Agriculture Maniac

Chapter 176 You guys don't want to fight anymore? It's my turn!
Beijing.

Oriental Head Office.

The head of the ADM special team, holding the receiver of the landline phone, waited quietly for Yu Yang's reply.

The reorganization of Sanyuan Chemical is known to everyone.

However, Sanyuan Chemical's transformation into Sanyuan Pharmaceutical was extremely covert.

This is all because of the boss and the city manager of Tai who deceived their superiors and subordinates.

It’s also Sanyuan Agriculture’s fault for doing such a good job of keeping secrets.

It was not until Sanyuan Pharmaceutical suddenly emerged and opened tens of thousands of stores overnight that the superiors received the relevant news.

At this time, the ADM task force immediately realized that something was wrong.

Sanyuan Agriculture’s enemies are the Bush family and the Smith family. In order to suppress Sanyuan Agriculture, the two capital groups will definitely pursue it relentlessly in the pharmaceutical field.

However, Chinese herbal medicine takes a long time to take effect and is difficult to compete with Western medicine which works quickly.

Sanyuan Pharmaceutical has started a business war with overseas capital. Not to mention winning, it is unlikely to end up with a lose-lose situation like soybean oil.

Then there is.

In the course of the commercial war, overseas pharmaceutical companies do not need to engage in price wars or public opinion wars. They only need to raise the patent fees for Western medicines and lower the prices of imported drugs. Eastern pharmaceutical companies will not be able to sell their products and will be wiped out in an instant.

The reason why imported drugs have been reduced in price is that there are local pharmaceutical companies with a certain degree of competitiveness, ensuring that ordinary people can afford mid- and low-end drugs.

If there were no pharmaceutical companies in the East, drug prices would quickly go through the roof, and not only ordinary people, but even the wealthy would have to go abroad to get medicine.

In order to avoid a disaster, the ADM task force submitted a report overnight.

However, the speed of the rise of Sanyuan Pharmaceutical and Sanyuan Pharmaceuticals is beyond people's imagination.

In addition, as the year draws to a close, leaders are visiting various places or going out on visits.

It was not until Mrs. Smith and Rumsfeld responded that the higher-ups began discussing the matter.

But before a conclusion could be reached, North American pharmaceutical companies sent another delegation.

At this point, the superiors could only set the tone, which was: our weak medical environment could not withstand the tossing of the three parties, and we must avoid commercial wars in the pharmaceutical field.

At the same time, in order to prevent Yu Sanyuan from thinking that his superiors favored foreign capital, they also transferred 350 pharmacists, 200 bioengineers, and 100 chemical drug experts from various fields to support Sanyuan Pharmaceutical, with no time limit for the assignment.

"In other words, you can use these people until you retire."

"650 highly skilled personnel?"

Yu Yang was deep in thought, and when he heard the compensation from his superior, he immediately perked up, "Okay, I surrender, and I'll turn the pharmacy into a grocery store."

"..."

Sanyuan Agriculture is indeed terrible.

It is almost not difficult to change careers.

Especially after reaching a strategic cooperation with Shouguang, once 20,000 pharmacies are converted into vegetable stores, half of the rural markets will be dispersed.

The head of the special team took a deep breath and said, "Comrade Yu Yang, Chinese herbal medicine is a unique and valuable historical heritage of our country. It is also the basis for our country to lower the price of imported medicines. Your company has invested heavily in Chinese herbal medicine, and the superiors appreciate it very much. The pharmacy should still be opened."

"I can't fight, and I can't surrender either. The chief is putting me, a legitimate descendant, in a difficult position!"

"..."

"Then let's fight first. Once I've cleared out my inventory, I'll consider moving the war to other areas."

"Master Yu, this is not just about refining ink and pigments. Your plant-based raw materials worth 100 billion US dollars, plus the output of multiple planting areas, as well as the ginseng and ganoderma lucidum that are being purchased, are all made into medicines. I'm afraid it will feed the entire East for ten years!"

"Boss, it's not that scary. I just want to make a little money. Besides, those plant-based raw materials have been stored for more than half a year and are about to expire. If they are not processed, they will all be discarded."

"The benefits have been given to you, you can solve the rest of the problems by yourself."

