Rebirth 08: Rise from copycat phones

Chapter 325 How important is Zhiyun?

After the S15 series of mobile phones were released, a large number of people were paying attention to the sales of the S15 series, especially the sales of S15MAX.

The main reason is that this phone is too popular, especially the notch screen, which has received mixed reviews.

It’s actually okay in China. After all, Zhiyun is a domestic company, its own child, and the flagship of the domestic smart terminal industry. Therefore, the overall tone of netizens is mostly praise for Zhiyun’s new products.

Even if media professionals want to create a contrast to gain traffic, they generally rarely criticize without scruples. At most, they will make indirect criticisms.

However, in foreign countries, many foreign users have different opinions on Zhiyun phones. Some like it very much, while others hate it very much. They often split into several factions and argue with each other.

Especially in the debate between Zhiyun, Fruit and Four-Star, the representative manufacturers of these three different systems all have their own group of loyal users, and they will argue over this competition, with you stepping on me and me stepping on you.

Looking around the world, Zhiyun's S15MAX has received mixed reviews and caused great controversy after its launch.

Of course, this is also inseparable from the instigation of the water armies among the various mobile phone manufacturers behind the scenes.

Zhiyun has released a new mobile phone, and many mobile phone manufacturers will naturally take corresponding actions to show their "respect". Not to mention the two main competitors, Apple and Samsung, even some domestic mobile phone manufacturers will follow suit and invest part of their funds in "promotion".

These are all normal business competition behaviors. Everyone is doing it, and Zhiyun is no exception.

Amidst the controversy, people, especially industry insiders and technology enthusiasts, are very concerned about the sales of S15MAX.

It’s just that Zhiyun Group did not announce relevant sales information in the early stage, so it could only rely on data from some third-party statistics and analysis agencies.

One week after the S15 series was launched, an overseas statistical analysis agency released a sales report on the S15.

"Based on information collected from various sources around the world, we can be sure that Zhiyun Group has prepared at least 15 million units of the S series."

“The aforementioned stock has been sold out in all the 18 countries where it was first launched.”

"Among the 15 million units in stock, the SMAX stock should be between million and million units!"

"We have also analyzed the queues of full-payment pre-orders on Zhiyun's official website in many places around the world. We believe that the queue of orders for S15MAX is about 15 times that of the S15 standard version and four times that of the SPRO."

"We have reason to believe that in the first three months after its launch, the sales of S15MAX should account for 15% of the sales of the entire S series!"

"Since the sales of S15MAX have significantly exceeded expectations, based on surveys and analysis in multiple markets around the world, we predict that the sales of the S15 series will increase by about 14% compared to last year's sales of the S series."

"This will boost the sales of Zhiyun S series. We predict that the sales of Zhiyun Group's S series mobile phones this year will be expected to reach 240 million units."

"As a result, Zhiyun Group will be able to achieve a revenue increase of at least US$40 billion, and the annual revenue of the entire Zhiyun S series is expected to exceed US$200 billion."

This is a survey and analysis report from a professional smart terminal field. This report was cited by a large number of media and then appeared in various media, not only Internet media, but also television stations and newspapers quoted the agency's analysis report data.

A domestic portal website reported this on the front page headline:

"Zhiyun S15MAX is popular all over the world!"

The simple and straightforward news headline is bolded and blackened so that everyone who enters the website can see this eye-catching news headline at the first time.

Then after clicking in, I was shocked by the hot sales performance of Zhiyun S15MAX.

In particular, the news was accompanied by a report from an analysis agency and summarized several important data, such as the pre-order queue for S15MAX accounted for more than 15% of the entire S series.

However, the content that can be placed on the front page headlines and featured in special core reports cannot simply quote data from some foreign analysis agencies.

The reporters and editors on this website have also collected and reviewed a large amount of data, and the data is relatively in-depth industry data.

I wrote dozens of different reports, including statistical analysis, interviews with industry insiders and some economic experts.

