Peninsula Entertainment started from Reply 1988

Chapter 340: Entertainer Agency

Usually, it involves film distribution companies competing for schedules and competing products.

There will be no communication between them.

It’s good enough if they don’t kick you, let alone take the initiative to help promote it.

However, this action by CJ Entertainment was beyond everyone's expectations.

Not only did they not suppress "The Evil Dead", but they chose to actively help promote it.

In fact, CJ's motives are indeed impure.

They helped promote The Bad Boys, though ostensibly out of support for a competitor.

But in fact it is a far-sighted market layout.

In this way, CJ Entertainment can not only win a good public relations image for itself.

It can also use the publicity effect of "The Evil Dead" to attract more attention to "Parasite".

This strategy may sacrifice some potential box office revenue in the short term.

But in the long run, it will help establish CJ Entertainment's leadership and good reputation in the industry, and thereby attract more independent film production companies to choose them as distributors.

In the long-term cognition.

Everyone may still be stuck in the belief that there are only four major film distribution and investment companies in the Peninsula.

——CJ E&M, SHOWBOX, Lotte and NEW.

But with the saturation of the Hollywood film market in the past few years.

Warner Bros. and 20th Century Fox (now acquired by Disney) have successively entered the Peninsula film market.

With the entry of powerful companies, the Peninsula film market instantly changed from “Big Four” to “Big Six”.

Do you think it's over?

No.

With the entry of new capital Kiwi Media into the Peninsula film market in 17, the landscape changed again in 18.

After serving as the representative of SHOWBOX for 11 years, in March 18, he co-founded MerryChrismas Distribution Company with Huayi Brothers, the largest comprehensive entertainment company in China.

Same year, same month.

The investment director and distribution director of SHOWBOX resigned at the same time and jointly established a new film distribution company.

Not only that.

Subsidiaries of biological enterprises cleating holdings;

Cleating Entertainment, which is producing the film "Bicycle King Uhm Bok-tong";

Dexter, the production company of "Along with the Gods: The Two Worlds", and others are all committed to entering the distribution industry.

As more and more new players join the competition.

For an established distribution company like CJ Entertainment.

How to adapt to new market changes while maintaining their own advantages will be an important issue they face.

Because, in the Peninsula Film Investment Market, no company can always win.

After all, it was just not that long ago at the end of March.

"Extreme Job", which was released by CJ and was released for two months, has attracted a total of 1625 million viewers.

It ranks second in the box office performance of Peninsula films in history.

The huge success of "Extreme Job" has undoubtedly brought a strong shock to the Peninsula film market, and made the box office prospects of other films unpredictable.

There are pearls and jades before.

CJ Entertainment will naturally be more cautious about its box office expectations for "Parasite".

Therefore, they chose a more flexible and pragmatic strategy.

——That is, to diversify risks and seek more market opportunities by cooperating with other films.

According to data provided by the Peninsula Film Promotion Committee.

in 2013.

The market share of the four major old-line publishers, including CJ and Lotte, is 68%.

And when it came to 2018.

The market share of the Big Four has dropped sharply to 41%.

This means that Peninsula Film Distribution Company is about to undergo a major reshuffle.

It also announced that the pattern of "Four Kingdoms Competing for Hegemony" had entered the "Spring and Autumn and Warring States Period".

CJ Entertainment also understands.

If you want to maintain your advantage, you must adopt some new strategies.

——That is, checks and balances, winning over, division, and suppression.

(PS: CJ was behind the disintegration of SHOWBOX.)
This not only demonstrates CJ Entertainment's broad-mindedness, but also its ruthless measures.

They know the art of ruling clearly.

B.A. Entertainment, the investment company of "The Villain", and the newly entered capital Kiwi Media.

Naturally, I accepted the kindness from the local tyrants.

After all, the scale of CJ Entertainment is there.

When you come to a new place, of course you have to pay a visit.

Otherwise, it will become like Warner Bros.

As soon as the movie was released, it was surrounded and beaten by the local "Big Four" veterans. It was so miserable.

Besides, the production cost of "The Villain" is only 75 billion won, which is only 0.4 RMB.

It’s easy to get your money back.

Because the film will not be released only in the peninsula.

But if you want film distribution companies in other countries to buy the copyright.

Then the reputation and box office of "The Evil Dead" which is first released in Peninsular China must be better.

If you want good box office results, you have to avoid too much competition from films in the same period.

Therefore, they have to accept the kindness from CJ.

Otherwise, Warner Bros. is a lesson for you.

Therefore, CJ Entertainment began to help attract traffic for "The Villain" with the gimmick of "Jin Qixuan linkage".

Subsequently, the distribution company of "The Evil Dead" also took advantage of this favorable situation and quickly launched a series of publicity activities.

