Rebirth 08: Rise from copycat phones

Chapter 412: S17 MAX Subverts Tradition
When Xu Shenxue boasted about the S803 chip in Taiwan, ordinary audiences didn't feel anything, but people in the semiconductor industry and fruit companies were very touched.

Although Xu Shenxue's boasting about the S803 chip was quite exaggerated, with all kinds of exaggerated words such as "first in the world" and "beating the opponent".

But what’s frustrating is that you really can’t refute him, because what he said is the fact, but this fact is a little exaggerated.

And this makes people even more frustrated.

A senior executive from TSMC who was also attending the meeting watched Xu Shenxue boasting on the stage and was thinking about the comparison between the two sides in the 10-nanometer process.

The 10-nanometer processes of both parties are similar in terms of the number of transistors accumulated. Although Zhiyun Microelectronics' 10-nanometer process has more transistors, there is no actual gap. The difference between more than 53 million and more than 5,200 transistors per square millimeter is only one million transistors.

However, in the field of power consumption control, the technical differences between the two sides are relatively large, which ultimately leads to a gap in overall performance.

Alas, it is too difficult to develop advanced semiconductors, especially when competing with Zhiyun Microelectronics, which is backed by two giants, Liuhe Investment and Xiannvshan Holdings.

TSMC is an independent semiconductor foundry. Although it has stable large customers such as Apple, Qualcomm, and AMD, it can also get cooperation from semiconductor equipment manufacturers such as ASML.

But after all, they are not one family, and it is impossible for customers and suppliers to give TSMC their unreserved support.

But Zhiyun Microelectronics has this treatment... Zhiyun Microelectronics' core customers are Zhiyun Semiconductor and Zhiyun Storage under Zhiyun Group, and they are truly a family.

Xiannvshan Holdings, which provides semiconductor equipment and consumables, is a company under the name of Xu Shenxue, and is a sister company of Zhiyun Microelectronics... It can even be said that the purpose of establishing Xiannvshan Holdings is to provide supporting services for Zhiyun Microelectronics.

In this way, Zhiyun Microelectronics can integrate with customers and suppliers. Not to mention cooperation in all aspects, many things are even designed and prepared specifically for Zhiyun Microelectronics.

This deep coordination between technology and business is a unique advantage that TSMC does not have.

As for the funding, there is no need to mention it. Zhiyun Microelectronics is backed by the giant Zhiyun Group and spends money every year without blinking an eye.

Every year, we invest huge amounts of money in building factories, upgrading production lines, and technological research and development. And there is no need to worry about the investment going down the drain, because we have Zhiyun Semiconductor and Zhiyun Storage to back us up.

The fixed investment is at least tens of billions of dollars or even more every year, which makes people feel helpless.

On the other hand, TSMC has no one to back them up, and they do not have sufficient funds. The funds needed to invest in building new factories and developing new technologies need to be raised through profits, issuing additional shares, etc. At the same time, a large group of shareholders also want more profits and dividends, so their operating pressure is actually very high.

As for Zhiyun Microelectronics, it does not have to worry about revenue and profits at all. It can freely invest in factories and conduct costly exploration of new technologies.

These gaps will eventually be reflected in process technology levels and production capacity.

Let’s not compare the storage chip field. TSMC itself does not have a large business in this area. They mainly make logic chips... In the storage chip field, large storage chip manufacturers generally build their own factories and rarely look for outsourcing.

The same is true for Samsung, Hynix, Micron and Zhiyun Storage. They all use their own factories to produce and do not outsource. Naturally, there is no place for professional foundry manufacturers like TSMC.

Zhiyun Microelectronics' core competitors in the field of storage chips are mainly Samsung, followed by Hynix and Micron, and have nothing to do with TSMC.

But in the field of logic chips, TSMC and Zhiyun Microelectronics are each other's biggest competitors!

Both parties have officially started mass production of the 10-nanometer process this year.

As for Intel, the leader in the CPU field, they have encountered trouble in process advancement. They have stayed at the 14nm process for too long. The ++ process launched this year has a transistor density of only million per square millimeter, which is even worse than the previous nm process... Of course, they took a shortcut by reducing transistor density to control power consumption, while enlarging the chip area to cram in more transistors.