They tried to analyze the popularity of the S15 series and S15MAX phones from a more comprehensive and in-depth perspective. What does this mean?
Especially what does it mean to the domestic industrial system, economic system, and even to ordinary people like us?
After all, this is not just a mobile phone, but a super industrial product with an annual revenue of 200 billion US dollars...

What does $200 billion in revenue mean? Portugal, a well-known developed European country, has a GDP forecast of only $200 billion this year.

For China, the Zhiyun S series of mobile phones has never been a simple mobile phone.

Not only technology enthusiasts and ordinary consumers pay attention to it, but even many economists and sociologists will pay attention to its sales!
If you don’t pay attention to the situation of the S series mobile phones, you will not be able to accurately judge the two core industrial systems of domestic consumer electronics and semiconductors.

Because the S series of mobile phones are not only terminal applications for the domestic semiconductor and consumer electronics industries, but also the engines supporting the development of these two industries.

After all, without the S series of mobile phones making a lot of money at home and abroad, there is no point in industrial upgrading. Even chip factories cannot be built... Wafer factories and screen factories require investments of billions of dollars. Does the money just fall from the sky?
That was all earned bit by bit from the S series of mobile phones... well, one hundred million at a time.

Due to the importance and huge impact of the S series of mobile phones, many people will conduct in-depth analysis.

This time, this portal website came up with such a special report.

"It is reported that due to the global popularity of the S15 series, Weiku Industrial, a major OEM manufacturer of the S15 series and a shareholder of Zhiyun Group, has now fully opened its production capacity, with monthly production capacity rising to million units!"

"According to anonymous sources, because the production capacity of Vicoo Industrial's mobile phones is largely occupied by the S15 series, the production of other models of mobile phones has been largely transferred to BYD and Luxshare, two OEM manufacturers."

"The reporter recently went to a BYD mobile phone OEM factory and found that the factory was recruiting workers on a large scale, with at least thousands of people queuing up to apply!"

"The reporter secretly visited and learned that in the past month, the factory has received more and more OEM orders and has started a 24-hour three-shift mode!"

"According to the reporter's investigation, the factory mainly produces S14 mobile phones. This shows that in addition to some S15 orders, Zhiyun Group has also transferred a large number of S14 orders to BYD for production."

"Although the S14 is an old model, its global sales are still very impressive and can still bring BYD a large number of orders and profits."

"The reporter also secretly visited the Guancheng factory under Weiku Industrial, but unfortunately he was unable to enter the factory for a secret visit. However, we still learned that the factory had already started a full production mode of three shifts and weekend overtime in June."

"In addition, the factory has continued to recruit workers on a large scale in the past two months. According to forecasts, the factory has recruited at least 30,000 new employees in the near future."

"The popularity of the S15 series of mobile phones has not only brought generous orders to these large-scale OEM factories, but also brought numerous orders to supplier companies in the industry chain!"

"We learned through phone inquiries and interviews that many supply chain manufacturers said they are currently working at full capacity and are even further expanding their production capacity."

"For example, when interviewed by our reporter, the head of Huaxing Technology's public relations department clearly stated that Huaxing Technology's advanced OLED screen production capacity has doubled in one month thanks to the efforts of all employees, the cooperation of partner manufacturers, and the support of Zhiyun's parent company."

"CSOT will do its utmost to ensure the smooth production of the S15 series of mobile phones and the supply of high-end LCD screens and advanced OLED screens. It also stated that CSOT's new OLED production line will be put into production in November and welcomes all major manufacturers to discuss cooperation matters."

"At the same time, we also interviewed another domestic screen manufacturer giant, BOE. The person in charge of the company said that their company's OLED production line is expected to be put into production next year and supply domestic and foreign partner companies!"

“Perhaps, it won’t be long before we can see more mobile phones using this domestically produced advanced OLED screen!”