In an instant, major media and social platforms were flooded with the trailer and related topics of "The Evil Dead", which attracted enthusiastic attention and discussion from the audience.

Of course, the three leading actors are Ma Dong-seok, Kim Mu-yeol and Kim Kye-hyun.

A one-month promotional period for the film is also about to begin.

4 month 18 day.

The three of them attended a variety show produced by KBS - "Entertainment Agency" to promote the movie "The Villain".

The three of them got together again after half a year, and there was no sense of strangeness between them.

Earlier, after the filming of "The Evil Dead" was completed, the three of them still had time to work out together.

However, as Ma Dongseok and Kim Ki-hyun's schedules increase.

I can’t make an appointment for the fitness club.

"Oh, no more hugs."

Ma Dongxi waved his hand with a haggard look on his face to stop Jin Qixuan's enthusiasm.

"Hey, Uncle Ma, why is your voice hoarse?"

See him like this.

Jin Qixuan thought that he had been drained dry by his girlfriend, a young model.

Hearing this, Ma Dongxi sighed and said:

"Hey, I have a cold. I don't want to infect you..."

"Oh, so it turns out that muscular men will get sick if they are supposed to."

"Hahaha~"

While chatting and laughing, the three of them arrived at the dressing room backstage of the studio.

"Qixuan, what have you been busy with recently?"

"I was running activities recently and will join the crew of Lee Chang-dong's movie in June."

Hearing this, Jin Wulie pursed his lips, turned his head to look at Ma Dongxi who was texting his young model girlfriend, and asked:

"Senior, what about you?"

"Me? A few days ago, Marvel invited me to play Hercules in The Eternals. We were talking about it recently."

Ma Dongxi smiled innocently.

Kim Woo-yeol: “…”

Let’s not talk about this day.

After a while.

The staff handed over a mobile camera.

He signaled them to shoot some footage while walking from the backstage of the dressing room to the interview room.

Then, microphones were attached to the collars of the three people.

Ma Dongseok is not feeling well and Kim Ki-hyeon is the youngest.

Therefore, the important task of hosting the conversation on the road with a mobile camera in hand naturally fell on Kim Woo-yeol.

In the elevator.

Kim Mu-yeol held up the mobile camera and began to host:

"Qixuan hasn't been on a variety show for a long time."

"Well, the last time I recorded a variety show was at the end of 17."

"How do you feel about being on the variety show this time?"

Hearing this, Jin Qixuan responded with a smile:
"It feels great! After all, I'm the youngest, so of course I have to show my energetic side."

"It's so annoying that you mentioned your age directly in front of your two brothers."

"Haha, there's nothing I can do about it, it's just the way it is."

Then, Kim Woo-yeol turned to Ma Dong-seok and asked:

"Senior, how do you feel about this recording?"

Ma Dongxi explained with a slightly hoarse voice and a haggard look on his face:
"I have a cold, so my hands and feet are a little shaky and my voice is hoarse, so I hope the audience can understand a little."

"..."

Soon, the elevator arrived.

The three followed the staff all the way to the live interview recording room.

After a while.

The three of them sat down, and the host began his usual opening remarks:

"Welcome, audience friends. Today we are honored to have the three leading actors of the movie 'The Evil Dead'."

“This movie is a crime action film involving gangsters, detectives and serial killers, full of exciting plots and gripping suspense.”

"Now, please ask the three actors to say hello to our audience friends, starting with the most handsome one~"

Hearing this, Ma Dongxi quickly spoke:

"Hello everyone!"

"Hahahahahaha..."

The staff and host at the scene burst into laughter.

Seeing this, Ma Dongxi smiled and scratched his head, saying:
"I said it without hesitation at the beginning. I'm sorry."

“Ma Dong-seok is the most handsome!”

At this time, one of his little fangirls in the audience shouted.

"Ah, someone actually admitted it. Is this... because of poor eyesight?" Kim Muryeol's complaint once again caused laughter at the scene.

Wait until the laughter stops.

The three of them introduced themselves one by one.

"Hello everyone, nice to meet you. Thank you for the invitation. I am Jin Qixuan."

The host looked at Jin Qixuan, smiled and applauded:
"Thank you for coming. Then, please introduce the movie to me."

Jin Qixuan is not the lead actor in this drama.

Therefore, there is no need for him to introduce the movie.

Ma Dongxi took the lead and preached:

“First of all, this is a crime-themed action film. It is definitely a movie that will give the audience an adrenaline rush.”

"I believe that the audiences who walk into the cinema will feel very refreshed after watching it."

"If the movie wasn't interesting, the three of us wouldn't have starred in it."

After listening to Ma Dongxi's story, the host raised his arms energetically and responded:
“So everyone is very confident about this movie.”

