Super Bowl Domination

Chapter 913 Stand out
Mercedes-Benz has demonstrated its courage.

In fact, as Levi guessed, there is a subtle connection between "running back and cars", and many car brands are targeting Levi.

Among them, there are many top competitors in the industry——

BMW. Audi. Hyundai. Kia. Toyota. Chevrolet. Ford.

Etc., etc.

And, after the Super Bowl, Jeep and Land Rover also contacted Donald.

The fierceness of the competition is far beyond imagination.

Obviously, these car brands have realized the direct connection between the sport of football and engines, speed, and power, and running backs are the most representative of them. They didn't pay any attention to running backs before because the league was not friendly to running backs, but now, the situation has quietly changed.

Levi is a unique existence. Putting aside other things, just look at how much Nike has earned from selling jerseys, sneakers and hats in the past two seasons, which is enough to make people jealous.

Therefore, openly or secretly, these large companies all set their sights on Levi.

The right of choice is completely in Levi's hands.

Donald had detailed and in-depth conversations with each company, covering everything from brand image and positioning to cooperation methods and contract terms. It was not just a simple "highest bidder wins". Donald hoped that Levi's brand image could complement every product he endorsed, leading to a win-win situation.

To be honest, the price of the Mercedes-Benz contract was not the highest, and the negotiation attitude was not the most active, but their sincerity impressed Donald. The entire concept, positioning, and image presented a blueprint in all aspects, and the value was fully reflected in the contract terms.

Donald believes that the cooperation with Mercedes-Benz can become an important part of further enhancing Levi's brand value.

In the end, Mercedes-Benz stood out from the fierce competition, and their ambitions and Donald's ambitions are about to come into close cooperation.

Throughout the entire plan, Donald has remained steadfast in his attitude and selected valuable partners from countless sponsorship and endorsement invitations.

This is a treatment that neither David Beckham nor Tom Brady enjoyed in the past.

That was a distant era. Neither agents nor brands had any idea of ​​how to use professional players to build brand image and enhance market value; nor did they have any specific concept of how to expand the commercial market in a brand new field such as football and rugby.

Everything is done by feeling the way forward.

And now, Donald finally has the chance to make history and usher in a new era.

This is the first time in the history of Godiva Chocolate that they have invited a professional player to be their spokesperson, and at the beginning it was in the unfamiliar field of football.

From a contract worth 10 million US dollars a year, temporarily signed for two years, it can be seen that they are sincerely prepared to test the waters to see the effect. Although the contract period is not long, the approach is very correct.

Barilla, an Italian pasta brand with a history of more than a hundred years, is currently the largest and best-selling brand in the world. They have also set their sights on Levi.

After the American League Finals, they contacted Edgar and started negotiations, eventually offering Levi a three-year contract worth $8 million per year.

Like Barkley, the food brand also targeted Levi's. After all, there are many big eaters among rugby players. But it is completely different from Barkley. It is not fast food or disposable items. Not only that, but it is also a brand with a good traditional image. The entire positioning is completely different.

Of course, this is still not all.

The Ritz-Carlton, a luxury hotel and resort chain, has long been collaborating with golf and tennis on global promotions. This is their first attempt to tap into the rugby market, and inviting Levi to be their promotional spokesperson takes some courage. A three-year contract worth $5 million per year.

It can be seen from the side that the Ritz-Carlton Hotel was a little cautious; but despite being cautious, they still started negotiations and showed a positive attitude.

This is also the part that Donald is most satisfied with. He needs to build Levi's brand image, which cannot be achieved by relying solely on his own planning; he needs the cooperation of the brand to complete this task together and finally achieve a win-win situation.

JPMorgan Private Bank is already world-famous and does not need to increase its visibility, but they still need to improve their image in the professional field. This time they have targeted Levi and hope to sign a three-year cooperation contract with Levi for $2.5 million per year.

"... To be honest, I am not satisfied with the contract figures. The matter is still under negotiation."

Donald tells it like it is.

"Their calculations are very shrewd. If you sign a contract, they are willing to provide you with VIP services and reduce the commission rate, but in essence, they just want you to put your assets in JPMorgan Chase."

Donald pursed his lips, not hiding his dissatisfaction——

But this is not surprising, this is what it is like dealing with the elites on Wall Street, a bunch of vultures.

However, Donald is still considering JPMorgan Chase. The key point is that cooperating with such a top private bank is indeed an elite upgrade for Levi's brand image, completely breaking away from the image of blue-collar workers, muscles, physical work, and disposable items.

This is very important and will play a key role in future contract negotiations between Levi and the Kansas City Chiefs.

So, in the final analysis, it is just a game and a tug of war.

Complaining as he was, Donald raised his eyes and looked at Levi, "But now I have an idea."

Li Wei looked over and indicated that he was listening attentively.

Donald, "We can ask JPMorgan Chase to regularly invest a sum of money into your charitable fund every year. This is in addition to your contract fees. Let's assume it's one million dollars. Whether it's the Levi Fund or the Anne Gallas Fund, they must invest one million dollars anyway."

"This money is not paid to you, but to help JPMorgan Chase do charity and build its image; but at the same time, it can also help your charity foundation have a stronger influence. Putting aside the value of the endorsement contract, it is an extra bonus for the image of both parties. I don't think they will refuse."

Levi tilted his head. "Wow, I never knew things could go this way. So, I haven't even held a charity party to raise money, and I don't need to auction off 'Levi's date coupons', but I can easily raise a million dollars?"

“I think it’s a great idea.”

Donald is not surprised. "If Wall Street wants to, they have countless ways to make things simple or complicated. The bad guys are just playing with numbers."

"but."

"Honestly, I was really taken aback when JPMorgan came to us because they didn't need a spokesperson, and even if they did, it wouldn't be a football player."

In the past season, Levi has been killing it on the court, while Donald has been working hard outside the court, and now the harvest season has finally arrived.

"However, this is still not the most surprising thing."

Levi raised his eyebrows slightly, "Is there anything more unexpected?"

(End of this chapter)