"Through a large number of visits, investigations, and collection of public data, we are convinced that the global popularity of the S15 series of mobile phones has driven the large-scale expansion of almost the entire consumer electronics industry chain in China." "We also consulted Professor Yang, a well-known domestic economist. Professor Yang said that the popularity of the Zhiyun S15 series of mobile phones has driven the sales of the entire S series of mobile phones to increase by more than % year-on-year. This growth data is huge and even exceeds expectations."

"Professor Yang believes that this will have a series of positive and constructive effects."

"The popularity of the S15 series of mobile phones can create at least additional direct jobs and more than million indirect jobs for our entire economic system!"

"At the same time, we also interviewed Professor Li, an economic expert from a certain university. Professor Li believes that the popularity of the epoch-making new high-end model S15MAX has further stimulated industrial upgrading and guided the rapid development of a large number of domestic cutting-edge industries, such as the semiconductor field, precision equipment field, chemical field, etc."

"Professor Li believes that the high-end LCD and OLED screens used in the S15 mobile phone, of which the OLED screen has reached the world-class level, have directly driven the development of my country in the field of advanced screens!"

"At the same time, because the S15MAX is the first to adopt OLED screens, other manufacturers will inevitably follow suit. Professor Li predicts that by next year, the OLED screen market will usher in a huge growth, and it may even be more than four or five times."

"my country's OLED screen technology is currently at a first-class level. Driven by a large number of domestic mobile phone manufacturers such as Zhiyun, Weiku Electronics, and Huawei, we are very likely to take up at least half or even more of the market share in this emerging field of OLED screens!"

"The S15 chip used in the S603 phone uses a 15-nanometer process. Therefore, with the driving force of the Zhiyun S phone, we have reason to believe that by next year, a large number of mobile phone manufacturers will follow suit and use -nanometer chips."

"At present, our domestic 14-nanometer process technology is at the international leading level. By then, we are expected to take up at least half of the market share of 16/-nanometer advanced processes!"

"The annual shipment volume of high-end parts used in each S series mobile phone reaches more than 200 million. With such a huge number of users, any subsystem component can give birth to at least one high-tech enterprise of a large scale and drive the development of an industry!"

"As a high-end smartphone that sells well around the world, and with a domestic production rate of over 96%, the S series has a huge impact on the entire industrial system!"

"How important is the Zhiyun S phone to us? This is difficult to quantify, but I can say for sure that its role is currently irreplaceable!"

----

The in-depth analysis on this portal website has also sparked discussions among many netizens online.

Because of this analysis report, someone on a certain website raised a question: "If Zhiyun S series mobile phones are unsalable, how much impact will it have on our economy? Even further, if Zhiyun goes bankrupt, how much impact will it have on our economy?"

This topic attracted a lot of people to respond.

Putting aside some of the long-winded answers, there is a very simple answer that has received a lot of praise and can answer this question very well:
“Don’t even mention Zhiyun going bankrupt. Even if the sales of the S series phones are cut in half, I will still go bankrupt!”

In this answer, some people initially thought that this was someone from Zhiyun Group, or an employee of Zhiyun Supply Chain Company.

So there are many comments, various sighs, and even envy.

Until the answerer took the initiative to reply: I am not a Zhiyun employee, nor a Zhiyun supply chain employee, I am just the owner of a restaurant in the Weiku Industrial Park in Guancheng. "

"Ninety percent of our restaurant's customers are employees of Weiku Industry. If Zhiyun phones stop selling and Weiku Industry's employees lose their jobs, who will my restaurant do business with?"

If Zhiyun mobile phones don’t sell well, it will actually cause a restaurant to close down and the owner to go bankrupt... This situation has made many people sigh.

Then more people will answer with similar answers.

Someone said that he used to run a convenience store in an industrial zone, but in recent years this industrial zone has been getting worse and worse, with a large number of factories closing down, and those who lived around this industrial zone have become extremely unlucky. The once bustling streets are now empty and many shops are closed.

