Rebirth 08: Rise from copycat phones

Chapter 324 This World is Crazy

The launch conference of Zhiyun's flagship phone has not officially ended yet, and there has been a lot of noise on the Internet about the high price of the MAX model in the new generation S15 series of mobile phones.

The news that S15MAX is priced at tens of thousands of yuan directly landed in the top ten of the Weibo hot search list, and then quickly soared to the top three in just half an hour.

The first two pieces of news are also about S15MAX.

One is 3D face recognition.

The other one is the notch screen... In the beginning, no one actually called it a notch screen, they all called it a special-shaped screen or a concave screen.

But I don’t know who started saying that this screen looks like a notch, and after calling it a notch screen, this word instantly spread to major communities along with the S15MAX.

Many self-media have also begun to follow the hot topics in their reports and directly used this very vivid word.

Then this word directly topped the hot search list.

You should know that the launch conference of Zhiyun flagship phone is still going on. After Xu Shenxue announced the S15 series of mobile phones at the press conference, he also introduced several ecological products one after another, mainly second-generation smart home products, including the second-generation smart home host as the core, and the corresponding third-generation smart sweeper, smart TV, smart air conditioner, etc.

The live press conference has not yet ended, but various discussions about S15MAX have spread all over the Internet.

It can be seen that there is a lot of attention on the Zhiyun flagship phone launch conference today, and people are also paying close attention to the S15MAX.

It is a groundbreaking 3D face recognition technology that is like black technology.

The notch screen has a very obvious appearance feature... No matter whether it is ugly or not, it is highly recognizable.

When users hold this phone, people can tell at a glance that it is the S15MAX, which costs tens of thousands of yuan. There is no other phone more suitable for showing off than this.

Even though a lot of people criticize this phone for being expensive and having an ugly notch screen, there are also many people who are not short of money who have already made a decision and are just waiting for the pre-sale to be released at midnight to place an order as soon as possible.

As for the high price, this phone is not expensive and people are not in a hurry to buy it!
Buy it early and show off!

Add to that the world's first S603 chip that uses nm technology and has extremely powerful performance, and the six-inch OLED screen that was also touted at the launch conference.

All of the above factors have led to widespread discussion and purchasing impulse among a large number of potential users.

Especially for many old users of Zhiyun phones, such as those who have previously purchased the S9, S10, S11 and other previous generations of S series flagship phones, now is the time to change phones.

There are also some users who were previously short of money and could only buy C series phones, such as a large number of students. Now that they have a job and make some money and have a little more money on hand, they will want to change their phones.

For old users who are used to Zhiyun phones, their first choice for replacement is naturally the Zhiyun S series phones.

The S series phones of the past two years did not have much innovation, so many people did not want to change them because they thought that the old phones were still usable and their performance was still good.

But now, the appearance of S15MAX has inspired many old users to change their phones.

In addition to Zhiyun's old users, there are also some users who used to use Apple phones. Now it is almost time for them to change their phones, but it is a bit difficult for them to change to new Apple phones. They can only buy some smuggled Hong Kong and US versions of phones.

But the problem is that Fruit has now completely withdrawn from the local market and has gradually stopped some local software services, including the gradual closure and relocation of data centers. This has caused inconvenience to the original existing users in using the service. For example, downloading software from the APP store is very slow, and payment channels are not smooth.

Then a large number of domestic software manufacturers that supply domestic software, such as QQ, Weibo and other domestic versions, no longer continue to develop IOS versions... Apple has withdrawn, so why continue to develop IOS local versions? At most, they can make an international version.

This has resulted in the existing users of Apple phones finding it increasingly difficult to use them. In addition, Apple withdrew its mobile phone business last year, and the existing Apple users in China basically have old models from two years ago. Therefore, many people have started to change their phones one after another.

Naturally, this part of the market was gradually taken over by Zhiyun.

After all, the high-end market is either dominated by Apple or Zhiyun, and the four-star ones are a bit lacking.

Even the so-called Apple fans, after they stop using Apple phones, most of them choose the Zhiyun S series as their first choice.

As for these existing Apple users, regardless of whether they are rich or poor, they are all willing to spend money on buying mobile phones and have good purchasing power. They are the precise customers for Zhiyun S series mobile phones!
Therefore, after the S15 came out this year, many domestic Apple users saw it and thought about switching to an S15. Those who had money bought the S15MAX, and those who didn’t bought the S15 standard version.

However, after Zhiyun entered the local market, its market share was not swallowed up by Fruit, but was gradually snatched away by Four Stars... After all, many people are unwilling to use the IOS system and are willing to use the Android underlying system. If Zhiyun does not allow them to use it, they will use Four Stars, and they will not use Fruit anyway.

Then there are some users who have previously purchased high-end mobile phones from foreign brands. Now that foreign mobile phone brands are not very good, they will also consider Zhiyun when changing their phones.