"Wait, leader, you have to tell me which area to lead the war to...Wrong? Wrong!"

When Yu Yang heard the blind tone, he put down the phone, slumped into the living leather sofa that cost 150 pieces of gold to make, and thought quickly.

The superior's meaning is very clear.

Pharmacies must remain open, and even our superiors will secretly help us improve the Chinese herbal medicine system in order to lower the prices of imported drugs.

However, in order to protect local pharmaceutical companies, they cannot confront overseas pharmaceutical companies head-on.

Otherwise, local pharmaceutical companies will be wiped out, and Sanyuan Pharmaceutical does not sell Western medicines. In the future, ordinary people in the East will not be able to afford Western medicines.

Logically speaking, we should introduce Western medicine technology into our company.

The problem is that most Western medicines are patented, and no one knows what price they are quoted overseas.

Even though the patent fee is very low, the company still needs to purchase chemical raw materials, purchase Western medicine production equipment, and set up a Western medicine team...

How is this different from starting a new company?

Besides, doing so is tantamount to jumping into a trap.

Maybe one day old Smith or old Bush will suddenly come to my family and ask for a sky-high patent fee.

Then restructure the company's debt.

From now on, it will be called Bu Lao Tou Agriculture and Shi Da Ma Chemical...

In deep thought.

Old Yu and Yu's mother prepared the New Year's Eve dinner.

Yu Yang put his work aside for the moment, opened a bottle of good wine, and the two of them drank a few glasses together, chatting about family matters and where to find a daughter-in-law.

A little bit.

The Spring Festival Gala has begun.

First came the Head & Shoulders ad, followed by the Clear ad.

The image spokespersons are all the most well-known artists at present.

Then there are the ads...

"If you want good skin, use Dabao morning and night."

'Big Red Eagle, the spirit of the new era!'

The Dahongying Group is indeed very powerful.

At least his company is involved in so many physical industries that after getting the advertising space, he didn't know what to promote. In the end, he simply put up a simple and clear corporate logo without promoting anything.

So what do you do?
'Wuliangye mineral water, tastes like wine.'

This is a bit far-fetched, fortunately it went bankrupt soon.

'Cold, hot, sour, sweet, eat whatever you want! - Lengshenling toothpaste'

As a purely domestic brand, it even rejected foreign acquisition, but unfortunately it went bankrupt later.

'Good teeth and a good appetite make everything you eat taste delicious! - Blue Sky Six Must-Cure.'

It seems that it was later acquired by the local company Liby and survived.

However, Liby's market share was gradually squeezed out by Procter & Gamble and Unilever.

Finally, the Spring Festival Gala officially began.

Old Yu asked curiously, "Your company is so big, why don't you think about bidding for the Spring Festival Gala advertising space?"

"As a vegetable seller, do I need to advertise? No."

The words have not yet fallen.

The background wall of the Spring Festival Gala's opening ceremony was suddenly filled with a large number of Sanyuan Agriculture's fruits, vegetables, beef, seafood, carts and bicycles, and in the upper right corner, there was a corporate logo of three reds and one green four-leaf clover.

Then a farmer wearing a bamboo hat and a towel on his shoulders, with a big smile on his face, and a cute boy, bowed and said, "Sanyuan Agriculture wishes a happy New Year to all the people in the country!"

Lao Yu: "..."

Yu Ma: “…”

Yu Yang curled his lips, "The company is big, there are all kinds of people, the operation department actually went to bid for advertising space behind my back."

"You're not the one playing this old man?"

"Certainly not."

"Next time you put on makeup, make your eyebrows lighter and your glasses smaller."

Yu Yang was about to argue, but the screen seemed to be stuck, freezing on the New Year greetings shot for a full five seconds before switching.

Lao Yu was surprised and asked, "How much did you spend on this ad?"

"Not much, just donated this super large outdoor screen to one unit, and asked my classmates who shared the upper and lower bunks to help them debug it."

"Good fellow, so this curtain advertisement was made by your company's technical staff, and they were not paid at all?"

"How is that possible? This is the Spring Festival Gala. How dare I mess around?"

...

Chatting.

Various programs are performed in turn.

But every half hour, an ad will pop up.

