electronics' main products in this market are the Little Blue Digital series and the Little Blue Digital Pro series.

At the same time, other manufacturers are also actively deploying in this price range, and the competition is extremely fierce.

The price range of one thousand to two thousand yuan belongs to the low-end market, where competition is more fierce, and is basically a competition of price-performance ratio. Although sales volume is also large, revenue and profits are low.

In this market, Wecoo Electronics is a leading company. This year, its BlueM8 mobile phone priced at 8 yuan and BlueM Pro priced at yuan are selling well.

The price range below one thousand yuan belongs to the super cost-effective and even unknown brand machine market, and Rice is very strong in this field!
In this sales ranking and market share analysis report.

People have seen the strength of Zhiyun, the large scale of Weiku Electronics, and the rise of a large group of Chinese mobile phone manufacturers!
So much so that many people say that the largest electronic consumer product field in the new era, that is, smartphones, will be the domain of the Chinese!
China's consumer electronics industry will rise from smart terminals with smartphones at the core, and will set off a wave of rapid progress!

It's really exciting to watch!

When my blood is boiling, I become more impressed and curious about Zhiyun, the leader in China's smart terminal field and even the entire consumer electronics industry!
In this way, I am even more curious about the new flagship that Zhiyun will release today!
There is not enough time, so I will update 5,000 words first, and there will be another chapter in the second half of the night!
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(End of this chapter)