Finally, there are users of some domestic mobile phone manufacturers, especially some young users... As long as they have money in their pockets, most of them will change their phones to Zhiyun.

The Zhiyun S series of mobile phones stand tall in the domestic mobile phone market and are the undisputed leader... We can even arrogantly say that 90% of domestic users who are willing to spend more than four or five dollars to buy a mobile phone will choose to go all the way and directly buy a Zhiyun phone.

After all, they don't have much choice in the high-end mobile phone field.

Other domestic brand mobile phones don’t have this reputation…and can’t support this price.

The fruits have already been launched in the mainland market.

Although the four-star Galaxy is available in China, it has been lukewarm for a long time and has little presence in the domestic market.

So nowadays, if domestic users want to buy high-end mobile phones, they basically choose Zhiyun.

All of these will eventually be reflected in the sales of the S15 series of mobile phones... Although we don't know the exact sales volume yet, judging from the current popularity of online discussions, it's likely to be high.

Even for the expensive S15MAX, judging by the heated discussion, its sales are expected to be high.

It was around four o'clock in the afternoon. After Xu Shenxue introduced many ecological products, he ended the introduction session and then entered the S15S mobile phone experience session.

This session is mainly aimed at media reporters.

Many media reporters are waiting for this moment, and then experience it as soon as possible, take photos and record videos, and then publish reports to grab traffic.

The first-hand review articles for the S15 mobile phone, especially the S15MAX, will definitely require a lot of traffic.

Sure enough, just one minute later, related review articles and even videos of the S15 series of mobile phones appeared on the Internet.

The reporters had already prepared the manuscripts, and were just waiting to take photos and illustrate them during the evaluation session, and then publish them directly... As for the performance data, they just followed what Xu Shenxue said at the press conference.

These review articles and short videos have appeared on the Internet one after another, adding fuel to the discussion on the S15 mobile phone on the Internet.

Many people did not pay attention to Zhiyun's press conference, nor did they know that Zhiyun was going to release a new mobile phone, but they were able to learn the news from various community forums such as WeChat QQ groups, Moments, Weibo, Tieba, and numerous media APP consultations.

Then click in to view the relevant situation.

After reading the relevant reports on S15MAX, even those who are not interested in changing their mobile phones for the time being will mostly have the same mentality: Zhiyun is worthy of its name, and has come up with another black technology.

And more people are itching to buy one!

Some are attracted by the S15MAX's 3D face recognition, new screen, new chip and other features, and want to buy and experience the feeling of black technology.

But it is undeniable that quite a number of people buy the S15MAX to show off.

There is never a shortage of Zhiyun S series mobile phone users, and even a considerable number of users buy Zhiyun S series mobile phones just to show off.

Many people have a mentality: I can’t afford a house, I can’t afford a car, so how can I not afford a Zhiyun phone that costs a few thousand yuan? It’s impossible. A new model costs more than 5,000 yuan, so I just grit my teeth and pay for it.

If it really doesn't work, I'll get an old S14 or even a second-hand S13!
It's like no one can afford it!

Just like the argument driven by some internet trolls: Zhiyun S series mobile phones are the only field where we can stand on equal footing with those wealthy people.

Those billionaires, even those trillionaires, no matter how awesome they are... can only use an S15MAX 128GB at best. But if we ordinary wage earners work hard for two or three months, we can also use an S15MAX 128GB.

The main theme of Zhiyun S series mobile phones is equality for all!

----

Of course, there are also some domestic users who think that the Zhiyun S series mobile phones have good performance, good system ecology, can be used for a long time, and are cost-effective.

This argument is rather special and only appears in the domestic market. It does not exist in foreign markets.

As we all know, Zhiyun has the Zhiyun APP Mall, Fruit also has an APP store, and overseas GOOG also has an Android APP Mall. These mall channels are used to distribute software, and at the same time they also restrict and control ecological content to prevent software manufacturers from messing around.

But... did you notice that there is a lack of a unified Android store for the domestic market?

At the same time, Android phones in the domestic market still lack a unified system notification push system.

Because Google has withdrawn from the mainland market, domestic Android manufacturers cannot use Google's notification push service or the Google Android APP Store.

Then... a very interesting phenomenon emerged, that is, software manufacturers let go and dared to do anything for the domestic Android market!
I won’t talk about privacy or not, as it’s an old topic. The key point is that software manufacturers want to cram everything into their own apps and squeeze the performance of mobile phones.

Someone joked that maybe when I wake up tomorrow, the social apps on my phone will probably need an Unreal 4 game engine...

Then the software manufacturers will try their best to make themselves stay in the background... It is not possible not to stay in the background. If they don’t stay in the background, without a notification push system, these apps will not even receive information notifications.

It is large in size and always stays in the background...naturally it will take up a lot of the phone's performance.

This results in other Android flagship phones having good performance when first purchased, but becoming stuck after one or two years, and basically unusable after three or four years.

This is still the case with flagship Android phones... if it's a mid- or low-end model, it will get stuck after just one or two years!

