Super Bowl Domination

Chapter 914 Brand Ambassador
NetJets. Mercedes-Benz. The Ritz-Carlton. JPMorgan Chase.

Including Godiva and Barilla.

Every brand is an accident, big or small. From all aspects, they are a little far away from football and running backs; but they all set their sights on Levi, and show enough sincerity, waving checks vigorously, eager to win Levi's favor.

However, the accident is not so unexpected.

After all, Donald has been operating and promoting the brand through media reports, public opinion guidance, social network account management, etc. He has been taking every step carefully since the NCAA signing period, carefully selecting cooperative brands, and building Levi's brand image step by step.

Now is the harvest season.

It may seem unexpected on the surface, but there is a connection behind it.

There is a reason why these brands chose this time to enter the NFL and chose Levi's as the entry point.

Donald believes that the regular season MVP played an important role in the historic moment, and it was worth it that he promoted the traffic frenzy on social networks that swept the world at that time.

In other words, everything is under control.

There was one exception, something that even Donald hadn’t anticipated, when things briefly went off track.

a good thing.

"Louis Vuitton (LV)?" Levi was stunned.

Donald nodded slightly. This was a real surprise. "They hope to sign a global endorsement contract with you."

Levi blinked, "Why?"

For once in a while, Donald showed a smile in his eyes, "Because you are Levi."

Levi laughed in silence, "Yes, indeed, I just checked the driver's license, the name is correct, but..."

Taking a deep breath, Levi looked at Donald.

"I mean, why would Louis Vuitton get into sports? Not just football, I can't understand them working with any professional player."

"Of course, there is no shortage of professional players with fashion tastes, but the point is that our daily lives are sportswear, whether it's a game or training, all are training clothes. No one will dress up for training and then dress up again after training."

"Oh, sorry, please forgive me. It's possible during the Super Bowl. Every time I appear on the stage, I'm in the spotlight. But, it only happens once a year, right?"

“Even LeBron James doesn’t dress up every day to go to the court, right? Wait, does he?”

LeBron James: ??? Levi, I didn't offend you!

Donald heard the sarcasm in Levi's words, but he didn't respond, "He won't. But David Beckham will."

Levi, "Oh, him."

Beckham: ??? Hey, what's that tone?
Levi, "But the point is, even Beckham didn't have a fashion brand signed with him, right? At least not when he was a professional player."

"So, what do they expect?"

"Do I go to training every day wearing Louis Vuitton clothes, carrying a Louis Vuitton suitcase, and wearing a bunch of big gold chains?"

Just as he finished speaking, Levi couldn't help but burst out laughing when he imagined the scene.

Hilarious.

"Hahaha, that will be very exciting. I am looking forward to the expression on Coach Reid's face when he sees this scene, just like when Sir Alex Ferguson saw Beckham's shining appearance surrounded by paparazzi."

Beckham: Hello!
"It will be a show, not a fashion show, and I don't know what kind of show it will be, but it will definitely be exciting, haha."

Levi was having a great time all by himself.

Donald's face was full of seriousness, "Levi..." But after calling out, he couldn't control himself and the corners of his mouth turned up. No matter what, Donald had to admit that Louis Vuitton's olive branch was indeed... very unexpected and shocking.

In fact, among professional players, there are indeed many players whose fashion taste is highly recognized, but as Levi said, they wear training and game uniforms on a daily basis, not to mention that football players must also wear equipment, so fashion brands have never looked for professional players to endorse them.

of course there are exceptions--

In 2007, Armani invited the Beckhams to endorse its underwear series, which caused a hot topic around the world.

In 2012, at the end of Beckham's career, H&M invited him to be the underwear designer and spokesperson, as well as some casual series.

There are countless specific cases, but from here we can see that fashion brands themselves realize that inviting professional players to be clothing spokespersons is a very stupid move.

There is nothing wrong with sponsoring underwear, bags, jewelry, etc., and it is even understandable; but if it is clothing, there is really no need to waste energy on it. It is better to choose some special occasions, such as award ceremonies, the Super Bowl, charity dinners, etc., and sponsor a set of evening gowns alone.

It was precisely because of this that Donald was particularly shocked——

It was more than an accident.

When Donald saw the Louis Vuitton endorsement proposal, the first thought that came to the mind of this veteran sports agent was confusion.

"Mistaken?"

Otherwise, Louis Vuitton wants Levi to endorse its luggage series or underwear/perfume series. Although it is unexpected, it is not impossible.

After a curious conversation, Donald was completely stunned:
Louis Vuitton invited Levi to be its brand ambassador.

What does that mean?

To put it simply, it includes all the brand's products, including luggage, perfume, underwear, fashion, and global ambassadors.

A complete surprise.

So, when Donald heard Levi's teasing and complaints, he couldn't control himself after all, and a helpless smile appeared in his eyes.

Donald didn't speak until the laughter died down, "So, you don't like it?"

Levi was stunned.

Donald continued, "I mean, if you don't like it, we can refuse it. The initiative is in your hands."

After a brief shock and impact, Levi thought about it seriously and gradually became excited.

"No, why would we refuse? That's Louis Vuitton. I can already imagine the shocked faces of the entire league. Who could have imagined that a running back would appear on the court in a suit?"

"And Louis Vuitton is willing to find me as a spokesperson, why should I turn away a check that's been delivered to my door? Donald, I'm not that noble."

The little teasing made Donald smile again, but he knew that Levi hadn't finished his words, "But?"

Levi nodded slightly and continued speaking along with Donald's words, "No buts. No twists. I'm just curious, what did they say?"

“I guess they should have a proposal that tells you why they chose me as the spokesperson and a preliminary idea of ​​what they imagine the ad to be.”

"That's what interests me; that's also why they convinced you, right?"

"Among so many choices and so many invitations, you chose Louis Vuitton. I believe there is a reason behind it. Either the money you paid was enough, or the proposal you provided was good enough. There is always a reason. This is the reason I want to know."

Donald nodded slightly, not hiding his appreciation. This was his favorite part of Levi:
Be frank, sincere, and smart enough to always remain calm in the face of opportunities and temptations.

Obviously, Louis Vuitton also saw this quality in Levi.

"Your charm," Donald said.

(End of this chapter)