What is Dove, what is Qingyan...

What L'Oreal, what Olay...

This shows that the fight between Procter & Gamble and Unilever in North America is indeed quite fierce.

After all, this is an advertising space for the Spring Festival Gala, and it requires bidding.

It’s just that this year’s Spring Festival Gala, although still wonderful, still feels a little disappointing.

Even though live streaming was launched for the first time, it did not bring much positive reviews.

Maybe since they make money from advertising, they are not very motivated.

However, Yu Yang still stayed up all night to finish watching the film while lying in the arms of the sleeping Juan Juan.

Wait till dawn.

He ate a few dumplings, swallowed three eggs, and followed Lao Yu out to pay New Year's greetings.

Grandpa's house, sixth uncle's house, old branch secretary's house, third grandfather's house, second grandmother's house...

Unfortunately, several old men and women passed away in the village and were unable to continue enjoying their lives.

At eight o'clock in the morning, the New Year greetings were over.

Yu Yang brought Gun Gun to Pingdong Lake, looked at the crowded frozen water, and instructed the security personnel to take safety precautions.

Then I went home and slept for a day.

evening.

A family of four finished their meal.

Yu Yang played several games of chess with Lao Yu, who got angry after losing, and said, "I'll take your mom to Shili Shopping Mall."

After saying that, he walked out.

Yu Yang had nothing to do, so he simply took Gun Gun with him and went out.

The original Yujia Village had long been razed to the ground and replaced with rows of steel-structured plastic greenhouses.

And when the floor heating was laid later this year, the plastic paper on the top was replaced with "sandwich iron sheet" forged from steel rails.

Heat protection, warmth retention, durability, no rust...

The only trouble is that it affects the wireless signal.

To this end, Sanyuan Agriculture turned to Huawei to help install signal transceivers and signal switches in each steel greenhouse.

Yu Yang took Gun Gun and walked through the streets.

When I arrived at the small square, I happened to meet a group of children playing with ticket folders.

This "ticket folder" is made of folded discarded books and is square. One is placed on the ground and the other is held in your hand. Then you hit it hard. If the one on the ground turns over, I win and the one on the ground belongs to me. If it doesn't turn over, mine will be placed on the ground for you to hit.

It's a bit like a 'cigarette card' from another time and space.

Yu Yang's arrival immediately attracted all the children.

"Village chief, your rolling ball is so cute." "Yes, let me ask you something."

"hold head high!"

"Do you have any rolling?"

"No."

"I have!"

"..."

From that day on, the children in Shiliying no longer liked Village Chief Yu.

...

That night.

Yu Yang once again pondered how to avoid a commercial war in the pharmaceutical field.

It turns out to be difficult to solve.

Because the family needs to survive and convert its inventory of raw materials into cash.

But foreign capital leaves no room for survival for their own companies.

So, how do we divert the war elsewhere?
How to lead and where to lead?

"Could it be possible that you are returning to your old job, doing construction?"

"The problem is that they have a lot of money, and the East is in urgent need of foreign exchange. Once they come after us relentlessly, converting a huge amount of US dollars into blue great man notes and frantically grabbing land everywhere, I'm afraid that the people of the East will not be able to afford houses before 08."

At this time.

Old Yu returned with Yu Ma.

The latter greeted: "Sanyuan, there is a big promotion of cosmetics in Shili Mall. I bought you a set of men's toiletries, including facial cleanser, shampoo, shower gel, facial oil, hand cream..."

"What a waste of money, a body wash can solve all problems."

"???"

"Besides, look at the ingredients on here, which one is not a chemical product? The more you use it, the worse your skin will be."

Yu Yang said as he picked up the facial cleanser and took a look at the ingredient list.

"By the way, these ingredients look familiar."

"Glycerin, essential oils, citric acid..."

Yu Yang frowned slightly, put down the facial cleanser, picked up the shower gel, and looked at the ingredient list again.

Although most of them are chemical names, he also learned about petroleum-based and plant-based when he was engaged in the chemical industry.

We even know that some petroleum-based chemical raw materials can be replaced by plant-based natural raw materials, and the effects will be better.

Yu Yang pondered, and picked up the hand cream and moisturizing lotion again, "It still looks familiar... Mom and Dad, I'm going out for a while, so you don't have to wait for me tonight."

