Rebirth 08: Rise from copycat phones

Chapter 413 India also fines Zhiyun
Xu Shenxue was on the stage, and the camera module had three cameras in a central circular layout, professional video recording mode, professional shooting mode, night scene mode, and a new generation of portrait mode.

There is also an improved, more convenient and more natural beauty mode.

It includes a very convenient one-click beauty mode, which is designed for fine-tuning and looks very natural.

Then there is the camera module co-processing core in the SOC chip that provides computing power for shooting.

The AI ​​core in the SOC provides computing power for the beauty mode.

This AI core is quite special. To put it simply, Zhiyun Semiconductor has built a small airborne computing core into the S803 chip, which is specifically designed to provide computing power for small-scale airborne artificial intelligence.

By the way, in fact, these two co-processing cores integrated in the SOC, plus the shooting and beauty algorithms based on artificial intelligence technology, are the core technologies.

Almost all shooting and beauty functions are based on dedicated co-processing chips and artificial intelligence technology.

This is also the reason why the shooting and beauty technologies of other mobile phone manufacturers cannot be as perfect as Zhiyun phones.

Xu Shenxue spoke on the stage about the various photo and video recording functions for nearly fifteen minutes, which was even longer than the time he spent accepting the S803 chip!
Because compared to the various boring and cold performance parameters in the introduction of the S803 chip, people are more willing to, or can better understand the introduction of various photo, video and beauty modes, and they are also more looking forward to it.

Needless to say, the beauty camera function of Zhiyun S series mobile phones, especially the selfie function, has become their favorite.

Even boys like the camera function of Zhiyun mobile phone... It can take pictures of night scenes, the shooting quality of the original camera is also very high, and there is also a professional mode.

If you are skilled enough, the shooting performance of a Zhiyun S17 Max phone is enough to meet almost all the needs of ordinary people.

Video included!

Many short videos on the Internet are almost all shot with mobile phones, and the majority of them are shot with Zhiyun S series phones...

On the one hand, the number of Zhiyun S series mobile phones in use is large, and on the other hand, the video recording function of Zhiyun S series mobile phones is really good. Except for the United States, almost all self-media personnel, Internet celebrities, etc. in most other countries use Zhiyun S series mobile phones for shooting.

This is also the reason why Xu Shenxue spent a full fifteen minutes talking about the camera module at the press conference.

After talking about the camera module, Xu Shenxue also introduced the hardware improvements and performance such as battery, battery life and wireless charging.

There is not much else worth noting. What is more noteworthy is that at this press conference, Zhiyun Group launched the new Bluetooth 17 protocol on the Zhiyun S5.5 series of mobile phones for the first time.

Therefore, when Xu Shenxue introduced the Bluetooth 5.5 protocol, he also introduced the major upgraded version of the Zhiyun Bluetooth headset launched this year.

There are not many other changes. The main change is the communication protocol. The integrated chip is compatible with Bluetooth 4.5 protocol, Bluetooth 5.0 protocol and Bluetooth 5.5 protocol.

It is worth noting that only the Bluetooth 5.0 protocol is a public protocol. The Bluetooth 4.5 and 5.5 protocols are exclusive protocols of Zhiyun Group. Currently, only Zhiyun-related companies can use them, including Zhiyun, Weiku Electronics, Hailan Automobile, etc. Other manufacturers cannot use them.

This is also why it is also compatible with a Bluetooth 5.0 protocol, so that users can use the headphones on other brands of mobile phones or other smart terminals after purchasing them.

The Zhiyun Bluetooth headsets equipped with the Bluetooth 5.5 protocol are called the third-generation Zhiyun Bluetooth headsets. Two versions, standard version and noise reduction version, are launched simultaneously, priced at 1199 yuan and 1499 yuan respectively.

It is used with the S5.5 series mobile phones equipped with the Bluetooth 17 protocol. Due to the increased communication speed and distance, you can listen to music with higher sound quality. At the same time, when communicating with the voice and synchronizing the audio input and output, the increase in communication capacity will make the sound quality better and the delay lower.