The chip made in this way has a relatively large area and improved overall performance, but the cost is also relatively high.

Although the cost is high, it is definitely not as high as the 10-nanometer process of TSMC and Zhiyun Microelectronics... After all, the 14-nanometer process is a very mature process, and it is also a version with reduced transistor density, so the cost of silicon wafers is even lower.

From a business perspective, this is a very good approach.

However, it can only be used in fields such as computer CPUs, which are not too particular about chip area and are not too sensitive to power consumption and cost. If it is used in the mobile phone SOC field, which has very high requirements for chip area and power consumption, then it cannot be done.

In addition to Intel, there is another major manufacturer in the field of logic chips, that is Four Star... Their 10-nanometer process is not yet ready. The technical verification was only completed this year. If they want to mass-produce it, it will probably be next year. It is rumored that Qualcomm, AMD and other manufacturers have already negotiated with Four Star and want to obtain the production capacity of Four Star's 10-nanometer process.

Currently, the competition among logic chip manufacturers in the world is among Zhiyun Microelectronics, TSMC, Intel, and Sixin. As for the others, they have already fallen behind and have not even mastered the 14-nanometer process.

Among the above four companies, Intel seems to be unable to cope with the situation. Their technological advancement in the field of DUV immersion lithography machines is very slow. Not to mention the seven-nanometer process, even the ten-nanometer process is difficult... They are already counting on the use of EUV lithography machines to solve the problem.

If the technology in the field of DUV immersion lithography is not good enough, then just use EUV lithography to make a powerful turn.

But...who knows when EUV lithography machines will be officially commercialized.

That bastard Xu Shenxue has no shame at all in this regard and has suppressed ASML completely.

Intel and other American semiconductor manufacturers have also not been successful in promoting the development of EUV lithography machines by their own lithography machine manufacturers. After doing this, I found that this thing is really difficult to make.

Intel wants to abandon ASML and develop a new EUV lithography machine supply chain on its own. To be honest, the difficulty is almost the same as that of Xu Shenxue's Gulf Technology in developing EUV lithography machines, or even more difficult.

Four Star is struggling to catch up, but it is still lagging behind TSMC and Zhiyun Microelectronics.

Therefore, in the current field of semiconductor logic chips, Zhiyun Microelectronics and TSMC are each other's biggest competitors... This also reflects the competition in the mobile phone SOC field.

Zhiyun's S series chips and W series chips compete against Apple's A series chips and Qualcomm's Snapdragon series chips.

This is also why people from TSMC came to watch Zhiyun Group’s flagship phone launch conference... Although TSMC does not make mobile phones or design mobile phone SOCs, they produce Apple and Qualcomm SOCs. At the same time, MediaTek, a low-end mobile phone chip manufacturer, is also their main customer.

The fierce competition in the mobile phone market has also directly affected TSMC's advanced process foundry business.

That's why they came here today to take a look at the S17 phone and assess its potential sales and its impact on Apple and other Android phones.
But now it seems that just one chip has a big enough impact!

Next, Xu Shenxue began to introduce the new generation of storage chips on the S17 mobile phone, including running memory and flash memory.

"We use the epoch-making Zhiyun Microelectronics 17B process to manufacture the running memory on the S17 MAX and S10MAX Pro."

"Zhiyun Microelectronics' 10B process has reached nanometers in terms of technology, which is currently the most advanced and top-level memory process in the world!"

"Using this top-level production process, we have designed and manufactured a new generation of LPDDR4 running memory, which significantly exceeds the performance of the previous generation of 10A process memory, with an overall performance improvement of about %!"

"It's faster, more stable, and uses less power!"

"We have prepared 17GB of top-level memory for the S8 MAX and Max Pro!"

"This is the world's top-level RAM in terms of performance, and it also has the largest RAM capacity in the industry!"

"8GB of the new generation 10B process LPDDR4 memory is enough to meet all the performance requirements of the mobile phone, and fully unleash mobile games and large software that require large memory!"

