Agriculture Maniac

Chapter 158: Use the other person's way to repay the other person's kindness

Brick Kiln Office.

Yu Yang sat in the leather chair and looked at the A4 paper spread on the desk.

The marketing plan for the 'fuel package' is listed above.

The purpose is to squeeze out the ADM faction's soybean oil and allow their own company to take over the mid- and low-end market.

It even had an impact on the edible oil market, causing serious damage to the grain and oil mills of the ADM faction.

In this program.

The first thing we have to do is to add 20ml to 30ml of Sany soybean oil to the semi-finished vegetable packages according to the cooking method, and then slightly increase the selling price of the semi-finished vegetable packages.

As for whether consumers will buy it or not...

From mid-May to mid-June, the company launched an activity where customers could get 5ml of Sany soybean oil for free when they spent 6 yuan on vegetables, which received unanimous praise.

After mid-June, the event was cancelled and the leaders in Beijing were the first to ask the reason. As a result, Sany soybean oil in 6L barrels and 5L boxes were successfully launched on the market and successfully captured the high-end edible oil market.

In addition, semi-finished vegetable packages have brought about changes in the catering industry, and many mid- to high-end hotels have begun to accept this cost-saving supply method.

In order to attract customers or create special dishes, high-end hotels have also begun to purchase Sany soybean oil on a regular basis.

Of course, the vast majority of mid- and low-end hotels, including small restaurants, still only purchase semi-finished vegetable packages and cannot afford Sany soybean oil for the time being because they have gutter oil.

Therefore, the consumer group of semi-finished vegetable packages, that is, office workers who seldom cook and only cook one meal a day or even two or three meals a week, can definitely accept "semi-finished vegetable packages containing Sany soybean oil".

What's more, this consumer group will like this model.

After all, you are eating good and healthy oil, and your daily expenses will only increase by one or two cents at most, which is just a drop in the bucket.

That is why they find it difficult to accept a 5L barrel of cooking oil.

Because it can't be used.

In this way, Sany soybean oil won over a part of the mid-range market customer base without lowering the price, and kept them away from ADM series of edible oils.

What the company needs to do next is to provide tanker trucks to regular vegetable consumers.

In other words, let the vegetable vendors mount a few 100L oil drums on their vegetable transport vehicles or motor bicycles.

Every day when I go to the market or walk through the streets, I would shout a few words and ask farmers to take out the 350ml glass pots that were given as a gift when they bought vegetables, and refill a cup for 2 yuan.

Compared with golden arowana, the price of our own fish is definitely more expensive.

But Sany soybean oil is delicious.

A 5L bucket of Golden Arowana costs 10 yuan, but a refill only costs 2 yuan.

In such a moment, the price difference immediately emerged.

It's not that my house is expensive, it's that 'I don't need to spend so much money'.

Like shampoo.

Farmers these days prefer to buy shampoo, not in large barrels.

But it's the kind that costs 5 cents for two bags.

The size is 5cm, which contains 20~30ml.

Farmers buy it and use one bag twice or even three times.

In fact, if you calculate the unit price of this bag, or gift, it is much more expensive than the large barrel of shampoo.

But why do farmers like to buy?

Because I don't have to spend so much money at once.

By the same token, the 'refill' marketing plan is totally feasible.

In this way, the high-end market has Sany soybean oil, the mid-end market has oil packs, and the low-end market has "Refill", and the company has completed its comprehensive deployment.

the most important is.

The daily output of Sany soybean oil is about 1 tons.

It seems like a lot, but if sold in 5L barrels, the company can only supply 400 million barrels per day at most.

Roughly speaking, it only covers half of Dongshan.

By breaking up the sales with 20~30ml and 350ml, the company can quickly cover the entire north with Sany soybean oil and then go south.

And as time goes by, the entire supply chain will become a "water pipe", with continuous production by the family, continuous supply by the vegetable vendors, and continuous consumption by the customers...