This will provide a very good experience when playing shooting games that require turning on the microphone for voice communication.

Unlike other contemporary Bluetooth headsets, there will be more or less delay when using voice communication or playing shooting games.

This involves the issue of communication capacity, which is very difficult to deal with.

Otherwise, Zhiyun Group would not have developed a Bluetooth 4.5 protocol and the current Bluetooth 5.5 protocol on its own, because the public Bluetooth protocols, including the current Bluetooth 5.0 protocol, cannot meet the communication capacity requirements of Zhiyun Bluetooth headsets.

The hardware features of the S17Max mobile phone and the third-generation Zhiyun Bluetooth headset were introduced.

Xu Shenxue also briefly introduced other models of the S17 series of mobile phones.

Zhiyun's S17 series of mobile phones includes not just one but four models.

The S17 standard version and S17 Pro are entry-level models, which are used to increase sales while suppressing other brands, especially the core products of Apple and four-star high-end models... Although the cheapest entry-level version is only sold for 5199 yuan, it has a very important strategic position in Zhiyun Group.

This year's S17 standard version and Pro also use the S803 chip, but in order to control costs, the running memory and flash memory still use the previous generation products. However, the screen has been upgraded and finally uses the LOED screen.

The OELD screens in the past two years were still in a rather awkward state. The good quality ones were too expensive, and the slightly cheaper ones had very poor image quality, and the display effect was not as good as that of LCD screens.

Therefore, in the S15 series and S16 series, high-quality OLED screens are only used in the Max series, but LCD screens are used in the standard version and Pro version.

As time goes by, technology continues to advance, and more importantly, the cost of Huaxing Technology's previous generation of high-end OLED screens, which are the OLED screens used in the previous S15 MAX and S16 Max series, has dropped significantly.

After reducing costs, Zhiyun Group finally used OLED screens on the S17 standard version and Pro version... However, from a technical standard point of view, it is actually between the OLED screens used on the S15max and S16 Max.

Strictly speaking, this is based on the early first-generation high-end OELD screen of Huaxing Technology, incorporating some low-cost second-generation high-end OLED screen technology, and finally produced such a 1.5-generation high-end OLED screen.

Last year's S16MAX used the second generation, and this year's S17MAX uses the third generation.

In addition, this year's Little Blue MAX9 from Weiku Electronics and the upcoming Little Blue MAX9 Pro version also use OLED screens, but the quality of this screen is still at the level of Huaxing Technology's first-generation high-end OLED technology!
Strictly speaking, it is even a low-cost version of the first generation of high-end OLED screens.

So even though they are all OLED screens, there are actually huge differences in performance and cost.

Although it is only a 17 generation OLED screen, at least the entire S17 series this year finally uses OLED screens, so there is no need to criticize the large black borders on the S standard version and Pro version.

The S17 standard version and Pro continue to use a dual-camera solution, adopting the traditional vertical dual-camera layout. The cameras inside are also the models in last year's S16 MAX series.

To some extent, in fact, this year's S17 standard version and Pro version, except for the brand new SOC chip, many other parts are the parts of last year's S16Max series. Even some parts, such as the screen, are not as good as the S16 Max.

There is no other way because we have to control costs.

The main reason is that the new spare parts used in the new S17Max series are too expensive... If used on the standard version, the cost will be too high, which will seriously reduce the gross profit margin. After all, the lowest selling price of the standard version is only 5199 yuan.

However, even though it uses a large number of spare parts from last year's S16MAX series, this year's S17 standard version is still very powerful in performance.

There is no way, the S803 chip inside is just too awesome... This chip alone is enough to establish the status of the S17 standard version and beat other brands of high-end mobile phones in terms of performance.

In addition to the S17 standard version and Pro, there is also the S17 Max that Xu Shenxue talked about at the press conference... This is also a key model that Zhiyun Group has high hopes for. Although it is expensive, with a starting price of 7999 yuan, it is actually designed and marketed as a volume model.

This model is responsible for the sales volume, average selling price and gross profit of the entire S17 series.