Others said that their family had a self-built building, which they rented out to employees of a nearby factory. Although the money was not much, it was enough to allow the family to have food and clothing. As a result, the factory went bankrupt last year, and their self-built building could no longer be rented out. It has been empty for almost a year now, and they were forced to drive a ride-hailing car to support their family.

There are many similar answers, many of which are about things happening in a certain place, and they are all small-scale and have little influence.

However, we can still see the important impact that an enterprise or a factory has on the surrounding areas. Once it goes bankrupt, not only will the employees lose their jobs, but the surrounding tertiary industries will also be ruined.

And these... are just some ordinary companies and ordinary factories.

If a giant like Zhiyun Group were to go bankrupt... the consequences would be unimaginable!
Halfway through the discussion, another short answer was voted up with a lot of likes:
"Stop talking. In order to keep my job, can't I just buy the S15MAX?" He also attached a screenshot of the pre-order order with full payment.

A group of people joked: "That's right, this economic cycle must be a give and take. Zhiyun pays you for your work, and you spend money to buy Zhiyun products. This realizes the internal circulation of the economy!"

"The answerer is noble, I admire him very much. I have also placed an order to support Zhiyun. I will give this new phone to my girlfriend, so that my girlfriend's S14pro can be given to her brother, and her brother's S14 standard version can be given to her brother's girlfriend, and then I can use her brother's girlfriend's S13."

“I feel so happy when I think that I will be able to use S13 in a while!”

This answer shocked a group of netizens who were watching the fun: Bro, even if it’s a made-up joke, it’s too cruel!
As a result, the answerer said: Okay, I won’t tease you anymore. In fact, I ordered two, one for me and one for my girlfriend’s brother’s girlfriend…”

This... netizens are even more speechless.

----

There are all kinds of discussions on the Internet, most of which are real discussions among netizens, but there are also many internet trolls.

Zhiyun has always been very good at this.

In the early days of a new flagship's launch, simply relying on traditional media reports or even the newly emerging self-media publicity is far from enough... because these so-called reports are more of an advertising model, and many people are not interested in them.

However, if it is hidden in various community discussions and the replies contain some seemingly real user experiences, it can better stimulate users' purchasing psychology.

After all, if you search directly for what the S15MAX is like and whether it is good, all you will get are all kinds of hyped reviews that are everywhere. Some self-proclaimed smart people will think that these are all advertisements and have no reference value.

However, if you go to a forum and see discussions and usage experiences of "Zhiyun users", you will believe it a lot.

Therefore, from a very early stage, Zhiyun particularly liked to set the pace for marketing in major communities.

It's just that it's not being done much now, because after the brand accumulation, Zhiyun has already had a lot of tap water. However, Zhiyun still hasn't stopped these actions, but continues to go deeper, mainly doing things like "brand concept implantation" and "brand awareness guidance".

Overall, Zhiyun's investment in advertising and marketing has declined, to only US$2 to 3 billion per year, which is insignificant considering Zhiyun's huge revenue.

Weiku Electronics' annual advertising and marketing investment has already far exceeded that of Zhiyun.

The main reason why Zhiyun has little advertising and marketing funding is that Zhiyun generally does not engage in traditional advertising and marketing: it is not necessary anyway!

When Zhiyun holds a flagship phone launch conference, media around the world will watch the live broadcast, so there is no need to spend money on additional advertising.

Zhiyun's advertising and marketing funds are mainly used for things like "brand concept implantation" and "brand awareness guidance", and it rarely uses hard advertising directly for a certain product!
Therefore, marketing expenses are relatively low.

In fact, pure advertising can no longer bring much improvement to the current Zhiyun Group. Continuing advertising is more about stabilizing the basics.

If you really want to continue to improve, you have to rely on hard power.

Solid technological innovation and superior products that surpass those of competitors!
There is not enough time, so I will post 5,000 words first. There will be another chapter in the second half of the night. Don’t wait, read it when you get up tomorrow!
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(End of this chapter)