In this process, it is difficult for ADM's edible oil to participate, and it can only win over the remaining customers, and then its market share is constantly eroded by its own.

No, they can't get any clients.

Because the price of soybean oil was reduced, all of it was bought up by our own companies, and our market share was almost zero.

Yu Yang picked up the A4 paper, checked it carefully several times, thought about it again and again, and called someone he trusted to help him consult.

Including the Three Musketeers of Shiliying, the head of Sanyuan Transportation System Lao Han and the big customer Zhang Hai, the head of the Vegetable Vendors Association Yue Donglai, Shili Mall Fan Tao, Gu Shi Beef Gu, and Li Changnian, the former head of Haicheng Nightclub who helped run his own construction company...

If you count carefully, you will find that we actually have quite a few battle-hardened generals.

For example, Fan Tao, the remnant of Asia Mall.

For example, Mr. Gu, as a private enterprise, once challenged three central enterprises. Although he was defeated repeatedly, his net worth is still no less than 20 billion blue banknotes.

Another example is Li Changnian, who started out as a tailor, ran real estate in Hong Kong, and was the head of the largest entertainment venue in Hong Kong. During his heyday, he was worth tens of billions of Hong Kong dollars.

Unfortunately, they were all defeated generals.

Yu Yang copied the A4 paper and distributed it to everyone. "The soybean oil war is the foundation of our foothold in the grain field. This plan is related to success or failure. Everyone take a look and express your opinions."

for a long time.

Elderly Li Changnian was the first to speak, "It's feasible in theory, but for bulk soybean oil... we can't guarantee that the vegetable vendors won't do something bad and secretly replace the Sany soybean oil, or take money from ADM and secretly pour some pesticides into the oil barrels. Either way, it would be a fatal blow to us."

"No problem. Mrs. Smith should know my character. If she dares to do this, I will dare to do even more. Of course, we can't take advantage of others with our noble intentions. In order to avoid this from happening, we will only cooperate with vegetable vendors we know well. After all, if we are worried about everything when doing business, will we still do it?"

Li Changnian nodded, "It's feasible!"

Mr. Gu also nodded.

Fan Tao is just a scoundrel and can be ignored.

Zhang Hai, a big customer, hesitated and said, "Put yourselves in their shoes. If we secretly purchase Golden Dragon Fish in the market, it means that Golden Dragon Fish will be sold at a discount price to ADM. And our Sany soybean oil covers the entire market, which is equivalent to an all-out war. I always feel that there is something missing."

"Increase production capacity."

Yu Yang thought of this when he was formulating the marketing plan. "Our unlimited purchase of Golden Arowana products will give ADM the illusion that 'supply exceeds demand'. If we let the vegetable vendors urge the merchants to supply goods, or even order a large number of Golden Arowana, ADM will definitely expand its production capacity.

When our purchase volume reaches 300 million tons and we stop buying completely, the Golden Arowana products will inevitably be unsalable after the expansion of production capacity, and even fill up the warehouses.”

Fan Tao understood, "It's their fault."

Township Chief Huang frowned and said, "But our supply model for Sany soybean oil is that we only supply as much as the customers consume. If Golden Dragon Fish lowers the price again, or dumps it on a large scale, then we will no longer produce ink and will no longer need to purchase Golden Dragon Fish. Will they launch a Jedi counterattack?"

"It's 1.8 yuan per liter now. If the price drops further, will it still be soybean oil?" "That makes sense. Let the vegetable vendors complain about it. I guess few people would dare to eat this kind of oil."

"In that case, let's launch a general offensive and seize the soybean oil market!"

……

8 month 22 number.

Hong Kong, ADM Asia Pacific headquarters.

"Ma'am, following the high-end soybean oil, Sanyuan Agriculture has added '20-30ml Sany soybean oil' to semi-finished vegetable packages, and has also built a retail Sany soybean oil system with the help of vegetable vendors, completing full market coverage."

"The little guy has obtained 800 million mu of soybeans, and in three months, there will be a second crop. He is very confident."