The last one, the S17 Max Pro, is a typical ultra-high-end model with a larger third-generation screen. The price starts at 10999 yuan, while the high-end version costs 11999 yuan... a true yuan model.

After introducing the entire hardware of the S17 phone, we come to the traditional part!
Yihai Technology's CEO Huang Jianian personally took the stage to demonstrate the excellent performance of the S17 series of mobile phones to Zhiyun mobile phone users and potential users from all over the world, and also brought Yihai Technology's latest masterpiece "Dark Journey to the West 4" to gamers around the world.

The Dark Journey to the West series has always been the flagship stand-alone mobile game project of Yihai Technology. It cannot be said to make a lot of money, but its graphics display technology has always been among the most advanced. Any new technology Yihai Technology has is basically used in Dark Journey to the West first.

Dark Journey to the West 3, which was released two years ago, had graphics that blew away almost all mobile games of that year, and was even rated as having reached the level of PC games.

Therefore, the Dark Journey to the West series has always been regarded as Yihai Technology's showpiece series... It is hard to say whether it is fun or not, as there are not many game players anyway, but its game graphics are definitely the best in the mobile game industry.

Therefore, each generation of Dark Journey to the West will be demonstrated and released at the Zhiyun flagship phone launch conference.

Because... only a game like Dark Journey to the West, which is a show-off game that squeezes every bit of computing power of the phone and even a slightly inferior phone cannot run it, can fully demonstrate the powerful performance of the new Zhiyun S series mobile phones.

After Huang Jianian, dressed in a plaid shirt and jeans, dressed like a stereotypical programmer, came on stage, Xu Shenxue said, "Next, we will hand over the time to my old friend, Huang Jianian, CEO of Yihai Technology, to demonstrate the powerful gaming performance of our S17 mobile phone and introduce their latest masterpiece!"

Huang Jianian took over the conversation: "Thank you, Mr. Xu, for inviting me again!"

Then he said to the audience: "I am always honored to be able to demonstrate the powerful performance of the S series mobile phones on this global stage and bring our latest works to our game players!"

As he spoke, he held up an S17 Max in his hand: "This year's S17 series mobile phone is undoubtedly another excellent product with powerful performance, even more powerful than most PCs."

"Especially, its SOC has four GPU cores built in, and the frequency of a single core reaches 1.1GHZ. This is the most powerful mobile GPU ever. The overall graphics processing capability is 703% higher than the previous generation S chip!"

"Only with such top-level performance can we bring out the best of the graphics effects of our Diablo 4!"

"This year, our Dark Journey to the West 4 uses a newly developed second-generation 3D game engine, which has all the top features and better light, shadow, and picture display effects."

"Now, everyone can follow our pictures to experience it together!"

Next, Huang Jianian began to officially demonstrate Diablo 4... This time there were not only various gorgeous explosions and attack scenes, but also magnificent light and shadow effects.

There is even a section of game footage that looks so real that it is difficult to tell whether it is a real scene or a game scene.

Among the many people attending the press conference, some are engaged in the gaming industry, or are colleagues whose companies have gaming businesses.

These colleagues looked at the game screen of Diablo Westward Journey 4... and they all fell silent.

After zooming in with a high-definition camera, the picture is still so clear and so real... Is this still a mobile game?
The graphics are better than almost all computer online games on the market, and can even rival those of some 3A-level games released in the past two years.

But... this is just a mobile game.

If you don't enlarge the image and just watch it on your phone, the overall image will appear extremely delicate.

Huang Jianian is here to show off his skills again... Damn, it's great that he can develop a 3D game engine on his own, and it's great that he can make the graphics to the extreme... But it's still not profitable. Two years ago, Diablo 3 was already a phenomenal large-scale stand-alone mobile game, but its global sales were only million copies.

It sounds like a lot... but this is just a mobile game. Its price cannot compare to that of a stand-alone console game, so it is relatively cheaper.

The average selling price of 3A console games in the overseas market is around US$...some are expensive, some are cheap, but on average it's about this price.

The average selling price of large-scale stand-alone mobile games in the overseas market is only a dozen or twenty US dollars. When Dark Journey to the West 3 was released, it was priced at 19 US dollars, which was already a relatively expensive stand-alone mobile game...many others are only a few dollars.