"Of course, to unleash the top performance of a mobile phone, in addition to the SOC chip and running memory, the top performance of the storage chip is also indispensable!"

"A top-performance storage chip can not only bring greater storage capacity, but also better data reading and writing speeds and better stability!"

"Now, I would like to introduce to you our new generation of Zhiyun Storage, the fifth generation of ultra-high-speed flash memory chips designed and produced specifically for high-end mobile devices."

"This fifth-generation flash memory uses the most advanced fifth-generation flash memory technology of Zhiyun Microelectronics. It has 3 layers of transistors stacked inside, making it the most advanced D NAND chip currently available."

"At the same time, with the flash memory controller developed by Zhiyun Storage specifically for high-end mobile devices, we finally created the current top-level mobile low-power flash memory!"

"Its read latency is only 45 microseconds, a 33 percent improvement over the previous generation."

"The data writing delay is only 480 microseconds, which is 30% higher than the previous generation process!"

"The overall interface speed has been greatly improved to 1.4Gbps per second, a % increase compared to the previous generation!"

"The most important thing is that while achieving all the above performance improvements, our fifth-generation flash memory chips continue to reduce power consumption."

"We will equip the S17 MAX and Pro models with this top-level flash memory chip, with a maximum capacity of 256GB."

“When the best SOC, the best RAM, and the best flash memory are combined, it brings the best performance to our S17 series!”

“It can meet the performance requirements of running super-large mobile games and large-scale work software apps. As for daily life... you are unlikely to feel any lag, because everything about it is the best. Apart from it, you can't find a phone with better performance than it!”

When Xu Shenxue came on stage, he didn't even take out his mobile phone. No one knew what the new S17 series mobile phones looked like. Xu Shenxue just praised the three most important core components of a smartphone: SOC chip, RAM memory, and ROM flash memory.

The more he boasted, the more helpless some of his semiconductor colleagues in the audience became!

Because everything Xu Shenxue said was true!
There is no need to talk about the SOC field.

In the memory field, the biggest competitor is still Quadcore... Although their second-generation 10+ process has completed technical verification, it will take several months for mass production and sales.

The second-generation 10+ process of Zhiyun Storage has already started large-scale mass production in May by Zhiyun Microelectronics, a subsidiary of Zhiyun Microelectronics, to supply the S17 series and some subsequent high-end products.

This means that in the field of memory, Sixing has lagged behind Zhiyun by about half a year... In the long run, this half year is naturally nothing.

But it is of great significance because this is the first time that Zhiyun Group has exceeded four stars in the memory field.

The same is true in the field of flash memory. This year, Hynix released only 3-layer 96D NAND, while Quadcore and Toshiba/Western Digital launched 3-layer D NAND.

However, Zhiyun Storage has directly reached the 108th layer... and still firmly suppressed other storage chip manufacturers.

It makes people angry and helpless... If the gap is really too big, they will just accept it. At worst, you can take over the highest-end market and we will compete in the mid- and low-end markets.

However, although Zhiyun has been leading in the field of flash memory chips for a long time, the lead each year is not very large...which always gives manufacturers such as Sixin and Toshiba an opportunity to catch up.

As a result, the following flash memory manufacturers have been increasing their investments every year and trying hard to catch up. However, after finally catching up for a year and achieving significant technological breakthroughs, they excitedly took out their latest products for comparison...only to find that Zhiyun Storage has come up with something even better.

It's so infuriating!
In the fields of SOC, memory and flash memory, Xu Shenxue is now bragging about it to his heart's content... His colleagues in the audience are watching him bragging with expressionless faces.

As for ordinary audiences, especially those ordinary netizens who only watch the live broadcast... In fact, they don’t understand the meaning of these performance parameters, but they know from Xu Shenxue and various comparison charts that this year’s S17 mobile phone is equipped with various top-level chips, which are ahead of all competitors.

And that's enough!

Customers who buy mobile phones actually don’t know much, especially potential users of Zhiyun phones, many of them don’t even look at any parameters... they basically choose the appearance, color, and storage capacity.

As for the others, no need to look or choose, they are all the best anyway!

The main feature is to save time and effort.