"What are you going for?"

"Resistance!"

"???"

……

dock.

Yu Yang turned on his office computer and first listed the petroleum-based chemical ingredients of the facial cleanser. Then, referring to the characteristics, he found the corresponding plant-based ingredients from another computer.

"So, we can definitely launch plant-based daily cleaning products... No, in another time and space, this is called herbal essence."

“I remember there is indeed a similar brand.”

"But herbal essences alone don't seem to be able to beat P&G and Unilever. After all, they have been around for too long and have real technology."

Yu Yang pondered over it and suddenly remembered the dermatology prescription he had read some time ago.

He immediately activated the offline computer used to prepare the Chinese herbal medicine and check the characteristics of the prescription.

Then find the acne treatment prescription from the skin disease database.

"Aloe vera, glycerin, citric acid..."

I immediately referred to the facial cleanser ingredient list...

"Most of them are the same. If we remove the chemical ingredients, can we get a 'plant-based-acne-removing facial cleanser'?"

"So, can we launch three plant-based facial cleansers, including freckle removal, scar removal, and whitening?"

"Then there are plant-based oil control and plant-based cleansing..."

“No, it’s not called plant-based.”

“It’s called herbal essence!”

"Fuck you, you beat me up every day, today it's my turn to beat up the two of you!"

Yu Yang suppressed his excitement, copied down the six plans, and sent them to Sanyuan Pharmaceutical Factory for reference.

Then continue to search for prescriptions to improve skin from the skin disease database.

Hydration, anti-aging, anti-sagging...

Wait until early morning.

He also looked for prescriptions for removing bad breath and relieving liver fire from oral diseases, and referred to the toothpaste ingredient list on the Internet to prepare the corresponding toothpaste and mouthwash.

Wait until the second half of the night.

The general manager of Sanyuan Pharmaceutical Factory, Master Shi En, called.

"Mr. Yu, we have discussed that our Chinese herbal medicine pharmaceutical factory makes daily-use cleaning products, which is similar to a strong man beating a child. We don't need to refer to external cosmetic ingredients at all. We can develop a series of new products that do not involve patents and can even register patents ourselves.

What’s more, there is no need for research and development. You can just make some Chinese herbal ointments, remove the herbal smell that people don’t like, or keep the light herbal fragrance, and then you can directly apply for listing.”

Yu Yang took a deep breath, let Gungun break the ice, washed his face with cold lake water, and calmed down. "The problem is that P&G and Unilever in North America are deeply rooted in the market. If we want to catch them off guard, we must cover all areas with our products, and in large quantities and with a full range. Can we do it?"

“It was impossible to do this before, but now with the addition of 650 new researchers, it is no problem at all.”

Yu Yang thought of his superiors compensating their own senior talents on New Year's Eve, "My superiors are still far-sighted."

"Mr. Yu, products such as lipstick, blush, eyebrow pencil, powder, etc. require ink and pigment. Our Sanyuan Pharmaceutical Factory does not seem to have the corresponding production line now."

"Oh, I have already moved the equipment to Shiliying. Just tell me how many you need and I will have someone deliver them over."

"Okay, then there are packaging boxes, packaging glass bottles, packaging plastic bottles, toothbrush and toothbrush holders, etc."

"We have a corresponding factory for this. I'll ask the pharmaceutical packaging designer to see if they can come up with a solution as soon as possible."

“So how do we sell it?”

"The products were divided into two groups. One group was sold in towns and villages through drugstores to squeeze out Unilever's market. The other group was sold in cities and towns through vegetable vendors to promote the products."

"Amway?"

"Oh, it's called direct sales and promotion. I'll design a marketing plan for you later. Then we can set up a few more brands with high-sounding names to go for the high-end route."

"Mr. Yu, as far as I know, high-end lines require celebrities as spokespersons."

"Is there anyone more famous than your master?"

"???"

"Although the old host is over 120 years old and skinny, his complexion is fair, plump and energetic, which makes him very suitable to be an ambassador."

"Be a human being!"

"..."

...

Herbal essence toiletries made with Chinese herbal medicine formulas do not conflict with the booming Sanyuan Pharmaceutical.