Dark Mobile 3 was also quite popular, selling million copies and total sales of approximately million US dollars.

And this price has to deduct channel costs and marketing costs, so Yihai Technology only gets about 80 to 90 million US dollars...

After working hard for several years, they earned 80 to 90 million US dollars, which was just enough to cover the maintenance costs of the entire Dark Journey to the West project.

If sales were lower that day, the entire project would have suffered losses.

So, even though the Diablo Westward Journey series is quite popular, few mobile game manufacturers will follow suit and make this kind of thankless large-scale stand-alone action mobile game... Even if it sells well, you won't make much money, and if it's not popular, it will be a 100% loss.

Only Yihai Technology has been insisting on making this kind of stand-alone game because of Huang Jianian's dream of making a large-scale 3A game.

The Dark Journey to the West series, to some extent, is also a way to accumulate technology for large-scale 3A games.

This also leads to the peculiarity of the Dark Journey to the West series… good technology, but not much money!

Even for many people, the main purpose of this game is to demonstrate the powerful gaming performance of Zhiyun mobile phone at the launch conference of Zhiyun mobile phone.

In fact, relatively speaking, Yihai Technology’s money-making mobile games are better and more outstanding... This thing is the core source of revenue for Yihai Technology.

But they also knew that in an occasion like today, it was impossible for Huang Jianian to demonstrate some low-tech, purely money-making games at the launch of the S17 flagship phone.

After all, today's occasion is attended and watched by countless senior executives from the technology industry, and it is also directly facing hundreds of millions of viewers around the world.

What happens in this press conference will be widely disseminated later, covering a population of even billions.

In such an occasion, it is impossible for Huang Jianian to demonstrate these money-making games that are not worthy of being shown on the table.

The games that Huang Jianian can demonstrate are those with very good graphics, and the Dark Journey to the West series is the first choice among them.

Even if it doesn’t make money!
When Huang Jianian was demonstrating Dark Journey to the West 4 on the stage, Xu Shenxue also drank some water, moistened his throat and took a break.

A few minutes later, Huang Jianian finished his demonstration and said at the end: "Dark Journey to the West 4 has been officially launched on various channels and platforms. Friends are welcome to download and experience it. Thank you!"

After Huang Jianian stepped down, Xu Shenxue came on stage again and invited the boss of Penguin Company to give a demonstration. Penguin Company brought their latest major version of communication software WeChat and music APP update to today's press conference.

Combined with the features of the Smart Capsule of the S17 series of mobile phones, the display effects of the Smart Capsule of the updated WeChat and music software were demonstrated.

Next, executives from Google and Microsoft took the stage. Google brought a series of updates to Google's entire family of software for many overseas users, while Microsoft made corresponding adaptation updates to its mobile office software and launched a major update version. These partners who took the stage in succession are all Internet companies and are also important components of the Zhiyun ecosystem!

The powerful S series mobile phones also require a large amount of excellent ecological content to be able to exert their powerful performance.

At the end, the head of Zhiyun Software, a subsidiary of Zhiyun Group, came on stage and gave the audience a detailed introduction to the Yun OS10.0 system, which was greatly upgraded this year.

The main update of this year's Yun OS10.0, in addition to the support for the Smart Capsule function, is the integration of artificial intelligence technology, and the direct integration of Yun AI released by Zhiyun Group in the first half of the year.

It is not a separate APP model, but is directly built into the system and replaces the previous voice assistant Xiaoyun system... Of course, the usage mode is still similar.

The built-in Yun AI allows users to use free basic functions, including voice communication, translation, Q&A, text and image generation; if you want to use advanced functions, you still need to download the dedicated Yun AI APP and then pay to unlock the advanced functions.

In order to promote the large-scale use of Yun AI and to avoid data legal issues, Zhiyun Group has deployed Yun AI data centers in many countries around the world.

In this way, user data from overseas countries does not need to be transmitted all the way to domestic data centers for processing.

So, nominally Yun AI is just an APP, but in fact, Yun AI is divided into many areas for independent operation.