Many potential users who buy other mobile phone brands will compare them and talk about the cost-effectiveness... But to be honest, these comparisons are just comparing the most basic memory capacity, flash memory capacity, camera pixels and other superficial things.

As for what kind of memory and flash memory are inside...the mobile phone manufacturers won't disclose them, so you can't compare...

Apart from Zhiyun Group, which brags every year about the memory, flash memory, and new technologies used in its S series phones and how awesome they are... other mobile phone manufacturers, including Apple and Snapdragon, don't actually brag about these things!

why?
You can't beat the Zhiyun S series of mobile phones, why humiliate yourself!

As for other mobile phone manufacturers, they are even less likely to brag... Weiku Electronics under Xu Shenxue never advertises the specific performance of spare parts. They only say things like 6GB of ultra-large memory, 8GB of maximum memory... I will directly give you 256GB of flash memory.

但是他们绝对不会告诉你……他们在小蓝MAX9上，使用的还是智云20C工艺生产的20C-LPRRD4内存……从工艺角度来看，和10B工艺之间还间隔了一个10A工艺。

The gap between two generations!
The same is true for flash memory. They are still using the third-generation flash memory...an old product that Zhiyun Storage used on the S2015 MAX in 15.

And Weiku Electronics will never release these detailed data.

Therefore, those consumers who like to compare are actually comparing in vain most of the time... Most of them don’t actually understand these core components of mobile phones.

If they really understand, they will know that although the mobile phone memory capacity is the same 6GB, the performance and cost differences between them are huge.

Since manufacturers don’t say anything and consumers don’t understand, it naturally becomes that everyone only talks about and looks at the most superficial data.

For example, 8GB is better than 6GB of memory, and 512GB is better than 256GB of flash memory!

Consumers don’t understand, other manufacturers’ promotions are vague... This is actually a major competitive advantage of the Zhiyun S series of mobile phones.

Because consumers don’t need to understand and want to buy a good mobile phone, then buying Zhiyun is the most worry-free and labor-saving option.

This is also a marketing concept that Zhiyun Group's marketing department has been promoting for many years, instilling this concept into consumers: You don't need to understand, just buy my S series mobile phone, they are all the best.

After Xu Shenxue boasted about a lot of three core chip hardware on the stage, he slowed down a bit, and finally took out the S17 MAX version of the S17 phone to be released today from his pocket.

"Everyone, please look, this is the MAX version of the S17 series of mobile phones we are going to release today!"

At the same time, high-definition pictures of the S17 MAX appeared on the big screen behind him, allowing everyone present to see them clearly through the big screen.

The first time people saw this phone, they noticed something was wrong... This phone did not have a notch screen like the S15 Max and S16 series phones! This made many people confused.

No, that's not right. Where is the iconic notch on your Zhiyun S series phones in the past two years? Where is that big and ugly notch?

There is also a square shape with rounded corners at the top of the screen, which looks very confusing.

At this time, Xu Shenxue said: "I think everyone should have seen that our S17 phone does not have a bangs!"

"But it must be said that we still use our advanced facial recognition technology in the S17 phone, using the third-generation facial recognition technology solution, which has faster unlocking speed, higher accuracy and better security!"

"So where do we put the facial recognition module? How do we integrate it with the screen?"

"In the S15 MAX and S16 series of mobile phones, we tried to use a notch screen, leaving enough space in the middle of the top of the screen to deploy the 3D face recognition module, camera module, ambient light module, etc.!"

“But this will still take up some screen space, so our engineers continue to work hard to significantly improve the technology, further improving the performance of front-end modules such as face recognition modules while continuing to reduce their size!”

"Then, we stuffed it into two little round holes!"

"Please look, there are two small round holes under the glass cover at the top center of our screen, with a large number of sensors deployed on them!"

"But that alone is not enough!"

"In order to make it more beautiful and to make better use of the area, we specially designed the smart capsule mode and used this area as a special display area. You can take a look at the effect!"

As he spoke, Xu Shenxue began to demonstrate. After opening the built-in music APP, and then exiting the music APP and returning to other interfaces, the music APP icon and wave pattern appeared on both sides of this screen area.

