New Age Artists

Chapter 23: The Ones to Fear Are the Chinese and the Barbarians

Shen Santong is a marketing king with just one novel and one single. Don't think it's ridiculous.

Nothing to laugh about.

The Four Heavenly Kings, after all, is not just a small city in Hong Kong Island that dares to call them that.

The marketing in the mainland is too poor. You have to dare to call yourself a superstar, queen, or leader.

To survive in this industry, you need a sense of conviction.

Shen Santong doesn't really care how many people will criticize this marketing or whether it will get everyone's support.

Don't worry about gains and losses and don't dwell on the world of fame and fortune.

After several years of continuous marketing, 09G began to rise in 3.

More and more people are surfing the Internet, and when you search for Shen Santong, all you see are the tags of superstar.

What the cross-border king, what you deserve to be called the king and so on.

There are controversies and verbal battles, but the label is the king.

By 14, major Internet platforms will be upgraded, 4G will emerge, some data will be lost, and the black history will disappear.

If you continue marketing at this time, everyone will get used to it and the fake will start to become real.

18 years later, the fans who read his books and listened to his songs have grown up, and he is the well-deserved king of pop.

20 years later, he started a live broadcast and did nothing else, letting netizens supervise him while he typed.

By then, the screen will be filled with “Grandpa, look! The novel you’ve been following is finally finished.”

It is the king of products that are genuine and of guaranteed value.

As long as you keep working at it, you can keep modifying the timeline.

There are many successful cases in reality.

Does Liu Dehua have acting skills? He remains the same even when he is old.

But as he kept moving in the circle, the others gradually became silent, and he became the strongest.

The same goes for Milk Tea Lun, whose fans are frantically modifying the timeline.

Things like "In the Name of the Father" with 10 billion views have come.

This song has always been a niche among the niches from the past to the present.

Even for "Nocturne", there has never been any such thing as "receiving awards immediately after "Nocturne" is played".

Because of "Nocturne", I met "Fairy Tale".

Spread the marketing material.

It is not only about creating momentum for the movie, but also about shaping one's personal image and IP.

Shen Santong’s “cross-border king” marketing, no matter what the premise is, the king of destination has touched the nerves of many people.

Especially in Hong Kong and Taiwan, the King of Pop is exclusive to them.

If you observe carefully, you will find that before 08, male actors in mainland China had to have a strong background, like Huang Xiaoming, who was good at dealing with people, had rich experience, and was endorsed by Huayi.

Any other youngsters who show up will be trampled to death.

Mainland actresses, the four double Bing.

It’s either a big Sami or a pendant.

Without the support of the circle, it will be destroyed.

This was the case with Fan Bingbing, who became famous the earliest. If she didn't join, she would have no way out.

Shen Santong wants to market himself as the "Cross-border King", but without any background, it is destined to be a bloody journey.

For a time, everyone was calling for his death.

"Boss, the criticism is too loud, do you want to take a step back and market the Little King?"

Those who are concerned about public opinion are terrified.

Old and new superstars, young kings and young queens, and all kinds of fans of songs and movies came out together to madly insult and smear Shen Santong.

"Dimples" climbed to the top and stepped on many people, many of whom have very strong fan bases.

Entertainment tabloids continued to follow up, with mostly negative reports.

Hong Kong and Taiwan have very strong control over the media.

The news about Xiaobailong being beaten up before was almost not released.

When it is released, it is mixed with all kinds of messy information to confuse the water.

Shen Santong has no company to support him and is not considered a celebrity.

He also wanted to implicitly portray himself as an image that was in opposition to the record company, and he also planned to clear the name of online singers, and he also set up his own film and television company.

In the three fields of film, television and music, there is no foothold or foundation.

Everyone tacitly wanted to trample him to death.

"We can use this incident as an opportunity to organize the fans." Shen Santong signaled everyone to stay calm.

The word "fan" did not become popular in everyday language until the Super Girl Contest. Now the colloquial terms are "music fan" and "movie fan".

The book "Emperor Qianyuan" is good, but it has most male fans.

Male fans have no fighting power.

After his face was revealed in "Dimples", a large number of his fans converted into fans of his works, most of whom were female.

Female fans are much more powerful than male fans, and Shen Santong took advantage of the siege to organize his fans.

Keep good control, it’s okay to chase stars, but the main thing is to invest time.

If you spend money like that, it means you're just buying a work or a book. If you spend more than that, you can't say you're his fan.

He doesn't need this kind of fans who make him feel hurt.

It is always better to organize it by yourself than to be used by some people. At least his fan group is not allowed to raise funds.

They started arresting people in 04, starting with the first batch of fans.

Only good traditions and customs can be maintained among fans.

Those who are still willing to fight for him at this time are relatively loyal fans.

"This time the marketing company will only take the direction and use actual practice to allow potential fans to emerge, and we can recruit them into the public relations department."

Marketing the "cross-border king" requires fans to charge forward.

Especially the time cost, flooding major forums with spam and fighting against blackmail.

Actual combat is the best test. Shen Santong felt that it was time to set up a public relations department.

When the Internet's specialized platforms have not yet developed significantly, it is necessary to cultivate a group of original water armies.

The first holy war of Shen Santong’s fans began.

With money paving the way, there are also fans charging forward.

For a while, the fight started back and forth.

The main thing is that his works are really solid.

He wrote a novel that became a bestseller in both Mainland China, Hong Kong, and many other countries.

The first single surpassed all the superstars and topped the charts.

It's really heartbreaking when fans fight each other.

Internet singer, Internet writer?
Shen Santong did that for his dream of making movies, and we don’t have to pay for listening to the songs.

He wrote these songs for his fans for free. We asked him to release an album, but he refused because he felt sorry for us fans.

How much money have you spent on chasing stars?

The star you admire releases several albums and compilations a year. Have you ever thought about saving money by living frugally?
You are so miserable.

My Shen Santong can write a book casually and sell tens of millions of copies. Can your family do the same?
What is the educational background of the celebrity you admire?
Shen Santong is a top student in the directing department of the Beijing Film Academy. Do you know how many points he got to be admitted?
Every cut is bloody, every word is heart-wrenching.

Results are king.

There is really no way to deny this achievement.

In addition, Shen Santong is not in the record industry and does not sell albums.

On the one hand, it certainly led to many people in the industry rejecting him and wanting to crush him.

On the other hand, it also means there is no direct conflict of interest.

If fans want fame instead of benefits, the fight will not last long.

Fans from all walks of life came out together, and when they found that they couldn't kill him, they began to split up.

Saturday, April 11.

Watch the finished film of "Supermarket" with Han Sanping to see if there is anything that needs to be adjusted.

"Director Han, I think Mr. Wang's suggestion is very good. We will submit it for review immediately. China Film Group will provide support, and it is a pure commercial comedy, so it should not be difficult to pass the review in a week. We will negotiate with the theater chain for distribution and release it on December 12st. We will pave the way for A World Without Thieves."

After watching the movie, Shen Santong gave Han Sanping a suggestion.

Han Sanping's eyes were very subtle: "You kid, you are too vindictive."

Before "Dimples" came out, the internet was flooded with praises of Shen Santong as some cross-border superstar.

The release of "Supermarket" is indeed destined to be cannon fodder.

But now, it's different.

After watching the movie, Han Sanping felt that the quality of the movie was very high.

If it really is a vanguard move to cooperate with Shen Santong's publicity campaign, is it really a vanguard move?
The fist as big as a casserole is going to beat "A World Without Thieves" to death.

It is the Chinese barbarians who should be afraid.

(End of this chapter)