Otherwise...it will be very difficult.

As for some countries that are more sensitive to user data and have stricter legal requirements, it depends on their laws... If it is allowed, use it; if it is not allowed, do not use Yun AI and continue to use the original Xiaoyun voice assistant.

If Xiaoyun Voice Assistant also doesn’t work, just block it as well.

Zhiyun Group is a global enterprise. When operating in markets around the world, it is a typical enterprise that abides by the law and disciplines...

Well, except for the tax issue, this is the bottom line issue, which is not negotiable. If you have the guts, sue me...

If data supervision in some places is really too strict and involves some bottom lines, such as requiring the disclosure of source code, then there is nothing we can do and Zhiyun can only not enter this market... Zhiyun phones are not publicly sold in all countries around the world, for example, they cannot be sold in the United States!

Yun AI involves a large number of data legal issues, so Zhiyun Group divided Yun AI operations into regions from the beginning and deployed data centers in many countries to be responsible for data processing in local and neighboring areas.

Of course, just placing the data center locally does not mean that the management rights of the data are handed over to the other party... This is impossible.

The ownership and management rights of the data center belong to Zhiyun Group, which is responsible for its own management and operation.

Even to open the data center, many core permissions require remote authorization from the headquarters. Otherwise, it is just a pile of server hardware with no practical significance.

Others are data hosting, which means placing the data in the data center of the other party’s designated company...but the management rights of the data are still in the hands of Zhiyun Group!

The other party requires that the data be placed in the server of their designated company just to avoid a large amount of privacy and security data leakage. Zhiyun Group will cooperate with these routine requirements.

In short, as long as the other party does not have unrealistic wishes and wants to see the source code of Yun AI or the source code of other core services, Zhiyun Group will generally cooperate.

Fully complying with the laws of each country is a basic requirement of globalization... Of course, this is just superficial.

In fact, global enterprises like Zhiyun Group often negotiate with local consortiums when carrying out global deployments... As long as both parties reach an agreement, the rest is just an exercise for both parties to watch, which is just a big show for the global audience.

This includes the settlement agreement reached between Zhiyun Group and the European Union in June, in which it paid a one-time fine of 3 billion euros.

This is actually the result of comprehensive negotiations and consultations between Zhiyun Group and consortiums from multiple local EU countries.

After the two consortiums reached an agreement, there was a so-called public trial, followed by seemingly lively debates and bargaining between the two sides' lawyers... Finally, in the eyes of ordinary people, after difficult negotiations, the so-called agreement was reached.

To ordinary people in the EU, this matter means that after years of efforts, the EU finally made Zhiyun Group, a world-class company, surrender and accept the 3 billion euro fine. This is a victory for the EU!
In the eyes of domestic spectators, it was Zhiyun Group that relied on its own strong influence to finally force the EU to make concessions, withdraw the previous sky-high fine of more than 12 billion euros, and finally agree to a fraction of the fine and reach a settlement.

In the eyes of Americans, Zhiyun Group is not good enough, and it even bowed its head to the EU... It doesn't matter if Zhiyun bows its head, but what about the large number of multinational companies behind us? For example, Apple, Microsoft, Google and other companies are all targets of fines from the EU.

Each faces prosecution and hefty fines.

But from the perspective of people from other countries, this has nothing to do with them and they are just there to watch the fun.

On the other hand, many people in India said that if the EU can punish Zhiyun Group, then so can we... The law doesn't allow it now, but we can just change the law!

Zhiyun Group has a market value of over 1.5 trillion US dollars. It would be a great loss if you don’t take a bite!
You know what, they really did it and recently launched a so-called dumping investigation against Zhiyun!

In response, Xu Shenxue was too lazy to pay attention to them. If you keep nagging, I will cut off your supply...including various smart terminals, various spare parts and consumables needed for automobiles, some precision equipment, etc.

I will shut down your newly started consumer electronics assembly industry and automobile industry.