In this way, the vacant space caused by the two holes in the middle is well integrated into the entire pattern. It seems that there is no previous conflicting feeling, and it becomes harmonious and beautiful.

"This is our smart capsule mode, a very interesting little feature that can provide corresponding function calls for most apps."

"Of course, this unique smart capsule mode is just a small optimization innovation of ours. What's more important is our screen display effect!"

"The screen used on the S17 MAX is the most advanced OLED screen currently available. The screen size is six inches, with an ultra-high resolution of 2560×1600 and a pixel density of an astonishing 498PPI. This is the most advanced OLED screen we have ever made, and it is also the most advanced mobile phone screen in human history!"

"The entire screen is an astonishing 750 nits bright, with a contrast ratio of one million to one!"

“Whether it’s resolution, pixel density, brightness, contrast, etc., it’s the best screen available today!”

"In addition to these top-notch display effects, we also use a new generation of glass on this screen. The glass has better drop resistance and pressure resistance. At the same time, the newly developed anti-grease coating can better resist sweat from people's hands, so that when people use their mobile phones, the screen remains clean and tidy, maintaining a good display effect!"

“Of course, our screens are still pressable and can continue to work with our many press controls!”

As Xu Shenxue spoke, he switched apps on his phone and performed various operations.

At the same time, the big screen showed high-definition images of Xu Shenxue demonstrating the S17 MAX, allowing people to clearly see the various operating scenarios in which he was using the S17 MAX.

"Today, we not only bring three major chip hardware and huge technological upgrades on the screen!"

"We also brought another technology upgrade that I personally like very much and I believe many friends will like, that is our camera module!"

As he spoke, Xu Shenxue turned his phone over and pointed the back of the phone towards the ultra-high-definition camera. At this time, the back of the S17 phone appeared on the screen.

One side is a real-time demonstration screen, and the other side is a high-definition picture!
As soon as this picture is spun out, people can immediately see the difference.

This camera layout is completely different from the traditional Zhiyun S series mobile phones!
The Zhiyun S series of mobile phones have always had a vertical camera layout in the upper left corner. In the early days of single-camera, the camera was on the top and there was a flash at the bottom.

In the era of dual cameras, it is the same vertical column, with a flash and a miniature laser ranging radar deployed between the dual cameras.

But in the era of three cameras, Zhiyun's engineers found that if they continued to use the vertical layout, the rear camera layout would not become ugly... They also tried a square camera layout, which was also ugly.

Especially as the performance of the camera increases and the phone body is made thinner and lighter, the camera module will bulge out like this.

Then it looks ugly!
At the same time, when the phone is placed on the table, it cannot maintain balance... one side is high and the other side is low.

Finally, the Zhiyun S series mobile phone project team simply made a big change, directly abandoning the traditional vertical column solution and not adopting the left square solution.

Instead, it uses a centered circular layout directly on the upper part of the back of the phone.

This makes it look very harmonious, and when the phone is placed on the table for use, it will not tilt when you press it.

After dozens of detailed design adjustments, the unique centered circular camera layout on the S17 Max phone was finally determined, and a large number of various appearance patents were applied for.

This is also the biggest difference in appearance between this year's S17 Max and S17 Max Pro and previous S series phones. It is also different from the S17 standard version and S17 Pro version released today.

This appearance is very eye-catching, enough to let everyone know whether it is the S17 Max with a starting price of yuan or the more expensive Max Pro with a price of tens of thousands as soon as they see the back of the phone.

From the perspective of appearance and even internal structure, the S17 series of mobile phones have actually evolved in two directions since this year... The S17 and S17 Pro, and the S17 Max and S17 Max Pro have huge differences in appearance and even internal structure.

Last year it was somewhat similar, just the screen was different, but this year the difference has been further expanded.

Xu Shenxue began to introduce: "As you can see, this year we adopted a very interesting and very suitable central circular camera layout. Why did we choose this camera layout?"

"Because we use three cameras on S17 MAX and S17MAX Pro!"

"The one in the upper part is the main camera with a focal length of 26mm and an aperture of f/1.8. It is extremely powerful and the best camera we have ever used!"