"Madam, the advisory group speculates that the production capacity of the Sany Soybean Oil Plant should be 10,000 tons per day. This is their best option, and it is an option that we could not have thought of."

"It doesn't matter. His cost is there. The unit price is twice ours. As long as we ship a large volume and saturate the market, even every household will have one or two barrels of oil. Who would still buy scattered soybean oil?"

"Yes ma'am."

“How are the sales of the edible oils we deployed in the East?”

"Golden Arowana is in short supply and is sold out as soon as it arrives at the store. The sales of Orchid Peanut Oil are not very ideal, firstly because the price is too high, and secondly because the north prefers soybean oil while the south prefers rapeseed oil."

"We still have to sell peanut oil because we have a large stock of peanuts, and peanut oil is almost non-existent in the market. If we can make people like it through publicity, we can easily get a market share."

"Okay, ma'am. I'll contact the Qinggang General Factory and ask them to increase their production capacity."

"Not only peanut oil, but also soybean oil needs to increase production capacity. Within a month, the market will be filled. I want to let the little guy know what it means to be overwhelmed by the pressure."

……

8 month 26 number.

Brick kiln office area.

The forensic doctor's sister shouted happily, "Mr. Yu, here's your admission letter!"

"Wow, I passed the exam?"

"I passed the exam, and I'm an excellent student."

"What is an honor student?"

"I do not know either."

"..."

Yu Yang returned to the office with the university admission letter that he had never seen in another time and space.

After reading it carefully, he picked up the phone and contacted Liu Yong, deputy director of the Science and Technology Bureau.

"Old Liu, where is your daughter Chen Xi?"

"Next to me."

"Have you received the acceptance letter?"

"Just received it. How about you, Director Yu?"

"Excellent student."

"What is an honor student?"

"I do not know either."

"..."

"Tell your daughter to help me register with the school and then ask the head teacher..."

"Mr. Yu, there are no class teachers in college. They are called instructors."

"Oh, ask her to send me my instructor's contact information."

"Okay, Mr. Yu."

After Yu Yang hung up the phone, he no longer paid attention to the admission letter.

Instead, look at ADM's investment and expansion in the oriental soybean oil sector.

Wilmar International (Magic City), a subsidiary of Singapore's Wilmar International, has successively completed capital injections into seven grain and oil companies in Beihe, five grain and oil companies in Jiangsu and Zhejiang, 7 state-owned soybean oil factories in Xijiang, and three state-owned soybean oil factories in Beihu.

The production capacity of Golden Arowana has increased sixfold, with daily output reaching a terrifying 6 tons.

"It's nice to have money."

While Yu Yang was sighing, he checked his own ink production.

Thanks to the large supply from the other party, as of today, four-fifths of the fourth quarter orders that need to be delivered in early October have been completed.

As September approached, ADM was required by regulations to dispatch orders for the first quarter of 9 to itself.

In other words, orders produced from October to December and delivered in early January 10.

At this time.

There was a burst of noise outside the office area.

"I want to see the boss!"

"I have known the boss for a long time. I participated in the suppression of bandits in the Shili Camp!"

"I have something important to do..."

Yu Yang heard faint shouting and walked out of the office.

In the front desk area, a man who looked somewhat familiar was arguing with the front desk clerk.

"You seem to be the owner of the four-wheel tractor who followed Old Han to order bean sprouts?"

"Yes, yes, Boss, you gave me a soft-pack Zhonghua cigarette at that time."

"I remember now. What is it?"

"Boss, I received a lot of Golden Arowana cooking oil, but the purchasing department doesn't want it."

"Ok?"

The head of the purchasing department came running over and said, "Boss, his is loose soybean oil, it doesn't have the Golden Arowana logo."

The man said excitedly: "Boss, I am sure it is a golden arowana, I swear."

"Don't worry, explain slowly, what's going on?"

“I acquired the packaging line of Golden Arowana.”

"???"

(End of this chapter)