The EU is a major customer of Zhiyun Group and the second largest market of Zhiyun Group, contributing tens of billions of dollars in revenue each year. Therefore, Zhiyun Group is willing to sit down and negotiate with the EU, and is even willing to pay a fine of 3 billion euros to settle this tax case that has been dragging on for many years.

But India... It's not that Xu Shenxue looks down on them, but there are really not many Indians who can afford the Zhiyun S series mobile phones... They even crave for Zhiyun's many devices, chips and other semi-finished products.

The business relationship between Zhiyun Group and India is that Indians need Zhiyun, not Zhiyun needs India!
Therefore, Zhiyun Group generally ignores Indians... and never makes any investments. It just sets up a sales and after-sales center, as well as a research and development center in the local area to recruit top local talents... As for ordinary local engineers, Zhiyun generally doesn't want them.

This is different from European and American companies, which like to set up a large number of conventional R&D centers and even customer centers in India to make full use of the local cheap software engineer resources.

Zhiyun does not like to set up large-scale R&D centers in India or other overseas countries and then recruit ordinary local engineers.

Zhiyun likes to establish R&D centers overseas, but generally tends to recruit a small group of top local talents, and disdains ordinary local engineers...

Because there are a large number of ordinary engineers in China, and they are cheap, there is no need to recruit ordinary R&D personnel overseas.

The country's abundant human resources of engineers of all kinds are also the core factor in Zhiyun Group's rapid rise and global dominance in recent years.

No matter how powerful the scientific research system is, it must have sufficient talents to support it!

China has enough high-tech talents...a lot of engineers in various fields.

----

After the head of Zhiyun Software introduced Yun OS10.0 and the many changes brought about by the built-in Yun AI.

Xu Shenxue took the stage again, and this time he introduced a relatively important thing in the Zhiyun software ecosystem, that is, "Zhiyun Space".

'Zhiyun Space' is a cross-platform, multi-device collaborative platform developed by Zhiyun Group that integrates many functions.

Including many functions such as cloud storage, file co-processing, file transfer, etc.

To put it simply, it allows users to process their various data, especially the data needed for work, on different smart cloud devices.

This "Zhiyun Space" is a relatively important link in the entire Zhiyun ecosystem. It is an important software that connects a series of smart terminals and PC devices such as Zhiyun mobile phones, Zhiyun tablets, Zhiyun notebooks, Zhiyun all-in-one hosts, Zhiyun mini hosts, Zhiyun home hosts, Zhiyun smart watches, Zhiyun VR glasses, Zhiyun smart TVs, etc.

Through a smart cloud space, the same file can be collaboratively processed on all the above-mentioned devices.

Even on non-Zhiyun smart devices, you can download and install the PC version of Zhiyun Space and then process files collaboratively.

This is an indispensable software for many people who use Zhiyun devices for office work.

Today, in order to cooperate with the major upgrade of the S17 series of mobile phones, especially the built-in Yun AI, the "Smart Cloud Space" has also undergone a major technical upgrade and integrated artificial intelligence technology.

So Xu Shenxue also took it out and gave a brief introduction for a few minutes.

After introducing Zhiyun Space.

Xu Shenxue briefly talked about some other things, but they were not important and would not cause a large-scale response... On this occasion today, and even in the next half month, Zhiyun Group will only make one voice: S17.

Other products will remain silent and give way to the S17 series of mobile phones!

This is to avoid distracting people!

Zhiyun Group must convey the relevant information about the S17 mobile phone to more potential users in a short period of time and promote their purchasing determination.

So during this period of time, nothing that distracts people's attention is allowed to occur.

If I can’t do it, no one else can do it either!
Therefore, even though Zhiyun Group has made a major breakthrough in its superconducting quantum computer and its experimental model has reached more than a thousand quantum bits, Zhiyun Group still keeps this news secret!

Now is not the time to officially announce the news of commercial superconducting quantum computers... If it is announced now, there will be nothing to sell, and the most important thing is that it will steal the limelight from the S17 mobile phone.

Zhiyun Group would never do such a stupid thing!