"There's also a 13mm wide-angle camera with an aperture of f/2.4 and a 52mm telephoto camera with an aperture of f/2.4."

“Three different cameras are used together to meet all license plate and video recording scenarios!”

"At the same time, the imaging quality in different situations such as night scenes and close-up scenes has been greatly enhanced!"

While speaking, Xu Shenxue also demonstrated the night scene mode and took a photo of the scene.

After taking the photo, it was also synchronized to the big screen, and then people could see the situation inside the venue very clearly.

The current press conference is held at night, and only the stage has sufficient light, while the other parts are actually quite dim.

It is not easy for traditional mobile phones to take a clear photo in this scenario.

However, Xu Shenxue took a casual shot of the S17 Max and took a very clear night scene photo.

This is actually not only due to the three cameras, but also the shooting algorithm...and the algorithm behind it is even more important.

Anyone can make a phone with three cameras, but taking night photos like the S17 MAX is difficult.

The cameras used by major mobile phone manufacturers are actually similar. For example, mainstream high-end cameras basically use Sony's camera modules. This involves the issue of semiconductor sensors. Sony has very strong technical accumulation in this area.

Zhiyun's S series mobile phones also use Sony cameras... This is also the only one in Zhiyun's S series mobile phones that continues to use core components supplied from overseas on a large scale.

There are other camera manufacturers in the supply chain of Zhiyun Group. Nanjiang Technology, a subsidiary of Xiannvshan Holdings, makes very good cameras, which have been widely used in most mobile phones under Weiku Electronics, C series mobile phones and SX series mobile phones under Zhiyun.

However, Nanjiang Technology's cameras still have some technical deficiencies in the field of ultra-high-end cameras, so Zhiyun's S series and A series mobile phones continue to use Sony cameras.

The cameras used in mobile phones involve comprehensive technologies from many fields such as optical lenses and semiconductor sensors. Ordinary cameras are easy to make, but ultra-high-end cameras are not so easy to make.

Therefore, Xu Shenxue only briefly mentioned the performance in the camera field and did not brag about too many performance parameters... As soon as you brag, other manufacturers will use the same camera... What a joke.

As for algorithms, there is no point in exaggerating them if they don’t have any practical value.

Therefore, Xu Shenxue focused on the three cameras and imaging effects, and then emphasized the night scene mode and portrait mode.

There is also a professional-level video recording mode with equally good results. In this mode, the S17 series phones can take very good pictures, and the pictures can even be compared to videos taken with professional equipment.

The ability to take good photos has always been the main competitive advantage of the S series of mobile phones. Many young ladies are rushing to buy the S17 mobile phone for its good-looking photos and even better-looking selfies...because the S series mobile phones have had various beauty modes built-in for many years.

The default is the original camera, but you can load different beauty modes as needed, whether it is whitening or face slimming. There is also a very effective default beauty mode, which makes the photos look beautiful and natural.

Many people say that since Zhiyun Group’s S series of mobile phones launched the beauty photo mode, the number of beauties on the Internet has increased by at least dozens of times overnight.

When jumping videos were all the rage, Zhiyun Mobile also took advantage of the situation last year and launched a video beauty mode... Well, jumping videos have been filled with beauties ever since.

This is also a point that many people criticize... The photos or videos taken by Zhiyun mobile phones are impossible to distinguish between real and fake.

User satisfaction is the greatest satisfaction. As long as the young ladies are satisfied, what other people think or see is none of Xu Shenxue’s business.

The beauty mode is there, you can just turn it off if you don’t like it!

If users don’t like the beauty mode, the camera of the Zhiyun S series mobile phones will default to the original photo mode, and you will get an extremely real original photo when taking a photo... However, most users can’t stand their real appearance.

After taking the photo, I cursed and complained about the poor photography of Zhiyun mobile phones, then silently used the 'one-click beauty' function in the album... Then I looked more comfortable and happy!
So the current situation is that many people say that the beauty mode of Zhiyun mobile phones is too fake, while they also use the beauty mode to take photos themselves, or beautify the original photos after taking them.

