New Age Artists

Chapter 24: Make the Chinese and foreigners bow their heads

With Shen Santong's one marketing move after another, "Crazy Supermarket" is a good movie, and it will be released on December 12st.

"A World Without Thieves", which was scheduled to be released on December 12, may be forced to withdraw.

Han Sanping has watched enough films and he also has his own set of criteria for judging commercial films.

I laughed out loud several times while watching the movie.

This is a good movie, a good commercial movie.

Han Sanping has also seen the finished film "A World Without Thieves", and there is a problem: the little cannon doesn't want to make comedies anymore.

Just like Stephen Chow, who is no longer willing to act in comedies.

Shen Teng also doesn't want to act in comedies and doesn't want to make the audience laugh.

"Cell Phone" is beginning to show signs of success.

I want to talk about real issues and find some meaning.

Although his level is not that good, we can see that the little cannon wants to express himself more and more.

In "Cell Phone", Yan Shouyi, a middle-aged man, has an affair.

Then the theme explored by the little steel cannon is not that a successful middle-aged man has lost himself, but that the development of technology has alienated the sincere emotions between people.

But Yan Shouyi knew that although he had an affair, he was still very responsible to his ex-wife and children.

He talks a lot of nonsense, but he is really filial to his grandma.

It was only exposed because of advanced technology. It's all the mobile phone's fault.

If it weren't for mobile phones, my wife wouldn't have left me, and we would have a child.

After all, the little cannon represents himself.

He excuses himself and feels very sympathetic towards the protagonist who is having an affair.

At heart, he is a director who makes money by making entertainment films. He made his fortune from this, and he worked his way up from being a small boss.

Now that we have achieved box office results, we want to find some artistic value.

On the other hand, they are afraid of losing box office revenue and losing their own foundation, so they keep pursuing social hot spots.

It's just awkward.

This is even more obvious in "A World Without Thieves".

Stealing on trains is a social hot topic nowadays and is very prevalent.

Follow social hot topics and want to explore their significance.

Give humanity to the thief and find bright spots for the bad guys.

If his meaning and his dilemma were really filmed, it would not be correct in terms of values and would offend the audience, so it cannot be brought up.

Twisted. Very twisted.

In contrast.

Shen Santong's "Crazy Supermarket" does not have these problems.

It's a movie that makes the audience laugh, and the character arcs are also perfect.

Li Junwei and Tang Xiaolian finally got married.

Zhu Liao became a superstar.

Tire opened a martial arts school to pursue the "path of justice".

He Sanshui got together with the female owner of the supermarket.

He also received a letter of forgiveness from his female boss, and was criticized and educated because his behavior involved a crime.

The robbers were killed, or was it a saturation rescue? Internal self-rescue combined with the arrival of external snipers to kill the criminals.

Even Han Sanping himself, who played a policeman, finally got a chance to take a vacation so that he could spend some time with his daughter who was celebrating her birthday.

To be honest, Han Sanping was very surprised.

Shock!

Very shocked!

Unlike domestic comedy films, the narrative is smooth, without reflection and entanglement, and the structure is complete.

In Han Sanping's eyes, the way he looked at Shen Santong changed.

This is the hope of the new generation of directors and also the hope of local films.

The taste is much better than that of the fifth and sixth generations of directors, and even better than Zhang Yimou and Feng Xiaogang.

There is no strange smell, no scent of self-reflection.

Clean and quick.

"You need to be more open-minded. It's not easy to make movies in mainland China these days. We can't quarrel with each other."

Han Sanping was not being arrogant, but as an elder, he gave some advice to the young people. At this time in 04, Chinese local films were facing many difficulties.

After joining the WTO, Hollywood has been eyeing the Chinese film market and trying to knock on the door.

It's not just about market interests, but also about the competition for aesthetics and discourse power.

Giving many benefits to the Hong Kong industry is also to buy time for local films.

Ultimately, the conflicts in the Hong Kong circle are internal.

Hollywood is an enemy-enemy contradiction.

"The little prince of Huayi had bad intentions. He came to me first."

Shen Santong naturally would not really want to attack "A World Without Thieves".

As a person who has been reborn, he is mature in mind and puts his own interests first.

The only directors in mainland China who can generate box office success nowadays are Zhang Yimou and Feng Xiaogang.

Chen Kaige has yet to prove himself. He has won major awards, but his box office in mainland China has not yet exceeded 100 million.

It was not until The Promise was released that the three major commercial directors could be called out.

When he proposed that "Supermarket" should compete with "A World Without Thieves", he was just trying to get benefits by lifting the roof.

In terms of box office, the domestic film market cannot accommodate two good films being released at the same time. There must be at least half a month between them.

In the overall situation, the infighting among mainland filmmakers is just a joke to others.

If you do this, you won't get far.

"That's your business. I think he will take the overall situation into consideration."

Han Sanping had no intention of cleaning up Huayi's mess, and Huayi was not worthy of him cleaning up his mess.

"We were responsible for the promotion of Supermarket. Dimples could be the album's main track. Any few of these songs would make a strong album. I gave them out for free. And songs like Justice, Miles Away, and My Sky, if you count them as promotional costs, are higher than the cost of the film."

Shen Santong handed the materials to Han Sanping.

There is also the marketing press release, which is also the cost of film promotion.

Marketing him is not for himself, it’s all for the movie.

I spent more than 200,000 yuan to buy space to praise him.

After taking into account all the money that should have been earned and the money that was spent, it is not an exaggeration to say that the cost of publicity and promotion is higher than the cost of the film.

"We actually intervened in the issuance, so we should take a share of the issuance."

Shen Santong came here today to gain tangible benefits.

"No, our contract has been signed and cannot be changed." Han Sanping disagreed.

This thing is very troublesome. China Film is a state-owned enterprise and if it is not handled properly, there will be trouble.

"Then China Film will invest one million in offline promotion of this film, distribute it nationwide, and guarantee a minimum of 200 copies. Digital copies can be the main ones."

Shen Santong showed his real conditions.

China Film Group has indeed done a lot.

It is planned to build 166 digital screening halls next year.

Once completed, it will be the world's largest digital cinema chain, surpassing the United States.

The 400 copies of "A World Without Thieves" planned to be released, including 100 digital copies, will all be screened in digital theaters built by China Film Group.

"Okay." Han Sanping agreed.

It is troublesome to modify an already signed contract, but it is easy to make up for it elsewhere.

It is well-deserved that "Supermarket" has such box office potential.

Han Sanping even had an illusion.

Shen Santong is like a veteran in a state-owned enterprise and knows all the ins and outs.

It’s not that there isn’t a situation of direct division, it does exist.

But it also depends on the industry and location, and most importantly, you need to find partners who are willing to make some money with you.

Han Sanping doesn't want to play with these things, he has his own pursuits.

Besides, if I really want to play, I won’t play with Shen Santong.

Without memorization, you can’t play.

"Let me bow to him, I won't go."

Wang Zhonglei's face changed when he heard this.