They can even share a production line and a tank truck for transporting raw materials.

Therefore, no major changes are required in production.

But it is necessary to add mixing lines, filling lines, and packaging lines...

And add special production equipment for lipstick, pressed powder, eyebrow pencil and other products.

Fortunately, we already have the ability to manufacture these devices.

Yu Yang distributed the tasks and talked to the designers from the glass factory and the plastic factory.

Then go to sleep.

Wait until you wake up.

The brick kiln office was filled with bottles and cans, as well as plastic bottles and plastic boxes.

Yu Yang looked through the samples and asked, "You don't understand women or men?"

The designers of the two factories were confused.

"Women love beauty, refinement and bling, while men love dominance, simplicity and technology and industrial style. Redesign."

Yu Yang sent the proposal back, thinking that operating daily chemical cleaning products requires a relevant professional team, he simply used an account with the nickname "Yu Sanyuan" to log in to the new forum reorganized by the Academy of Engineering after the old forum 404 error.

After asking around for more than half a year, Yu Sanyuan, the chairman of Sanyuan Agriculture, has become quite famous in the elite circle.

Post: "Come out and chat."

"Fuck, Lao Yu, you finally showed up."

“Does it feel sour to go against foreign capital?”

"Speaking of which, Sanyuan Agriculture shouldn't collapse, right? During the Chinese New Year, vegetables, fruits, meat, aquatic products, and agricultural and sideline products all sold like hot cakes."

Yu Sanyuan: "This is the basic situation, we must not lose."

"What about Sanyuan Pharmaceutical? I heard that overseas pharmaceutical companies are negotiating with their superiors to reduce the price of imported drugs."

"This is a good thing, especially the special medicines for treating cancer, liver disease, diabetes and other diseases, which are like life-saving drugs for domestic patients."

"Then it will be difficult for you to survive."

Yu Sanyuan: "Well, I opened a pharmaceutical factory and a pharmacy not to make money. Otherwise, with the size of Sanyuan Agriculture, I would definitely have planned a perfect plan."

"For example, I will first publicize the construction of a pharmaceutical factory, then promote Sanyuan Pharmaceutical's listing, and then announce the establishment of more than 2 pharmacies in Dongshan. When the stock price goes up, I will be bullish again and announce the establishment of pharmacies across the country. At this time, I will continue to be bullish and announce that Sanyuan Pharmaceutical will launch more than drugs... Then, I will be bearish and say that Sanyuan Pharmaceutical is about to go bankrupt. Tell me, how much can I make?"

“But I didn’t do that because I had a dream.”

"Let's make the East great again!"

"Help us realize the initial construction of socialism in the East!"

"Everyone, let's encourage each other!"

below the post.

Thumbs up!
Thumbs up!
Thumbs up!
Yu Sanyuan: "Recently, P&G and Unilever in North America seem to have quieted down."

"During the Chinese New Year, they conquered many markets and caused a sharp drop in the sales of domestic daily chemical companies. Now that the Chinese New Year is over and market demand is declining, they will definitely digest the market they have already conquered and even take the opportunity to acquire some companies."

"Are there any of us who do daily cleaning and care?"

"Probably not. We all came to this sector by calling on friends. We started with agriculture, then soybean oil, feed, breeding, machinery, construction, and tourism. We haven't touched on daily chemicals and cleaning products yet."

"Please bring in some capable people."

"Why, Mr. Yu plans to enter the field of daily chemical cleaning?"

"P&G and Unilever in North America are competing fiercely, so how can we afford to get involved? I just want to take advantage of the large-scale bankruptcy of domestic daily chemical cleaning companies to quickly recruit a group of senior executives. After all, Sanyuan Pharmaceutical will soon face the impact of overseas pharmaceutical companies, so it must arrange a group of senior management. Besides, selling daily chemical cleaning products is almost the same as selling medicine."

"I'll help you look for it." x12
in the afternoon.

forum.

"@Yu Sanyuan, it's time to receive the guests!"

"Ah, I'm here."

"This is the sales general manager of MAXAM shampoo, and this is the marketing director of Chrysanthemum shampoo..."

"Come to Shiliying."

(End of this chapter)