As an important factor that directly affects users' purchasing motivation, Zhiyun Group also invests a lot of energy and resources in research and development in this area every year... Not long after artificial intelligence was first developed, Zhiyun Group used artificial intelligence technology in beauty!
The beauty mode built into Zhiyun Photo Album now also uses more advanced artificial intelligence technology.

They use artificial intelligence technology, which is like contemporary black technology, for beautification and to make users happy... Only Zhiyun Group can do such a thing.

Well, other mobile phone manufacturers actually want to do this... but their artificial intelligence technology is not good enough to do it.

So every year they would hire an army of internet trolls to curse and complain, saying that the photos taken by Zhiyun phones are too fake, and that even parents wouldn’t be able to recognize the photos they take!

However, these comments made by Internet trolls do not affect the sales of Zhiyun phones at all... Even many young ladies will silently buy Zhiyun phones after seeing these comments made by Internet trolls, because they also want to "take" beautiful photos!

The camera function is so important that Xu Shenxue would specifically bring it up and brag about it at every press conference.

What's more, this year it has three cameras and a centered circular camera layout that subverts the traditional camera layout.

These are all selling points and can cause huge discussions!
Even in the marketing department's plan, this triple camera and the central circular camera layout are more important than the three core chips...

No matter how much you brag about the three core chips, that’s all... Users will think that you should be strong, and it would be unreasonable if you are not strong... So this cannot be used as a plus point.

But this new camera looks very special... No matter whether it is ugly or beautiful, the important thing is that it is so unique and different from other mobile phones!
The difference is so big that when you hold this phone, others can tell at a glance that this is the latest model of the Zhiyun S series phone worth eight thousand or tens of thousands!
And this point is actually more important!

These are mobile phones that cost eight thousand or ten thousand yuan... People who buy these phones are basically not short of money, and most of them don’t buy them to show off... Of course, there are also many users who buy them out of vanity.

Needless to say, vain users will think this unique design, which makes people look expensive at first glance...even if it is ugly as shit, they will still think it is good!
As for users who are not vain... users can be non-vain and just treat the S17 MAX as an ordinary daily tool, but... others can't help but take a second look.

In this way, others can take a closer look at these high-net-worth users who do not need to show off, thereby satisfying and improving the emotions of these users... This requires others to provide emotional value.

Anyone who knows that this phone is expensive as soon as they see it...is one of the emotional values ​​that Zhiyun Group provides to these high-net-worth users!

The top-end S17 Max Pro, which costs more than yuan, is not just a mobile phone, but also has emotional value!
So... Zhiyun Group actually often places advertisements for MAX phones among middle- and low-income groups, that is, non-target customer groups... People in the marketing department of Zhiyun Group actually know that these middle- and low-income groups cannot afford it.

But it does not matter……

It would be great if this advertisement could convert some actual users!

If conversion fails, at least let those who cannot afford it know that the MAX phone is unconventional and remember what it looks like... and then provide emotional value to users who have already purchased it, which is not a loss!

There are many things to pay attention to when doing product marketing!

It is actually not very useful to just brag about how good the mobile phone is. What matters is how to brag specifically and how to arouse the purchasing impulse of potential users and promote their determination to place an order. This is the work area of ​​Ji Chenghe and a large number of top marketing experts.

Over the past few years, Ji Chenghe and his team have done a very good job!

The Zhiyun S series of mobile phones have become the world's leading high-end brand, priced at more than 10,000 yuan... Zhiyun Group's technology accounts for 80% of the credit.

The remaining 20% ​​of the credit goes to Ji Chenghe and other marketing personnel.

In the words of Xu Shenxue, Ji Chenghe alone is responsible for tens of billions of dollars in revenue!
This is why Ji Chenghe gets such a high salary… He is really good at marketing!
Therefore, he can get a super high salary and also become the senior vice president of Zhiyun Group, ranking among the top three in the power ranking of Zhiyun Group.

In Zhiyun Group, Xu Shenxue is the boss, the second is basically Ji Chenghe, and then there is Gu Zhiming from the supply chain.

These three people are the real core senior executives in Zhiyun Group, while the others are still a little lacking.

(End of this chapter)