"It's true."

The three of them nodded in unison.

Then, the host quickly glanced at the manuscript, turned his gaze to Kim Woo-yeol, and asked curiously:
"So, did Kim Woo-yeol-xi make any special efforts for this role?"

Hearing this, Jin Wulie said calmly:
"In order to make the confrontation with Ma Dongxi in the play look more evenly matched, I gained 15kg on purpose."

The host exclaimed in surprise:
"Wow, 15kg? Gaining weight isn't easy, is it?"

Jin Wulie nodded and said:

"It was not easy. During that period, I had to eat 6 to 8 meals a day on average. This kind of eating habit was actually very hard."

The host asked with great interest:
"So in your opinion, which is harder, losing weight or gaining weight?"

"Gain weight."

Jin Wulie and Jin Qixuan said in unison.

Hearing this, the host turned to Jin Qixuan and asked curiously:

"Oh? Does Jin Qixuanxi also think so?"

"Yes."

The host recalled for a moment and said:
"I remember that Jin Qixuanxi seemed to adjust his weight frequently for roles, right?"

"Well, when I was 17, I did a photo shoot for DAZED magazine with a body-themed photo shoot."

"After that, I did My First Brother, and I managed to put some muscle back in there, and then I lost it again for Parasite..."

"It's been two years now, and I still haven't gotten back to the size I had when I was shooting for DAZED magazine."

After listening to Jin Qixuan's story, the host said with some heartache:
"Ah, so that's how it is... Repeatedly gaining and losing weight like this is not good for your health."

Jin Qixuan nodded and said helplessly:

"Yes, and the most painful thing is that I want to work hard to gain muscle, but no matter how much I eat, my weight won't go up..."

The host asked curiously:

"Is it because you have a physique that doesn't easily gain weight?"

"No, it's because no matter how much I eat, my seniors above me will help me share the burden."

As he spoke, Kim Ki-hyeon looked past Kim Muryeol and towards Ma Dong-seok.

"Oh, so it's because of Ma Dongxi."

The host then suddenly realized.

"Ah, what are you talking about?"

Ma Dong-seok raised his hand as if to hit.

Jin Qixuan quickly dodged backwards.

In an instant, the atmosphere in the interview room was filled with joy.

After a little fight, Ma Dongxi explained with a smile:
"Qixuan is very popular in the crew, and people often feed him. In fact, for half a month, someone sent him a support car every day. So, every time I followed him to get food."

"So this is ah……"

The host nodded and then asked:

"Ma Dongxi, in the trailer, we saw that you had a lot of fighting scenes. Can you tell us how you felt when filming such scenes?"

Ma Dongxi thought for a moment and said:

"Because every time I shoot such a scene, I need to consume a lot of physical energy, so after each shoot, I feel like I have climbed Halla Mountain."

"However, as long as the final effect can satisfy the audience, our efforts will be worth it."

Hearing this, the host smiled and nodded, agreeing:
"That's right. As long as the movie is good, the actors' hard work is worth it. In the movie, the relationship between the three doesn't seem to be very friendly."

"So, in reality, what is the relationship between the three of you?"

Hearing this, the three of them looked at each other, and finally Kim Woo-yeol answered the question.

"They have a very good relationship and would make plans to work out together when they are free. But they are both too busy, so they can never find a suitable time."

Listening to Jin Wulie's complaints, the host smiled and said:
"Indeed, Jin Qixuanxi has been very busy recently. Not only has he been doing the roadshow for "The Villain", he is also about to do the roadshow for "Parasite."

Then, the host looked at Ma Dongxi and asked:

"Ma Dongxi is also very busy. As far as I know, it seems that Marvel Studios has approached you to make a film recently, right?"

"Yes, but it hasn't been finalized yet, so it's not a done deal."

Although Ma Dongxi said this, the smug smile on his face was not concealed at all.

"It looks like another actor from our Peninsula is going to go international. Congratulations, congratulations!"

Hearing this, Ma Dongxi waved his hand and said modestly:
"It's just an intention. I can't say anything casually about anything that hasn't been confirmed."

The host nodded, then looked at Jin Qixuan and asked:

"This year, our Peninsula only has two films nominated for the Cannes Film Festival, and you played very important roles in both films. May I ask, as an actor who has attended the Cannes Film Festival with his works for three consecutive years, how do you feel?"

Jin Qixuan thought for a moment and said:

“It is a great honor for me to be able to present my work at the Cannes Film Festival for three consecutive years.”

"This is not only a recognition of me personally, but also an affirmation of our Asian film industry."

“I hope that we can produce more excellent works in the future and allow Asian films to gain more international acclaim.”