Don’t allow others to do it!
In the next few days, if anyone wants to stir up trouble to gain traffic, Zhiyun Group’s marketing department will let them know what world-class companies’ traffic control methods are!
Moreover, Zhiyun Group and its core product, the S series of mobile phones, are super enterprises and super-selling products that have attracted global attention. A large number of traditional media and self-media will publish various news and information, both true and false, to attract traffic.

People also like to eat melons during this period and read various news about Zhiyun and S series mobile phones.

Especially in China, the second half of August every year is the exclusive time period for Zhiyun Group and S series mobile phones, and all kinds of news are overwhelming.

On various information platforms, whether it is jumping videos or other graphic and text platforms, social platforms are full of relevant information about Zhiyun.

Moreover, many people browse more and more...it's big data. When a user reads a piece of news related to Zhiyun Group, the system will push ten pieces of news to the user. If the user continues to read, more pieces of news will be pushed to the user. Finally, out of the ten pieces of information on the recommendation page, five or six are related to Zhiyun.

The system knows that you like to read news related to Zhiyun, and will continue to recommend news related to Zhiyun to you in the future.

This is the big data recommendation algorithm.

Constantly provide users with content they like to watch, making them forget time and reality and immerse themselves in the fake network for a long time.

The marketing department of Zhiyun Group has also made full use of big data recommendation algorithms to carry out corresponding advertising on a large number of social platforms around the world... This kind of advertising is not just direct advertising, but more about using soft articles to find valuable content for investment, guiding users to participate in relevant discussions, and guiding the discussion results to the side that they want to see.

Advertising and marketing is also a very complicated matter.

Zhiyun Group has a strong position, the excellent reputation built up by the S series of mobile phones over the years, a large number of existing users, and a large number of potential users of other brands who want to buy and experience high-end mobile phones.

This has led to a large number of people paying attention to the news related to the Zhiyun S17 mobile phone.

The press conference hadn't even ended yet, but all kinds of news were already flying around the Internet, and more than 200 million people around the world watched the live TV or Internet broadcast of this press conference.

Although many people came in and just watched for a while and then left, they still watched it after all.

After the press conference officially ended at nine o'clock in the evening, the Internet was flooded with relevant information about Zhiyun Group and Zhiyun S17 series mobile phones.

On the Weibo platform, the top ten hot searches are all about Zhiyun.

The keyword 'Zhiyun S17' directly topped the list.

The subsequent keywords are also related to Zhiyun and S17.

The situation is similar on other platforms. On a certain question-and-answer platform, Zhiyun-related topics directly occupied eight of the top ten...

There is no ranking list for Jump Video, just some hot search topics, and they are basically all related to Zhiyun S17.

At the same time, as a product of Xu Shenxue, Jump Video is also an important battlefield for the marketing of Zhiyun S17. Therefore, Jump Video's parent company Yihai Technology has personally participated in the field and provided large-scale traffic for relevant information about S17.

Any short video with information related to Zhiyun or S17 will receive additional traffic.

At this moment, it is almost clear what the role of content information platform like Jump Video is in Xu Shenxue's mind: for advertising!
When Xu Shenxue founded Yihai Technology, his initial goal was to make money from games and earn a living... Later, it was to collect data to train artificial intelligence.

Later on, it began to provide support for the marketing of other products of its own!

Just think about it, for things like jumping videos, if the EU region gave extra traffic support to S series phones, while at the same time reducing the traffic of Apple and four-star phones... what would happen?
By the same token, in the field of electric vehicles, in the competition between Hailan Electric Vehicles and Tesla or traditional car manufacturers, who do you think should get the traffic?
There are also some topic discussions about smart electric vehicles, such as news about electric vehicle fires and explosions, and the traffic weight should be appropriately reduced; at the same time, the traffic weight of video content promoting the automatic driving of Hailan electric vehicles should be increased.

There's nothing wrong with that, right?
On the other hand, if competitors control such a platform, they will discredit Zhiyun products and promote their own products...what will happen?
The above are the main reasons why Xu Shenxue liked to make strategic investments in information platforms in the later period, and later simply made a jumping video himself.

It’s best to keep things like advertising platforms in your own hands!

Because if you don’t catch it, your competitors will!
(End of this chapter)