Mobile phone manufacturers are helpless about this and can only continue to increase the capacity of running memory (RAM), with RAM increasing year by year, to ensure that their phones can last another one or two years to avoid a bad reputation.

However, it is impossible to fundamentally solve this problem. This involves the push system and ecological issues. The interests involved are too huge, and domestic software manufacturers will not pay attention to them.

Do you think you are Zhiyun APP Mall? We will optimize it for you, provide push service for you, and block all kinds of permissions.

What a beautiful thought!

Therefore, these domestic mobile phone manufacturers, including foreign big four and foreign brands such as LG, are extremely helpless in the face of this situation in the domestic market.

There is no way!

For users, if they want to use their mobile phones more comfortably in China, they can basically only choose mobile phones from Zhiyun or Weiku Electronics with YUN OS system.

Of course, Weiku Electronics’ mobile phones are not very good, so more people still choose Zhiyun phones, especially the S series phones!

Although the Zhiyun S series is expensive, it is the best-selling mobile phone!

To be honest, the price-performance ratio is very high. Even though three or four years have passed, the old S series mobile phones are still very powerful.

Even the 10 S10 phone is not very useful now and the new YUN OS system does not provide update support, but it still has no problems in daily use.

In the end, the average annual cost of using the Zhiyun S series flagship phone is lower than that of buying other Android phones.
Very cost-effective.

Of course, this situation is only limited to the special domestic market. In the foreign market, there is no problem of Zhiyun phones being more cost-effective.

In the overseas market, the ecosystems of Fruit, Google and Zhiyun are all quite good, and there is no situation of chaos caused by exorcism.

Therefore, Zhiyun mobile phones do not have much unique advantages in the software ecosystem of overseas markets, let alone the cost-effectiveness brought by long-term use...

In the overseas market, Zhiyun Mobile relies on various real innovations, technological leadership, performance advantages and high-end brand positioning to compete for the market.

For example, the 3D face recognition launched this year is paired with a six-inch notch full screen!

How much sales the S15MAX phone can achieve overseas depends on how much these performance advantages of the S15MAX can impress overseas users.

Ji Chenghe expressed great confidence in this regard!
"I can't say anything else, but I have nearly 15 million SMAX units in stock, and I'll sell them all in a week at most!"

Before the pre-sale officially started, Ji Chenghe found Xu Shenxue and made a guarantee with full confidence!
The results of it!
After the global official website full payment pre-order officially opens at 12 o'clock in the evening!

In just less than ten minutes, the expensive S15MAX was sold out in all stocks in the first batch of Asian countries that opened online full-payment official website pre-orders, and the order queue mode began.

Then later that day, in other overseas markets where the product was launched according to local time, the official website's full-payment pre-order stock was quickly sold out and switched to a queue order mode.

Even in the country with the worst sales, it only lasted half an hour before all the stocks were sold out after pre-ordering with full payment on the official website!

Three days later, the product was officially launched for sale. Long queues appeared in all major offline channels again, and all the stocks were sold out in less than a day.

Only 15 million units were stocked in the early stage, and the S15MAX was produced at a ratio of % in the later stage. It sells better than the S standard version and PRO!

On the contrary, the S15 standard version and S15PRO, which are responsible for selling large quantities, encountered an embarrassing situation... Although the spot stocks were sold out, there were very few queued orders for full payment pre-orders, and the subsequent sales volume is expected to be much lower.

Of course, the total sales of the three versions of the S15 series are still very impressive, significantly exceeding the sales of the S14 series mobile phones when they were launched last year, and the number of queued orders is also far more than that of the S14 series mobile phones last year.

In particular, the sales volume of S15MAX is extremely amazing. The previous 30 million inventory is far from enough, and the original % production capacity plan is also far from enough.

Because the queue of orders for the S15MAX is twice the sum of the S15 standard version and the S15PRO version... twice the queue of orders, which is scary.

In some developed countries such as Europe and Japan, the product is even more popular than in China, with the number of orders in some areas even reaching three or four times... After all, people in these countries have higher incomes, and although the S15MAX is more expensive, most of them can afford it. Therefore, when they buy the new Zhiyun S series mobile phones, they often choose the S15MAX instead of the standard version or Pro version.

Even Ji Chenghe and others in the marketing department did not expect this result.

They expected that the S15MAX would sell well. After all, with so many new technologies and innovations all at once, it would definitely detonate the market.

However, the optimistic estimate for this market explosion is that the shipment volume can account for about 15% of the S series.

After all, the S15MAX is too expensive, with a starting price of 7999 yuan. Even with 3D face recognition, the price factor cannot be ignored.

However, they did not expect that after the S15MAX was launched, its sales volume would account for half of the entire S15 series shipments...

This was totally unreasonable and far exceeded their expectations.

To the point that Ji Chenghe had to wonder: Are people too crazy? Or is their marketing department too conservative?
(End of this chapter)