After hearing Jin Qixuan's answer, the host led the applause and then asked:

"Jin Qixuanxi is only 27 years old this year, but he has already produced so many heavyweight works, and even won the Blue Dragon and Daejong double actor awards."

"I believe that not only me, but many people are very curious. As your fame grows, will you continue to be an actor in Chungmuro, or will you choose to shoot some TV dramas or variety shows that can easily make money?"

Originally, Kim Ki-hyun should have answered without hesitation and continued to pursue a career as an actor in Chungmuro.

But, at the moment of opening the mouth.

The image that emerged in his mind was that Netflix had offered him a sky-high salary of 2.5 million per episode.

So, he swallowed back the words that were about to come out of his mouth.

Looking at Jin Qixuan in silence.

Ma Dong-seok and Kim Woo-yeol looked at each other, a hint of surprise flashed across their faces.

The two of them have known Jin Qixuan for some time.

The two of them also have a relatively good understanding of Jin Qixuan's personality.

In their view.

Kim Ki-hyun will definitely choose to continue on the path of a Chungmuro ​​actor without hesitation.

After all, both of them deeply understand Jin Qixuan's passion for making movies.

But now seeing Jin Qixuan's silence, could it be that...

Kim Woo-yeol was a little bit unbelieving, so he nudged Kim Ki-hyeon lightly with his elbow.

Kim Ki-hyeon came back to his senses after being touched by Kim Woo-ryul.

He glanced back and forth at the three people who were waiting for his answer and said with a smile:

"Don't get me wrong, the reason I hesitated is because the question the host asked just now mentioned TV dramas or variety shows that can easily make money. I think this statement is a bit wrong, or in other words, a bit incomplete."

"Whether it's a movie, TV series or variety show, if you want to make it well, you need to spend a lot of energy. There is no such thing as putting in a lot of effort in making a movie, while TV series or variety shows can be done perfunctorily."

“As long as you stand in front of the camera, you need to perform your best. Otherwise, you would be irresponsible to the audience who support and love you.”

"Therefore, if there is an opportunity, I also hope to be able to perform more different types of roles through other performance forms, so that everyone can see a different me."

Jin Qixuan's words were flawless.

It not only shows his serious attitude towards the profession of actor.

At the same time, he did not say anything definite, which laid the groundwork for his future filming of web dramas.

Listening to Jin Qixuan's answer, the host nodded thoughtfully and applauded:
"That is nice."

Then, the host looked at the script and continued to ask:

"In "The Villain", Jin Qixuanxi played a vicious murderer, and in "Parasite", you played a poor boy living in a rich family."

“The two characters are very different in terms of personality and identity.”

"Then I want to ask, which of these two roles was more difficult for you to perform?"

Normally, in the promotion of one movie, there is no mention of another upcoming movie.

However, their situation is indeed somewhat special.

Let’s not talk about the distant future, just look at the schedule battle from May to July.

The distribution company of "The Villain" has already sided with CJ.

Therefore, given that CJ has already helped to attract traffic to "The Evil Dead", it is only right for them to return the favor.

The two movies themselves are now using the gimmick of "Jin Qixuan collaboration" to hype up each other's popularity.

Therefore, there is no hesitation in mentioning "Parasite" during the promotion period.

Hear the question.

Jin Qixuan answered without hesitation:

“Kim Ki-woo from Parasite, of course.”

"Although the two characters have very different personalities and identities, relatively speaking, the impact of this difference on the performance is not as great as everyone imagines."

"Because no matter what the character's personality or identity is, as long as you think and act from the character's perspective, there won't be any big problems."

"What is really difficult is the change in the character's mentality."

"Relatively speaking, when performing the role of Jiang Jinghao in "The Evil", he only needs to maintain one state, that is, evil, evil who does all kinds of evil."

"But the character of Kim Ki-woo is not suitable."

“When performing, one not only needs to show how cautious one is when living in someone else’s home, but also how poor one is in thought.”

“Many people think that poverty is about material things, money, and status.”

"But the truly terrible poverty is the poverty of thought."

“Material poverty can be changed and gained through hard work.”

"However, poverty of thought can imprison a person and make him or her do things that are completely incomprehensible to normal people."

“This character of Kim Ki-woo is like that.”

"Because of his poverty of thought, he did a lot of things that were completely incomprehensible to outsiders, but in his eyes, these actions were so natural."

"This kind of performance, where you completely transform yourself from the inside out into another person, is the most difficult."

Jin Qixuan finished speaking.

The scene fell silent instantly.

It took a long time for the host to come back to his senses from Jin Qixuan's words.

The look in his eyes when he looked at Jin Qixuan was full of admiration.

An actor can have such a deep understanding of acting.

No wonder he could achieve such high achievements at such a young age.

The future is limitless!

(End of this chapter)